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Cliff Notes: Blacc Sam on the Story Behind The Marathon Brand · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: So as I feel like.
• 1:03
  Speaker 4: You have a responsibility in a sense to carry the
• 1:05
  Speaker 4: blue playing carry carry the torch for the family name.
• 1:08
  Speaker 4: How important is it is a team cause we never cobby.
• 1:10
  Speaker 4: Obviously we got how you hear how is in point
• 1:12
  Speaker 4: when you and leaning on them when you tryna kept
• 1:15
  Speaker 4: uh create decisions about the business side right or or
• 1:18
  Speaker 4: are they integl in it? Are you integral in their
• 1:20
  Speaker 4: in their endeavors as well?
• 1:22
  Speaker 5: Yeah?
• 1:22
  Speaker 6: I think I think for us, you know, it's to
• 1:25
  Speaker 6: hustle a way. Anytime Hustle went out and an and
• 1:30
  Speaker 6: and and put something down, he always reached back, involved me,
• 1:34
  Speaker 6: reached back, involved facts, reached back, definitely involved. You know,
• 1:37
  Speaker 6: the whole all money in team Cobby, Pack, Hoggy Stone.
• 1:43
  Speaker 5: And I think they all eer, the whole team hustlers.
• 1:47
  Speaker 6: Anyway, since you know, since I was younger, you know
• 1:52
  Speaker 6: what I'm saying, when we was trying to get money
• 1:53
  Speaker 6: or ever, the whole team Cobby been having money spots.
• 1:57
  Speaker 5: You know what I'm saying.
• 1:57
  Speaker 6: We always looked up to Cobby as a grinder and
• 2:00
  Speaker 6: so he always had his shit going. Pack always was
• 2:02
  Speaker 6: a young nigga grinding, and I think number one that's
• 2:06
  Speaker 6: why the Synergies would nip Haggy same thing. Hogey was
• 2:09
  Speaker 6: a young nigga in a in a whip. I think
• 2:10
  Speaker 6: he couldn't even he wasn't even supposed to.
• 2:12
  Speaker 5: Be driving you know what I'm saying. You know what
• 2:15
  Speaker 5: I'm saying. So, ah, the whole team is hustlers, and
• 2:19
  Speaker 5: I think.
• 2:20
  Speaker 6: We all took you know, advice and inspiration you know
• 2:26
  Speaker 6: from Hustle and uh and vice versas he came and
• 2:28
  Speaker 6: his team was strong and and so you know, anything
• 2:32
  Speaker 6: that we can do to help always you know, they
• 2:35
  Speaker 6: got their own clothing brands, they got they own you know, studios,
• 2:38
  Speaker 6: they own movements, websites and and shit booming. And you know,
• 2:44
  Speaker 6: once we get this open, you know, my my my
• 2:48
  Speaker 6: goal is obviously collabs or anything we can do to
• 2:51
  Speaker 6: help you know, the the individual brands. Uh, We're here
• 2:54
  Speaker 6: to do you know as Hustle always do, they always
• 2:57
  Speaker 6: would do.
• 2:57
  Speaker 5: You know, we gonna continue.
• 2:59
  Speaker 7: So what what's the what's the corporate structure here? Cause
• 3:01
  Speaker 7: I know a lot of people who don't see what
• 3:02
  Speaker 7: goes on behind the scenes. But we met JP and
• 3:05
  Speaker 7: I'm sure there's other people that's involved. Yeah, you wanna
• 3:08
  Speaker 7: talk about that, like the different people and their responsibilities.
• 3:11
  Speaker 5: Yeah, yeah, a hundred percent.
• 3:12
  Speaker 6: The the as far as the marathon team, the who
• 3:17
  Speaker 6: the whole all money in team and the whole team
• 3:20
  Speaker 6: is is is highly involved and they tap in. But
• 3:23
  Speaker 6: as far as like the everyday Marathon team, that's JP,
• 3:27
  Speaker 6: that's Adam myself.
• 3:32
  Speaker 5: And you know, as far as like designing.
• 3:37
  Speaker 6: The seven days a week, trying to figure out sourcing,
• 3:41
  Speaker 6: online financing, just that's the team that's just every day
• 3:46
  Speaker 6: putting in everything for this for for this brand. As
• 3:49
  Speaker 6: far as like trying to get it open and get
• 3:52
  Speaker 6: it to the next level. So you know, since day one,
• 3:57
  Speaker 6: you know, uh wh wh when A and and you
• 4:00
  Speaker 6: know Fats is no longer here, but his family is
• 4:02
  Speaker 6: a I I I is a part owner in the
• 4:04
  Speaker 6: Marathon clothing and the marathon as as a brand with us.
• 4:08
  Speaker 6: So every step of the way, you know, we we
• 4:10
  Speaker 6: we gotta make sure that they coming with us. And
• 4:13
  Speaker 6: you know when we open this store, they kids and
• 4:15
  Speaker 6: they family know too. This is this is y'all, this
• 4:17
  Speaker 6: is this is part owned by y'all. Two and uh,
• 4:20
  Speaker 6: this is something that your father, you know, sh struggle
• 4:23
  Speaker 6: for and sacrifice for so.
• 4:26
  Speaker 5: Not to belong with it.
• 4:27
  Speaker 6: But when you talk about the the the the the
• 4:31
  Speaker 6: the marathon team, as far as the ownership, there's NIP, Fats, JP,
• 4:38
  Speaker 6: Adam and myself.
• 4:40
  Speaker 7: Mm W talk about the marathon there's different branches, right,
• 4:44
  Speaker 7: the Marathon o G.
• 4:46
  Speaker 3: The the m the.
• 4:46
  Speaker 7: Cannabis side, yeah, the clothing side. What what encompasses the
• 4:50
  Speaker 7: whole situation?
• 4:52
  Speaker 6: I think the the brand that you know, Hustle created
• 4:56
  Speaker 6: the brand.
• 4:58
  Speaker 5: Think I talked about it before or uh.
• 5:02
  Speaker 6: The the the Marathon mixtape was the first time when
• 5:04
  Speaker 6: I heard it, and you know, I'm fresh out Hustles
• 5:08
  Speaker 6: killing him in the streets. Bullets ain't got no names. Uh,
• 5:12
  Speaker 6: you know, we think with a volume one and two.
• 5:14
  Speaker 6: I'm first hearing it, I'm like, uh, nigga, we don
• 5:16
  Speaker 6: everywhere we you know, I'm I'm how'm I'm high energy.
• 5:19
  Speaker 5: I'm like, bro, you it's it's a rap. You got it?
• 5:22
  Speaker 6: And and and we put our volume three and as
• 5:24
  Speaker 6: Nipp is working on the next project, he's like, uh,
• 5:27
  Speaker 6: this next one, i'm'a call the Marathon mm And so
• 5:30
  Speaker 6: I'm like, what nah, nah nah, what are you man?
• 5:33
  Speaker 5: We gonna run?
• 5:33
  Speaker 6: Bullets ain't got no names to volume tens like, don't
• 5:36
  Speaker 6: d like what you talking about?
• 5:37
  Speaker 3: We own't right?
• 5:38
  Speaker 6: He like, nah, nah, bro, trust me and him and
• 5:41
  Speaker 6: JP had been tapping in a lot and reading books
• 5:44
  Speaker 6: on branding, and you know, JP was taking photos, black
• 5:46
  Speaker 6: and white photos, and he was really you know, creating logos,
• 5:50
  Speaker 6: and so he laid the vision off, you know, to us,
• 5:53
  Speaker 6: and that created the Marathon brand. And I didn't fully
• 5:55
  Speaker 6: understand it at that point. But when the project came out,
• 5:58
  Speaker 6: seeing how wide it went, and I seen, like he said,
• 6:01
  Speaker 6: He's like, man, I don't like the energy at the shows.
• 6:03
  Speaker 6: You know, were hopping off of stages, getting into fights
• 6:07
  Speaker 6: with niggas, shootouts and every like that. Ain't that That's
• 6:10
  Speaker 6: not the energy your nigga want to bring. I want
• 6:12
  Speaker 6: to bring like the inspiration. And so I didn't fully
• 6:15
  Speaker 6: understand it. But once the project came out and I
• 6:19
  Speaker 6: start seeing the difference, I start seeing people coming with resumes,
• 6:23
  Speaker 6: people coming in and telling Bro, like, man, I'm in college.
• 6:25
  Speaker 6: I'm staying in college because of your message. And you know,
• 6:28
  Speaker 6: I said, that's that's the point where I said, oh, this,
• 6:31
  Speaker 6: you know, bro, this is genius. And from that came
• 6:34
  Speaker 6: the Marathon Continues mixtape.
• 6:37
  Speaker 5: And you know, the clothing brand.
• 6:40
  Speaker 6: Trying to figure out what to call the clothing brand.
• 6:44
  Speaker 8: Ernest, what's up? You ever walk into a small business
• 6:47
  Speaker 8: and everything just works, like the checkout is fast, or
• 6:50
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• 6:54
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• 6:57
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• 7:01
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• 7:02
  Speaker 2: Whether it's a local coffee.
• 7:03
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• 7:06
  Speaker 8: one of our merch partners, Square makes it easy for
• 7:09
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• 7:13
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• 7:17
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• 7:20
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• 7:23
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  Speaker 8: the back end so you can keep pushing your vision forward.
• 7:53
  Speaker 8: This episode is brought to you by P and C Bank.
• 7:55
  Speaker 8: A lot of people think podcasts about work are boring,
• 7:58
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• 8:31
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• 8:35
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 8:38
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 8:42
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 8:47
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 8:50
  Speaker 1: some of the heinous migrant criminals caught because of President
• 8:54
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 8:58
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 9:03
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 9:06
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 9:10
  Speaker 1: were here illegally, your next you will be fine. Nearly
• 9:14
  Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
• 9:18
  Speaker 1: never return. But if you register using our CBP home
• 9:21
  Speaker 1: app and leave now, you could be allowed to return legally.
• 9:25
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 9:30
  Speaker 1: border and families will be protected.
• 9:33
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 9:35
  Speaker 6: Came Marathon Clothing and you know, like you said, Marathon
• 9:38
  Speaker 6: Ong and just that those are the branches that came from,
• 9:41
  Speaker 6: you know, from the Marathon brand.
• 9:44
  Speaker 4: Yeah. One of the things you know obviously that y'all
• 9:48
  Speaker 4: made known was Crenshaw, Right, So we talked about the
• 9:51
  Speaker 4: bulls have no Names. We talked about the Marathon they tape,
• 9:54
  Speaker 4: but talk about the importance of when that Crenshaw mixtape
• 9:58
  Speaker 4: and the business plan behind that, the streets and and
• 10:00
  Speaker 4: what it was like going through it at that time.
• 10:03
  Speaker 6: I think for me, I I remember when I first
• 10:06
  Speaker 6: got out Hustle and Adam was doing the MySpace, you know.
• 10:10
  Speaker 5: And I didn't know what that exactly was.
• 10:13
  Speaker 6: But they like they finna started building, start building a
• 10:16
  Speaker 6: touring and you know, they getting uh versus and getting
• 10:19
  Speaker 6: booked for shows. And I remember Adam like, man, everybody
• 10:24
  Speaker 6: on this MySpace keep asking about this Crenshaw crew neck
• 10:27
  Speaker 6: that nip war in the Hustle in the House video,
• 10:30
  Speaker 6: like everybody talking about where can I get it? So
• 10:32
  Speaker 6: I'm fresh, I'm like fresh out, like hold on, huh.
• 10:34
  Speaker 6: So I'm like, alright, that's what we gonna do. So
• 10:36
  Speaker 6: me and Fats immediately just went and tried to recreate
• 10:40
  Speaker 6: the crew necks and from that the Crenshaw hoodies and
• 10:48
  Speaker 6: we started seeing the the everybody was on on on
• 10:51
  Speaker 6: the sweater. So I'm like, alright, we gonna try to
• 10:52
  Speaker 6: get the shot back, and we got the shot back
• 10:56
  Speaker 6: and moving forward, you know, Hustle obviously anytime we would
• 11:00
  Speaker 6: do anything, he taking it and putting it on, putting
• 11:02
  Speaker 6: it on every video, putting it on and just making
• 11:05
  Speaker 6: that shit go out of here like gold record.
• 11:07
  Speaker 5: Everybody wanted 'em.
• 11:09
  Speaker 6: And we started seeing but we were like, you know,
• 11:12
  Speaker 6: how do we take it to the next level? And
• 11:14
  Speaker 6: I think when the crunch Yall mixtape came out to
• 11:18
  Speaker 6: me from looking back at it, that was the next
• 11:20
  Speaker 6: level cause it was a different font.
• 11:23
  Speaker 5: It was the old school boys in the hood fund,
• 11:27
  Speaker 5: you know.
• 11:28
  Speaker 6: Him and JP did the photo and JP created it,
• 11:31
  Speaker 6: I uh or pulled it.
• 11:32
  Speaker 5: I think JP you you you sent it? You sent
• 11:36
  Speaker 5: it to us? Or are you show side?
• 11:38
  Speaker 3: I said, why don't we Why haven't we flipped this yet?
• 11:40
  Speaker 5: Yeah?
• 11:41
  Speaker 9: Yeah, May made perfectly saying something like this happened in
• 11:44
  Speaker 9: your neighborhood.
• 11:45
  Speaker 5: Yup.
• 11:45
  Speaker 9: I'm like, and it's another variation of the logo and
• 11:48
  Speaker 9: then Hustles the one that took ownership, and it's like,
• 11:50
  Speaker 9: this is what the mixtape's gonna be called.
• 11:52
  Speaker 3: And i'm'a wor it on the on the cover, and
• 11:54
  Speaker 3: this is.
• 11:55
  Speaker 9: Gonna be the the design that's attached to this project.
• 11:59
  Speaker 9: Oh yeah, you know, it's so many things I can
• 12:03
  Speaker 9: speak about.
• 12:04
  Speaker 3: But you know, Sam speaking, you know, hits it right
• 12:06
  Speaker 3: on the head.
• 12:08
  Speaker 7: So we were talking talking about Brandon before you when
• 12:10
  Speaker 7: you guys in the office. We was talking and everything
• 12:13
  Speaker 7: is just so iconic. With the flag, the color scheme
• 12:19
  Speaker 7: is it's like Nike, like the certain brands. When you
• 12:22
  Speaker 7: see it, it's like you just want to buy it
• 12:24
  Speaker 7: just to wear it, like you know what I mean,
• 12:26
  Speaker 7: because it means something.
• 12:28
  Speaker 3: How is that putting? Putting that play together?
• 12:30
  Speaker 7: Like whose idea was it to have the flag and
• 12:32
  Speaker 7: have the red and white and have it looked the
• 12:35
  Speaker 7: way that it looked because it's actually very very iconic
• 12:39
  Speaker 7: feel to it.
• 12:41
  Speaker 9: That's the offspring of Hustle and I having conversations about
• 12:44
  Speaker 9: rebranding and turning the you know, his brand and everything
• 12:48
  Speaker 9: he represents on his head.
• 12:49
  Speaker 2: You know.
• 12:51
  Speaker 3: Now the bulls thing got on the name series is
• 12:53
  Speaker 3: you know, like Sam said, was a classic.
• 12:56
  Speaker 9: It's undisputable, and it was important to lay that foundation
• 13:00
  Speaker 9: so people know, like where he's coming from and the
• 13:02
  Speaker 9: realities of where he's coming from. He was never wanted
• 13:04
  Speaker 9: to glamorize it, of course, but just to express it,
• 13:07
  Speaker 9: you know, and it's raw format and give people an
• 13:11
  Speaker 9: update that what's happening in the streets of la because
• 13:13
  Speaker 9: there had been so many other versions prior to it
• 13:15
  Speaker 9: that were to nostalgic and felt like something that was
• 13:19
  Speaker 9: borrowed from the past. And so we're coming with the
• 13:22
  Speaker 9: marathon brand. He wanted everything to be brand new, So
• 13:25
  Speaker 9: I'm coming in coming up with the box logo, a
• 13:27
  Speaker 9: marathon box logo. The flag you alluded to, we took.
• 13:32
  Speaker 9: We borrowed from Life magazine. That's where the reference is from.
• 13:35
  Speaker 4: I was looking at him like, because I know the
• 13:37
  Speaker 4: impact that the Supreme Thing had on it having the
• 13:40
  Speaker 4: bridgetore I was like the box.
• 13:41
  Speaker 3: They did it too.
• 13:42
  Speaker 9: People may feel it and they caught they actually referenced
• 13:45
  Speaker 9: from someone else, right, Ours was from Life Magazine. Because
• 13:49
  Speaker 9: the imagery that we created for the campaign was in
• 13:51
  Speaker 9: black and white on film when all of our counterparts
• 13:54
  Speaker 9: and everybody was going digital because it was more cost
• 13:57
  Speaker 9: effective and it had to you know, you can upload.
• 13:59
  Speaker 3: It a lot quicker.
• 14:00
  Speaker 9: We went the complete opposite way against the grain, and
• 14:03
  Speaker 9: we went with blackmore film. And so one of the
• 14:06
  Speaker 9: publications that I always liked and I brought to the
• 14:08
  Speaker 9: table was Life Magazine, and so that's where we bawled.
• 14:12
  Speaker 3: The concept for that.
• 14:14
  Speaker 9: And then with the flag, that was you know, every
• 14:17
  Speaker 9: movement has its flag, so we had to have ours.
• 14:19
  Speaker 3: And so again Hustle.
• 14:21
  Speaker 9: Hustle always came up with these like really concise and
• 14:23
  Speaker 9: specific ideas and then he just handed it off to
• 14:26
  Speaker 9: me for execution and it always worked out.
• 14:29
  Speaker 7: Even the color of red, it just popped like that.
• 14:31
  Speaker 7: Talked about that, yeah, I would.
• 14:34
  Speaker 9: Say, so, I mean we could have of course, you
• 14:36
  Speaker 9: know it instinctly people probably felt Hustle about would want
• 14:39
  Speaker 9: to go with blue, but just read and white just
• 14:42
  Speaker 9: pops out.
• 14:43
  Speaker 7: I read a book, but it's like a most fast
• 14:46
  Speaker 7: food restaurants, it's red and yellow. Something about red. It's
• 14:50
  Speaker 7: an appealing color. It like get your appetite. It gets
• 14:54
  Speaker 7: your appetite. You well, Windy's almost every if you notice
• 14:59
  Speaker 7: every fast food cup he uses.
• 15:00
  Speaker 3: Read his own capacity also represents passion.
• 15:04
  Speaker 9: You don't like your heart usually, So there's different colors
• 15:07
  Speaker 9: that that people identify with different emotions. And red definitely,
• 15:11
  Speaker 9: you know, makes as far back.
• 15:18
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 15:22
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 15:26
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 15:30
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 15:34
  Speaker 1: some of the heinous migrant criminals caught because of President
• 15:38
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 15:41
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 15:46
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 15:50
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 15:53
  Speaker 1: are here illegally, your next you will be fine nearly
• 15:57
  Speaker 1: one thousand dollars a day imprisoned and deported, you will
• 16:01
  Speaker 1: never return. But if you register using our CBP home
• 16:05
  Speaker 1: app and leave now, you could be allowed to return legally.
• 16:08
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 16:13
  Speaker 1: border and families will be protected.
• 16:16
  Speaker 2: Sponsored by the United States Department of Homeland Security,