Startup Funding Espresso – How To Pitch the Business Case for Your Startup

Investor Connect Podcast · Jul 29, 2026 · 2m

How To Pitch the Business Case for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most first-time founders talk about the product and how it works. In pitching, it's important to make the business case for your startup. Here are some key steps to use to make the business case: Start with the problem and show how it costs the customers a substantial amount in time or dollars. Show the number of potential customers who have this problem. This is often shown in a Total Available Market slide. Highlight the current…