Latest / Performance Marketing Unlocked
How to be a marketer in 2024: PMW People Awards judges
Is marketing and advertising a creative industry or content factory?
Every January we feel that this year will be 'a year of change' but something definitely feels different in 2024, said Perla Bloom, Connections Planning Lead at EA Games and judge for the PMW People Awards 2024. She is joined in this episode by fellow judge Caroline Parkes, CSO at RAPP, to talk about the top skills on a performance marketer's CV in a year of AI, cookieless advertising and creative efficiency.
We talk about the importance of "flexitarians" in your team, why pitching is the best method of upskilling and how to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.