proof of life

chinwag · May 5, 2026 · 24m

Marisa and Gabby get real about the social media struggle every solopreneur knows too well — you post, you wait, and the only likes come from the same five people (and your mom). In this episode, they break down why confusing marketing with sales is the trap most people fall into, and why visibility — not virality — should be the only expectation you set for yourself online. They dig into the power of silent lurkers, the authenticity arms race taking over LinkedIn, and why your social feed is really just a billboard people drive past before deciding to walk through your door. The takeaway?…