Why Enterprise Product Management Is Completely Different
Ogi Kavazovic, co-founder and CEO of House Rx, joins the show to unpack what most product leaders miss about building for enterprise software. Drawing from two decades in tech, Ogi breaks down how product management shifts when you move from B2C or “B to small B” to true enterprise—what he calls “B to Big B.” He explains why traditional user research frameworks don’t hold up, how buyer research should actually be done through sales and marketing motions, and how to keep engineering teams aligned when the product takes years to build.
Key Takeaways
• Building for enterprise (B to Big B)…
The skinny
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