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Latest / The Fan Experience Blueprint

Setting a Higher Standard for the In-Stadium Crowd

What does it actually take to make a stadium experience work for every single person in the crowd?

On our premiere episode, host Connor Smith sits down with professional sports journalist Zain Bando to talk about live sports from a fan-first perspective. Fresh off a wild Cubs walk-off win at Wrigley Field, Zain shares his take on the timeless magic of a day at the ballpark, the crazy high-energy crowd inside of a UFC fight night and the real-world challenges of navigating massive venues.

Zain pulls back the curtain on how teams can do a much better job with disability awareness and why true…

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