When Big Tech Buys Your Darlings

Uncanny Valley | WIRED · Nov 8, 2019 · 29m

Given all the criticism, mistrust, and investigations that have been levied at Facebook in the past couple years, one might think that they would do their best to lie low for a while. Instead, Facebook has decided to rebrand to be as prominent as possible across the various apps it owns. In a similar flex of brand might, Google recently bought health tracking company Fitbit, in a bid to expand its reach into wearable tech. But what happens to the customers of these smaller companies when their overlords tighten the reins? Is it just marketing, or does the fundamental experience change?

On…