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Green Goo: A Family Collab Making Natural Skincare · Healthy Happy Wise Wealthy

• Mary Meyer [0:00] Hi, everybody. Welcome back to Healthy, Happy, Wise, Wealthy. Today, I have Jodi Scott, uh, with Green Goo, or Green Goo Helps is the website, right, Jodi? Jodi Scott [0:29]: You can go to greengoo.com or Green Goo Helps. It'll take you to the same spot. Mary Meyer [0:32]: Oh, okay. Jodi Scott [0:33]: Yeah. Mary Meyer [0:33]: All right. Perfect. So, uh, before we start, Jodi, I wanna tell you we have a podcast sponsor, which is Mindii, M-I-N-D-I-I-I, and they are an IT company. Uh, and they help, um, build beautiful websites. I love your website. I was... I didn't, uh, probably say this before to you, but I, I had, uh, a retail site that I was working with for years. Mary Meyer [0:54]: So when I see a good retail site, I, I, um, I can say this is a beautiful... So, great product, great website. Jodi Scott [1:03]: Well, thank you. And my mom is the behind the scenes graphic designer, so way to go, Mom. Mary Meyer [1:09]: Yeah, for sure. So you are a f- you are a women-owned company, and it's a family run company, so tell us, uh, g- 'cause we, I cover in this podcast both things for entrepreneurs and things for health and wellness, and your products are amazing. They, they are herbal based, um, you know, different kinds of, uh, cream, salves. Mary Meyer [1:31]: So you have some vitamins on there I saw, s- and all kinds of things to help. Mary Meyer [1:36]: Uh, and the thing that I, I really appreciate about what you're doing is it's, um, all natural for real. So that's, that's super helpful to people, 'cause I know so many of these brands that we've trusted and I've trusted over the years have sold out, and then they start getting things in them that aren't that, that great. So tell us how it started. It's you, your sister, and your mom. Jodi Scott [1:59]: Started out with the three of us. Of course, now our husbands are working for the company, and friends and other family members. Mary Meyer [2:06]: Oh, amazing. Jodi Scott [2:06]: Um, but yeah, my sister's an herbalist and a midwife, and then I was pre-med, got my master's in health psychology with specializing in psychoneuroimmunology and training resident physicians on the biopsychosocial model. Mary Meyer [2:19]: Is that all? Jodi Scott [2:19]: So what does that mean? What does that mean? I was incredibly passionate about, uh, evolving the healthcare traditional practices, and rather than simply prescribing, really looking at the patient as a whole to see how the physician can offer more resources, in addition to incredibly curious about the mind-body relationship, which is very, been very full circle with Green Goo and skincare. Jodi Scott [2:45]: And then my mom is... My parents are retired military, and my mom is a self-taught computer programmer, website developer, because she recognized with us moving all the time that rather than reinventing her career every move, what would be a way to not do that? And so she was an early adopter of computers, and, uh, it really set the stage for this beautiful trifecta for the three of us. Jodi Scott [3:09]: And, uh, I was pregnant when sort of the, the first aid aha moment happened, and we were living a very clean life. We're cognizant of ingredients and eating healthy foods, and I went into my first aid cabinet 'cause I had a cut, and I just casually read the ingredients on my traditional first aid that I've been using and never questioned, and I was appalled. Jodi Scott [3:34]: I thought, "I do not wanna put this on my body while I'm pregnant, and I certainly don't wanna put this on my child," which is where we use a lot of these ingredients the most. Mary Meyer [3:42]: Right. Mm-hmm. Jodi Scott [3:42]: And I went to my sister and I thought, she's a purist, and I thought, "Are you using these traditional first aid solutions?" And she goes, "Yeah, I am." And what we found is we weren't alone. The natural consumer was willing to abandon their natural ethos because they were told these one-time use chemical-laden solutions were the only way to get the job done. Jodi Scott [4:03]: If it didn't sting, burn, or dry it out, it wasn't properly working. Jodi Scott [4:07]: And by the way- Mary Meyer [4:08]: Mm Jodi Scott [4:08]: ... my first aid cabinet was an utter disaster, and I was like, "This has to change too." Half of it was expired and a ton of waste. And so we thought as we were developing Green Goo, that was another thing we were going to tackle. And then what was really interesting too is chronic skin conditions are at an all-time high, and first aid was originally designed for acute skin conditions, meaning a cut, a scrape, bug bite, poison ivy. Jodi Scott [4:34]: And yet we have a larger portion of the population suffering from a chronic skin condition, and these first aid solutions are not meeting that from an efficacy standpoint. As well, use it for seven to 10 days, and if symptoms persist, which they often do, you have to go see your physician, which is incredibly frustrating, expensive, and obviously, uh, you're using ingredients that are creating friction in your system. Jodi Scott [4:59]: So that's where my mom, sister, and I huddled up together and we thought, "Well, what if we can make a plant-based solution that is first superior in efficacy and, oh, by the way, natural ingredients? And let's also bridge the gap between health and beauty and first aid, and provide more nutritional skincare for these chronic skin conditions that are presenting." Mary Meyer [5:21]: Yeah, I love that. And, you know, I, I am very concerned with how, I'll say this and maybe you won't have to then, it, with how in the United States and, and maybe in, in the world in general, but for the last, let's say 100 years, we've been taught that chemicals are the way to health. So it's a, it's a chemical thing. Like, it's, it's viruses and bacteria that are the problem and, you know, like Lysol or whatever it might be is the solution. Mary Meyer [5:49]: And everywhere I turn still, people are bought into the chemical is the way to health and not natural, herbal, anything else. Or the, the chemical is superior to the natural herbal. And I would suggest that that is just a marketing strategyUh, to line the pockets of the people who own the chemicals, so- Jodi Scott [6:10]: It's- Mary Meyer [6:10]: And, and not actually reality Jodi Scott [6:13]: And the reality is, is these synthetic man-made chemicals are only about 100 years old. Mary Meyer [6:18]: Yeah. Jodi Scott [6:18]: And plants have been around healing for long before. And these ingredients were originally born out of the Industrial Revolution, so at the time nobody intended to hurt anyone. There was just this idea that more, more value meant more volume, so of course they're adding water to this formula. And it could be three years before it got to someone's door because we didn't have the transportation and the technology or Amazon same-day shipping. Jodi Scott [6:44]: So you didn't wanna- Jodi Scott [6:45]: Mm-hmm Jodi Scott [6:45]: ... have a tub of lotion, make it to someone's home, and then it's full of mold. And so a lot of these lesser expensive and, um, formula stabilizers came into our, our consumerism at that time. And it really was only until about 15 years ago did we start to question whether these ingredients were actually harmful. Jodi Scott [7:09]: And we know today, without a shadow of a doubt, that they are. Jodi Scott [7:13]: The unfortunate side is exactly what you said, is that they're continuing to be used. Jodi Scott [7:20]: And, and us as consumers, this is the opportunity for us to change that conversation because when we stop buying those products and we purchase other solutions, then all of a sudden the demand changes. And that's really where the consumers have far more power than they even know in terms of changing that conversation. Mary Meyer [7:41]: Yeah. Uh, we, as consumers, we, we can, you know, make a vote with our money. Uh, if there... You know, and it is harder and harder in my opinion to find the stuff that, that is really good. So and the first thing I did when you contacted me about being on the podcast is I went to the website and looked at the ingredients in your products. Mary Meyer [8:02]: So I am the one- Jodi Scott [8:04]: Thank you Mary Meyer [8:04]: ... who will do that. Jodi Scott [8:05]: Thank you for auditing. Mary Meyer [8:07]: I audited. I did, I audited. Um, and, you know, so, so and I am the one who will go to the grocery store, look at the ingredients, and then, like, with very much frustration put it back on the shelf. And there might be now in the grocery store when you look at anything that's on the shelf, maybe one brand that doesn't have additives in it that are gonna harm you. Mary Meyer [8:30]: It's very disturbing, um, what's going on with that. So I... And I'm... Go ahead. Jodi Scott [8:36]: I just wanna add, and it's, and it's unfortunate. It is unfortunate- Mary Meyer [8:41]: Right Jodi Scott [8:41]: ... that you have to read the label to, to discern whether or not this is harmful for you and your family and your pets and your household. And, and I'd also like to add, too, that oftentimes when we hear from people when they come to us with a skin condition, they say, "You know what? I've tried natural before and it just doesn't work." Mary Meyer [9:04]: Mm-hmm. Jodi Scott [9:04]: And what I have to share with them is, "Well, there's twofold to what you've, you've had. Number one, a lot of the natural marketing has been mixed in with the parabens, petroleum, the forever chemicals, and the phthalates. So you're, you may have some plant properties in there, but then you're creating friction in your body by introducing some of these other endocrine disruptors or, uh, ingredients that are, uh, challenging your microbiome and, and not allowing the medicinal properties to be absorbed. Jodi Scott [9:40]: But then second to that, and probably the most important, is that back to that Industrial Revolution concept, which is when natural came back into our lives, because it's been here long before any of the, the synthetics, it tried to fit itself into the standard operating system of the Industrial Revolution. Jodi Scott [10:01]: So the plant properties that a lot of people are getting are just fragments of the medicinal components of the plant. They have been exposed to high heat, chemicals, and solvents that compromise the integrity of the plant, so you may only be getting a fraction of the herbal wisdom that this plant has. Mary Meyer [10:19]: Mm-hmm. Jodi Scott [10:19]: And so therefore, you're right. You probably- Mary Meyer [10:22]: Right Jodi Scott [10:22]: ... haven't had a plant-based solution or, that has been superior. And that's what I love about Green Goo, is that when we started, we were growing the herbs in our backyard, we were drying them on old screen doors, our kitchen became the production facility. Jodi Scott [10:38]: And today we still have maintained that same process, except at the manufacturing. So the plants come into the manufacturing facility where we take it through that extraction process, protect the integrity of the plant, yield high amounts of those medicinal properties from those plants, and then put them in plant-based carrier oils that our skin loves to drink up, so that we are getting the systemic medicinal profile that our skin and our body is seeking. Mary Meyer [11:06]: Yeah. And I know a lot of people just maybe want to be, make a good choice, that they're, they're like, "Well, I..." This is what I hear. "We're gonna die someday. Oh, well. It's just, you know." It can't be that bad if they, if they allow it. Um, so I won't go into that. But, you know, like, the, the reality is th- they are, you know, our government, the... Mary Meyer [11:28]: You know, it is run by the, the corpor- I mean, for the most part, the corporations who are making this stuff are the ones also re- doing the regulation. So and that's been legal for a long time. Jodi Scott [11:39]: And here's some wisdom. Mary Meyer [11:40]: So there, there's a pro- there's a problem with that. Jodi Scott [11:42]: May I? Can I? Mary Meyer [11:42]: Yeah. Jodi Scott [11:42]: Yeah. Mary Meyer [11:42]: You can. Jodi Scott [11:43]: And just some wisdom to bring forward in that, which is these harmful chemicals are a n- are known endocrine disruptors and, and carcinogens, and are, are compromising our health, and manifesting and showing up in a lot of different ways. And one-time use is probably not going to start that process, but continued use, which is what we're doing, we're compounding that through everyday use. Jodi Scott [12:13]: And-When you think about what's interesting about your skin is your skin is born from the same, the same embryonic tissue as your nervous system. It is rich in neurotransmitters. Your skin is not just the largest organ that protects the other organs. It is actually your first line of defense for all of your systems, and we're putting it in a state, a low state of fight or flight. Jodi Scott [12:39]: So what happens is we put these, these chemicals on, and maybe it, um, compromises the microbiome so it, it tells the endocrine dys- dys- or the endocrine system, "Hey, we're, we're in a challenged state. Like, I need to be alarm, alarm." And then what happens is the nervous system goes, "Oh my gosh, I gotta produce cortisol." And then your immune system is like, "Oh my gosh, I need to have an inflammation response." An inflammatory response isn't just achy muscles. Jodi Scott [13:06]: It can be showing up in your skin like eczema and psoriasis. It can be disrupting your sleep, having mental clarity. Jodi Scott [13:14]: And you see that negative feedback loop that we're all talking about, where we're not sleeping well. Mary Meyer [13:19]: Mm. Jodi Scott [13:19]: We have low-grade inflammation and low-grade stress. And when you think about this opportunity to, like, eliminate these chemicals- Mary Meyer [13:27]: Mm Jodi Scott [13:27]: ... and then insert nutrition and compound it in the opposite way, so bring in these, these various botanical profiles that are actually calming the nervous system, calming that inflammation and that cortisol, then that helps you sleep better, then that gives you clarity, that you actually can be a advocate for your own health by making that simple change, and it's pretty exciting. Mary Meyer [13:54]: Yes, for sure. And your sister is really the one who started out with doing some... Mary Meyer [14:00]: For... I'm just reading this from your website. Was kind of the herbalist in the family. And, and how did, how did that pair with what you were doing with, with, um, studying medicine? Jodi Scott [14:10]: Her herbal wisdom... And you gotta think about it. At this time, there wasn't a lot of in- uh, financial resources in the industry, when you talk about how our market is formed by where the money goes and where the research is funded. Jodi Scott [14:27]: So a lot of the herbal wisdom is from herbology school and anecdotal books and stories that have been told for a long time. So my sister went to herb school and had this beautiful, um, you know, wisdom around how this works. And then with me and my science background, what was great is we could start connecting some early dots, where a good example of how we would formulate is, okay, so when you get a blister on your foot and you get a cold sore, although they present themselves for two different reasons, your body is responding in a very similar way. Jodi Scott [15:08]: Well, Jen, what herbs help with reducing the inflammation and the sting and the fluid and bring the oxygen to that location for healing? And let's see if we can take some of what I know with the, the physiology and systematically produce some formulas that work for the body in various ways, but with one formula. Jodi Scott [15:29]: And so that was the really fun bridge of bringing us together. And then around 2016 timeframe is when the FDA started investing in botanical research. So we were one of the first- Mary Meyer [15:42]: Mm Jodi Scott [15:42]: ... uh, products to be registered with the FDA, uh, as a homeopathic because of the, the plant properties. And you saw that continue to advance when the Farm Bill passed, COVID happened, and then all of a sudden, there's more s- there's more, uh, funding in the botanical market. Mary Meyer [16:03]: Mm. Jodi Scott [16:03]: And so we were very early, and it's been fun to be validated now today with modern science and the funding that wasn't available 10 years ago when we started. Mary Meyer [16:15]: I sa- I didn't know about that. So that's good that there is some funding for that. It feels like there is kind of a battle going on if we're gonna go more natural, if we're gonna go more chemical in the government level, but we do what we can do, you know? So, uh, how, when did the website start? When did you... How did, how did you guys get to, um, s- making the product and launching it, and how did that happen? Jodi Scott [16:42]: Well, we're making it in our kitchen, and we're selling it at the farmers market. Jodi Scott [16:47]: And ironically, it was maybe two summers later, and someone called and said, "I don't live in Boise, Idaho, and I come every summer, and I stock up and buy your products. I buy your Green Goo, and I'd really like to be able to order online. Do you have a website?" And my mom, sister, and I looked at each other. Jodi Scott [17:08]: We're like, "Well, that's a great idea." It, it really was not top of mind. And so then my mom, thankfully, having, uh, taught and, and was... And she was running a small business herself, uh, building websites for companies. We thought, "Well, Mom, can you throw a website up for us?" And so she did, and what was so interesting is that, you know, fast-forward years later when we finally had some funding to be able to create a new website, we, for the first time, uh, paid a third party to build our website, and we ended up going back to my mom's website because it was better. Mary Meyer [17:44]: Oh, wow. Jodi Scott [17:45]: So we were very grateful- Mary Meyer [17:46]: Go, Mom Jodi Scott [17:47]: ... to be able to have that. Go, Mom. Exactly. And it really started from there, and then retailers started reaching out. And I, I'll tell you, the first retailer meeting I went to, I had no idea what I was jumping into. Jodi Scott [18:03]: And I'm in the waiting room, and someone else was pitching diapers, and they go, "You know this is the second-largest retailer in the world?" And I said, "No," and I did not need to know that.And I get into the meeting, and we're talking about the various ways that they could bring Green Goo in, and they said yes, and then they l- listed out a number of different qualifications that needed to be done, like EDI and SPS and spec sheets and UPCs. Jodi Scott [18:30]: And I thought, "I have no idea what we're agreeing to, but yes, that sounds like a great idea." So I get out of the meeting and I tell my family, I'm like, "We got in. Jodi Scott [18:40]: I don't know what I agreed to, but we'll work through it." And, and th- you know, they're very standard, uh, you know, standard, uh, qualifications and, and things that need to be done. Jodi Scott [18:53]: And the family just did a great job of huddling up and saying, "Okay, let's delegate based on the department and the needs, and let's go tackle this and get it done." So we did. Mary Meyer [19:04]: I l- I love that. So you know, I- we've had ... Sorry. We have had very, um ... a bunch of podcast guests who are talking about different aspects of starting and growing and scaling a business. Mary Meyer [19:18]: So I love that you're on right now, and of course, I love the, the health angle, but the fact that you guys started with something that first you, you made sure that it was a ... let's talk about it from a business standpoint, something that was viable. So you guys started out just making it for yourself and selling it in farmers markets, yes? Jodi Scott [19:39]: We did. Mary Meyer [19:39]: Is that kind of how it started? Yeah. Jodi Scott [19:41]: And then to your point, me having my science background and being very data-driven, I thought, "Okay, I'm looking at a first aid set in the grocery store, and it's overwhelming. There's this one solution for a cut and scrape. There's another solution for a bug bite. There's another solution for poison ivy. Jodi Scott [19:58]: What is the consumer looking for, and how can we go back to that first aid cabinet that was an absolute disaster and minimize that?" And kind of how I shared in terms of how to create the formulas, looking at the body system and looking at the herb, uh, profile and seeing how we may be able to, to develop based on those needs. And so I started studying IRI data, and what was interesting with having that data available, which is basically consumer behavior data, and so I could look at what brands are winning in the market, what are their price points, and then I could look at their, at their, um, what attributes and what problem they're solving and also look at the total addressable market because what you don't want to do is create a product where there is no demand. Jodi Scott [20:45]: Now, you can create demand. There's plenty of innovations out there that, that are looking to create an entirely new market, but we're already one of the first plant-based products on the market. There was no term plant-based when we started. So we're already pioneering and, and crea- you know, building the, the pathway for a plant-based first aid. Mary Meyer [21:12]: Yeah. Jodi Scott [21:12]: But we wanted to be very strategic in that consumer behavior and consolidate. Jodi Scott [21:17]: And so that's where a lot of our formulas came from, was looking at that first aid set and that consumer behavior and saying, "How can we innovate there and add more value and simplify this for the consumer?" Mary Meyer [21:29]: Yeah. That's great. And so you ... The, the ... I lo- you know, on your website too, you said something about, uh, how many ... What do you say? The, the hobbies. Mary Meyer [21:38]: I wrote it down 'cause I thought it was so great. Something about how a hobby's gone- Jodi Scott [21:44]: A hobby gone wild. Mary Meyer [21:46]: A hobby gone wild. Jodi Scott [21:48]: A hobby gone wild. Mary Meyer [21:49]: A hobby gone wild. So that's a c- that's a fun way to start a business, you know? You came ... You guys ... And what a great trifecta, you and your sister and your mom, where you, you were just building off of each other's knowledge and wisdom and finding the need for yourself. Mary Meyer [22:02]: Other people have the need, and then it grew from there. So, and now you're ... So you're in different, um, retailers? Mary Meyer [22:10]: You're in, in Walmart? Jodi Scott [22:11]: We are. We have slimmed back. We are still in Walmart. Mary Meyer [22:14]: Okay. Okay. Jodi Scott [22:14]: Um, fast-forward to today, which is the cost to make our products is a lot, is a lot, even before some of the current events that we're in today. Mary Meyer [22:25]: Okay. Jodi Scott [22:25]: And so our margins have always been very lean, and we came to a crossroad where it was change the formulas or change our business model so that we could meet the consumer at a price point that was attainable. And so we opted in just changing our business model. So we, we are in less retailers, and we're mostly online on our website, Amazon, and independent retailers. Jodi Scott [22:51]: Um, and the value to that is that we can protect the process, still bring the whole plants to the manufacturing facility, take it through that medicinal process and not be at a place where we have to 2x the price point for the customer. Mary Meyer [23:08]: Mm-hmm. Yeah, I can see how that can be an issue as you grow. How, how was that process in between going from farmer's market to website to scaling? Was that painful? Jodi Scott [23:20]: It was. And you saw a lot of other companies compromise their business, uh, their, their product in order, like, to, to win at scaling. And you kind of touched on that in terms of some of the brands that sell and then the formulas change or what have you. Mary Meyer [23:38]: Yeah. Jodi Scott [23:38]: That was really important for us, was that we knew if we compromised the efficacy, we were compromising the end result to the consumer, and the end result to the consumer is why Green Goo works. They're getting the results that they're looking for. Mary Meyer [23:51]: Yeah. Jodi Scott [23:51]: So we were constantly meeting that intersection as we were scaling, and because our mission and our vision was so clear, we were able to navigate many of those moments that I think would've changed the course of the business in a, in a negative way. Mary Meyer [24:08]: Yeah. That's, um, that's beautiful, and I, you know, I th- I'm sure everyone appreciates, I certainly appreciate a product that is a level that people can afford to buy it at, to where they can find it somewhat easily, and it's also gonna maintain that quality.So and there's a lot of things that can, like you were saying, that can take away quality like, uh, heat, and there's all, all these things. Mary Meyer [24:32]: So when you ... On your website, I saw several herbs kind of pop up regularly. Mary Meyer [24:39]: Uh, if I don't say them right, let me know. Calendula? Jodi Scott [24:43]: Very good. Mary Meyer [24:45]: So arnica, yarrow, and comfrey. I don't think I've heard of that one, the last one. So are those kind of the main, um, heal- healing herbs? Are there others? Jodi Scott [24:57]: We have lots. Mary Meyer [24:58]: Okay. Jodi Scott [24:58]: So calendula is the one that is definitely our go-to plant. Uh, it is in most of the Green Goo products and even our, some of our other brands like Southern Butter. And calendula is this beautiful flower. The FDA recognizes it as an astringent, so it's wonderful for wound care. Jodi Scott [25:16]: It has antifungal, anti-yeast, antimicrobial properties and very strong skin regenerative properties. Matter of fact, a recent study just came out that calendula, when absorbed through the epidermal layer, can actually stimulate the enzyme that regenerates your telomeres, and your telomeres are the end caps to your DNA. Jodi Scott [25:37]: And that measures your longevity. And so to be able to directly connect a plant with your vitality is pretty phenomenal. And we've just always loved the results that calendula has given us, whether it is we're looking for anti-aging skin repair components, deep hydration in some of the more sensitive areas, and skin repair, whether it's like with wound care or after sun burn and scar, um, eczema. Mary Meyer [26:06]: Mm-hmm. Jodi Scott [26:06]: So it's a wonderful one. And then we, we love, like depending on where we're leaning in more. So if we're looking for anti-aging components, that can be paired well with helichrysum, blue yarrow, rose hips. Rose hips are rich in antioxidants and rich with that vitamin C that everyone's talking about. But most of the vitamin C people are getting in their skincare is, is a synthetic component that our skin can't really process. Jodi Scott [26:34]: And so rose hips is a beautiful one that our skin processes well, deeply penetrates the skin, and gives that rich antioxidant. And then I love how we pair plants together to have, uh, certain properties as they work as a whole. So things like, uh, yarrow and plantain. Plantain's like nature's Band-Aid. Jodi Scott [26:55]: And when you pair that with the yarrow and the calendula, you have really deep wound care. You're increasing the oxygen, you're slowing down the bleeding, and then you're speeding up that healing process, which is why it can work for a cold sore, it can help with poison ivy, it can help with, um, with a cut or a scrape. Jodi Scott [27:15]: And then things like who'd have thought like chamomile and St. John's wort. We talk a lot about those in like herbal teas, but St. John's wort is wonderful as an anti-inflammatory, and chamomile as well. And what's great is it penetrates the skin, and it actually calms the nervous system, which then helps the other herbs do what it needs to do. Jodi Scott [27:36]: So if you're suffering from eczema or some chronic pain, when you bring in things like St. John's wort and chamomile through the skin, you're actually calming your nervous system in the same way you ingest it and then lets these other herbs like override to go and do what it needs to do. So it's a lot about not just the plants as a singular standalone, but how they work together synergistically to give that sort of entourage effect. Mary Meyer [28:03]: I love that. So in a lot of these products that would be on the market, we won't say anyone specifically, but what happens if you take something like, um, you know, calendula or yarrow or something like that, but you mix it with, uh, a, something synthetic, a fragrance, or petroleum-based? Is d- do you ... What happens to the efficacy? Jodi Scott [28:26]: So from a pe- petroleum-based standpoint, what you're getting is that the petroleum sits on the surface of your skin, and your skin is a breathable organ, and it needs to be able to breathe. And you have this living organism, your microbiome, that's on your skin that's communicating to your internal systems. So there's twofold. Jodi Scott [28:47]: One, you put the petroleum base on there, you're not getting the herbal properties. They're not going to penetrate through that petroleum base. Jodi Scott [28:54]: But then in addition, you're putting that skin into a state of crisis because it's communicating internally to your other systems, "We have a problem. We're suffocating." And so then you get the, the response, the, the freak out and the panic response from your nervous system, your immune system, your endocrine system. Insert things like phthalates, petroleum ... Or excuse me, phthalates, parabens, um, forever chemicals. Jodi Scott [29:19]: These are system friction, so it's, it's putting your body ... It's like swimming upstream. Jodi Scott [29:26]: And so when your body has to work harder to protect itself against these chemicals coming in, or a perfect example is that it stimulates the endocrine system and says, "Hey, I've already created this hormone." So then your endocrine system says, "Oh, I don't need to do that." Or it responds to that synthetic hormone and says, "Oh, I need to produce the other hormone to then combat it." And so you ... We wonder why we're seeing so many different impacts in terms of our hormone regulation- Mary Meyer [29:57]: Yeah Jodi Scott [29:57]: ... and then where that m- manifests itself, whether it's in our mood, our fertility, um, in our skin health. And so, uh, these ingredients just create the friction. And what I try to share with people is the value of just removing the friction. If you don't know where to find the nutritional skincare or you decide that, you know, you're just not sure how to invite it, if you can just avoid the friction, then-You're not swimming upstream anymore, and that in itself will serve your body and your longevity and your wellness. Jodi Scott [30:33]: If you can add the nutritional skincare, then that's even better 'cause now you're swimming with the current, right? Your system's like in a really good state of homeostasis and you're giving it the nutrients that it needs to keep going. Jodi Scott [30:45]: And I think this idea that, you know, first aid and health and beauty are two separate categories and treating them separately, like, your skin again is fat, rich in neurotransmitters. I love to tell people, like, "Butter up. Take the salve, the nutritional skincare, and put it head to toe. Jodi Scott [31:03]: Put your bathrobe on. Let your skin just, like, drink up all those nutrients." Takes about 20, 30 minutes so it's not like you're just putting a quick lotion on and you're running out the door. Jodi Scott [31:13]: It's, it's a very intentional moment. Jodi Scott [31:16]: Mm. Jodi Scott [31:16]: But for a reason because then your skin just, like, slowly brings that all in at an optimal rate, and then get dressed for the day or maybe it's at the end of the day. Jodi Scott [31:27]: You will feel the difference. You will literally walk out the door being like, "I feel good." And the more you do that, the more you start to recognize what it feels like to be in a state of good skin health and you'll want to do it more. Mary Meyer [31:42]: Yeah. I do think in general people don't look at their skin as being something that is go- is absorbing anything. It just feels like it's a barrier, which it of course it is in a way, but everything that I have heard from natural, you know, people, uh, natural medicine, natural practitioners is it does absorb. Mary Meyer [32:03]: You know, what you put on your skin is absorbed, chemicals are absorbed, air pollution's absorbed. Um, and you bathing you absorb whatever's in there. Also can be, you know, the detox pathway. You sweat and you'll get release a lot of toxins. Mary Meyer [32:19]: So I feel like you're saying something along those lines too. Jodi Scott [32:24]: Absolutely. Mary Meyer [32:25]: With skin health. Jodi Scott [32:25]: And I think, like, bringing it back to kinda sharing with the Industrial Revolution was that these lo- this idea of this lotion with all these alcohol and drying agency or agents, that's so yesterday you know? Like, these nutritional salves are the future and we're going to stop using these lotions that have these drying agents because 10 minutes later you need them again. Jodi Scott [32:51]: And what's interesting about something like Green Goo is that the more you use it, eventually the less you need it. You still want to use it and you should still use it, but you're not having that same negative feedback loop that you have with a lotion that's drying your skin out. Mary Meyer [33:07]: Mm-hmm. Jodi Scott [33:07]: And I will credit the deodorant category for really enlightening the research around these friction chemicals because your armpit's this really interesting skin, and I love studying, like, the transdermal absorption on various parts of your body and if you think about when you just look at it you know it's different. Jodi Scott [33:29]: Well, your s- armpit absorbs about 70% of what you put in there, and it's very close to your lymphatic tissue. Mary Meyer [33:36]: Right. Jodi Scott [33:36]: And the first thing we saw was this increased r- um, frequency of breast cancer, and we started doing the research around these not just aluminum, but the other ingredients. So, you know, consumers if you see something that says aluminum-free, that's only one of the ingredients you should be avoiding. There, there are phthalates and forever chemicals in these, in these deodorants that you also want to exclude. Jodi Scott [34:01]: But what's also interesting when my sister and I started formulating deodorant was like, okay, well if it absorbs 70% of what we put in it let's give it nutrients. Let's give the body more of what it needs. So our deodorant has, like, echinacea, uh, holy basil, ashwagandha, functional mushrooms, ginkgo biloba, vitamin C. Like, let's give it stuff that it loves. Jodi Scott [34:23]: And what's interesting is when you do that your armpit actually starts to operate a little bit differently because it's not in a state of friction anymore. And all we've ever known is our armpits in a state of friction because of the chemicals that we've been giving it for so long. Mary Meyer [34:38]: Oh, gosh. You know, I literally was thinking about that this morning and I think I was looking at your website and I saw that. But before that I'm like, all these, you know... Your detox system, you know, your lymphatic system is how you detox, which is so much in the armpit, so close to your heart, your lungs, your breasts of course, you know, that you mentioned, and we're putting all these chemicals on there. Jodi Scott [35:05]: Truly. Mary Meyer [35:06]: So that's, that is, um, that is... It's scary, you know? It is scary. So, and- Jodi Scott [35:12]: And not necessary Mary Meyer [35:14]: ... and not necessary. But we don't... But I think in general I, I'm like, I feel like we're probably, like, a percent... There's a, a smaller percentage that are actually paying attention to this. And it is growing in awareness, but from what I can see in the general population, um, I'm not surrounded by people who, who look for natural solutions enough in my opinion, so I feel f- I'm als- I'm always just feeling this pain of, of anxiety for them because they're not looking, they're not thinking about it or they're just trusting that what is in our supply is okay and regulated, and I, I would say that's not the case. Mary Meyer [35:56]: Um- Jodi Scott [35:57]: But I- Mary Meyer [35:57]: ... mo- money, money's the been the driver for in es- Jodi Scott [35:59]: Yeah Mary Meyer [35:59]: ... especially in the United States for decades. Um- Jodi Scott [36:02]: And it's been truly overlooked that this is a part of our wellness and longevity journey. The same way we know take supplements or, you know, have your tinctures or what have you. Jodi Scott [36:16]: There's not a lot of conversations around the value of eliminating these kinds of ingredients and then, and then replacing it with something that's more nutritional. Jodi Scott [36:27]: And so what's so interesting about-When you have a major medical intervention is that a physician loves working on a healthy patient. So this idea is that you wanna start investing in your health today, eliminating the chemicals, replacing it with the things that put your sta- your body into an optimal state, so then when you need that major medical intervention, you will respond better. Mary Meyer [36:55]: Mm-hmm. Jodi Scott [36:56]: And so that's the value in shifting today, 'cause I think a lot of people think, like, "Well, how is this really gonna impact me?" And I will also say that when you do start this wellness journey, when you start feeling the difference, it's pretty great. Mary Meyer [37:10]: Yeah. And I, I have, I have been, uh... I've, I've... Part of the reason I, I have been so involved in this is because I was in Iowa on the farm, you know, as a teenager, where we were spraying Roundup, and I think that really affected, affected me. And then a few years later, as I s- I'm still in college, I get Lyme's disease. Mary Meyer [37:34]: Don't know what it is for 17 years or so. So, like, this intense fatigue and brain fog has been such a thing in my life, that, you know, I'll, I'll go to work and have... Like recently I've been cutting up an apple and a cucumber 'cause, hon- honestly, I just realized how good those taste together. So um, I don't know why I never knew, but they taste so good together with maybe some other stuff and, and ev- and people will come in going, "Wow, you're really a health nut, huh?" And I'm just like, "I'm just trying to stay alive." 'Cause I, I don't even know how most people survive and function while eating, um, fast food and, and some of the nutrient n- not dense, non-dense food that they eat. Mary Meyer [38:18]: So... And I just say that with compassion, 'cause these are very nice people, uh, who have a lot of really good traits. And I think it's just a hard, a hard, uh, mental shift to go, "Why would I do something different? Mary Meyer [38:32]: And is it gonna taste good? And why would I want to do it?" So that's food. But what you're doing also is just, like, it is a very simple shift in what you purchase to put on your skin for healing, for anti-aging, for, you know, whatever you might have an issue with, and I know your website covers a lot of it. Mary Meyer [38:53]: Um, but what are your thoughts on that? Jodi Scott [38:55]: Well, I, I love that you frame it that way. And, and lotion's like the fast food for skincare, right? You just want something quick and you put it on, and then in the meantime you're getting all of the phthalates and the drying agents and so forth. And, and yes, and I think the data is showing our bodies are in a state of fight or flight, and they're sh- Jodi Scott [39:17]: Yeah Jodi Scott [39:17]: ... it's showing up in the diseases that we're presenting and the everyday way that we are living, whether it is the chronic skin conditions that are showing up, the inflammation, the brain fog. Jodi Scott [39:29]: We just aren't making the connection that we can actually shift that. Jodi Scott [39:33]: And then obviously that becomes pervasive, and then it starts to unlock some of these other, you know, issues that we may have that's in our DNA. Jodi Scott [39:42]: You- Those telomeres shrink, and the DNA unravels, and then it presents itself. And so, uh, yes, I... It's great to be having conversations like this because I think most people are already in that low grade of fight or flight, they just don't know- Mary Meyer [39:58]: Absolutely Jodi Scott [39:58]: ... and they've just accepted that that's how they're living- Jodi Scott [40:01]: Yeah Jodi Scott [40:01]: ... and that there isn't a different way. Mary Meyer [40:04]: Yeah. Or they don't feel good but they just don't have the energy to, to make a shift. Jodi Scott [40:09]: Right. Mary Meyer [40:09]: And I would... And so I'm just making these pleas. Like, this is a really simple shift, you know, to, to, to go into something that's just gonna be easier for you in a... You're spending about the same amount of money, and you're gonna feel better. Jodi Scott [40:24]: Completely. Mary Meyer [40:25]: So, yeah. Jodi Scott [40:25]: You'll spend $10 or $12 on a thing of lotion that's maybe gonna last you a few weeks, and you can get a, a little jar of Green Goo that, yes, is gonna be $45, but it's gonna last you like three to four months. And, and it goes so much further, in addition to providing the nutrition. Jodi Scott [40:48]: And I think we see that e- like, again, bringing that analogy back with fast food, is that when you go to fast food and you get that one meal that costs you $15 or $20, if you went to the store and you got yourself some whole foods, maybe initially it's 25 or $30, but you're gonna get a number of meals out of that. Jodi Scott [41:11]: And it's just breaking that cycle of really being marketed to for urgency and convenience, and finding ways that you can not be as, as, um, preyed upon, I guess. Not to sound victimizing, but I mean, it is. Mary Meyer [41:31]: Mm-hmm. Yeah. Jodi Scott [41:31]: And, and, and, and then start feeling the difference. 'Cause once you are- Mary Meyer [41:35]: Right Jodi Scott [41:35]: ... in that state of feeling what it's like to be in homeostasis, like your body performing in an optimal way, it's like you, you just wanna keep feeling that way, 'cause it feels so good. Mary Meyer [41:46]: Yeah. Can, can you tell us some of the ingredients that if we're looking at the back of something that we probably want to avoid? Mary Meyer [41:52]: Um, and I, I would say, like, you know, alcohol is a, is a drying agent- Jodi Scott [41:57]: Mm-hmm Mary Meyer [41:57]: ... so we'd wanna avoid alcohol. Jodi Scott [41:59]: Anything with alcohol, um, oxybenzones, which you see a lot of in sunscreens. Jodi Scott [42:06]: Anything with, like, the methyl, um, in front of it. I mean, we say if you can't eat it, you shouldn't wear it, and there's a lot of different derivatives of isopropyl, like with the alcohol component. Um, when you start to get into that level of complexity, it's usually a red flag. There are some great apps out there. Jodi Scott [42:27]: There's the Yuka app that you can put your phone right up to the label, and it will immediately give you a rating- Jodi Scott [42:36]: Mm Jodi Scott [42:36]: ... which is really helpful as well. My daughter has, is 14, and gets a lot of value out of that, because there's a lot of greenwashing in how labels and branding- Mary Meyer [42:44]: Uh-huh Jodi Scott [42:45]: ... looks. You know, she'll be like, "Mom, I thought this was totally clean and it only got a score of four." "Look at the branding." Um, so unfortunately-We can be misled by the visual marketing of a brand as well Mary Meyer [43:00]: Yeah, and- Jodi Scott [43:01]: And the less ingredients the better. Oftentimes that's a great- Mary Meyer [43:03]: Yes Jodi Scott [43:04]: ... clue. Mary Meyer [43:05]: It- that's true and there is, it is really I think with the larger companies, it is we- we'll just say it is marketing for profit and there's not a lot of other considerations, um, gonna make it look like it's... And, and people really just look at the front and like, "No, look, it says right here all natural," and there it, even the label's green. Mary Meyer [43:28]: So you turn it over and you're like all natural of course means nothing. It's not regulated, so it, it doesn't, it's not necessarily all natural doesn't mean what we are assuming it means. It doesn't mean anything. Jodi Scott [43:42]: No. Mary Meyer [43:42]: Doesn't mean anything. Jodi Scott [43:42]: Natural, plant-based, nothing is, is it regulated, so they can give a look and feel and use terminology to give that suggestion and to put a bow on it. Every one of you consumers, you have the ability to vote with your purchase. Mary Meyer [43:59]: Yeah. Jodi Scott [43:59]: And right now the bigger companies, this is what they produce because people buy them. But when people stop buying them, it forces them to change their model and, and that's real power. Mary Meyer [44:15]: It is. And, and being educated on this is becomes where I think a lot of our power can come from too. We just, we learn more and we make a different buying decision, and it, it gets harder. Uh, this is, I'm like this is why the last several episodes I'm like I would love for people to just like plant a garden this spring, and maybe you plant tomatoes, your neighbor plants cucumbers, and, and you know, one plant. Mary Meyer [44:40]: But anyway, and then share the goodness. I, I don't know what it is. Jodi Scott [44:45]: Mm. Mary Meyer [44:45]: But it's, or it's some model like what you guys have done, and you guys are such an, a beautiful example of it in my opinion of, of how you've, you started, you used all the, the resources and the, the training that you've gotten and, and grew something. Uh, can we go to your website? Do you care? Jodi Scott [45:03]: Sure. Please. Mary Meyer [45:03]: Okay. So for those, uh, this is audio and video, so I'm gonna share it and when I share this I won't be able to see you very well, so I'm gonna scroll a little bit. You tell me to go up or down, and then we'll kind of describe what we're, what we're doing here. Mary Meyer [45:18]: So I know right here this is, uh, we're going right to customer results, and so the before and after. Mary Meyer [45:26]: The before looks a, you know, pretty, pretty, um, uh, jarringly not fun, the eczema in that picture. And then there's- Jodi Scott [45:35]: Yeah. Let me tell you a story on this one real quick if you don't mind. Mary Meyer [45:37]: Okay. Yeah, go ahead. Jodi Scott [45:39]: So this mom emailed us to say that they have been dealing with this particular breakout for over a year. Mary Meyer [45:49]: Oh, geez. Jodi Scott [45:49]: And they had tried everything over the counter and prescription. And th- she's like, "We're not sleeping at night. We are miserable." Jodi Scott [45:58]: Aw. Jodi Scott [45:58]: "My daughter hasn't smiled in forever. We're tired. We're cranky." Mary Meyer [46:02]: Oh, no. Jodi Scott [46:02]: And she said, "I heard through the grapevine that you have a solution," and John Hopkins has been using our products in their Clara German Skin Condition Department for over a decade. And so they've been a great resource in terms of sharing this as- Mary Meyer [46:15]: Mm, mm, mm Jodi Scott [46:15]: ... a solution. And she said, again, "I am coming to you with very little confidence because I've used natural products- Mary Meyer [46:23]: Mm-hmm Jodi Scott [46:24]: ... and I've used chemical products and nothing has worked, and I just don't believe in natural." And it was one of those in terms of why would- Mary Meyer [46:32]: Mm-hmm Jodi Scott [46:32]: ... a natural solution work? And so we had to share with her why our process is different, what these ingredients do. And I said, "Let's take some pictures so I can see what stage of the eczema you're in because we can kind of customize which one has more of the wound h- healing, the anti-itch, and we can take you through. And then once you get to where the skin barrier isn't as broken, shifting over to the repair, uh, and then continuing to build that skin barrier. Jodi Scott [46:57]: And then so stop using soaps. Let's use the eczema oil," which oftentimes it's hard for people to fathom using an oil instead of a soap on their body. Mary Meyer [47:06]: Sure. Jodi Scott [47:06]: And two weeks, two weeks she sends me an email like 2:00 in the morning and she's like, "I cannot believe that I waited a whole year to get these, these results." Mary Meyer [47:20]: Aw. Jodi Scott [47:20]: She's like, "We're already on the skin repair building the skin barrier. My daughter is sleeping." Mary Meyer [47:26]: Aw. Jodi Scott [47:26]: "And I've seen her smile for the first time in a long time." Mary Meyer [47:30]: And, and this looks like, I didn't really realize this when I first looked at this picture, but this looks like a, like a little baby almost. She doesn't look very old. Jodi Scott [47:37]: No. She's like four years old. Mary Meyer [47:40]: Okay. Jodi Scott [47:40]: And, uh, yeah. Mary Meyer [47:42]: Aw. Jodi Scott [47:42]: And she was so happy. And we hear stories like this all the time. I mean, kids are being wrapped in Saran wrap because they're listening to hacks and putting a bunch of, you know- Jodi Scott [47:54]: Mm, mm Jodi Scott [47:54]: ... Vaseline and different things on their body thinking that that is going to be the thing that heals them. And so this is why we fight the good fight. And then the other one- Mary Meyer [48:04]: Yeah Jodi Scott [48:04]: ... um, is a mom who's like, "I've never been able to get my cracked heels under control." And she started- Mary Meyer [48:11]: And that's pretty severe cracked heel right there. Jodi Scott [48:13]: Yeah, it is. Mary Meyer [48:14]: Yeah. Jodi Scott [48:14]: And, uh, yeah, using our foot care for one week. And you, I mean, what's cool about this solution is you actually, you put it on the first night, put your socks on, you will see visible differences the next day. But- Mary Meyer [48:29]: Wow Jodi Scott [48:29]: ... a perfect example for this individual, had it pretty rough, after a week, um, like night and day difference. Mary Meyer [48:36]: That's amazing. So that one is this, uh, for those who are just listening, this is greengoo.com. So she has some pictures on there that are pretty amazing. Is this the foot care salve that she was using? Jodi Scott [48:48]: It is. And so there is skin healing properties in this but then there's also antifungal, anti-yeast, antimicrobial, taking the sting and the itch out, the inflammation. So it's great for ingrown toenails, blisters, dry skin, fungal infections. It's really like your all-in-one foot. Jodi Scott [49:08]: Um, I also really just like it for, for sleep properties. Like, when you put this on your feet and you put your socks on and you go to bed, just makes your feet feel so good in the middle of the night and when you wake up the next day. And so I really just appreciate that component while also having- Mary Meyer [49:27]: Mm-hmm Jodi Scott [49:27]: ... incredibly soft feet. Mary Meyer [49:30]: And I imagine some of these, you know, these, uh, herbs that you have in there are probably kind of helpful for sleep in general too. I'm cur- Jodi Scott [49:38]: Well, when you bring in anti-inflammatory properties especially too, that actually is very connected to your sleep. Mary Meyer [49:45]: Mm-hmm. Jodi Scott [49:45]: And so I often encourage people to not think of inflammation as, "Oh, today I have aches and pains," or, "I had an injury, I should use some arnica." Arnica and anti-inflammatory should be a part of your wellness routine. So when I say butter up, butter up with the, the pain relief solution and let your skin drink it up because when you stay ahead of your inflammation, you end up, like, complimenting your entire system. Jodi Scott [50:13]: And I used to do this when I was traveling a lot for Green Goo. I would butter up from head to toe with the pain relief the night before traveling because I found when I wasn't doing that, I would have more aches and pains, I would have less clarity, I wasn't sleeping as well. Jodi Scott [50:28]: But when I stayed ahead of my inflammation during that time when I was traveling, it was like I had a really great trip. Like, I felt really good. Jodi Scott [50:36]: I weathered it better. And so i- it's just a different way of looking at what inflammation is communicating to us and how we can be leaders in that with our bodies. Mary Meyer [50:48]: That's really interesting that, uh, pain, pain relief and travel. I, you know, I wouldn't have necessarily put that together, but I imagine that travel can put some very specific, um, stressors on our body. Jodi Scott [51:01]: Like, I'm looking at this right now- Mary Meyer [51:03]: So- Jodi Scott [51:03]: ... and I'm thinking, I haven't done it in a couple days, and my body's like, "Put it on." I'm gonna butter up tonight- Mary Meyer [51:09]: I love it Jodi Scott [51:09]: ... with my pain relief. Mary Meyer [51:11]: Yeah. That's, that's wonderful. So some other stuff here. I wanna ... We talked about deodorants. I'll go down to the deodorants. Um, so you have the Immunity + Defense and the Relax + Adapt. Jodi Scott [51:25]: Mm-hmm. Mary Meyer [51:25]: So I'll look at the ... We'll just talk about the Immunity and Defense here. Um, you can tell me about it as we talk, talk a little bit. Jodi Scott [51:32]: So this is one that's rich in immune boosting properties, so it's got functional mushrooms, it's got the echinacea. And, uh, it's, it's, it's a calming formula while also giving you extra armor. So while I travel this is one that I'll use 'cause I'm like, okay, my body, I'm gonna be exposed to a lot more. Jodi Scott [51:54]: I wanna make sure that I'm giving my body the extra nutrients that it needs to defend itself from anything that I might be exposed to. Mary Meyer [52:02]: Mm-hmm. Jodi Scott [52:02]: So it's just another way of looking at your deodorant. And, and, uh, and then I'll alternate, obviously we're out of the Relax and Adapt right now, but that's the one that's rich in adaptogens that's very calming. Jodi Scott [52:13]: So if I'm under more stress, I'll use that one. And just kinda alternating. And it's kind of fun to think of your deodorant from that lens instead of just, you know, anti-odor. Jodi Scott [52:25]: And I will say that in using these, the odor changes. Like, you're not ... Your body's not defending itself in the same way because you've removed that friction. Mary Meyer [52:35]: Yeah. Yeah, and there's definitely some stuff in here that you don't normally find as I look through the ingredients, so that's, that's lovely. Um, other things, uh, here that we have, so, um ... And I will say that some of this I'm gonna, uh ... I wanna keep this as something that we ... anyone can listen to with their kids. Mary Meyer [52:57]: So we got First Aid, you know, Face Wash, Mom and Baby, uh, Personal Intimates, deodorant, lip balms and different things, anti-aging, eczema, psoriasis, acne, rosacea, uh, burns, sunburns, dry skin, pain and burning, tattoo care, foot care, hormone balancing and then, uh, private time. So um- Jodi Scott [53:19]: It's good. Mary Meyer [53:19]: And, and that's- Jodi Scott [53:20]: It's all covered Mary Meyer [53:20]: ... that's amazing that you guys have all of those different things. So anti-aging. Mary Meyer [53:26]: Tell us a little bit about anti-aging for a second. Jodi Scott [53:28]: This is really fun. So the average woman spends, like, $600 a month on an- anti-aging products, which is nuts. Mary Meyer [53:37]: Really? Jodi Scott [53:37]: When you think of how much goes into the garbage. And so, uh, what I love about the Green Goo is that we have your anti a- Was that a tattoo that popped up? Mary Meyer [53:50]: Yeah. Jodi Scott [53:51]: Huh. I need to look at that. Mary Meyer [53:53]: Yeah, I know. I was like, hold on a second. Jodi Scott [53:55]: Look there. So as you know- Mary Meyer [53:56]: We're gonna, we're gonna just ... We're gonna go ahead and just, uh, do a review of your website as we do this now. Jodi Scott [54:00]: Yeah. There we go. We're auditing the website. Um, so the face wash. So you start with that. It's an oil face wash that you can use from head to toe. Jodi Scott [54:09]: Uh, it's rich in rosemary, lavender, calendulas. There's antifungal, anti-yeast, antimicrobial properties to it. Um, and wh- when you use an oil face wash, it's such a new experience because you're so used to using soaps and you think you should be drying out your skin. Jodi Scott [54:27]: And really, again, it's back to protecting that microbiome. And so once you use an oil face wash, you'll never go back. It's like, ugh. Jodi Scott [54:35]: Um, so you start with this oil face wash, and again, you can use it head to toe. It's great at getting all that makeup off. And then the next thing you do is you put that rose serum on. Mary Meyer [54:45]: Okay. Jodi Scott [54:46]: And the rose serum is rich.And vitamin C and antioxidants. And that's back to ... There you go, the furthest right. That is back to a lot of these vitamin C serums that we're seeing on the market are just, like, the vitamin C packet, synthetic versions of vitamin C. Instead, this is like the vitamin C that comes from the plant, rich in flavonoids and antioxidants, and it's, it's very specially processed rose oil with very specific rose oils in here that are just magical. Jodi Scott [55:23]: And then the smell just gives a really nice peaceful smell to it. Jodi Scott [55:27]: So you put the rose on, and then you seal it in with the Skin Repair. So the third step is the Green Goo Skin Repair, which is rich in aloe vera, the helichrysum, the blue yarrow. Again, antioxidants and healing properties. Um, and that should be over in the anti-aging or- Mary Meyer [55:44]: Okay Jodi Scott [55:45]: ... you can, on our front page 'cause it is our number one selling. There you go. Mary Meyer [55:48]: Right here. Jodi Scott [55:49]: You got it. Jodi Scott [55:50]: Okay. Jodi Scott [55:50]: And what you'll find, this is like the balm. This is the salve that seals in all of those nutrients. That is all you need, and it's a phenomenal trio. Jodi Scott [56:02]: Phenomenal. Your skin will be so rich in hydration, and over time you just continue to see those results work in your favor. It's, it's pretty great. Mary Meyer [56:13]: I love that. And, you know, as someone who wants to be natural, I have found that it is like you, you buy something, you're like, "I have my fingers crossed 'cause I'm not sure." Um, and it is like that a lot with, with facial care. Um- Jodi Scott [56:32]: And salves too, it is so true. I can't tell you ... I remember my mom moving around all the time, and I just would see her move with all of this, like, skincare stuff. And I'm like, "Mom, you never use this. Why do you still have it?" And she's like, "You just feel bad throwing it away even though you didn't like it." Mary Meyer [56:50]: Mm-hmm. Jodi Scott [56:51]: And so that's what I love about- Mary Meyer [56:52]: It's true, yeah Jodi Scott [56:54]: ... and Green Goo- Mary Meyer [56:55]: Yeah Jodi Scott [56:55]: ... like, our customer return rate is extraordinarily high because when you use it, you're so happy that you're getting the results. You're like, "This is a good investment." And I think salves are something that are, that are ... I wouldn't say e- ... They're not easy to get used to because you're so used to these lotions, and once you get used to it ... I'll have people, like, dip their finger into the jar, and they're like, "This feels so interesting." And I'm like- Mary Meyer [57:21]: Mm-hmm Jodi Scott [57:22]: ... "Just put it on." Like, you will feel your skin loving it and absorbing it, and, uh, you'll never ... You'll, you'll be so disappointed with lotion again because it just- Mary Meyer [57:32]: Yeah Jodi Scott [57:32]: ... have that rich hydration and that carrier oil with all of those medicinal components in it. Mary Meyer [57:40]: I love, I love, love, love, love it. Okay, so acne. Um, are we going back to kind of the same things that are good for acne? Jodi Scott [57:48]: It is, and so much of what is on the market with acne is this idea of like, it- you need to dry it out. If you don't dry it out, it's not working. And what's happening oftentimes is we're compromising the skin barrier, we're compromising the microbiome, and the sebaceous gland is, like, getting dried out and then it's like, "Oh, I need to overproduce," and then you produce more oil. Jodi Scott [58:10]: And you're actually not really cleaning the pore. And so by using the oil- Jodi Scott [58:15]: Mm-hmm Jodi Scott [58:15]: ... it cleans the pore out without over-drying it, and then we have some wonderful herbs in there that have the antiseptic, anti-mi- uh, antimicrobial, antifungal properties to help with some of the inflammation and the infection that's happening often there. Jodi Scott [58:30]: And then we have a fun little, uh, roll-on. And it's just ... It's so great. Mary Meyer [58:38]: I just wish I would've known about this years ago and found it, you know? Mary Meyer [58:42]: This is so good. Jodi Scott [58:44]: Mm-hmm. Mary Meyer [58:44]: Uh, when my kids were teenagers. Um, yeah. Jodi Scott [58:47]: Getting them through the acne phase is tough, and reducing the scarring and so forth. And so ... And when they start with the oil, it can be a little scary at first because they're like, "Ah, I don't know about this." And you have to give yourself a couple days for your skin to balance itself out. Jodi Scott [59:02]: Now, and I, and I understand there are some genetic cystic acnes out there that you can only manage those so far. Jodi Scott [59:08]: Um, so thinking about that from that perspective too, uh, this is your, your sort of acne that presents itself in that bell curve of, quote-unquote, "normal acne" versus, you know, some of the genetic cystic acne that's out there that may need some extra care. Mary Meyer [59:25]: Yeah. So first aid. We have, um ... Well, well, actually I wanna go to the baby, Baby Balm. I'm, you know, I'm a grandma now, so I get worried about the stuff going on with babies, uh, and how it just seems like it's getting the pro- the ingredients and all kinds of stuff is, is ... just gets worse. Mary Meyer [59:48]: So tell me about the baby stuff. Jodi Scott [59:50]: If there's one category that I am so passionate in, this would be it because our babies' new skin, there's so much happening there. They're developing their microbiome. They're trying to prote- like, they're transitioning from being in utero to, like, out in the air in a different environment. Mary Meyer [60:12]: Mm-hmm. Jodi Scott [60:12]: Their skin, born from the same embryonic tissue as their nervous system, is rich in neurotransmitters and is developing at a rapid rate. Mary Meyer [60:24]: Mm. Jodi Scott [60:24]: And the things that we have been putting on our child's skin is, is so incredibly toxic, and- Mary Meyer [60:33]: It shouldn't be, it shouldn't be legal Jodi Scott [60:35]: ... it shouldn't be legal, and it's an impediment to- Mary Meyer [60:37]: Yeah Jodi Scott [60:37]: ... their development. And so what I love about Green Goo's Baby Balm specifically is that, one, it addresses the thing that we're always talking about which is the diaper rash, and, uh, and it's safe for cloth diapers. But this is your head to toe first aid for your kiddo. So instead of having five different things you gotta put in the- Mary Meyer [60:57]: Mm-hmm Jodi Scott [60:57]: ... diaper bag, this is great for eczema, cradle crack.... cradle cap, dry skin. It's also wonderful because it has calming herbs in there because, I mean- Mary Meyer [61:08]: Mm Jodi Scott [61:08]: ... their nervous systems are so in stimuli overload. They're just, like, taking everything in, and so you can add some calming herbs in there to moisturize them from head to toe. Give them massages. Jodi Scott [61:19]: Mm. Jodi Scott [61:19]: And it creates, like, a nice touch experience because touch is so important for their development. And so it's just really, like, your all-in-one, um, which keeps things nice and simple economically and from a portability standpoint. Mary Meyer [61:35]: Yeah. Ugh, I love that a lot. Um, okay. So if people have dry skin, you have a dry skin salve for that too. Jodi Scott [61:47]: So this- Mary Meyer [61:47]: What is different about that compared to the other ones? Jodi Scott [61:51]: So this very much targets deep chronic dry skin, so eczema, psoriasis, xeroderma, uh, dry winter skin. Jodi Scott [62:04]: And so what you'll find is there's kind of like... In my observation, I see two different kind of skin types with dry skin. And then there's the repair, which is more sort of, like, rich in the aloe vera, hydration, um, skin repair component versus, like, the dry skin formula has some calming nervous system properties that tend to stimulate the, um, skin in a way that it manifests differently. Jodi Scott [62:38]: So this is typically the first go-to when we see a chronic dry skin patch on your skin. Mary Meyer [62:43]: Mm-hmm. Okay. Jodi Scott [62:44]: We might, um, suggest, depending on to what degree or severity the, the, um, skin rash is presenting itself, we might say, "Okay, alternate between the dry skin and the first aid," because the first aid has a lot of, um, skin healing properties that are more associated with, like, acute skin conditions that are, um, that itch a lot. Jodi Scott [63:06]: And so when you take the dry skin formula that's, like, penetrating the nervous system and then you give the first aid to help with that, that itching, the two can work really well together to get you to a place where that inflammation is calm. And then more often than not, that's where the skin repair comes in, uh, building that skin barrier and just offering continued hydration going forward. Jodi Scott [63:31]: So it's, it's a little bit more... Like, re- skin repair's kind of like your, your day-to-day lotion Swiss Army knife, and then the dry skin is saying, "Hey, I need to be really targeted right now." Mary Meyer [63:42]: Okay, so this is the skin repair then. So you're saying go between the dry skin and the skin repair? Jodi Scott [63:47]: You got it. Mary Meyer [63:48]: Yeah. Okay. Yeah, that looks really, really good too. Well, I love all this stuff. Mary Meyer [63:57]: So and you guys have some Discover. You got a blog. Um, and you do have some supplements too, right? Tell me about those. Jodi Scott [64:06]: Yes, we just recently introduced OvaMoon, which is essentially bringing in some nutrients based on your, your hormonal journey so that you can enhance and support, um, based on where you are there. And, and skin health and hormones are so interconnected, so it was another opportunity for us to introduce some whole food, uh, internal supplements. Jodi Scott [64:35]: Again, depending if it's prenatal or if you're in- Mary Meyer [64:39]: Mm-hmm Jodi Scott [64:39]: ... your, uh, menstrual journey or perimenopause, and then we're working on a menopause formula as well. Mary Meyer [64:45]: Oh, that's great. So these are, these are really a, a lot for, for women and, uh, in the different stages of life that we go through. And I like the OvaMoon 'cause we are on a moon-based cycle. Um- Jodi Scott [65:01]: Certainly are. Mary Meyer [65:02]: Yeah. And I don't think that's... I mean, I don't think I even heard about that until recently, that that is, that that is a thing for us. Jodi Scott [65:11]: I know, right? Mary Meyer [65:12]: So that's great. Yeah. Jodi Scott [65:13]: How connected we are to nature. Mary Meyer [65:15]: It i- we are very connected, and, uh, I think we've been taught to disconnect in a way. So everything else on here, what else would you want to, to go show people? Jodi Scott [65:27]: Well, I think every household needs the first aid solution. So that's the orange, uh, container, and that is your first aid kit on the go. Jodi Scott [65:36]: So it is bug bites, bee stings, poi- poison ivy, cuts, scrapes, lacerations, ingrown toenails, the whole kit and caboodle, cold sores, and, uh, this replaces a lot of what's in your first aid cabinet. It slows down the bleeding, speeds up the healing, takes the sting and the itch out, and offers anti-inflammatory properties. Mary Meyer [65:57]: Okay. Jodi Scott [65:57]: Safe for your kids. It's safe for your pets. And you can also use it as a moisturizer and after-sun, uh, solution. So it's packed with 13 herbs. It's very rich in its nutritional properties, um, and it's one that every household should have. Mary Meyer [66:17]: Yeah. Well, I... Calendula, plantain, comfrey, yarrow, uh, chickweed, myrrh, um, olive oil, sunflower oil, beeswax, lavender oil, vitamin E, rosemary oil, shepa- chaparral. Am I saying that right? Jodi Scott [66:33]: You did. Mary Meyer [66:33]: Um, benzoin. Always petroleum free, fragrance free, cruelty free. So yeah, that looks great. All right, I'm gonna stop sharing that. And, uh, uh, Jody, this has been very informative. What else can you share with us to kinda close us out today? Jodi Scott [66:54]: I think visit us at greengoo.com. Feel free to email me, and we can help you with your wellness journey in terms of eliminating the friction, uh, letting go of those chemicals that we've been told are the only solution, and then invite and introduce some nutritional skincare so you can start feeling the difference and enjoying life a little bit better. Mary Meyer [67:17]: Yeah. And I just wanna add just the thing that, like, uh, if you've been doing the same thing for a long time, you don't like change, uh, it's, it's a little too frustrating to, to make any kind of changes in your lifestyle. Yes, you can. Mary Meyer [67:33]: You can. Uh, you can do it. You can do it. Uh, and it's gonna be simple. It's not gonna be painful to make these changes. You're gonna feel better. When you feel better, uh, everything's better, right? So I think we get so used to this just not feeling great, but we feel like it's this, this stasis w- that we're in, we don't even realize what it feels like to feel good. Mary Meyer [67:57]: I heard someone say that once, and I'm like, I just feel like that is it. We don't even know what it feels like to feel good anymore, um, most of us. Jodi Scott [68:05]: 100%. Mary Meyer [68:05]: We just, we just are so acclimated to feeling, eh, and, you know, iffy, you know? There's a lot coming at us that's, that's not helpful. So anything that's beneficial that's, um, an easy change, so... And this, I think, is one of them. So thank you, Jodi. I appreciate you. Jodi Scott [68:26]: Thank you. Mary Meyer [68:26]: Appreciate the work you're doing. So, um, I, ask another question 'cause I'm curious. W- is it, are you guys using Shopify? What platform are you using to- Jodi Scott [68:37]: We do Mary Meyer [68:37]: ... for selling? Shopify? Okay. Jodi Scott [68:39]: Shopify and Amazon. Mary Meyer [68:41]: Okay. So I use Shopify, and I never got on Amazon, but that is, there's a reason for that, 'cause I was reselling, and it was too hard to try to meet their deadlines. Jodi Scott [68:49]: Right. Mary Meyer [68:50]: Um, but I do think Shopify has a lot of benefits. I- Jodi Scott [68:53]: We love Shopify Mary Meyer [68:54]: ... am kind of a fan. Uh-huh. Jodi Scott [68:55]: It's a great resource. Super seamless. Mary Meyer [68:59]: Yeah. Yeah. So for those of you who are looking at this going, "How do I, how do I start a store?" you, you can probably go to Shopify and get started. Um, but- Jodi Scott [69:06]: Yeah Mary Meyer [69:06]: ... qualify your product first. Jodi Scott [69:08]: Yes. Mary Meyer [69:08]: Make sure it's viable before you invest a lot of money. That's what I say to entrepre- entrepreneurs. So... Jodi Scott [69:15]: Well, yep, 'cause it continues to require money, so Mary Meyer [69:20]: Yeah. Jodi Scott [69:20]: Make sure it's going in the right direction. Mary Meyer [69:23]: Yeah. Well, Jodi, thank you again. Um, thanks for coming on and for everything you're doing, uh, you and your family, so enjoy the rest of your day. Jodi Scott [69:32]: Thank you. Have a beautiful day. Appreciate you.