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KDP Snags Ghost & Olipop Plays Ball
In this episode:
On CPG Week, the podcast team talks about Keurig Dr Pepper's (KDP) acquisition of GHOST Energy, Olipop's sports sponsorship ambitions and a look at Whole Foods Market's Trend Forecast.
After briefly discussing Thanksgiving side dishes, the CPG Week team unpacks KDP's nearly $1 billion deal to acquire GHOST. Nosh managing editor Monica Watrous and senior reporters Brad Avery and Lukas Southard discuss how this deal could change the energy drink category and distribution partnerships. The team moves on to Olipop's growing portfolio of sports team partnerships and how it is…
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