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The Heineken Board's Brewing Resilience Playbook
In this episode of Boardroom Conversations, Lucas and Luna crack open the Heineken board's strategy for navigating a world where beer sales are flat but premium tastes are rising. With a front-row seat to the company's 2023 decision to cut 8,000 jobs and their bold bet on alcohol-free brews, we explore how a 150-year-old family-controlled giant stays nimble. Discover why Heineken's non-alcoholic portfolio grew double digits in 2024 while mainstream lagers slumped, and how the board balanced family legacy with radical cost-cutting. We also examine the tricky dance of keeping the…
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