Branding Beyond the Logo: How to Tell Your Brand Story Right | Ep 200 | DevReady Podcast
In this episode of the DevReady Podcast, host Anthony Sapountzis talks to Litsa Barberoglou, Chief Collaborator of Brandivine. Litsa shares her unique journey into the world of marketing and brand-building, starting from a career path without clear direction to discovering her passion for blending creativity with analytics. With early successes in fast-moving consumer goods and the wine industry, Litsa went on to create Brandivine, a consultancy offering a six-step process for building successful brands. Her love for understanding people and their motivations is a key driving force behind her…
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