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Cheating the Brain: Why VR and AI are the Future of Corporate Training · 10X AI with Julius Neil

• Julius Neil Buenconsejo: Good day everyone, we're back again here at 10XAI. I'm here with Maciej. He has a company that focuses on training using VR and AI. It's quite interesting. And would like Maciej to introduce himself and his company and what they do and what they specialize in. Maciej, can you introduce yourself to our viewers and listeners? Maciek Robakiewicz: My background is not that typical because at the moment I am the trainer and coach. I implement technology but my first university was National Film Academy. I working as an actor for many years and I had a pretty nice career here in Italy. And then I wanted to broaden something and I started to study ⁓ psychology. ⁓ Julius Neil Buenconsejo: You okay. Yes. Mm-hmm. Maciek Robakiewicz: change my life approach and everything. So I ended up as a trainer and business trainer and coach, and it is my new passion. And I always use the tools from this first world. ⁓ Julius Neil Buenconsejo: Okay. Mm-hmm. Mm-hmm. Okay, okay. So how does that transition became easy for you from actor and then you started psychology and now in training? Is it a very smooth transition for you? Maciek Robakiewicz: You know, I think, I think so, because, you know, at moment I know a lot because ⁓ I specialize in it in our style of I will certify in approaches. And I understand that my skill, my attitude to change very, you know, I love change. That's why Julius Neil Buenconsejo: Mm-hmm. Okay. Maciek Robakiewicz: That's why technology, that's why looking for new opportunities. I think this is something that would happen in my life and it's going to happen. My business partner, he's more analytic. Fortunately, he always say, Maciek, stop, stop, stop. Let's finish current task. ⁓ Julius Neil Buenconsejo: Mm-hmm. Okay. Yeah, yeah, yeah, yeah. So it's very interesting. So when it comes to your platform right now, so you have VR and AI, how do you implement that? So for example, in an organization, you approach them, what is the process to be able to use your platform? Maciek Robakiewicz: It is. It's not that difficult. It's not that easy, I want to say. know, it like ⁓ years or something like that, when I first had the contact with VR simulation, very advanced simulation, I could notice how it may accelerate the process learning, which was absolutely exciting. And in the beginning, I ⁓ so open to this that I thought, Every will be ⁓ happy when we propose such solution. Yes, ⁓ were happy, but first they made ⁓ was buy solutions and them to the people. Something what is happening now with AI. So people got immediately ⁓ after it and has happened but... Julius Neil Buenconsejo: Mmm. Maciek Robakiewicz: But my goal was to implement the technology to have a better effect in implementation of new behaviors, new solutions and so on, so on. know, the trainer is a profession you have always to develop yourself. You have to always certify in something. You have to find something new just to be ready to meet people and help them. But the training never perfect. Julius Neil Buenconsejo: Yes. Maciek Robakiewicz: which makes us, trainers, not very happy because you would love people to change immediately but it never happens. So first you give everything you have in you, your heart, your skills, everything to help people but it doesn't work. So you try to find something new which may help people to feel that they are better after training. And in this moment, the technology is something I was looking for. Because it is immersive, because technology is attractive. As a former actor, I don't like when people are bored. something must be happening. Julius Neil Buenconsejo: Yes. You have to have convey emotions, know, the facing and then how you talk and then the tone. It makes the people more entertained and more engaged in what you're engaging in. Yes. Maciek Robakiewicz: Absolutely. This is must. technology is additional help, which is absolutely, in opinion, priceless because technology, mean, first VR, which this is reason that people behave during the training in the same way as in normal life. Because this ⁓ is absolutely amazing how behave when... they are inside of environment of VR in oculuses in the glasses and they are in a simulation because cheats their brain they think like in reality so ⁓ behave in real way but in beginning I thought just being in a situation may cause the but it wasn't didn't happen. So decided to let people be inside of simulation for a then we discussed about anything what happened inside of this simulation. Then we just, you know, we did analysis of statements, behaviors and everything we were ⁓ wondering what to do what to improve and again to simulation and in this way we were the effect ⁓ But then we found that we can use AI because ⁓ first, this is observation of trainer, but you have someone, ⁓ AI who can help you absolutely in ideal because you can a very specific detailed about Julius Neil Buenconsejo: Haha. Mm-hmm. Mm-hmm. Maciek Robakiewicz: any statements, any behaviors and emotions which happened during the simulation. So now after the simulation, people get they can draw conclusions, but also they can read report. And then we together discuss what to do better. And then we try to implement additionally what, you know, because it always it is now. It's not the end of the process because then is reality. Reality is the communication people in front of you. So we AI avatars very ⁓ adjusted the situation. This is very important because you can't have avatars to train whatever. You have to train specific skills you need. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. okay. Okay. Maciek Robakiewicz: So the avatars are programmed to this situation and the people can in safe environment train their dialogues, their conversations, difficult situations. So I can say that we let people go to reality well prepared for challenges. But it's not the end of process. After a while we meet them and we discuss what happened and we can repeat some part of processes. as you can... Julius Neil Buenconsejo: Uh-huh. Maciek Robakiewicz: there are lot of stages of these processes and that's why technology is so ⁓ Because, you know, ⁓ coming back to my background the moment, which is my activity because two years ago I set up the startup in ⁓ United Arab Emirates. And ⁓ this is very specific because, you Julius Neil Buenconsejo: Yes. Mm-hmm. Maciek Robakiewicz: You can't do anything, you can't propose anything nice to have. If they buy something from you, it must give them effect immediately. ⁓ is the challenge. So in this way, the ⁓ of the process is much, you know, it ⁓ a to be interesting for Julius Neil Buenconsejo: ⁓ okay. Mm-hmm. Maciek Robakiewicz: Additionally, we are used to propose the processes in Europe, which takes like two days. Nobody in UAE gives you managers for two days. You six hours. They ⁓ are that it's so long. They expect you to change it like that. But we as we know it's impossible. So we use technology. we with people on platform. We give them... Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: to fulfill some psychometric tests, then they watch the film, they meet us in platform. So we them slowly to event. And ⁓ this ⁓ of is ⁓ very personalized. everybody can choose what is best for the And then meet Julius Neil Buenconsejo: ⁓ of a... Maciek Robakiewicz: for these five, six hours and everything is so perfectly prepared. then we give them the experience of simulation and all analytics of AI. And then we meet again in platform when they get ⁓ avatars and they train and we discuss about it. And in the end, we summarize everything. After a while, we for follow up and this is whole process. It is, you know, what I'm explaining you, it should look like that, but we try always to tailor it to the specific needs of the company. First important issue is the challenge of the company, then how much time we have and how LND department is ready to let to act. Julius Neil Buenconsejo: Thank Okay, so how, for example, in the companies that you have worked with, what is usually the ROI metrics for them? For example, if they use your platform. Maciek Robakiewicz: We have some, ⁓ course, have some tests, but it's not ideal. Generally, behaviors so well trained with avatars, ⁓ with us, technology, that these behaviors become natural. So everybody ⁓ see the immediately. This is the real gem, because participants feel that it not just the pleasure. It's, I say always they develop... and even they didn't notice that because it's connected with pleasure, which we the style of our approach the process. So always something is happening, but it's not a gadget, for training better behaviors. So this you know, ⁓ it works like that. Julius Neil Buenconsejo: Mmm. Okay. Yeah, so for example, the avatar. How do you develop the avatar for each client, for example? Do you use multi avatar or only one avatar for all? Maciek Robakiewicz: No, it depends on is important in a company. ⁓ we try to understand the environment and we talk to the people. We know ⁓ typical challenges, dialogues, and then we go to ⁓ to train the avatars to prepare ⁓ reactions, ⁓ reactions. ⁓ it takes two or three weeks to prepare avatars for the company. Julius Neil Buenconsejo: Okay. Maciek Robakiewicz: Usually we have a lot of information, you have to watch deeply what is happening in a company. Julius Neil Buenconsejo: Okay, so the company should be able to provide you, right? They should provide you all the data that they want that depends. Maciek Robakiewicz: Yeah, it may happen that we have something ready because, you know, the challenges not you very specific. Sometimes they are similar in companies. So depends. We talk to the HR ⁓ we decide what choose the best to have the best effect. Julius Neil Buenconsejo: Aha, okay. Okay, so can you describe one company that is using, that has already used your platform and then what is the success for them right Maciek Robakiewicz: This is an of one company who wanted to implement feedback culture because they've noticed that managers don't give ⁓ right feedback their people. So we focused on the challenge, situations. ⁓ We ⁓ we to find this typical moment of giving feedback. So we needed research. Julius Neil Buenconsejo: Yes, correct. Maciek Robakiewicz: We talked to the managers and to the And then we found what it's all about. So we ⁓ with avatars and then we gave them... First we ⁓ them training. What specifically feedback? ⁓ What we about feedback? What researches we have at the moment communication? Julius Neil Buenconsejo: Okay. Maciek Robakiewicz: Then, they were prepared, we sent them to avatars. Then we the reports of everybody. we meet personally with every participants. Together, we focused on some in it. They also worked in So one participant with second participant, they were talking about the challenges and they, you know, this is also important, not just trainer, but also coworkers. Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: And then we repeated it several times. We left them avatars for three weeks. And we have, of course, we could see what is happening, if they train or not, and what is the result. And then we meet again and the result was fantastic. Julius Neil Buenconsejo: Okay, okay, that's good. what do you think is, you already mentioned about, you know, the middle management is not able to communicate very well or not giving the right feedback to the employees based on the study or the communication that you had with the employees and the managers. What do you think is the gap between that? Why is it not connecting together? Maciek Robakiewicz: You know, this is something what is, you know, I read the research of UI, probably it was UI and they've changed the situation 10 years ago and now in companies. in 2015 average in the world Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: people organization had two big changes and we called it VUCA times. It means that we thought it was our environment changed too quickly. Now in 2025 average level of changes on big, I mean, not, mean, big changes in organization was 10. So what is the result? Specialists miss stability and they, you know, they require Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: So ⁓ what is the result? Specialists miss ⁓ stability and they, you know, they require from leaders to create them environment which is stable. But the leaders from employees ⁓ be flexible on changes. So you know, ⁓ is great gap between ⁓ point of view. from leaders to create them environment which is stable. But the leaders from employees ⁓ be flexible on changes. So you know, ⁓ is great gap between ⁓ point of view. Additionally, what I observe, because that's why middle is so interesting for the trainers, because ⁓ you a specific ⁓ environment. Julius Neil Buenconsejo: Yeah, okay. Yeah, okay. Alright. Alright. Okay, okay. Maciek Robakiewicz: like 40 nationalities in this region. It means approach to leadership, different approach to being employee. And what I also observed that, you know, to become a leader sometimes is enough to be from Europe or from United States or Australia. And we found, met them... Many terrible leaders. don't complain on average level because it's nothing about that. So I can say we can find a lot of leaders without reflection that they deal with the people with different culture. And this is huge mistake because they say often, oh, know, this is, this is a lot, you have the cultural diversity. They love top-down structured organizations. So they love orders. It's not... Julius Neil Buenconsejo: Okay. Maciek Robakiewicz: truth because you can't give them the orders if you think it's ⁓ right but you have to into history of these nations and to look the role of leader through ages. Role of leader is you know leader in these nations is a husband, older brother and the role of these people was to take care of the family. ⁓ Julius Neil Buenconsejo: Yes. Maciek Robakiewicz: help them, to protect them. So think about these challenges first before give the order. You ⁓ you to be sensitive on the people around. The difference between, you know, they say, I don't have time. If you don't have time, so you shouldn't be leader. Because the difference between leader and the person walking on the pavement is that you, you can find the time for developing people, building relationships and to them to go from point A to point B. You have to the time, otherwise you are not a leader. So don't even touch this position. So this ⁓ think we have mission. There are so many fantastic everywhere. Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: and they understand it and they want to develop, but also there is still a lot to do. So as I mentioned, my passion is to develop leaders, but I can't imagine now to do it without technology, without AI. And I don't think this is gadget. This is really helpful tool. Julius Neil Buenconsejo: Mm-hmm. Yes, Because AI ⁓ can develop or read patterns based on the date historical data that you have. And then once you have this data that you are gathering and then merge that into one ⁓ platform, they will find the gaps and the connections between those patterns. And that is why AI is, I think, is ⁓ way for every organization or even as a person to be able able to... to connect with people and to be able to connect with the organizations or any other enterprises. So you say that the first reading of the script is always to be thrown away. How does that philosophy translate into leadership training? Maciek Robakiewicz: Well, this is, you know, this is the I would say like agile approach. You always have to try something and you have to, you know, have a reflection after a while and try to improve all the time something new. This is something like I understand this profession. This is a mission because, you know, as an actor, I was always in the front of a public 500, 1000 people, but you don't Julius Neil Buenconsejo: Mm-hmm. Correct. Correct. Maciek Robakiewicz: have a relationship with them. You just see the glasses the darkness. But ⁓ when you are in the front of the participants of workshop, you have, you alive persons, you can see everything in their eyes. They accept you or not, or you are for them or not. You see everything. So you can really have to the needs of people. Julius Neil Buenconsejo: Yeah. Maciek Robakiewicz: It's not about that they have to like it. It's about that they have to change the behaviors. Sometimes they can say, I'm tired of this about this training. It is good. It's good reflection because developing is not a simple way. Julius Neil Buenconsejo: Yes, yes, correct, correct. when you ⁓ doing this transformation or ⁓ and development transformation using AI and VR, so what's the most surprising reaction someone had when they are speaking to an AI avatar for the first time? For example, they have never had this experience before and then suddenly, yeah. Maciek Robakiewicz: They always say, you know, we're still on the stage that they say they have never anything like that in their hands. So is always a surprise. Of course, there are some persons who had ⁓ some it's, know, generally most of the people have the ⁓ adventure with technology in ⁓ developing processes. Julius Neil Buenconsejo: Hmm Maciek Robakiewicz: So my surprise was that in the beginning that they treat it like a gadget. so is a toy. Simulation, VR simulation is a game. I never use even this word game. This is simulation. Even if it's gamification inside, we use it. It's in game, the most important is to win in our simulation is to experience something. So sometimes when you don't have success in the end of the mission, you have to fulfill. Julius Neil Buenconsejo: Yes, yeah. Yes. Maciek Robakiewicz: It's better result than you finish this mission. Of course, I like when people are happy, then they have a success. But speaking, sometimes it's better that they don't ⁓ a success because this is deeper deflection. ⁓ was wrong? And they have more time to think about this connection with reality, which is always after always every part of... Julius Neil Buenconsejo: Mm. Okay. Mm-hmm. Maciek Robakiewicz: of every stage of training we always find connections with reality. Okay, so just tell me about the situations like you here had, what is similar in your real life? Tell me. And it's easy to such situations. Julius Neil Buenconsejo: Okay, so we already discussed about the gap between the employees and the middle management, the gap of the communication. So one of the things that is always coming up is the psychological safety. Do you think with AI training now, or the AI avatars that you are using now, is it this more psychological safety than with directly with humans? Maciek Robakiewicz: Yes, course, usually, know, the psychological is generally between the people. So this is first. But to be during simulation ⁓ or during using you have to feel safe. And this is role of leader, leader of the workshop at the moment. But normally, this is the role of leader to build this safety. Safety is not just, you know, this is something what is also important, which I think about at the moment. Psychological safety is something what is very important nowadays in organizations, but it's not just for being safe. Psychological safety is to achieve the effects. It must be always connected with effects. What I found in organization that people say, I need to be safe psychologically, but can't be separated on effects. If you don't try achieve your goals, so there is no ⁓ need talk about psychological safety. It's not, you know, well-being on vacation. This is, you know, safe environment, is strategy have a better effect, always. Julius Neil Buenconsejo: Okay, since this is an ⁓ experience for ⁓ of the employees or even the managers for the training, so what do you think are the behaviors that improve fastest when we have this AI in VR immersive environments? Maciek Robakiewicz: this is the reflection about what you have, psychological tests, then analysis of analyzing of your during simulation, your communication, because this is ⁓ most important. Why ⁓ gave this order instead of telling intents, for example, because, you know, we usually work in ⁓ of The culture of accountability, which is very important, we need people who are willing to decide, want decide, who want to be effective. I read report of Gallup that every year we like 8.8 trillion of dollars because of disengagement of people. This is huge, is ocean of money. We sometimes try to make little savings, but real money is engaging the people. So this is something what we have to focus. to engage people, ⁓ to your behaviors as a leader. You have to know how you influence people around of you. You have know your mistakes and everything. So... Julius Neil Buenconsejo: Yes. Maciek Robakiewicz: So do it during the simulation and then we try to find the solutions for you because it's not that everybody has to be the same but you have your strengths and we have to use them later because you be different leader and someone will be different leader also. But both of will be, you know, successful leaders. Julius Neil Buenconsejo: Yeah, so another thing in our organization, which I think is not part of your product right now, is of the human development in the age of AI, many fear that AI will replace human, human or the people, right? So those, yeah, yeah. Maciek Robakiewicz: No, no, no, no, no, I don't think so. I think, I think it's something, you know, first implementation of AI is the change, huge change. This is something what we specialize in. the first stage of change is always deny and resistance. And people are afraid of touch with because they are afraid that they not know how to behave with it. So they have a fear. It's very scary for them because nobody can say ⁓ the moment what is the future of AI. So this their great mystery yet. it ⁓ causes scare in our So I don't think that will replace that. Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: us, think AI will develop our human being nature because we will use it to to accelerate some processes but and to empower in the end our strong human characters ability to making decision and right behaviors which can other people. This is the the goal of of ⁓ ⁓ So I even try to imagine a situation when AI will replace us. ⁓ AI may replace some of our activities. And it's great. It's great. Julius Neil Buenconsejo: Yeah. Yeah, so for example in your business, what is the business model? Is it enterprise license or is it per user? How do you charge your customers or your clients? Maciek Robakiewicz: you know, ⁓ last two years during my activity Middle East, ⁓ I ⁓ present many conferences around the world. I was looking for nice solutions. have our own solutions, but absolutely in this quick accelerating ⁓ can't on just solution. We have to have them available around. So we have many, many friends. partners around the world who are producing interesting tools. the first thing is to know what is happening and in which direction develops. So when we meet the organization, we together with HR and LD departments, we analyze what is the best for this organization and then we adapt right tools. Thanks to having this what is... ⁓ Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: in the world so we can adapt something interesting for the organization. This is the model we try to work with because know these tools we noticed there are a lot of them which are adaptable to many situations so it's very exciting to connect these two worlds. Julius Neil Buenconsejo: How about the sales cycle? What is the sales cycle in your company right now from first contact until the closing of the deal? Is this also faster in Dubai? Like what you said, they want it fast. Maciek Robakiewicz: And then. No, they want to a fast effect, but you have to know that being in this area, have know that relationship is everything and trust is everything. So to be a partner, first you have to ⁓ this relationship. ⁓ it longer. ⁓ You I have one partner in Dubai, local partner Emirates. Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: And had quite a good friendship for the year, for the ⁓ half year we worked together and we used his office and we, ⁓ know, ⁓ activity And two months ago, he first time introduced someone of friends to me, because before he wasn't sure that maybe, you know, I'm not the right person. Julius Neil Buenconsejo: I'm home. Maciek Robakiewicz: So he was checking me all the time, me and my friend. shows it takes the We are at the moment ready. In the beginning, ⁓ were a bit impatient, we expected, you live in quick environment, you want to have ⁓ everything quickly, but slow down. But then when you have the new start to have a process, must go quickly. Julius Neil Buenconsejo: Yeah, yeah, yeah. So you have to build first the trust first and then after Maciek Robakiewicz: Trust is the most important. Julius Neil Buenconsejo: After you build that trust, then everything follows. Maciek Robakiewicz: After you build a trust, have to show that you have something spectacular. They are very sensitive on something new. That's why implementation of AI is like a model for the world. Because as I read lately, the average level of implementation of AI in the world is like 28 % at the moment, 25%, 26%, something like that. And in UAE is... Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: 59%. So there are really several steps ahead of the rest of the world. But I think it's because of politics of government, which is very open to the new things. You can find many conferences every year. All of them are dominated by technology, specifically AI. I always say that when you participate on the conference at the moment, it's much more. Julius Neil Buenconsejo: ⁓ wow. Wow. Maciek Robakiewicz: boring than before the years, because usually you could see the attractive toys, something spectacular. Now you get all and all the people are sitting in front of computers and all of them are implementing AI. You can see it, you have to talk to them to know what is the solution about. So it is a different kind of with the exhibitors. a lot happening. in this space in the Middle East and they want to develop quickly so they need these tools. It's not discussion about that we want to have gadgets, they want to have a quick effect. So I think this is absolutely right place ⁓ implement the technology. Julius Neil Buenconsejo: Okay, so you mentioned about, you know, it's a right place in implementing technology. So we know that the United Arab Emirates is the front runner, perhaps in the Middle East. Which other countries are still, you know, coping up or at least moving as fast as UAE? Is it Qatar, Saudi Arabia, Oman? Maciek Robakiewicz: I think, know, I'm very focused at the moment on UAE. We some proposals to expand our activity on Saudi Arabia. still to do, but ⁓ we didn't to start too many at the same time. So we focused on this area. It's enough work there. So it is, you know, for later. But I think Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: You know, I live in Poland at the moment. think it's one of the fastest places in the world at the moment, because usually when we cooperate with some European groups of people, they're always surprised that we want to do everything so immediately, that we are ready to change something. because Poland has to develop a lot during the last 20 years. Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: So we joined EU and we started to use the tools that EU proposed. So we had to develop quickly. So we used to face the challenges to solve the problems and to find quick solutions. Sometimes it's too fast, but I think this is the environment I like. Julius Neil Buenconsejo: Okay, so another thing is you're developing this training for mostly of the the tail end of the the organization, mostly the employees. Are you also focusing on the executive level or CXO level training, especially when it comes to understanding AI? A lot of yeah because a lot of the people say that you know most of the leaders up there they wanted to implement AI but they don't understand AI. Maciek Robakiewicz: Yes. Yes. I think any change starts from the level of the board. If they don't understand what it's all about, they will never support it. To have a real training who change the reality, people has to have support of their leaders. So going to the top of the organization, it has to start from the boards. We often work with the boards. Julius Neil Buenconsejo: Okay. Maciek Robakiewicz: You work in different ways with the boards than with middle level managers. This is different approach. This is something you have to understand when you come to an organization that this is absolutely a huge difference, different language, different understanding of the process. For me as a trainer it's very exciting. I have lot of experiences with the work with the boards. Julius Neil Buenconsejo: going back into interior platform, do you think avatars are betting on giving feedback than managers? Maciek Robakiewicz: the different feedback because managers ⁓ not that focused always on every situation. So Avatar will show details. But what I always say, leader is important to work with this report with the employees. So they have to understand together details and they have to understand what to improve. It's always better. That's why just implementing the gadgets, tools to organization doesn't work. why just implementing the gadgets, tools organization doesn't work. The AI doesn't do work of people. It helps to develop, but you need partner, you need a human being to explain it, to go through the details. And then it has the right influence. The AI doesn't do work of people. It helps to develop, but you need partner, you need a human being to explain it, to go through the details. And then it has the right influence. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Yeah, so I and then just recently one of my podcast guest from Saudi Arabia, she said that there's already government-led like a learning and development AI platform for all the citizens of Saudi Arabia. Does UAE also have the same thing? Maciek Robakiewicz: Yes, they have a lot of solutions. I even don't know all of them, but they invest huge money. We can't compare it with any other countries. You know, this is the politics of the the governments in this region. They for years, they were only as countries who sell the oil, but they want they wanted to to industry which is independent on oil industry. So on energy. Julius Neil Buenconsejo: Hmm. Maciek Robakiewicz: Of course, they a in this industry, but they wanted to have examples of different businesses. that's why they created the environments to start a business there. That's why ⁓ they had special politics ⁓ on taxes and on on so on. ⁓ That's why they so many conferences and they invited expats and people. just to have a mixture of people from all over the world and everybody brings something to the and ⁓ gives the result. ⁓ course, there are the challenges because what I've noticed is that many people who come there just for several years and they leave. So it's not that easy to find this, you emirates. They the key of the nation. But... Julius Neil Buenconsejo: And then when you are, yeah. Yeah, yeah. Maciek Robakiewicz: course, there are some experts who to live there ⁓ for time, but mostly people come there ⁓ for while. And this is the challenge also. Julius Neil Buenconsejo: Okay, and then in your avatar, for example, so I would like to ask you this now. How do you implement the data privacy and data security? And then the governance of that avatar that you're developing for each of your clients? Maciek Robakiewicz: I don't use my own engines that, but ⁓ I the engines which are ⁓ proposed some ⁓ developers, companies, and ⁓ the is ⁓ one the most important conditions when we start to work with them. So this is something which has to be checked. Julius Neil Buenconsejo: Okay. Maciek Robakiewicz: Of course, is additionally what I have to say that in our approach, it's not important to talk about specific details of the politics of the company. We are focused on behavior, so we can, you know, must be something specific, but we don't need to mention about the details of the secrets of the company. Nothing like that. Julius Neil Buenconsejo: Yeah, yes. currently what do you think it's now you are going into the training and training and learning development Which is AI based and avatar based right now What do you think is the what are the skills that is needed now moving forward once everything is ⁓ AI avatar What are the skills from now and then going moving forward from five years or ten years from? Maciek Robakiewicz: I can see the most important is curiosity. You know, specialize in change. So when we about change, the most important word in change is just try. Then you can discuss. Before try, there is no sense to discuss because you don't have a topic. Because you think about your feelings and about your wishes, you don't talk about facts. So try. Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: then we talk. So I would like to... would like everybody to understand this sentence. Just try first. Even if you try to implement AI, try how it works. If you don't ⁓ technology, would give you advice. Try to find ⁓ one process which is repeatable. Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: and try to implement intelligence just for 30 days something like that and check the effect because maybe this small step ahead will change your point of view forever so just try you need someone in your neighborhood who will your ambassador who will help you don't try to to think which tool is the best for you because there are a lot of them Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Mm-hmm. Maciek Robakiewicz: Take and go for it. ⁓ is my advice. Julius Neil Buenconsejo: Yeah, that's good. So leaning towards your learning and development also. It's how do you help the leaders or for example the employees adapt when the environment keeps shifting? Because now AI is always and then evolving and changing. Then how do you advise them when it comes to the leaders, when it comes to adaptability, when it comes to this type of environment? Maciek Robakiewicz: Yeah. Yeah. First, you have to understand the process of change. We have a lot of tools at the moment to help people to understand the change, because you have to understand what is happening with you and with people around. you know that, you can deal with that. And this is first. And second, usually change requires some ambassadors, some people you can give the example how to deal with the difficult situations. these ambassadors are very important. during process of change because people fail often and it must be someone in the neighborhood who just help to face it and to show the solution. So even try the changes like that, that it's just happening. It may happen, but you don't want to waste during this You want to... let them go through the change. So we have to understand there are a lot of tools at the moment, lot of knowledge at the moment. So don't treat, for example, AI implementation like just, know, we have AI, we have to use it. No, this is just this is normal, typical change. You know, yesterday I had a with my ⁓ friend trainer. He's absolutely, you know, denying the progress, the technology. Julius Neil Buenconsejo: Hmm. Maciek Robakiewicz: And I forget about it. And I told him at the beginning, you know, I will, I will use this like subscription, the, the, the, the, the, the, the, the, the, ⁓ Julius Neil Buenconsejo: Uh-huh. Okay, okay. Maciek Robakiewicz: It's normal. Change is never... it doesn't happen immediately. We have different approach to change. We have to be patient. And to understand this reaction, it's normal. Julius Neil Buenconsejo: Yeah, that's why I'm telling you, right? So it's easy for us who understood what AI ⁓ is going to help us with, but the problem is maybe 99 % of the people when they see change, they are very resistant, know, resistive when it comes to changes. And then it always tell in their brain that it's going to be more work for them or they're going to be replaced. So that's why it's also, I think it's also should be part of the change management and how this to convince these people how to influence them that this change will benefit them instead of being replaced them. Maciek Robakiewicz: We have to be wise in this change because at the moment we have a lot of data, a lot of nice interesting materials to study and to really help people to do it quickly and without which are not necessary. They will have emotions but we have to limit them. Julius Neil Buenconsejo: Yes. Yeah, when it comes to, so you have a base in Europe and then you have a base in Dubai. When it comes to business dealings, what is the difference between this part of the world and then in the Middle East? Maciek Robakiewicz: I told you, I've mentioned already that here is everything quicker. You know, this is, I have roots here in Europe and I have an American actions. So, so it's easier. You always can. Even if I go to Italy, to Holland, to England, to France, I have always someone who can help me. And because I have a relationship in Europe, Europe is not huge. It's a small place. And, ⁓ you have an experience, international experience, you have a relationship, but Julius Neil Buenconsejo: Mm-hmm. Okay. Maciek Robakiewicz: East is a new place, very quickly developing. And if treats Dubai or Dhabi as place when, you know, it's different in Europe and slower and they are, you know, far behind of us, it's not ⁓ They are ⁓ very at the and they have, you know, many examples. East is a new place, very quickly developing. And if treats Dubai or Dhabi as place when, you know, it's different in Europe and slower and they are, you know, far behind of us, it's not ⁓ They are ⁓ very at the and they have, you know, many examples. Julius Neil Buenconsejo: Yeah, yeah, yeah. Yeah, yeah, yeah. Maciek Robakiewicz: all over the world. all over the world. So they are close to everything and they are very sensitive to be like a partner. And you have to be to understand style of business. Julius Neil Buenconsejo: Yeah, so the other day, like you, was talking to one of my colleagues about, yeah. Maciek Robakiewicz: And an additional thing, you have to understand this cultural diversity. So I strongly suggest the book, of Culture, which is ⁓ about it. Julius Neil Buenconsejo: Okay, so the other day also I was talking to one of my colleagues regarding Dubai because she has a friend who has a husband who works there and then she was really surprised why they are very fond of Dubai. I was like, what is there? What can you see? told her, no, Dubai is a very progressive country. Whatever you see here is not even close to what Dubai has. They may be, you know, in the media they may be portrayed as, you know, all this desert and then, you know, safari and then this camel. But in reality they're very progressive and when you want luxury, luxury is Dubai. Everything is there. Maciek Robakiewicz: You know, some people sometimes, you know, when we are in a plane flying to Dubai, thirds of the passengers, they are tourists. And they ⁓ there, usually they don't imagine place they are going. Because this know, ⁓ when you to Dubai, you have a huge, huge city. And when you are on a beach, have the high skies, sky-scarabers you. Julius Neil Buenconsejo: Yes, skyscrapers, Maciek Robakiewicz: So this is different completely. this is the connection, the big city and the beach. this is something different. And the noise and this city never And you want business, rather small business, you to go to Dubai. But real business is in Abu Dhabi. You have to understand also. have to understand that emirates are like a Julius Neil Buenconsejo: Hmm. Mm-hmm. Maciek Robakiewicz: separate countries. So they have own governments, own different customs. They are but they are different. Julius Neil Buenconsejo: Yeah, yeah, yeah. So thank you. So thank you for that. So we're going to the last part of our podcast, which I usually do. This is rapidfire10x questions about you personally about AI. So number one question is, what's ⁓ one AI tool you use actually every day? Maciek Robakiewicz: I use Perplexity, this is an application created by cloud, but all the main engines are available and I can use them depending on my needs. is the first word I use. Second, I use Gamma to create presentations. I CatCup to edit the films quickly. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Yeah. Maciek Robakiewicz: if I need something for LinkedIn and so on. last thing which I use almost every day, is the ⁓ and these of things because I have to work with it always. So I'm almost every in touch with the applications. Julius Neil Buenconsejo: Okay, so then question number two, what one task AI has already 10x'd in your life? Maciek Robakiewicz: think when ⁓ started be an entrepreneur and as a I ⁓ need to on marketing, which I studied a little bit, but I didn't practice. help of AI in any kind of research is absolutely, you know, it's huge. It is gift. For example, I just think how to create strategy of our startup and I ⁓ I try to to know what people complaining what people complain on so you have to jump into many you places in it takes hours hours you do it with AI in several minutes and you have you know everything what you need to work more with it of course it's Julius Neil Buenconsejo: I know. Yeah, yeah. Maciek Robakiewicz: It requires your dialogue AI because I think process of researching is so interesting right now because you can quickly change the ⁓ rules. can focus on just little detail and you can develop it. This is absolutely incredible. Julius Neil Buenconsejo: Yeah, yeah, I agree with that. So what's one human skill AI can ever replace? Maciek Robakiewicz: I think still need making decision. Our deep. Focused reaction on different people. Being the partner for the people. ⁓ Supporting from your heart someone and what is what is what I've. Julius Neil Buenconsejo: I don't know. Maciek Robakiewicz: What I didn't find yet in AI, I found a lot of tools to make research to collecting datas, but still developing of the people requires second person. And this reflection, what you really need. How can Julius Neil Buenconsejo: Okay. Maciek Robakiewicz: understand your needs and how can I answer on your needs? is something called AI. It's not to, know, you replace second person in process of development. Maybe I'm mistaken, but think I strongly believe that we still have a lot of space for human beings. Julius Neil Buenconsejo: Yeah, yeah, yeah. ⁓ Yeah, that's good. That's a good point. So if you could automate one annoying thing forever, what would it Maciek Robakiewicz: Generally, most of the things, at the moment, I have tools like emails, preparing to the meetings. I think I need more. ⁓ I ⁓ like live. I like to have activities. I don't want anyone to replace ⁓ me with activities. Julius Neil Buenconsejo: Mm-hmm. huh. Okay, that's a very simple guy. No need to... ⁓ Okay, so the biggest misconception about AI, right? Maciek Robakiewicz: this is that talked about it that it will replace us this is the first second that this is you know that AI a trick it's a fact many people use it in very easy way they just open jmini in phone and how to be more visible in ⁓ on facebook everybody gives questions but You don't get the right answer because it requires your efforts to find your solution. It requires your efforts to discuss with AI to find your path to the solving of problems. It requires the time and effort. nothing is like that. If you just think it's like that, it's not for it. It's a tool. Just tool. Julius Neil Buenconsejo: Mm-hmm. Yeah, yeah. So what advice would you give someone who wants to 10x himself or herself starting today? Maciek Robakiewicz: I've already told that. Try to find your you don't like. And something is repeatable. For example, have to answer the emails or you have to put the to the contracts. I know that there are some ⁓ specific activities. Julius Neil Buenconsejo: Mm-hmm. Maciek Robakiewicz: try to make a research how can you AI to it and step by step try to implement it for 30 days for one month not just one day do it repeatable every day and again and again and better and better and after a while you'll see the results and then you'll decide if it's ⁓ to implement AI to your life Julius Neil Buenconsejo: Okay, so what would you tell your younger self about the future? Maciek Robakiewicz: that it's amazing, that I'm jealous because I would love to have 10 years again and start everything from the beginning. So I the world is amazing and the technology is amazing and the speed is fantastic. Of course, you know, ⁓ we used say sometimes that, ⁓ you know, rush doesn't support relationships. Julius Neil Buenconsejo: Yeah Maciek Robakiewicz: It depends on you. I love the relationships also. I think if you are good planner, you have time for everything. Julius Neil Buenconsejo: Okay. What's one book or any resource that shape your thinking about AI or innovation? Maciek Robakiewicz: I didn't have a with it anywhere. I, ⁓ know, sometimes I, in the beginning, I thought ⁓ AI may be very complicated and it is something what is just for ⁓ people. ⁓ it appeared that it's so easy to use it to your, you my first contact was in training when I was ⁓ trying to solve problems, how to better. Julius Neil Buenconsejo: Mm-hmm. ⁓ Maciek Robakiewicz: organize reports for the people their behaviors because I always was thinking about better effect of training. And I an IT department on a training I said, well, it shouldn't be difficult. So we met then and I started ⁓ to think the right how to find the help the part of... from the side of AI and it happened very quickly. And Edus might create this cover that it's so simple if you have the right person around you. Julius Neil Buenconsejo: Ha Yeah. Okay, so if you had to bet one AI trend that will be massive in three years, what is it? Maciek Robakiewicz: You mean about bad experiences? Julius Neil Buenconsejo: I mean, what is your prediction in three years that will be very very popular when it comes to AI trend? Maciek Robakiewicz: I think that of these activities like writing emails, reports, editing films, music, will be using AI. What I am really I am afraid ⁓ as an actor, I am afraid ⁓ Julius Neil Buenconsejo: Hmm Maciek Robakiewicz: the actors will have a only in theaters because films will be directed by AI. But look, it's ⁓ like this that everybody will able to make a film. You will have to specialize in artistic ⁓ of to have an expected effect. I'm sure ⁓ it will huge work. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Mm-hmm. Okay. Maciek Robakiewicz: even with AI. So it is not, you know, that everybody can make it. Like now, you have the cameras, you have the microphones, do the film. Just, you can do it. ⁓ expensive. Nobody does. Julius Neil Buenconsejo: Yes, yes, correct. Yeah, yeah. Yeah. Yeah. Yeah. So did you make a film? A real film before? You were in a film? Yeah. Polish film or Italian film? Maciek Robakiewicz: Yes. I was, I was in here and I have a quite good career in this profession. So I played many years. Yeah. Yeah. Julius Neil Buenconsejo: Really? I didn't know. Can you give your top 3 favourite films of all time? Maciek Robakiewicz: I ⁓ Julius Neil Buenconsejo: that you were, yeah, you were, were started, you were started. Maciek Robakiewicz: Well, this is the one of them is the last film which I made three years ago in Italy. is actually this is my last film because I have no time for this for this. And because I had the proposal from Italy, which is absolutely exciting for me because I can speak Italian and I had a part of my history in Italy. So this is always very it was very attractive. So I stopped my ⁓ activity for two months. Julius Neil Buenconsejo: Okay. Uh-huh. Uh-huh. Maciek Robakiewicz: And it was something for me. The title is, how say, in... Hmm... Julius Neil Buenconsejo: In Italian first, in Italian and then in English. Maciek Robakiewicz: I'll give you just a second. Just a second, because you know, this is something I observe ⁓ you are very focused on then have suddenly think about in then it's ⁓ a Just a second, you can find it in the internet easily. I know the Polish title, just a second. Just a second, just a second, second, second. Last to Cata Vincente. ⁓ Italian. It's a story of... Julius Neil Buenconsejo: is the Italian Italian film or polish Italian Maciek Robakiewicz: someone who was a master in fencing and he had some health problems and met a trainer coach from abroad in Italy and this coach helped him to have the gold medal, Olympic medal and I was this coach in this film so that is why the role was very important for me. Julius Neil Buenconsejo: ⁓ okay. ⁓ How can I watch that? I want to watch that. Maciek Robakiewicz: And, you know, this was close to my role in life at the moment. So it's something that, you know, I the role. And my other roles which I ⁓ loved this, my early stage of my career. I made several films here, I had the main roles here in Poland. I also made a film Argentina. So I had, you know... Julius Neil Buenconsejo: Yeah, it's good. Okay. have a very, what do you call it, colourful career, right? ⁓ Maciek Robakiewicz: It was ⁓ a pretty nice time. It is pretty nice time, you know, but what I've experienced when this is great profession for very young person like 20s, 20 something, 30 something. Yeah, and you have you have better roles and more more roles. it's not that fantastic. I am the person who ⁓ love to active and I want to Julius Neil Buenconsejo: Yeah, because you still have the stamina and the energy and the strength. Maciek Robakiewicz: to have to do something And I ⁓ looking for solutions and I found I was invited ⁓ my friends to for training. And ⁓ I the training. ⁓ This I was ⁓ curious what is about. And then I started to study and and I and. ⁓ Julius Neil Buenconsejo: Okay, alright. And now you ended up with this AI avatar learning development platform. And that's really, really great story from actor to coach and then now it's a startup. Yeah, so I'm... Yeah. Maciek Robakiewicz: So I love change and I don't try to preview what is going to happen yet. Julius Neil Buenconsejo: ⁓ ⁓ mean to you personally? Maciek Robakiewicz: ⁓ I think it's not about It's not about ⁓ think, AI, can 10 times more in developing people. We can have 10 times more, 10 times better behavior, expected behaviors. And this is as you probably... See, it's nothing about speed. It's about approach. It's about details. ⁓ about analysis, ⁓ so on and so on. So I think thanks to AI, we'll be smarter. We'll be better leaders, and we'll have more courage. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Yeah. Alright, thank you for that, Ravid. Then next round is very nice. you know, very now I discovered some of your films that you started on. I'm going to look for you. And then if some of our listeners or viewers wanted to connect with you and wanted to also have this experience of the avatar, VR AI, you know, platform that you have, how do ⁓ reach out to you? Maciek Robakiewicz: Okay. can easily reach me on my ⁓ on or also profile of our startup which is named Nowit and ⁓ this is easiest way to find me via LinkedIn. ⁓ I'm very there so I'm available, I always Julius Neil Buenconsejo: All right. Yeah, so that's it guys. So will have an opportunity to work ⁓ an actor and at the same time an AI enthusiast and startup founder. ⁓ thank you very much everyone for watching 10x. Remember the future doesn't belong to AI, it belongs to people who use it. So see Maciek Robakiewicz: Of course, this is not about technology, it's about the people. Julius Neil Buenconsejo: Yeah, see you next episode.