AP 543: How Distraction Works + How to Get Better at Doing What You Say You’re Going to Do || with Nir Eyal
Nir Eyal, author and behavioral designer, has spent years researching habit formation - specifically teaching tech and product companies how to get users hooked. He has a refreshing take, though, and discourages the all-or-nothing abandonment of your smart device for a 1990's flip phone and typewriter (from personal experience, seriously). Instead, Nir teaches 4 techniques that are really mindset shifts to address the 3 biggest reasons you're getting distracted.
If you've been here for any amount of time you'll recognize many of the things we discuss: values, discomfort, taking action, even…
The skinny
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