Latest / Pitch to Product / Stop Prototyping & Start Proving: The Crucial Step Every Inventor Skips
Transcript
- Peter | Over-prototype: everyone's afraid to ask that question because look at I get it. You don't know what the next steps are. You can invest a lot of time, effort, and money into the wrong steps. And that is the majority of the conversations I have. So all right, the the tinker DIY process is critical to this step. There's a a step before that that you wake up in the morning, you have some sort of project that you're going to do, and you can't find the widget that you need. I've said this repeatedly. That means if you need it, you have to ask the next question, how many other people need it? This is where you go in your garage and you tinker, or you go into your kitchen and you tinker, you go and get a some you you make it by hand. Once you tinker with it and you can prove concept that it works, then show it to some friends and family under a tight, you know, non-disclosure agreement. Say, hey, would you buy this? And then ask one more question. Would you invest in it right now if I said $5,000? I need $5,000 from you. That's a that's a very like that changes the conversation to getting a pat on the back to turning this into a business. And look at everyone's afraid to ask that question because look at I get it. You don't know what the next steps are. You can invest a lot of time, effort, and money into the wrong steps. And that is the majority of the conversations I have. People who have already gone down like the right path, but the intent wasn't clear enough from the beginning, or they've taken services on and paid for a lot of services that they don't understand does not translate to the business side. It translates to the proof of concept. Will this sell? Can this sell? And you've validated something. That's okay. You should spend money there. You should spend time there. What I'm trying to avoid is people spending more money in the stuck in the mud process. Meaning once you prove concept, if you can make it in your garage with staples, glue, tape, springs, whatever you have to do, if you can show me how it works and that it's not a crazy idea and that it actually functions or does, then you got you can go straight to product product development, not prototyping. You don't need to prototype, you need to prove concept. That's it. Once you're past that, you need to invest in your time. And money, and that's what people try and avoid. It does take money to bring a product to market, but it also makes you money when you get a product to.