Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14

Ecommerce Playbook: Numbers, Struggles & Growth · Mar 25, 2025 · 31m

Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda.

We’re talking about:

The death of cost caps and the rise of AI optimization

Why Advantage+ Shopping is the new default

How to structure your ad account for 2025 and beyond

Why creative volume (yes, 5,000 ads, not 5) is the key to winning

The future of profit-optimized campaigns, incrementality testing, and more

This…