How to Launch Your Info Product | Ep. #235

Marketing School - Digital Marketing and Online Marketing Tips · Mar 23, 2017 · 10m

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Launch Your Info Product

00:40 – “There’s a launch sequence that comes with an info product”

00:56 – One type of launch is a “Cart Closing”

01:20 – Second is the “evergreen launch”

01:23 – Jeff Walker’s product launch formula

02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”

02:55 – Think about your traffic first before…