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Should Consultants Interview Your Donors? Rethinking the Capital Campaign Feasibility Study
What if the most valuable part of a feasibility study is the donor conversation your consultant never has?
In this episode of All About Capital Campaigns, Capital Campaign Pro co-founders Amy Eisenstein and Andrea Kihlstedt challenge a longstanding assumption about capital campaign feasibility studies: that an outside consultant should conduct confidential interviews with your largest donors.
Traditionally, a consultant meets with prospective donors, gathers their opinions about a proposed campaign, and returns with a report and recommended fundraising goal. Amy and Andrea explain why they…
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