Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Master The Art of Internal Storytelling
Most marketers can sell a product to a stranger, but few can sell an idea to their own company. In this episode, Lucas and Luna dissect why internal storytelling fails more often than external campaigns, using the concrete example of Salesforce’s shift from siloed departments to unified customer narratives. We explore the specific mechanics of narrative auditing, how to measure invisible influence within your organization, and why building a personal board of directors is critical for career resilience. If you are a marketing leader feeling like you are shouting into the void, this…
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