Integrity and Relationship Building with Mark Hunter
Hugh Hornsby hosts Mark Hunter, author of five books including "Integrity First Selling," on a trades-focused podcast about sales as relationship-based service. Hunter recounts entering sales only to get a company car after too many speeding tickets, being fired twice, and then learning from a leader to listen, ask questions, and build authentic trust. They discuss prospecting as an obligation to help, alignment of values with customers, and walking away from misaligned deals. The conversation covers private equity’s growing role, AI as an efficiency tool that supports rather than replaces…
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