Latest / Elon Musk Podcast / Microsoft's Ad Platform Shuns Twitter: A Commentary on Elon Musk's Reign Over the Social Media Giant

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Microsoft's Ad Platform Shuns Twitter: A Commentary on Elon Musk's Reign Over the Social Media Giant · Elon Musk Podcast

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  subscribing. Hello and welcome to the Elon
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  Musk podcast, the go-to spot for all things.
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  Revolving around one of the most captivating figures in the tech
• 0:41
  world today, I'm your host will Walden.
• 0:43
  And in today's episode were diving deep into a tumultuous
• 0:47
  Saga, involving Elon musk's Twitter.
• 0:49
  Microsoft in a contentious API pricing uproar.
• 0:53
  It's sending ripples through the Digital Universe from the
• 0:56
  repercussions of Microsoft's having ties with Twitter on its
• 1:00
  ad platform to Twitter's evolving stance on freedom of
• 1:03
  speech. Under musk's rain will be
• 1:06
  unpacking at all. So whether you're a tech
• 1:08
  Enthusiast, or a die-hard musk fan, or just curious about the
• 1:11
  inner workings of the tech world.
• 1:13
  We got you covered. So what is this all about?
• 1:16
  Why our Twitter and Microsoft and Elon Musk kind of working
• 1:20
  together, but not really working together, in an unforeseen turn
• 1:24
  of events, Microsoft tech Powerhouse, with a two point,
• 1:28
  one five trillion dollar market cap is pulling Twitter from its
• 1:32
  advertising platform. This move comes on the heels of
• 1:35
  Twitter's announcements that it would commence charging a
• 1:38
  substantial minimum of forty two thousand dollars per month for
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  users of its API, which impacts a wide user base, this pans
• 1:47
  Enterprises to research institutions, the notification
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  of the new pricing structure delivered, in March to users via
• 1:55
  email was met with bewilderment and dismay a report by wired
• 2:00
  deemed the new pricing scheme as one that prices out nearly
• 2:04
  Everyone, however, Twitter's owner, Elon Musk.
• 2:06
  Who recently took over the platform, seems unmoved by the
• 2:09
  growing discontent. Microsoft's decision to drop
• 2:13
  Twitter from its advertising platform is intriguing.
• 2:16
  And as a tech giant with around 100 billion dollars in cash on
• 2:19
  hand, at the end of last year, Microsoft could effortlessly
• 2:22
  foot the bill for Twitter's API. The decision seems more of a
• 2:26
  statement than a financial necessity, although Microsoft
• 2:30
  remains reticent, about the specifications behind its moves.
• 2:34
  So, the email sent to its customers read starting on April
• 2:38
  25th, 2023. Smart campaigns with
• 2:41
  multi-platform will no longer support Twitter and that digital
• 2:45
  marketing Center. The DMC will no longer support
• 2:48
  Twitter starting on April 25th, 2023.
• 2:52
  This move implies that users will lose access to their
• 2:55
  Twitter account via Microsoft's free social media, Management
• 2:58
  Service. They will also no longer have
• 3:00
  the ability to create schedule or manage tweets to the
• 3:04
  platform. However, this shift, does it
• 3:06
  impact all social media platforms as per a report by
• 3:10
  net? Mashable companies, using
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  Microsoft advertising, will still be able to manage and
• 3:16
  create content for Facebook, Instagram and Linkedin musk as
• 3:21
  expected reacted with dismay even going.
• 3:24
  As far as threatening legal action in a tweet referring to
• 3:27
  Microsoft's licensing agreement with open a.i. a company.
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  He founded in 2015 and later left, he wrote They trained
• 3:35
  illegally using Twitter data lawsuit time.
• 3:39
  So, mucks reaction to Microsoft's decision is
• 3:43
  understandable. Considering his ongoing efforts
• 3:46
  to attract advertisers on Twitter.
• 3:48
  It is efforts, come after reportedly losing over half.
• 3:51
  Twitter's top 1000 advertisers following his takeover of the
• 3:55
  platform in late October, musk has been actively engaging with
• 4:00
  the advertising Community including appearing on stage
• 4:03
  with the chairman of global advertising.
• 4:05
  And Partnerships it nbcuniversal expressing openness to their
• 4:09
  concerns about Twitter. I'll be at emphasizing, you will
• 4:12
  not make changes, he doesn't believe in.
• 4:14
  Now, amidst the Microsoft controversy must also faces
• 4:18
  criticism over his decision to charge for Twitter's API access.
• 4:23
  He defended the move stating, I'm open to ideas but ripping
• 4:26
  off the Twitter data base, the monetizing, it removing ads and
• 4:30
  then selling our data to others isn't a winning solution.
• 4:34
  Additionally. Musk's version of Twitter has
• 4:37
  been under scrutiny for its cooperation with government
• 4:39
  content requests data from the lumens database indicates that
• 4:44
  since musk's take over Twitter's compliance rate with
• 4:47
  governmental. Request has skyrocketed from
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  approximately 50 percent to over 80 percent out of 971 requests,
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  Twitter, fully complied with 808 and partially fulfilled, an
• 4:59
  additional 150 for the company hasn't specified.
• 5:03
  How it responded to nine other. Quest's.
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  Now, this trend is particularly concerning considering that many
• 5:09
  of these requests come from countries with questionable
• 5:11
  human rights records such as India and turkey and under
• 5:14
  musk's management. Twitter has not refused any
• 5:17
  government, requests stark contrast to the occasional
• 5:20
  deniers, before his takeover. This raises eyebrows,
• 5:24
  particularly since musk braided himself as a free speech
• 5:28
  absolutist. And touted Twitter is a platform
• 5:31
  where no rules would hinder, free speech.
• 5:34
  Now, Microsoft's move to distance itself, from Twitter,
• 5:37
  seems to be a telling sign of the unrest brewing and Mike's
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  Twitter stakeholders is musk's vision for the platform becomes
• 5:43
  increasingly. Clear, and the irony is
• 5:46
  palpable, because every musk's instrumental role in the launch
• 5:49
  of the Twitter files. These leaks brought to length.
• 5:52
  The inner working of Twitter's content moderation pipeline
• 5:55
  revealing, how US federal agencies, private organizations
• 5:58
  and groups. Submit a request for content to
• 6:01
  be flagged and removed the files.
• 6:03
  Have Good critics with some interpreting them as evidence of
• 6:07
  a censorship industrial complex and others dismissing them as
• 6:12
  inconsequential musk, use the exposure from the Twitter files,
• 6:16
  as a platform to promise, a less moderated free your Twitter.
• 6:21
  However, with the recent revelation of Twitter's
• 6:23
  compliance data is becoming clear that musk's promises were
• 6:27
  at best empty and social media platform isn't Freer under musk.
• 6:32
  If anything, it appears to have grown more Client, contrary to
• 6:35
  the Free Speech Sanctuary. Must had initially promised in
• 6:39
  the kerfuffle. Over Twitter's new API pricing,
• 6:42
  has far-reaching implications on the surface.
• 6:44
  It's a struggle between Tech Giants.
• 6:46
  But looking deeper, it symbolizes a broader conflict
• 6:49
  about freedom of speech, privacy in the cost of doing business in
• 6:52
  the digital age, Microsoft's decision, could spark a wider
• 6:56
  movement of companies reassessing the relationship
• 6:59
  with Twitter with potential, Ripple effects on the platform's
• 7:02
  advertising Revenue. And the market position now for
• 7:06
  the regular Twitter users of a small to medium sized
• 7:08
  businesses. That rely on the API, the
• 7:10
  changes represent a significant obstacle, the new pricing
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  effectively prices out all but most deep-pocketed users, it's a
• 7:18
  shift that could fundamentally alter the Twitter ecosystem
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  potentially driving away users and advertisers to other
• 7:24
  platforms. Meanwhile must controversial
• 7:28
  head handling of the governmental request, puts
• 7:30
  Twitter in a difficult position, increase compliance rate under
• 7:33
  musk's Management. Clashes with the ethos of
• 7:36
  Internet Freedom, the many users expect from the platform.
• 7:41
  The situation is further Complicated, by the involvement
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  of countries with dubious human rights records.
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  Raising questions about Twitter's ethical responsibles
• 7:50
  responsibilities as Twitter enters, a new area As Twitter
• 7:56
  enters a new era under musk's leadership, it finds itself
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  grappling with dilemmas that could shape its future from
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  strained relationships, with tech giants, like Microsoft to
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  concerns about freedom of speech and the cost of access Twitter
• 8:09
  stands at a crossroads right now and decisions made now.
• 8:13
  Well undoubtedly influence the platform's trajectory if
• 8:16
  relationship with the users and its role in the global
• 8:19
  conversation. Now is observers of this
• 8:22
  transformation we can only wait and see.
• 8:24
  See where this path leads us. All.
• 8:27
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  So, thank you so much again, take care of yourselves and each
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  other, and I'll see you in the next one.
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