002: How Women Over 40 Turn Ageism Into Business Success

Betting on WE: Women Empowering Women · Oct 15, 2026 · 27m

More than 455,000 women left the US workforce in just eight months of 2025, and many of them are building something better.

Alexa Bigwarfe opens Betting on We with her own story of starting a business she didn’t know she was starting, from blogging after the loss of her child to founding Write | Publish | Sell while managing family health challenges, daycare costs, and a job market with no flexibility. She digs into the data behind why women are leaving traditional jobs, from caregiving demands to the age bias that makes women “invisible” after 40. Then she shares the stories of women who…