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Listener Q: How Do You Price Your Community Offers? · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Today
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  I'm
• 0:00
  answering
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  another
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  submitted
• 0:02
  question
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  from
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  the
• 0:03
  community.
• 0:04
  And
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  this
• 0:04
  question
• 0:05
  is
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  from
• 0:05
  Leslie
• 0:06
  and
• 0:06
  she
• 0:06
  asked,
• 0:07
  how
• 0:07
  do
• 0:07
  you
• 0:07
  think
• 0:08
  about
• 0:08
  how
• 0:08
  much
• 0:08
  to
• 0:09
  charge
• 0:09
  and
• 0:10
  do
• 0:10
  you
• 0:10
  do
• 0:10
  sliding
• 0:11
  scales?
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  So
• 0:12
  essentially
• 0:12
  like,
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  how
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  do
• 0:13
  I
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  handle
• 0:13
  pricing?
• 0:14
  This
• 0:15
  is
• 0:15
  a
• 0:15
  long
• 0:15
  answer
• 0:16
  and
• 0:16
  I
• 0:16
  feel
• 0:16
  I
• 0:16
  could
• 0:17
  lecture
• 0:17
  on
• 0:17
  this
• 0:18
  for
• 0:18
  one
• 0:18
  hour.
• 0:19
  So
• 0:19
  I'm
• 0:20
  gonna
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  try
• 0:20
  to
• 0:20
  just
• 0:21
  cover
• 0:21
  high
• 0:21
  level
• 0:21
  categories
• 0:22
  of
• 0:22
  what
• 0:22
  I
• 0:23
  think
• 0:23
  about
• 0:24
  and
• 0:24
  how
• 0:25
  that
• 0:25
  impacts
• 0:25
  pricing.
• 0:26
  Uh,
• 0:27
  because
• 0:27
  this
• 0:28
  is
• 0:28
  actually
• 0:28
  a
• 0:28
  really
• 0:28
  complex
• 0:29
  answer.
• 0:30
  Pricing,
• 0:30
  there's
• 0:31
  a
• 0:31
  lot
• 0:31
  of
• 0:31
  factors
• 0:31
  that
• 0:31
  go
• 0:32
  into
• 0:32
  it.
• 0:32
  So
• 0:32
  let's
• 0:32
  go
• 0:33
  through
• 0:33
  the
• 0:33
  factors.
• 0:34
  The
• 0:34
  first
• 0:34
  question
• 0:35
  I'm
• 0:35
  going
• 0:36
  to
• 0:36
  ask
• 0:36
  is,
• 0:36
  what
• 0:37
  experience
• 0:38
  are
• 0:38
  you
• 0:38
  creating
• 0:39
  and
• 0:39
  what
• 0:39
  is
• 0:39
  the
• 0:40
  value
• 0:40
  of
• 0:40
  that
• 0:41
  experience?
• 0:42
  For
• 0:42
  example,
• 0:43
  if
• 0:43
  you're
• 0:44
  bringing
• 0:44
  a
• 0:44
  ton
• 0:45
  of
• 0:45
  high
• 0:45
  level
• 0:46
  business
• 0:46
  owners
• 0:47
  into
• 0:47
  a
• 0:47
  room
• 0:48
  and
• 0:48
  by
• 0:49
  being
• 0:49
  in
• 0:49
  that
• 0:50
  room
• 0:50
  they're
• 0:51
  going
• 0:51
  to
• 0:51
  get
• 0:51
  some
• 0:51
  sort
• 0:52
  of
• 0:52
  insane
• 0:53
  roi,
• 0:53
  like
• 0:54
  they're
• 0:54
  going
• 0:54
  to
• 0:54
  sign
• 0:54
  some
• 0:55
  six
• 0:55
  figures
• 0:55
  worth
• 0:56
  of
• 0:56
  work
• 0:56
  coming
• 0:56
  out
• 0:57
  of
• 0:57
  that,
• 0:57
  then
• 0:57
  you
• 0:58
  can
• 0:58
  charge
• 0:58
  a
• 0:59
  lot
• 0:59
  to
• 0:59
  be
• 1:00
  in
• 1:00
  that
• 1:00
  room.
• 1:01
  The
• 1:01
  experience
• 1:02
  value
• 1:03
  there
• 1:03
  is
• 1:04
  super
• 1:04
  clear.
• 1:04
  Like
• 1:05
  they
• 1:05
  can
• 1:05
  understand
• 1:06
  when
• 1:06
  I
• 1:06
  go
• 1:06
  to
• 1:06
  this,
• 1:06
  it's
• 1:07
  gonna
• 1:07
  have
• 1:07
  this
• 1:07
  impact
• 1:08
  on
• 1:08
  my
• 1:08
  business
• 1:09
  or
• 1:09
  my
• 1:09
  life
• 1:09
  or
• 1:09
  my
• 1:09
  career.
• 1:10
  And
• 1:10
  so
• 1:11
  therefore
• 1:11
  this
• 1:12
  amount
• 1:12
  of
• 1:12
  money
• 1:12
  is
• 1:12
  totally
• 1:13
  worth
• 1:13
  it
• 1:14
  personally.
• 1:14
  Like
• 1:15
  when
• 1:15
  I
• 1:15
  go
• 1:15
  to
• 1:15
  conferences,
• 1:16
  for
• 1:16
  example,
• 1:17
  I
• 1:17
  always
• 1:17
  track
• 1:17
  my
• 1:18
  expenses
• 1:18
  and
• 1:18
  then
• 1:18
  I
• 1:18
  see
• 1:19
  like
• 1:19
  what
• 1:19
  came
• 1:19
  out
• 1:19
  of
• 1:20
  the
• 1:20
  people
• 1:20
  I
• 1:20
  met,
• 1:21
  the
• 1:22
  conversations
• 1:22
  I
• 1:23
  had,
• 1:23
  like
• 1:23
  what
• 1:23
  revenue
• 1:24
  came
• 1:24
  out
• 1:24
  of
• 1:24
  that,
• 1:25
  and
• 1:25
  was
• 1:25
  that
• 1:25
  event
• 1:26
  worth
• 1:26
  it?
• 1:26
  And
• 1:26
  that
• 1:26
  helps
• 1:26
  me
• 1:27
  decide,
• 1:27
  do
• 1:27
  I
• 1:27
  go
• 1:27
  to
• 1:27
  that
• 1:28
  event
• 1:28
  again
• 1:28
  in
• 1:28
  the
• 1:28
  future?
• 1:28
  And
• 1:29
  I'm
• 1:29
  not
• 1:29
  the
• 1:29
  only
• 1:29
  person
• 1:29
  that
• 1:30
  does
• 1:30
  this.
• 1:31
  So
• 1:31
  we
• 1:31
  are
• 1:32
  always
• 1:32
  thinking
• 1:32
  about,
• 1:32
  okay,
• 1:33
  if
• 1:33
  I'm
• 1:33
  investing
• 1:34
  in
• 1:34
  something,
• 1:34
  what
• 1:34
  am
• 1:34
  I
• 1:34
  getting
• 1:35
  back
• 1:35
  from
• 1:35
  that
• 1:35
  investment?
• 1:36
  So
• 1:36
  kind
• 1:37
  of
• 1:37
  looking
• 1:37
  through
• 1:37
  this
• 1:37
  lens
• 1:38
  can
• 1:38
  help
• 1:38
  you
• 1:38
  think
• 1:39
  about
• 1:39
  what
• 1:39
  pricing
• 1:40
  makes
• 1:40
  sense.
• 1:41
  Now
• 1:41
  with
• 1:42
  that
• 1:42
  in
• 1:42
  mind,
• 1:42
  we
• 1:43
  also
• 1:43
  want
• 1:43
  to
• 1:43
  think
• 1:44
  about
• 1:44
  this
• 1:44
  is
• 1:44
  the
• 1:44
  next
• 1:44
  factor,
• 1:45
  what
• 1:46
  is
• 1:46
  the
• 1:46
  purpose
• 1:46
  of
• 1:47
  this
• 1:47
  product?
• 1:47
  Is
• 1:47
  it
• 1:48
  part
• 1:48
  of
• 1:48
  a
• 1:48
  funnel?
• 1:48
  So
• 1:49
  sometimes
• 1:49
  you
• 1:50
  might
• 1:50
  have
• 1:50
  a
• 1:51
  $35
• 1:52
  offer
• 1:52
  that's
• 1:52
  like
• 1:53
  a
• 1:53
  five
• 1:53
  day
• 1:54
  challenge
• 1:55
  that
• 1:55
  is
• 1:56
  worth
• 1:56
  so
• 1:56
  much
• 1:57
  more
• 1:57
  money
• 1:57
  than
• 1:58
  you're
• 1:58
  charging.
• 1:59
  But
• 1:59
  the
• 1:59
  reason
• 2:00
  is
• 2:00
  because
• 2:00
  you
• 2:01
  want
• 2:01
  to
• 2:01
  extremely
• 2:02
  over
• 2:02
  deliver
• 2:02
  on
• 2:03
  that
• 2:03
  experience.
• 2:04
  Get
• 2:04
  as
• 2:04
  many
• 2:04
  people
• 2:05
  in
• 2:05
  as
• 2:05
  possible
• 2:05
  because
• 2:06
  the
• 2:06
  price
• 2:06
  is
• 2:06
  such
• 2:06
  a
• 2:07
  no
• 2:07
  brainer,
• 2:08
  and
• 2:08
  then
• 2:08
  you're
• 2:08
  selling
• 2:09
  something
• 2:09
  larger
• 2:10
  during
• 2:10
  that
• 2:11
  at
• 2:11
  the
• 2:11
  end
• 2:11
  that
• 2:12
  makes
• 2:12
  people
• 2:12
  feel
• 2:13
  like,
• 2:13
  oh
• 2:13
  my
• 2:13
  gosh,
• 2:13
  this
• 2:13
  was
• 2:13
  so
• 2:14
  incredible,
• 2:14
  I
• 2:15
  cannot
• 2:15
  wait
• 2:15
  to
• 2:15
  buy
• 2:16
  the
• 2:16
  next
• 2:16
  thing.
• 2:16
  And
• 2:16
  now
• 2:17
  that
• 2:17
  I
• 2:17
  have
• 2:18
  have
• 2:18
  had
• 2:18
  this
• 2:18
  nurture
• 2:19
  experience
• 2:20
  with
• 2:20
  this
• 2:21
  leader,
• 2:22
  I
• 2:22
  am
• 2:22
  ready
• 2:23
  to
• 2:23
  invest
• 2:23
  thousands
• 2:24
  of
• 2:24
  dollars
• 2:24
  into
• 2:24
  their
• 2:25
  next
• 2:25
  thing.
• 2:25
  And
• 2:26
  so
• 2:26
  if
• 2:26
  the
• 2:26
  purpose
• 2:26
  is
• 2:27
  for
• 2:27
  it
• 2:27
  to
• 2:27
  be
• 2:27
  part
• 2:27
  of
• 2:28
  your
• 2:28
  funnel,
• 2:28
  then
• 2:28
  Obviously
• 2:29
  that's
• 2:29
  gonna
• 2:30
  change
• 2:30
  how
• 2:31
  you're
• 2:31
  thinking
• 2:32
  through
• 2:32
  the
• 2:32
  value
• 2:32
  experience.
• 2:34
  The
• 2:34
  third
• 2:34
  thing
• 2:35
  is
• 2:35
  what
• 2:35
  kind
• 2:35
  of
• 2:36
  money
• 2:36
  does
• 2:36
  your
• 2:36
  end
• 2:37
  customer
• 2:37
  have?
• 2:37
  So
• 2:38
  if
• 2:39
  we're
• 2:39
  talking
• 2:39
  about
• 2:39
  serving
• 2:40
  a
• 2:40
  group
• 2:40
  of
• 2:40
  business
• 2:41
  owners,
• 2:42
  business
• 2:42
  owners
• 2:43
  have
• 2:43
  a
• 2:43
  lot
• 2:43
  of
• 2:43
  money
• 2:43
  to
• 2:44
  invest
• 2:44
  to
• 2:44
  help
• 2:45
  them
• 2:45
  as
• 2:45
  long
• 2:45
  as
• 2:45
  it's
• 2:46
  going
• 2:46
  to
• 2:46
  bring
• 2:46
  back
• 2:46
  ROI
• 2:47
  into
• 2:47
  their
• 2:47
  business
• 2:47
  like
• 2:47
  we
• 2:48
  just
• 2:48
  talked
• 2:48
  about.
• 2:49
  And
• 2:49
  so
• 2:49
  for
• 2:49
  example,
• 2:50
  if
• 2:50
  somebody
• 2:51
  is
• 2:51
  running
• 2:52
  a
• 2:52
  marketing
• 2:53
  mastermind
• 2:53
  where
• 2:53
  they're
• 2:54
  gonna
• 2:54
  do
• 2:54
  like
• 2:55
  marketing
• 2:56
  campaigns
• 2:56
  throughout
• 2:56
  the
• 2:57
  year
• 2:57
  and
• 2:57
  all
• 2:57
  of
• 2:57
  that,
• 2:57
  like
• 2:58
  they
• 2:58
  could
• 2:58
  easily
• 2:58
  charge
• 2:59
  like
• 2:59
  a
• 2:59
  $10,000
• 3:00
  experience,
• 3:00
  especially
• 3:01
  it
• 3:01
  being
• 3:01
  a
• 3:02
  small
• 3:02
  group.
• 3:02
  And
• 3:03
  we're.
• 3:03
  So
• 3:03
  we're
• 3:03
  thinking
• 3:04
  through
• 3:04
  the
• 3:04
  experience,
• 3:04
  we're
• 3:05
  thinking
• 3:05
  through
• 3:05
  the
• 3:05
  kind
• 3:05
  of
• 3:05
  money
• 3:06
  they
• 3:06
  have.
• 3:06
  And
• 3:06
  then
• 3:06
  the
• 3:06
  purpose
• 3:07
  of
• 3:07
  this
• 3:07
  product
• 3:07
  is
• 3:07
  it's
• 3:08
  their
• 3:08
  high
• 3:08
  level
• 3:08
  offer.
• 3:09
  So
• 3:10
  that
• 3:11
  is
• 3:11
  like,
• 3:11
  okay,
• 3:12
  they
• 3:12
  have
• 3:12
  the
• 3:12
  money,
• 3:13
  but
• 3:13
  if
• 3:13
  you're
• 3:14
  serving
• 3:14
  maybe
• 3:15
  like
• 3:15
  early
• 3:16
  stage
• 3:17
  UX
• 3:17
  designers,
• 3:18
  Leslie,
• 3:20
  and
• 3:20
  they
• 3:21
  don't
• 3:21
  necessarily
• 3:22
  have
• 3:22
  a
• 3:22
  ton
• 3:23
  of
• 3:23
  money,
• 3:23
  but
• 3:23
  they're
• 3:24
  interested
• 3:25
  in
• 3:26
  furthering
• 3:26
  their
• 3:26
  career,
• 3:27
  then
• 3:28
  we
• 3:28
  might
• 3:28
  need
• 3:28
  to
• 3:29
  think
• 3:29
  about
• 3:29
  what
• 3:30
  kind
• 3:30
  of
• 3:30
  education
• 3:30
  budgets
• 3:31
  are
• 3:31
  they
• 3:31
  getting
• 3:32
  from
• 3:32
  the
• 3:32
  companies
• 3:32
  that
• 3:32
  they
• 3:33
  work
• 3:33
  in.
• 3:34
  So
• 3:34
  when
• 3:34
  we're
• 3:35
  serving
• 3:35
  professionals
• 3:36
  that
• 3:36
  have
• 3:37
  jobs,
• 3:38
  it's
• 3:38
  a
• 3:38
  little
• 3:38
  bit
• 3:38
  more
• 3:39
  limited
• 3:39
  on
• 3:39
  what
• 3:39
  we
• 3:39
  can
• 3:39
  offer.
• 3:40
  Like
• 3:40
  a
• 3:41
  early
• 3:41
  stage
• 3:42
  tech
• 3:42
  career
• 3:42
  person
• 3:43
  probably
• 3:43
  isn't
• 3:43
  going
• 3:44
  to
• 3:44
  invest
• 3:44
  in
• 3:44
  a
• 3:45
  $10,000
• 3:45
  mastermind
• 3:46
  the
• 3:46
  way
• 3:46
  a
• 3:46
  business
• 3:46
  owner
• 3:47
  would.
• 3:47
  And
• 3:47
  so
• 3:48
  pricing,
• 3:48
  when
• 3:49
  people
• 3:49
  ask
• 3:49
  me
• 3:49
  about
• 3:50
  pricing,
• 3:50
  I
• 3:50
  can't
• 3:50
  say
• 3:50
  like,
• 3:51
  oh,
• 3:51
  a
• 3:51
  mastermind
• 3:51
  should
• 3:52
  be
• 3:52
  around
• 3:53
  8,000
• 3:53
  to
• 3:54
  $15,000.
• 3:55
  I
• 3:55
  don't
• 3:55
  know.
• 3:55
  It
• 3:55
  depends
• 3:56
  on
• 3:56
  your
• 3:57
  customer
• 3:57
  and
• 3:58
  what
• 3:58
  kind
• 3:58
  of
• 3:58
  money
• 3:58
  they
• 3:58
  have,
• 3:59
  what
• 3:59
  kind
• 3:59
  of
• 3:59
  experience
• 4:00
  you're
• 4:00
  creating.
• 4:01
  So
• 4:01
  those
• 4:01
  factors
• 4:02
  are
• 4:02
  definitely
• 4:02
  important
• 4:03
  to
• 4:03
  think
• 4:03
  about.
• 4:04
  The
• 4:04
  next
• 4:04
  factor
• 4:05
  is
• 4:05
  probably
• 4:05
  the
• 4:05
  one
• 4:06
  that
• 4:06
  people
• 4:06
  overestimate
• 4:07
  or
• 4:07
  underestimate
• 4:08
  the
• 4:08
  most,
• 4:09
  which
• 4:09
  is
• 4:09
  what's
• 4:10
  your
• 4:10
  street
• 4:10
  cred?
• 4:11
  Like?
• 4:11
  Do
• 4:11
  you
• 4:11
  have
• 4:12
  the
• 4:12
  testimonials
• 4:13
  and
• 4:13
  the
• 4:13
  results
• 4:13
  and
• 4:14
  the
• 4:14
  resume
• 4:15
  that
• 4:15
  make
• 4:15
  you
• 4:16
  worth
• 4:16
  your
• 4:17
  offer,
• 4:17
  worth
• 4:18
  a
• 4:18
  premium
• 4:19
  price?
• 4:19
  Are
• 4:20
  you,
• 4:20
  even
• 4:20
  if
• 4:20
  you
• 4:21
  have
• 4:21
  a
• 4:21
  personal
• 4:21
  brand,
• 4:22
  are
• 4:22
  you
• 4:22
  a
• 4:22
  premium
• 4:23
  brand?
• 4:24
  And
• 4:24
  this
• 4:25
  just
• 4:25
  comes
• 4:25
  with
• 4:26
  time,
• 4:26
  right?
• 4:27
  If
• 4:27
  you're
• 4:27
  new
• 4:27
  to
• 4:27
  this
• 4:28
  space,
• 4:28
  if
• 4:28
  it's
• 4:28
  your
• 4:28
  first
• 4:29
  offers,
• 4:29
  you
• 4:29
  want
• 4:30
  to
• 4:30
  keep
• 4:30
  your
• 4:30
  pricing
• 4:30
  lower.
• 4:31
  If
• 4:31
  you
• 4:31
  don't
• 4:32
  have
• 4:32
  a
• 4:32
  ton
• 4:32
  of
• 4:32
  testimonials
• 4:33
  to
• 4:33
  speak
• 4:33
  to
• 4:34
  how
• 4:34
  you've
• 4:34
  helped
• 4:34
  people
• 4:35
  accomplish
• 4:35
  this
• 4:35
  in
• 4:35
  the
• 4:36
  past.
• 4:36
  We
• 4:36
  see
• 4:36
  this
• 4:37
  all
• 4:37
  the
• 4:37
  time
• 4:37
  with
• 4:37
  like
• 4:37
  beta
• 4:38
  programs
• 4:38
  having
• 4:38
  beta
• 4:39
  pricing.
• 4:39
  Usually
• 4:40
  it's
• 4:40
  like
• 4:41
  the
• 4:41
  price
• 4:41
  you
• 4:41
  hope
• 4:41
  to
• 4:42
  have,
• 4:43
  slash
• 4:43
  it
• 4:43
  in
• 4:43
  half,
• 4:43
  you
• 4:44
  call
• 4:44
  it
• 4:44
  50%
• 4:45
  off,
• 4:45
  and
• 4:45
  you
• 4:45
  say,
• 4:45
  this
• 4:45
  is
• 4:46
  the
• 4:46
  cheapest
• 4:47
  I'm
• 4:47
  ever
• 4:47
  going
• 4:47
  to
• 4:48
  do
• 4:48
  this.
• 4:48
  And
• 4:48
  then
• 4:49
  when
• 4:49
  you
• 4:49
  get
• 4:49
  Incredible
• 4:50
  testimonials.
• 4:50
  When
• 4:51
  you
• 4:51
  see
• 4:51
  that
• 4:51
  your
• 4:51
  clients
• 4:52
  are
• 4:52
  getting
• 4:52
  results,
• 4:53
  then
• 4:53
  number
• 4:54
  one,
• 4:54
  you're
• 4:54
  going
• 4:54
  to
• 4:54
  feel
• 4:54
  way
• 4:54
  more
• 4:55
  confident
• 4:55
  selling
• 4:55
  the
• 4:55
  thing
• 4:56
  and
• 4:56
  so
• 4:56
  it's
• 4:56
  going
• 4:56
  to
• 4:56
  sell
• 4:56
  better.
• 4:57
  And
• 4:57
  number
• 4:58
  two,
• 4:58
  people
• 4:59
  that
• 4:59
  were
• 4:59
  interested
• 5:00
  can
• 5:00
  now
• 5:00
  see
• 5:01
  like,
• 5:01
  okay,
• 5:01
  people
• 5:01
  are
• 5:01
  getting
• 5:01
  the
• 5:02
  results.
• 5:02
  I'm
• 5:02
  interested
• 5:02
  now
• 5:03
  in
• 5:03
  investing
• 5:04
  my
• 5:04
  time
• 5:04
  and
• 5:04
  my
• 5:04
  money
• 5:05
  into
• 5:05
  this.
• 5:05
  And
• 5:06
  so
• 5:06
  just,
• 5:06
  you
• 5:06
  know,
• 5:07
  that
• 5:07
  needs
• 5:07
  to
• 5:07
  factor
• 5:08
  in
• 5:08
  as
• 5:08
  well.
• 5:08
  Like
• 5:09
  if
• 5:09
  you
• 5:10
  are
• 5:11
  somebody
• 5:11
  that
• 5:11
  has
• 5:11
  a
• 5:11
  huge
• 5:12
  brand,
• 5:12
  maybe
• 5:12
  you
• 5:12
  have
• 5:12
  a
• 5:12
  New
• 5:12
  York
• 5:13
  Times
• 5:13
  selling
• 5:13
  book
• 5:14
  or
• 5:14
  something
• 5:14
  like
• 5:14
  that,
• 5:15
  that
• 5:15
  is
• 5:15
  definitely
• 5:15
  gonna
• 5:16
  help
• 5:16
  with
• 5:16
  your
• 5:16
  street
• 5:17
  credentials
• 5:17
  and
• 5:17
  make
• 5:18
  people
• 5:18
  more
• 5:18
  excited
• 5:19
  to
• 5:19
  work
• 5:19
  with
• 5:19
  you.
• 5:19
  And
• 5:20
  so,
• 5:20
  yeah,
• 5:20
  I
• 5:21
  think
• 5:21
  I'm,
• 5:21
  you
• 5:21
  know,
• 5:21
  this
• 5:22
  is
• 5:22
  totally
• 5:22
  a
• 5:22
  sidebar,
• 5:23
  but
• 5:23
  I
• 5:23
  think
• 5:23
  that's
• 5:23
  why
• 5:23
  creator
• 5:24
  led
• 5:24
  brands
• 5:25
  are
• 5:25
  definitely
• 5:26
  the
• 5:26
  future.
• 5:26
  And
• 5:27
  the
• 5:27
  more
• 5:28
  we
• 5:28
  can
• 5:29
  like
• 5:29
  the
• 5:29
  people
• 5:29
  that
• 5:30
  have
• 5:30
  the
• 5:30
  larger
• 5:30
  audiences
• 5:31
  that
• 5:31
  have
• 5:31
  the
• 5:31
  influence,
• 5:32
  that
• 5:32
  have
• 5:32
  the
• 5:32
  trust
• 5:33
  they've
• 5:33
  built
• 5:33
  trust
• 5:34
  with,
• 5:34
  we're
• 5:34
  more
• 5:35
  likely
• 5:35
  to
• 5:35
  buy
• 5:35
  from
• 5:35
  them.
• 5:35
  And
• 5:36
  so
• 5:36
  that's
• 5:36
  why
• 5:36
  it's
• 5:36
  such
• 5:36
  a
• 5:37
  smart
• 5:37
  strategy
• 5:37
  when
• 5:38
  building
• 5:38
  your
• 5:38
  business
• 5:38
  to
• 5:39
  kind
• 5:39
  of
• 5:39
  like
• 5:39
  lean
• 5:39
  into
• 5:39
  that
• 5:39
  creator
• 5:40
  side.
• 5:41
  Um,
• 5:41
  okay.
• 5:42
  And
• 5:42
  then
• 5:42
  the
• 5:42
  last
• 5:42
  factor
• 5:43
  is
• 5:44
  how
• 5:44
  large
• 5:44
  is
• 5:44
  your
• 5:44
  audience?
• 5:45
  Audience
• 5:45
  size
• 5:46
  does
• 5:46
  play
• 5:47
  a
• 5:47
  part
• 5:47
  in
• 5:48
  your
• 5:48
  pricing
• 5:48
  strategy
• 5:49
  and
• 5:49
  your
• 5:49
  product
• 5:49
  strategy
• 5:50
  because
• 5:50
  we
• 5:51
  need
• 5:51
  to
• 5:51
  understand
• 5:51
  the
• 5:51
  economy
• 5:52
  of
• 5:52
  scale.
• 5:52
  Like
• 5:53
  if
• 5:53
  20
• 5:53
  people
• 5:54
  are
• 5:54
  in
• 5:54
  the
• 5:54
  room
• 5:55
  or
• 5:55
  if
• 5:55
  2000
• 5:56
  people
• 5:56
  are
• 5:56
  in
• 5:56
  the
• 5:56
  room.
• 5:57
  Now
• 5:58
  if
• 5:58
  you
• 5:58
  have
• 5:58
  like
• 5:58
  a
• 5:58
  really
• 5:59
  large
• 5:59
  audience
• 6:00
  and
• 6:00
  you
• 6:00
  want
• 6:01
  to
• 6:01
  create
• 6:01
  some
• 6:01
  sort
• 6:01
  of
• 6:01
  like
• 6:02
  on
• 6:02
  demand
• 6:02
  membership
• 6:03
  kind
• 6:03
  of
• 6:03
  thing,
• 6:04
  then
• 6:04
  a
• 6:04
  lower
• 6:04
  price
• 6:04
  point
• 6:05
  might
• 6:05
  make
• 6:05
  sense
• 6:06
  because
• 6:07
  it's
• 6:07
  more
• 6:07
  of
• 6:07
  a
• 6:07
  subscription
• 6:08
  model.
• 6:08
  You
• 6:08
  have
• 6:09
  the
• 6:09
  economy
• 6:09
  of
• 6:09
  scale
• 6:10
  where
• 6:10
  you
• 6:10
  can
• 6:10
  reach
• 6:10
  such
• 6:10
  a
• 6:11
  large
• 6:11
  number
• 6:11
  of
• 6:11
  people
• 6:12
  that
• 6:12
  the
• 6:12
  conversion
• 6:13
  rate
• 6:13
  is
• 6:13
  going
• 6:13
  to
• 6:13
  still
• 6:14
  make
• 6:14
  you
• 6:14
  a
• 6:14
  lot
• 6:14
  of
• 6:14
  money.
• 6:15
  Like
• 6:15
  if
• 6:15
  you
• 6:15
  have,
• 6:16
  you
• 6:16
  know,
• 6:16
  millions
• 6:17
  of
• 6:17
  followers
• 6:17
  and
• 6:18
  you're
• 6:18
  converting
• 6:18
  5%,
• 6:19
  you're
• 6:19
  still
• 6:19
  going
• 6:19
  to
• 6:19
  make
• 6:19
  six
• 6:20
  figures
• 6:20
  every
• 6:20
  month
• 6:21
  on
• 6:21
  a
• 6:21
  recurring
• 6:21
  product.
• 6:22
  So
• 6:23
  there's
• 6:23
  a
• 6:23
  lot
• 6:24
  of
• 6:24
  opportunity
• 6:24
  in
• 6:25
  understanding
• 6:26
  how
• 6:26
  large
• 6:26
  is
• 6:26
  your
• 6:27
  audience
• 6:27
  and
• 6:27
  how
• 6:27
  does
• 6:27
  that
• 6:27
  factor
• 6:28
  into
• 6:29
  your
• 6:29
  pricing
• 6:29
  and
• 6:29
  the
• 6:29
  kind
• 6:30
  of
• 6:30
  experience
• 6:30
  you're
• 6:30
  going
• 6:30
  to
• 6:30
  create.
• 6:31
  But
• 6:31
  to
• 6:31
  that
• 6:32
  point
• 6:32
  it
• 6:32
  always
• 6:32
  comes
• 6:32
  back
• 6:33
  to
• 6:33
  like,
• 6:33
  what
• 6:33
  experience
• 6:34
  are
• 6:34
  you
• 6:34
  creating?
• 6:34
  Because
• 6:35
  if
• 6:35
  you
• 6:35
  have
• 6:35
  a
• 6:35
  larger
• 6:35
  audience,
• 6:36
  maybe
• 6:36
  it
• 6:36
  makes
• 6:36
  sense
• 6:37
  for
• 6:37
  you
• 6:37
  to
• 6:37
  create
• 6:38
  a
• 6:38
  lower
• 6:39
  effort
• 6:40
  product
• 6:41
  that's
• 6:41
  recurring
• 6:42
  or
• 6:42
  subscription
• 6:43
  offer
• 6:43
  or
• 6:43
  something
• 6:44
  small
• 6:45
  or
• 6:45
  a
• 6:46
  $40
• 6:46
  training
• 6:47
  or
• 6:47
  guide
• 6:47
  because
• 6:48
  you
• 6:48
  can
• 6:48
  sell
• 6:48
  more
• 6:49
  of
• 6:49
  them.
• 6:50
  But
• 6:50
  if
• 6:50
  you
• 6:51
  have
• 6:52
  a
• 6:52
  smaller
• 6:52
  audience
• 6:53
  or
• 6:54
  you're
• 6:54
  just
• 6:54
  not
• 6:55
  at
• 6:55
  that
• 6:55
  scale
• 6:55
  yet,
• 6:55
  maybe
• 6:56
  you
• 6:56
  can
• 6:56
  get
• 6:56
  20
• 6:56
  people
• 6:56
  in
• 6:57
  the
• 6:57
  room.
• 6:57
  You
• 6:57
  want
• 6:58
  to
• 6:58
  lean
• 6:58
  into
• 6:58
  a
• 6:59
  price
• 6:59
  that's
• 6:59
  going
• 6:59
  to
• 6:59
  make
• 6:59
  it
• 7:00
  affordable
• 7:00
  for
• 7:00
  you
• 7:01
  to,
• 7:01
  to
• 7:01
  be
• 7:02
  able
• 7:02
  to
• 7:02
  like
• 7:02
  make
• 7:03
  the
• 7:03
  money
• 7:03
  you
• 7:03
  need
• 7:03
  to
• 7:04
  show
• 7:04
  up
• 7:04
  as
• 7:04
  the
• 7:04
  best
• 7:04
  version
• 7:05
  of
• 7:05
  yourself.
• 7:06
  And
• 7:06
  so
• 7:06
  you
• 7:07
  don't
• 7:07
  want
• 7:07
  to
• 7:07
  like
• 7:07
  undercut
• 7:08
  your
• 7:08
  pricing
• 7:09
  because
• 7:10
  people
• 7:10
  need
• 7:11
  you
• 7:11
  to
• 7:11
  show
• 7:11
  up
• 7:11
  with
• 7:12
  your
• 7:12
  full
• 7:12
  energy.
• 7:13
  And
• 7:13
  this
• 7:13
  is
• 7:13
  something
• 7:13
  I
• 7:14
  see
• 7:14
  like
• 7:14
  fizzle
• 7:15
  a
• 7:15
  lot
• 7:15
  with
• 7:15
  membership
• 7:16
  experiences
• 7:17
  specifically
• 7:18
  because
• 7:18
  they'll
• 7:18
  sell
• 7:19
  their
• 7:19
  membership
• 7:19
  offer
• 7:20
  way
• 7:20
  too
• 7:20
  low
• 7:21
  for
• 7:21
  a
• 7:21
  monthly
• 7:22
  low
• 7:22
  fee.
• 7:23
  And
• 7:23
  then
• 7:23
  it's
• 7:23
  like,
• 7:24
  let's
• 7:24
  say
• 7:24
  you
• 7:24
  charge
• 7:25
  $30
• 7:25
  a
• 7:25
  month
• 7:26
  for
• 7:26
  your
• 7:26
  membership.
• 7:26
  You,
• 7:27
  you
• 7:27
  get
• 7:27
  10
• 7:27
  people
• 7:28
  in
• 7:28
  and
• 7:29
  then
• 7:29
  you're
• 7:29
  trying
• 7:30
  to
• 7:30
  grow
• 7:30
  it
• 7:30
  from
• 7:30
  there,
• 7:30
  but
• 7:31
  you
• 7:31
  have
• 7:31
  to
• 7:31
  invest
• 7:32
  a
• 7:32
  lot
• 7:32
  of
• 7:32
  time
• 7:32
  and
• 7:33
  energy
• 7:33
  into
• 7:33
  growing
• 7:34
  it.
• 7:34
  But
• 7:34
  you're
• 7:34
  only
• 7:34
  making
• 7:35
  $300
• 7:35
  a
• 7:35
  month
• 7:36
  from
• 7:36
  it.
• 7:36
  Like
• 7:36
  that's
• 7:37
  not
• 7:37
  enough
• 7:37
  money
• 7:38
  for
• 7:38
  you
• 7:38
  for
• 7:38
  it
• 7:38
  to
• 7:39
  be
• 7:39
  worth
• 7:39
  it
• 7:39
  for
• 7:39
  you.
• 7:40
  So
• 7:40
  you
• 7:40
  have
• 7:40
  to
• 7:40
  think
• 7:40
  about
• 7:41
  these
• 7:41
  economies
• 7:41
  of
• 7:41
  scale
• 7:42
  when
• 7:43
  you're
• 7:43
  designing
• 7:44
  your
• 7:44
  offer
• 7:44
  itself.
• 7:45
  So
• 7:46
  I'll
• 7:46
  give
• 7:47
  you
• 7:47
  a
• 7:48
  chart,
• 7:48
  I'm
• 7:48
  going
• 7:48
  to
• 7:48
  read
• 7:48
  through
• 7:48
  a
• 7:49
  chart
• 7:49
  that
• 7:49
  I
• 7:49
  have
• 7:49
  to
• 7:50
  think
• 7:50
  about.
• 7:50
  How
• 7:51
  can
• 7:51
  you
• 7:51
  price
• 7:53
  a
• 7:53
  member
• 7:53
  experience,
• 7:54
  specifically
• 7:54
  a
• 7:54
  membership
• 7:55
  experience?
• 7:56
  So
• 7:56
  on
• 7:56
  the
• 7:56
  lower
• 7:57
  end,
• 7:57
  on
• 7:57
  the
• 7:57
  lower
• 7:58
  price
• 7:58
  points,
• 7:58
  we
• 7:58
  should
• 7:58
  be
• 7:59
  thinking
• 7:59
  like
• 7:59
  this.
• 7:59
  In
• 8:00
  my
• 8:00
  membership
• 8:00
  visions,
• 8:01
  I'm
• 8:01
  filling
• 8:01
  a
• 8:02
  stadium
• 8:02
  of
• 8:02
  people.
• 8:03
  I
• 8:03
  want
• 8:03
  to
• 8:04
  impact
• 8:04
  as
• 8:04
  many
• 8:04
  people
• 8:05
  as
• 8:05
  possible.
• 8:05
  The
• 8:06
  more
• 8:06
  members
• 8:06
  the
• 8:06
  better.
• 8:07
  It's
• 8:07
  mainly
• 8:08
  going
• 8:08
  to
• 8:08
  be
• 8:09
  content
• 8:09
  driven
• 8:10
  and
• 8:10
  that's
• 8:11
  the
• 8:11
  value.
• 8:11
  We're
• 8:11
  going
• 8:11
  to
• 8:11
  drop
• 8:12
  new
• 8:12
  content
• 8:12
  all
• 8:12
  of
• 8:12
  the
• 8:13
  time.
• 8:13
  So
• 8:13
  it's
• 8:13
  less
• 8:14
  for
• 8:14
  me,
• 8:14
  more
• 8:15
  like
• 8:15
  subscription
• 8:15
  model.
• 8:16
  It's
• 8:16
  low
• 8:17
  maintenance.
• 8:17
  So
• 8:17
  it's
• 8:18
  not
• 8:18
  a
• 8:18
  lot
• 8:18
  of
• 8:18
  work
• 8:18
  on
• 8:19
  your
• 8:19
  hands.
• 8:19
  It's
• 8:19
  not
• 8:20
  a
• 8:20
  lot
• 8:20
  of
• 8:20
  community
• 8:20
  management
• 8:21
  required.
• 8:21
  And
• 8:22
  for
• 8:22
  the
• 8:22
  post
• 8:22
  most
• 8:23
  part
• 8:23
  you're,
• 8:24
  you're
• 8:24
  managing
• 8:25
  the
• 8:25
  membership
• 8:25
  on
• 8:25
  your
• 8:25
  own.
• 8:26
  Maybe
• 8:26
  you
• 8:26
  have
• 8:26
  like
• 8:26
  a
• 8:26
  VA
• 8:27
  supporting
• 8:27
  you,
• 8:27
  but
• 8:27
  it's
• 8:28
  not
• 8:28
  like
• 8:28
  you
• 8:28
  need
• 8:28
  a
• 8:28
  whole
• 8:29
  team
• 8:29
  of
• 8:29
  people
• 8:29
  to
• 8:30
  support
• 8:30
  this.
• 8:31
  That's
• 8:31
  gonna
• 8:31
  be
• 8:31
  lower
• 8:32
  price
• 8:32
  point.
• 8:32
  Now
• 8:33
  this
• 8:33
  is
• 8:33
  definitely
• 8:33
  something
• 8:34
  that's
• 8:34
  gonna
• 8:34
  work
• 8:34
  better
• 8:34
  for
• 8:35
  larger
• 8:35
  audiences
• 8:36
  because
• 8:36
  they
• 8:36
  have
• 8:36
  the
• 8:36
  volume
• 8:37
  to
• 8:37
  be
• 8:37
  able
• 8:37
  to
• 8:37
  bring
• 8:38
  in
• 8:38
  the
• 8:38
  revenue.
• 8:39
  Now
• 8:39
  for
• 8:40
  a
• 8:40
  higher
• 8:40
  price
• 8:40
  point
• 8:41
  in
• 8:41
  your
• 8:41
  membership
• 8:42
  visions,
• 8:42
  you're
• 8:42
  filling
• 8:43
  a
• 8:43
  small
• 8:43
  local
• 8:43
  venue,
• 8:44
  it's
• 8:44
  a
• 8:44
  smaller
• 8:45
  group,
• 8:45
  it's
• 8:45
  small
• 8:46
  and
• 8:46
  intimate
• 8:46
  where
• 8:47
  everyone
• 8:47
  knows
• 8:47
  each
• 8:47
  other.
• 8:48
  You
• 8:48
  have
• 8:48
  a
• 8:48
  very
• 8:48
  high
• 8:49
  touch
• 8:49
  customer
• 8:49
  experience.
• 8:51
  You
• 8:51
  have
• 8:51
  smaller
• 8:52
  facilitated
• 8:53
  groups.
• 8:53
  There's
• 8:54
  one
• 8:54
  to
• 8:54
  one
• 8:54
  opportunity,
• 8:55
  there's
• 8:55
  an
• 8:55
  extremely
• 8:56
  high
• 8:56
  quality
• 8:56
  curriculum
• 8:57
  or
• 8:57
  roadmap
• 8:58
  that
• 8:58
  supports
• 8:59
  people
• 8:59
  in
• 8:59
  reaching
• 8:59
  a
• 8:59
  specific
• 9:00
  goal.
• 9:01
  And
• 9:01
  you
• 9:01
  have
• 9:01
  a
• 9:01
  team
• 9:02
  of
• 9:02
  people
• 9:02
  supporting
• 9:03
  the
• 9:03
  membership.
• 9:03
  That's
• 9:04
  when
• 9:04
  you
• 9:04
  need
• 9:04
  a
• 9:04
  higher
• 9:04
  price
• 9:04
  point.
• 9:05
  You
• 9:05
  need
• 9:05
  to
• 9:05
  make
• 9:05
  a
• 9:05
  lot
• 9:05
  more
• 9:06
  money
• 9:06
  in
• 9:06
  order
• 9:06
  to
• 9:06
  support
• 9:07
  this
• 9:07
  thing
• 9:07
  because
• 9:07
  you're
• 9:07
  pouring
• 9:08
  so
• 9:08
  much
• 9:08
  time
• 9:09
  and
• 9:09
  energy
• 9:09
  into
• 9:09
  it.
• 9:10
  So
• 9:11
  there's
• 9:11
  A
• 9:11
  lot
• 9:11
  to
• 9:11
  think
• 9:12
  about
• 9:12
  when
• 9:12
  it
• 9:12
  comes
• 9:12
  to
• 9:12
  pricing,
• 9:13
  but
• 9:13
  I
• 9:13
  hope
• 9:13
  you
• 9:13
  take
• 9:14
  away
• 9:14
  that
• 9:15
  the
• 9:15
  experience
• 9:16
  you
• 9:16
  create
• 9:16
  is
• 9:16
  the
• 9:16
  most
• 9:17
  important
• 9:17
  factor.
• 9:18
  The
• 9:19
  last
• 9:19
  part
• 9:19
  of
• 9:19
  Leslie's
• 9:20
  question
• 9:20
  I
• 9:20
  want
• 9:20
  to
• 9:20
  address,
• 9:20
  which
• 9:21
  is
• 9:21
  do
• 9:21
  you
• 9:21
  do
• 9:21
  sliding
• 9:21
  scales?
• 9:22
  And
• 9:22
  I
• 9:22
  have
• 9:23
  seen
• 9:23
  sliding
• 9:23
  scales
• 9:24
  be
• 9:24
  successful
• 9:25
  and
• 9:25
  I
• 9:25
  think
• 9:26
  it
• 9:26
  just
• 9:26
  depends
• 9:26
  on
• 9:26
  the
• 9:27
  experience.
• 9:27
  And
• 9:27
  you
• 9:28
  can
• 9:28
  offer
• 9:28
  that.
• 9:28
  You
• 9:28
  can
• 9:29
  also
• 9:29
  offer
• 9:30
  certain
• 9:30
  like
• 9:30
  percentage
• 9:31
  scholarships
• 9:32
  for
• 9:32
  people
• 9:32
  to
• 9:32
  apply
• 9:32
  to.
• 9:33
  I
• 9:33
  recently
• 9:34
  did
• 9:34
  a
• 9:34
  program
• 9:34
  myself.
• 9:35
  I
• 9:35
  enrolled
• 9:35
  in
• 9:36
  where
• 9:36
  they
• 9:37
  did.
• 9:38
  It
• 9:38
  was
• 9:38
  like
• 9:38
  it
• 9:38
  was
• 9:39
  the
• 9:39
  first
• 9:39
  time
• 9:39
  they
• 9:39
  were
• 9:39
  launching
• 9:40
  it
• 9:40
  and
• 9:40
  so
• 9:40
  they
• 9:40
  really
• 9:40
  wanted
• 9:41
  a
• 9:41
  lot
• 9:41
  of
• 9:41
  feedback
• 9:41
  as
• 9:42
  it
• 9:42
  went
• 9:42
  on.
• 9:42
  And
• 9:43
  so
• 9:43
  they
• 9:43
  had
• 9:43
  a
• 9:43
  price
• 9:44
  point
• 9:44
  point
• 9:44
  that
• 9:44
  was
• 9:44
  50%.
• 9:45
  It
• 9:45
  was
• 9:45
  either
• 9:46
  like
• 9:46
  you
• 9:46
  pay
• 9:46
  full
• 9:46
  price,
• 9:46
  which
• 9:47
  was
• 9:47
  like
• 9:48
  450
• 9:48
  bucks,
• 9:49
  something
• 9:49
  like
• 9:49
  that,
• 9:49
  or
• 9:50
  you
• 9:50
  pay
• 9:50
  50%
• 9:51
  of
• 9:51
  that.
• 9:51
  It
• 9:51
  was
• 9:51
  like
• 9:51
  $225.
• 9:53
  But
• 9:53
  the
• 9:54
  deal
• 9:54
  was
• 9:55
  if
• 9:55
  you
• 9:55
  did
• 9:55
  that
• 9:56
  option,
• 9:57
  you
• 9:57
  had
• 9:57
  to
• 9:58
  submit.
• 9:59
  They
• 9:59
  framed
• 9:59
  it
• 9:59
  as
• 9:59
  a
• 10:00
  testimonial,
• 10:00
  but
• 10:00
  it
• 10:00
  was
• 10:00
  really
• 10:01
  like
• 10:01
  a
• 10:01
  feedback
• 10:01
  form
• 10:02
  after
• 10:03
  every
• 10:03
  single
• 10:03
  session
• 10:04
  within
• 10:04
  24
• 10:05
  hours.
• 10:05
  And
• 10:05
  so
• 10:05
  like
• 10:05
  you
• 10:06
  by
• 10:06
  purchasing
• 10:07
  that
• 10:07
  offer
• 10:08
  was
• 10:08
  a
• 10:08
  value
• 10:08
  exchange
• 10:09
  promise
• 10:10
  that
• 10:10
  you're
• 10:10
  making
• 10:10
  that
• 10:11
  you
• 10:11
  would
• 10:11
  show
• 10:11
  up,
• 10:13
  do
• 10:13
  the
• 10:13
  work
• 10:13
  and
• 10:13
  then
• 10:14
  give
• 10:14
  that
• 10:14
  feedback,
• 10:15
  which
• 10:15
  I
• 10:15
  think
• 10:15
  was
• 10:16
  a
• 10:16
  really
• 10:16
  smart
• 10:16
  strategy
• 10:17
  for
• 10:17
  a
• 10:17
  beta
• 10:17
  because
• 10:18
  it
• 10:18
  forces
• 10:19
  people
• 10:19
  to
• 10:19
  do
• 10:19
  the
• 10:19
  work
• 10:20
  because
• 10:20
  you
• 10:20
  have
• 10:20
  to
• 10:20
  show
• 10:20
  up,
• 10:21
  because
• 10:21
  you
• 10:21
  have
• 10:21
  to
• 10:21
  submit
• 10:22
  your
• 10:22
  feedback
• 10:22
  within
• 10:23
  24
• 10:23
  hours.
• 10:24
  And
• 10:26
  it
• 10:26
  also
• 10:27
  just
• 10:27
  allowed
• 10:27
  them
• 10:27
  to
• 10:27
  get
• 10:28
  feedback
• 10:28
  really
• 10:29
  and
• 10:29
  iterate
• 10:30
  really
• 10:30
  quickly.
• 10:30
  So
• 10:30
  they
• 10:30
  basically
• 10:31
  got
• 10:31
  feedback
• 10:31
  after
• 10:31
  each
• 10:32
  session,
• 10:32
  which
• 10:32
  helped
• 10:32
  them
• 10:32
  improve
• 10:33
  the
• 10:33
  next
• 10:33
  session,
• 10:34
  which
• 10:34
  is
• 10:35
  like
• 10:35
  my
• 10:35
  favorite
• 10:35
  way
• 10:36
  to
• 10:36
  get
• 10:36
  feedback
• 10:36
  and
• 10:37
  improve
• 10:37
  things
• 10:37
  as
• 10:37
  they're
• 10:37
  going.
• 10:38
  So
• 10:38
  I
• 10:38
  loved
• 10:38
  that.
• 10:39
  But
• 10:39
  I
• 10:39
  think
• 10:39
  that
• 10:39
  that's
• 10:39
  a
• 10:40
  cool
• 10:40
  opportunity
• 10:40
  too.
• 10:41
  Um,
• 10:41
  so
• 10:41
  yes,
• 10:42
  scholarships,
• 10:43
  some
• 10:43
  sliding
• 10:43
  scale
• 10:43
  opportunities
• 10:44
  and
• 10:44
  then
• 10:45
  something
• 10:45
  like
• 10:45
  that
• 10:45
  could
• 10:46
  work
• 10:46
  especially
• 10:46
  well
• 10:46
  for
• 10:47
  a
• 10:47
  beta.
• 10:48
  So
• 10:48
  yeah,
• 10:48
  you
• 10:49
  know,
• 10:49
  it's,
• 10:49
  it's
• 10:50
  really
• 10:50
  custom,
• 10:50
  it's
• 10:51
  a
• 10:51
  custom
• 10:51
  game
• 10:51
  and
• 10:52
  of
• 10:52
  course
• 10:52
  you
• 10:52
  can
• 10:52
  do
• 10:52
  a
• 10:52
  little
• 10:53
  bit
• 10:53
  of
• 10:53
  competitive
• 10:53
  research,
• 10:54
  which
• 10:54
  I'm
• 10:54
  sure
• 10:54
  you
• 10:54
  noticed.
• 10:55
  I
• 10:55
  didn't
• 10:55
  even
• 10:55
  mention
• 10:56
  it
• 10:56
  does
• 10:56
  matter
• 10:56
  what
• 10:57
  your
• 10:57
  com,
• 10:57
  what
• 10:57
  your
• 10:57
  competitors
• 10:58
  are
• 10:58
  offering
• 10:58
  a
• 10:58
  little
• 10:59
  bit,
• 10:59
  but
• 10:59
  almost
• 11:00
  not
• 11:00
  really.
• 11:00
  Especially
• 11:01
  in
• 11:01
  a
• 11:01
  creator
• 11:01
  led
• 11:02
  brands
• 11:02
  like
• 11:02
  people
• 11:02
  want
• 11:02
  to
• 11:02
  work
• 11:03
  with
• 11:03
  people,
• 11:03
  people
• 11:04
  want
• 11:04
  to
• 11:04
  work
• 11:04
  with
• 11:04
  you.
• 11:05
  And
• 11:05
  so
• 11:05
  if
• 11:05
  your
• 11:06
  price
• 11:06
  point
• 11:06
  is
• 11:06
  higher,
• 11:07
  they're
• 11:07
  not
• 11:07
  really
• 11:07
  comparing
• 11:08
  people.
• 11:08
  They
• 11:08
  probably
• 11:08
  don't
• 11:08
  even
• 11:09
  know
• 11:09
  the
• 11:09
  other
• 11:09
  people.
• 11:10
  And
• 11:10
  so
• 11:10
  yeah,
• 11:10
  just
• 11:11
  keep
• 11:11
  that
• 11:11
  in
• 11:11
  mind.
• 11:11
  Okay.
• 11:12
  Hope
• 11:12
  this
• 11:12
  helps.
• 11:13
  And
• 11:13
  if
• 11:13
  you
• 11:14
  loved
• 11:14
  this
• 11:14
  episode,
• 11:14
  if
• 11:15
  you
• 11:15
  want
• 11:15
  to
• 11:15
  submit
• 11:15
  your
• 11:15
  own
• 11:15
  question,
• 11:16
  I'm
• 11:16
  obviously
• 11:17
  getting
• 11:17
  into
• 11:17
  the
• 11:17
  nitty
• 11:18
  gritty
• 11:18
  details
• 11:18
  in
• 11:19
  these,
• 11:19
  so
• 11:20
  definitely
• 11:20
  DM
• 11:21
  me,
• 11:21
  email
• 11:21
  me.
• 11:21
  I
• 11:21
  would
• 11:22
  love
• 11:22
  to
• 11:22
  answer
• 11:22
  your
• 11:22
  question
• 11:22
  live.
• 11:23
  On
• 11:23
  the
• 11:23
  podcast
• 11:23
  and
• 11:24
  make
• 11:24
  a
• 11:24
  voice
• 11:24
  note
• 11:25
  specifically
• 11:25
  for
• 11:25
  you.