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Greatness is a Choice: The 2.0 Map (Jim Collins)
Are you obsessed with finding the "perfect product"? You might be digging your own grave. Today, we explore the prequel to Good to Great: Jim Collins' Beyond Entrepreneurship 2.0. We break down why the best companies often start with the worst ideas and explain the critical "First Who, Then What" principle. Stop running a startup and start building an institution.
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The skinny
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