Latest / Advisory Secrets with Deb Halliday / Transitioning from Technician to Trusted Advisor: Unlocking Your Potential

Transcript

Transitioning from Technician to Trusted Advisor: Unlocking Your Potential · Advisory Secrets with Deb Halliday

• 0:00
  Foreign.
• 0:09
  Welcome
• 0:10
  to
• 0:10
  Advisory
• 0:11
  Secrets
• 0:11
  with
• 0:12
  Deb
• 0:12
  Halladay,
• 0:13
  the
• 0:13
  podcast
• 0:13
  for
• 0:14
  accountants
• 0:14
  and
• 0:14
  bookkeepers
• 0:15
  who
• 0:15
  are
• 0:16
  ready
• 0:16
  to
• 0:16
  move
• 0:16
  beyond
• 0:17
  compliance
• 0:17
  work
• 0:18
  and
• 0:18
  step
• 0:19
  confidently
• 0:19
  into
• 0:20
  advisory.
• 0:21
  If
• 0:21
  you
• 0:22
  ever
• 0:22
  felt
• 0:22
  there
• 0:22
  must
• 0:23
  be
• 0:23
  more
• 0:23
  to
• 0:23
  your
• 0:23
  role
• 0:24
  than
• 0:24
  year
• 0:24
  end
• 0:25
  accounts,
• 0:25
  tax
• 0:25
  returns
• 0:26
  and
• 0:26
  deadlines,
• 0:27
  you're
• 0:28
  right.
• 0:28
  In
• 0:29
  this
• 0:29
  podcast,
• 0:30
  I'll
• 0:30
  share
• 0:30
  the
• 0:31
  strategies,
• 0:32
  insights
• 0:33
  and
• 0:33
  real
• 0:33
  world
• 0:34
  lessons
• 0:34
  that
• 0:35
  help
• 0:36
  accounting
• 0:37
  professionals
• 0:38
  transition
• 0:39
  from
• 0:39
  technician
• 0:40
  to
• 0:40
  trusted
• 0:41
  advisor.
• 0:42
  We'll
• 0:42
  explore
• 0:42
  how
• 0:42
  to
• 0:43
  lead
• 0:43
  better
• 0:43
  financial
• 0:44
  conversations
• 0:44
  and
• 0:44
  deliver
• 0:45
  real
• 0:45
  value
• 0:46
  to
• 0:46
  clients.
• 0:46
  I'm
• 0:47
  Deb
• 0:47
  Halliday,
• 0:48
  author
• 0:48
  and
• 0:48
  creator
• 0:49
  of
• 0:49
  training
• 0:49
  programs
• 0:50
  for
• 0:50
  accounting
• 0:51
  professionals,
• 0:51
  and
• 0:52
  this
• 0:52
  is
• 0:52
  Advisory
• 0:52
  Secrets.
• 0:53
  Foreign.
• 0:59
  Welcome
• 0:59
  back
• 1:00
  to
• 1:00
  Advisory
• 1:00
  Secrets
• 1:01
  with
• 1:01
  Deb
• 1:01
  Halliday.
• 1:02
  That's
• 1:02
  me.
• 1:03
  Today
• 1:03
  I
• 1:03
  want
• 1:03
  to
• 1:04
  talk
• 1:04
  about
• 1:04
  something
• 1:04
  that
• 1:04
  many
• 1:05
  accounting
• 1:05
  professionals
• 1:06
  experience
• 1:06
  but
• 1:06
  rarely
• 1:07
  talk
• 1:07
  about
• 1:08
  the
• 1:08
  technician
• 1:09
  mindset.
• 1:10
  Most
• 1:10
  of
• 1:11
  us
• 1:11
  were
• 1:11
  trained
• 1:12
  to
• 1:12
  become
• 1:13
  technicians.
• 1:13
  We
• 1:14
  learned
• 1:14
  rules,
• 1:15
  we
• 1:15
  learned
• 1:15
  systems.
• 1:16
  We
• 1:17
  learned
• 1:17
  how
• 1:17
  to
• 1:17
  produce
• 1:18
  accurate
• 1:19
  outputs.
• 1:20
  And
• 1:20
  these
• 1:20
  are
• 1:20
  incredibly
• 1:21
  valuable
• 1:21
  skills.
• 1:22
  But
• 1:22
  when
• 1:22
  professionals
• 1:23
  begin
• 1:24
  stepping
• 1:24
  into
• 1:24
  advisory
• 1:25
  roles,
• 1:26
  they
• 1:26
  often
• 1:26
  discover
• 1:27
  that
• 1:27
  technical
• 1:27
  skill
• 1:28
  alone
• 1:28
  is
• 1:29
  not
• 1:29
  enough.
• 1:30
  The
• 1:30
  technician
• 1:31
  mindset
• 1:31
  focuses
• 1:32
  on
• 1:32
  delivering
• 1:33
  the
• 1:33
  correct
• 1:33
  answer.
• 1:34
  The
• 1:34
  advisor
• 1:35
  mindset
• 1:36
  focuses
• 1:36
  on
• 1:37
  understanding
• 1:37
  the
• 1:38
  situation.
• 1:38
  Technicians
• 1:39
  complete
• 1:40
  tasks.
• 1:41
  Advisors
• 1:41
  explore
• 1:42
  possibilities.
• 1:43
  Technicians
• 1:44
  look
• 1:44
  backwards
• 1:44
  at
• 1:45
  what
• 1:45
  has
• 1:45
  already
• 1:45
  happened.
• 1:46
  Advisors
• 1:47
  look
• 1:47
  forward
• 1:47
  and
• 1:48
  consider
• 1:48
  what
• 1:49
  might
• 1:50
  happen
• 1:50
  next.
• 1:51
  This
• 1:51
  shift
• 1:51
  can
• 1:52
  feel
• 1:52
  uncomfortable
• 1:52
  at
• 1:53
  first
• 1:54
  because
• 1:54
  the
• 1:54
  technician
• 1:55
  mindset
• 1:55
  rewards
• 1:56
  certainty.
• 1:57
  Advisory
• 1:58
  work
• 1:58
  often
• 1:59
  involves
• 1:59
  uncertainty.
• 2:01
  You
• 2:01
  may
• 2:01
  not
• 2:02
  always
• 2:02
  have
• 2:03
  a
• 2:03
  perfect
• 2:03
  answer,
• 2:04
  but
• 2:04
  you
• 2:04
  can
• 2:04
  help
• 2:05
  clients
• 2:05
  think
• 2:06
  through
• 2:06
  decisions
• 2:07
  more
• 2:07
  clearly.
• 2:08
  You
• 2:08
  can
• 2:08
  highlight
• 2:08
  risks
• 2:09
  they
• 2:09
  may
• 2:09
  not
• 2:09
  have
• 2:10
  considered.
• 2:10
  You
• 2:11
  can
• 2:11
  identify
• 2:11
  opportunities
• 2:12
  hidden
• 2:13
  within
• 2:13
  the
• 2:13
  numbers.
• 2:14
  And
• 2:15
  sometimes
• 2:16
  simply
• 2:16
  asking
• 2:16
  the
• 2:17
  right
• 2:17
  question
• 2:17
  can
• 2:18
  change
• 2:18
  the
• 2:19
  direction
• 2:19
  of
• 2:19
  a
• 2:19
  conversation
• 2:20
  entirely.
• 2:21
  This
• 2:22
  is
• 2:22
  where
• 2:22
  strategic
• 2:23
  thinking
• 2:23
  begins
• 2:23
  to
• 2:24
  emerge.
• 2:24
  Strategic
• 2:25
  thinking
• 2:26
  means
• 2:26
  stepping
• 2:27
  back
• 2:27
  from
• 2:28
  the
• 2:28
  details
• 2:29
  and
• 2:29
  looking
• 2:29
  at
• 2:30
  the
• 2:30
  wider
• 2:30
  picture.
• 2:32
  What
• 2:32
  is
• 2:32
  the
• 2:32
  business
• 2:33
  trying
• 2:33
  to
• 2:33
  achieve?
• 2:34
  What
• 2:34
  pressures
• 2:35
  is
• 2:35
  the
• 2:36
  owner
• 2:36
  facing?
• 2:37
  What
• 2:37
  does
• 2:37
  success
• 2:38
  actually
• 2:38
  look
• 2:38
  like
• 2:39
  for
• 2:39
  them?
• 2:39
  When
• 2:40
  we
• 2:40
  start
• 2:40
  thinking
• 2:41
  this
• 2:41
  way,
• 2:42
  the
• 2:42
  numbers
• 2:43
  stop
• 2:43
  being
• 2:43
  an
• 2:44
  end
• 2:44
  point.
• 2:45
  They
• 2:46
  become
• 2:46
  a
• 2:46
  starting
• 2:47
  point
• 2:48
  for
• 2:48
  better
• 2:48
  conversations.
• 2:49
  And
• 2:50
  that
• 2:50
  is
• 2:50
  where
• 2:50
  advisory
• 2:51
  truly
• 2:51
  begins.
• 2:53
  In
• 2:53
  the
• 2:53
  next
• 2:53
  episode,
• 2:54
  we
• 2:55
  will
• 2:55
  explore
• 2:55
  one
• 2:55
  of
• 2:55
  the
• 2:56
  most
• 2:56
  powerful
• 2:56
  skills
• 2:57
  any
• 2:58
  adviser
• 2:58
  can
• 2:58
  develop,
• 3:00
  the
• 3:00
  ability
• 3:00
  to
• 3:01
  ask
• 3:01
  better
• 3:02
  questions.
• 3:13
  Thank
• 3:13
  you
• 3:13
  for
• 3:13
  listening
• 3:14
  to
• 3:14
  Advisory
• 3:14
  Secrets
• 3:15
  with
• 3:15
  Deb
• 3:16
  Halliday.
• 3:16
  If
• 3:16
  you
• 3:17
  enjoyed
• 3:17
  this
• 3:17
  episode,
• 3:18
  make
• 3:18
  sure
• 3:18
  you
• 3:19
  follow
• 3:19
  the
• 3:19
  podcast
• 3:20
  so
• 3:20
  you
• 3:20
  don't
• 3:21
  miss
• 3:21
  future
• 3:21
  insights
• 3:23
  on
• 3:23
  building
• 3:23
  your
• 3:23
  advisory
• 3:24
  role.
• 3:25
  For
• 3:25
  more
• 3:25
  resources,
• 3:26
  training
• 3:26
  and
• 3:27
  support
• 3:28
  for
• 3:28
  accounting
• 3:29
  professionals
• 3:29
  stepping
• 3:30
  into
• 3:30
  advisory,
• 3:31
  visit
• 3:31
  debhalladay.co.uk
• 3:36
  or
• 3:36
  theaccountsoffice.co.uk
• 3:40
  until
• 3:40
  next
• 3:41
  time.
• 3:41
  Keep
• 3:41
  building
• 3:41
  a
• 3:42
  practice
• 3:42
  that
• 3:42
  creates
• 3:42
  real
• 3:43
  value
• 3:43
  for
• 3:43
  your
• 3:43
  clients
• 3:44
  and
• 3:44
  the
• 3:44
  lifestyle
• 3:45
  you
• 3:45
  want.