Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Fresh Start Effect Why New Beginnings Boost Marketing
In this episode of Marketing Psychology, Lucas and Luna explore the Fresh Start Effect — a behavioral trigger where temporal landmarks like New Year's, birthdays, or even the start of a new week motivate consumers to act. They discuss how Peloton famously rode this effect with its September 'New Year, New You' campaign and how smaller brands can leverage it without feeling gimmicky. Listeners learn why gym memberships spike in January but also why the second Monday in January (the infamous 'Quitters Day') reveals the effect's dark side — and what that means for…
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