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Tim Newbold: Doing Less with More

Management has a long habit of inventing instruments to turn intention into action, and an equally long habit of watching each one harden into paperwork. When it happens, we blame the organisation rather than the instrument. Tim Newbold, founder of OKR Quickstart, has spent the better part of a decade coaching organisations through Objectives and Key Results, and he has watched more of these rollouts succeed and fail than most people will see in a career.

His view is that the tool is rarely the problem. What fails is the organisation around it: leaders who use goals to tighten control, teams…

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