Latest / 70 80 / SETTANTAxOTTANTA: 1958. Angelino l’angelo imbranato è uno dei primi cartoni di Carosello
Transcript
- 0:28local store today and get your print on. 7080
- 0:31.it presents 70x80. Do you remember? A KVOX production.
- 0:39Welcome to 70x80, the section of 7080 .it that
- 0:44deepens the topics discussed on the portal. I'm
- 0:47with the journalist Enzo Mauri, who introduces
- 0:49the topic today. Good morning, today I'm talking
- 0:52to you about a character of Carosello, a oil
- 0:55company that produces detergents. Today it might
- 0:57seem quite unusual. In the 50s, instead, Agip,
- 1:01entered to be part of the Eni group, decided
- 1:03to focus on the character of Angelino to sponsor
- 1:06his products for the house. When on February
- 1:083, in 1957 on Italian TV with Parve Carosello,
- 1:13the set of short films intended to enter the
- 1:16myth, Lenni understood the importance of that
- 1:18column in the scope of his broad business communication
- 1:22strategy. Angelino became one of the protagonists,
- 1:25remembered even today. It is said that Enrico
- 1:35Mattei, the then historic president of Eni, was
- 1:38retired from the use of cartoons to advertise
- 1:40oil products. For the super trim detergent produced
- 1:43by Agip, he gave his placet to the animated drawing
- 1:47of Angelino. Angelino was born from the pencil
- 1:49of Paolo Campani in the art of Paul. In 1954
- 1:52he founded with Max Massimino Garnier the Paul
- 1:56Film, his production house. Thanks to Carosello,
- 1:58Paul Campani created the real masterpieces of
- 2:00animation, such as the two Monelli, Toto and
- 2:03Tata. Marchio Motta, Il Merendero della Talmone,
- 2:06ma soprattutto L 'Omino coi Baffi, testimonia
- 2:08della Moca Express Bialitti, assieme ad Angelino,
- 2:11il primo cartone animato a comparire su Carosello.
- 2:27www .lexmcl .it Super Trin, the super detergent
- 3:09for puking. Washing with Super Trin, the whitest
- 3:13white. In 1958, the super trim carousels, called
- 3:20Angelino's Disadventures, Angelino's Adventures
- 3:23and Angelino's Great Businesses, which also advertised
- 3:25the other products of the trim line, ended in
- 3:281965. Angelina is the female version of the young
- 3:32Angel, appeared from the first episodes, became
- 3:35a regular guest since 1962. Compared to the companion,
- 3:39she speaks without a voice, dubbed by Adelaide
- 3:41Bossi, became the protagonist of the carousel
- 3:44series. le disavventure di angelina come per
- 3:46ogni detersivo che si rispetti in quegli anni
- 3:48alla campagna pubblicitaria con angelino venne
- 3:50abbinata una serie di figurine con punteggi diversi
- 3:53si potevano trovare in molti prodotti non solo
- 3:55della gamma trim e davano la possibilità di vincere
- 3:58ricchi premi sempre i prodotti della serie primi
- 4:01potrete partecipare al grande concorso Thanks
- 4:22to Enzo Mauri for today's theme. See you in the
- 4:25next episode of 70x80. Have you listened to 70x80?
- 4:30Do you remember? A KVOX production. And live
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