Latest / That Car Show / Mecum Auctions' COO Sam Murtaugh
Transcript
- 0:00So we have $325,000 bid. Do you want to sell it?
- 0:04And he looked at me like this and he goes, well, yes, we took
- 0:09the reserve off and then we fired it up to him and he
- 0:13proceeded to just play, just wrap those keys.
- 0:15It was. That was a really cool moment.
- 0:17That is, that was. Neat.
- 0:19You should have sold that piano too.
- 0:21Yeah, right. Today on that car show, we're
- 0:24joined by Sam Murtaugh, Chief Operating Officer of Mecum
- 0:28Auctions. You know Mecum, and with Car
- 0:31Week just around the corner, they're gearing up for another
- 0:34huge presence. You're going to like Sam, too.
- 0:37We quickly discovered we have a lot in common, and it made for a
- 0:39fun conversation. Mecum, of course, has exploded
- 0:42in recent years, becoming one of the world's premier collector
- 0:45car auction houses and selling some of the most significant
- 0:48cars and collections on the planet.
- 0:51So stick around as we go behind the scenes of the collector car
- 0:54auction world, talk about what it takes to bring these
- 0:57incredible cars to market. And here's Sam's perspective on
- 1:00where the market and the hobby are headed.
- 1:03It's Sam Murtaugh from Mecam Auctions, and it's that car
- 1:06show. Hey, it's that car show.
- 1:10And we are glad you're here because we've got another really
- 1:13great guest today. Even if you've never been to one
- 1:16of their auctions in person, you've almost certainly seen a
- 1:19Mecum auction on television. Sam Murta joined Mecum in 2008
- 1:23and has served as Chief Operating Officer since 20/21.
- 1:26He overseas marketing, media, strategic initiatives and a lot
- 1:29more, I'm sure. So Sam, I have 1000 questions
- 1:32for you. Before we dive in, though, I
- 1:33should mention it's just me, Ryan, with you today.
- 1:36Dan and Lindsay are both out dealing with family matters.
- 1:39Sam, welcome to that car show. Thank you, Ryan.
- 1:42Happy to be here. Yeah, I as we talked a little
- 1:44bit before we hit record, I understand you're a Chicago guy,
- 1:46grew up in the Western burbs. I assume you've always been a
- 1:50car guy? Yeah, I've been a car guy most
- 1:53of my life. I would say probably really bit
- 1:56the bug when I was 16, not just because it was driver's license
- 1:59time, but my first job in high school was was at a car wash,
- 2:04full service car wash. So wiping down cars for tips,
- 2:07that kind of thing. And really just start, you know,
- 2:10it's funny as you, when you get a chance to talk to drive, I
- 2:15would say in air quotes because you're really driving it like 20
- 2:18feet to a parking spot, but really kind of rubbing your
- 2:21hands across all the cars and really, kind of really getting
- 2:24intimate with them in, in that way over and over and over and
- 2:27over and over. You know, hundreds of cars a
- 2:29day, especially on the weekends that you really start to, I
- 2:32started to connect with cars that way and, and really started
- 2:35to, you know, memorize, you know, makes and models and body
- 2:38styles and when body styles would change and all that.
- 2:41And it really became like almost kind of gamified it in such a
- 2:45way. So doing that throughout high
- 2:46school was really where I kind of bit the bog when I graduated
- 2:51into really getting into more, you know, heavier detailing of
- 2:55cars, not just wiping them off for car washes is really when I
- 2:57started to really kind of sink my teeth into the world.
- 3:02You know, it's funny why I was in this detail center at that
- 3:05same car wash where I worked and one of the we were grow up
- 3:09Chicagoland area. This was in a town called
- 3:11Mundelein, which is about, I don't know, 15 minutes West of
- 3:14of Lake Forest, IL, which is where the Chicago Bears
- 3:17practice. And so a lot of the players
- 3:20would live out in and around our, our area and Richard Dent,
- 3:25who would, he'd retired, but he still lived that way, started
- 3:28bringing in Lincoln Continentals.
- 3:31He had a, he had a big Lincoln Continental collection.
- 3:33And so he would bring these things in like 1 a week.
- 3:37He'd bring them in and we'd detail them for him.
- 3:38So I really got to know him and his cars.
- 3:40And that's really kind of where the start to get into the
- 3:43classic car connectivity. You know, before that it was
- 3:45mostly the late model, you know, everyday driver stuff.
- 3:48But I really just, you know, had some really good conversations
- 3:51with him and kind of understood what, you know, why was he
- 3:55collecting these things and what we know what drew him till he
- 3:57just loved those suicide door convertibles and being a massive
- 4:02human being, the large car made a lot of sense for him, right?
- 4:07So, so that was kind of my first interaction on the on the on the
- 4:10collector car side. And that's back in the, you
- 4:13know, that was in the early 90s. It's funny you mentioned him
- 4:16because he had an office in the building I worked at at Wacker
- 4:19in Michigan, and it was this old building, 1930s Art Deco
- 4:23building, small elevators. And sometimes he'd walk in and,
- 4:26and take up a good, you know, good part of the elevator, but
- 4:28always a very nice guy. I didn't know that he was a car
- 4:31guy at the time, but. Yeah, super nice guy.
- 4:33Yeah, it's funny. Full circle loop.
- 4:34So Fast forward to like 2 years ago, he was he was a a guest of
- 4:41a, of a member of the Golf Club that I'm a member at for a
- 4:43member guest. And he was there and I saw I saw
- 4:45him at the the dinner that night and I and reintroduce myself and
- 4:50told him the story that of course, you know, 20 some odd 30
- 4:53years later, 30 years probably later.
- 4:56Fast forward, I asked him, you know, told him about that what I
- 4:58did for him and he'd like you took him a minute.
- 5:00But and I don't know if he was just being nice to me
- 5:02remembering it, but it but it was it was kind of a cool full
- 5:05circle moment to reconnect with him 30 years later to talk about
- 5:08it. His Lincoln's.
- 5:10That is really cool. Yeah.
- 5:11Yeah. Again, you always seem like a
- 5:12nice guy. And I'm thinking, you know, I
- 5:14was really into detailing cars at that point in my life.
- 5:17We're probably about the same age.
- 5:18And if I recall correctly, it was a lot of armor all like that
- 5:21was. Yeah.
- 5:22Armor. Yeah, yeah, big time.
- 5:24Just being greasy. The goopier the better inside.
- 5:27Yeah, yeah, yeah, yeah. Well, Fast forward, I'm curious
- 5:31to your journey, Tamika. Yeah.
- 5:35So it kind of is carrying out the the detailing side of
- 5:38things. I, you know, as I was going
- 5:40through school and continuing to work for it was Turtle Wax was
- 5:44the name of the company that around Chicagoland.
- 5:46They had full service car washes around the Chicagoland area at
- 5:49Kansas City. So I was a manager for them,
- 5:52going through their management program at the same time, and I
- 5:56was based out of a store on a car wash at North at North in
- 6:02Elston. In Chicago, I used to go to that
- 6:05car wash. Did you really?
- 6:08Helped you out? Yeah, yeah.
- 6:09That's cool. That's funny.
- 6:11So. Anyways, I was down there for a
- 6:13while and then when I moved back out to the suburbs, I moved out,
- 6:19back towards Mundelein, out in the Grace Lake area.
- 6:21And at that point started to start to think toy around the
- 6:28idea of doing something on my own.
- 6:29And, you know, since detailing cars and the car passion that
- 6:34I'd have been developing sort of seemed like that's the, the
- 6:37realm that I wanted to be in. It wasn't necessarily detailing
- 6:40cars that, that that really was my passion.
- 6:42It was the cars themselves. And so this was just sort of my,
- 6:46my pipeline, right? And so it's using that, you
- 6:50know, I started developing my own detailing company and turned
- 6:54it was a remote detailing company at the time.
- 6:56It wasn't really vogue. It wasn't really a thing.
- 6:59It was there. It was out there, but it wasn't
- 7:01as popular as it is now. And so kind of went down that
- 7:05that that path as I was still working for Turtle Wax
- 7:08eventually. And then one of the stores that
- 7:11I that I was responsible for was out in Crystal Lake, IL.
- 7:14And there was a guy that was bringing in very similar story
- 7:17to Richard Dent. Once a week he was bringing in
- 7:19these classic cars. He was more Mustangs and
- 7:21Shelby's OK, but was bringing in one car a week to have us just
- 7:26keep them up to speed. It was more maintenance
- 7:28detailing than it was anything else because they were nice
- 7:29cars. But just started picking this
- 7:34guy's brain and, and, and he was a A1 man band.
- 7:37He just liked Shelby's and Mustangs and collected them and
- 7:41he had amassed a, a building full of me, like 20 or 30 of
- 7:44them. And I didn't really understand
- 7:48that at the time and realized that there was a lot of others
- 7:51that were that like minded that that accumulated such, you know,
- 7:54collections like that. And so my sort of
- 7:59entrepreneurial brain started just kind of gears turning.
- 8:02Whatever. I, I got to know him pretty
- 8:03well, eventually invited me out to his place.
- 8:05I saw his cars and got to become friendly with him and sort of
- 8:10helped him on the side. And it was just fun tinkering
- 8:12with these old cars and, and getting involved with them.
- 8:16And then one day, this is probably, I don't know, 2005 ish
- 8:19somewhere around there. He said he was going to sell a
- 8:22couple of these cars and he was going to take him to this
- 8:24auction in Kansas City and asked if I wanted to go tag along with
- 8:28them to help them take care of the cars and keep them ready to
- 8:31just help them with the process. While it was a Meekam auction in
- 8:34Kansas City at the time, I, I had a, never been to an auction
- 8:37before B, let alone a collector car auction.
- 8:40And so it was intriguing. So I said, yeah, sure, I'll go
- 8:42with you. So I went and it blew my mind,
- 8:47you know, and again, this is back 2005.
- 8:50So what's I don't know what's that 20 plus years ago to over
- 8:5420 got to. Think about that.
- 8:56Yeah, two decades. Yeah, 2 decades.
- 8:59So anyways, went there and just was completely blown away by
- 9:02the, by what was happening, the process of what was happening
- 9:05and all, you know, there was 500 cars in one building.
- 9:07And it's, you know, I was, I was impressed by this guy's 30 cars
- 9:11in a building, let alone 500 of all different types of cars.
- 9:14And, and you know, mainly American muscle cars, Corvettes,
- 9:19things like that. And just watching these guys
- 9:23sell a car every few minutes was like, it was mind blowing.
- 9:27And I think, you know, had I had, I really familiarized
- 9:30myself with, with the auctions prior to that, I probably
- 9:32wouldn't have been as, as, as intrigued.
- 9:34But it, but it was my first experience of an, of a live
- 9:37auction coupled with the cars that they were and, and just
- 9:41what was happening in the community was that that was,
- 9:43there was, was intoxicating. So, and the guy, the guy that I
- 9:48was with, he also, he bit the auction bug at that moment.
- 9:53He was in. So had such a good time.
- 9:56He, we sold the two cars he brought.
- 9:58I think he bought like 3 or 4 more wasn't, which wasn't in his
- 10:01plans, but that's what he ended up doing because he was so
- 10:04excited to be there. It's like a kid in the candy
- 10:06store, right? So, so as he, he kept, he kind
- 10:12of sort of, I would say we like, you know, join the circus, so to
- 10:15speak. He was, he was going to multiple
- 10:16events at the time. I think Niken was doing, I don't
- 10:19know, 8 or 9 different auctions a year.
- 10:21We started going to all of them. And then since I was at the
- 10:23first one, he kept inviting me to go to the next one and the
- 10:26next one. So I threw that as a as a
- 10:29customer, you know, I'd help him with paperwork and titles and
- 10:31things like that. As a customer, I started to get
- 10:34to know the Meekum family that way.
- 10:36And you know, at the time was very small operation, you know,
- 10:40everything was, you know, everyone wore multiple hats and
- 10:42did different things. And you know, I really developed
- 10:45a good release working relationship with Harold Gerdes,
- 10:47who is our currently our our VP of auction operations still with
- 10:52us today. He was a consignment agent at
- 10:54the time while he was building out the auctions and operating.
- 10:58Like I said, everyone was doing multiple things.
- 11:00And so, you know, through my developing relationship with
- 11:04him, I got to know Frank Meacham, who was, you know, just
- 11:06coming out of college at the time and by way of all those
- 11:11relationships, eventually got to know Dana pretty decent, pretty
- 11:14well. And, you know, Fast forward
- 11:18until like 2008, you know, I had I had left turtle Axe and I was
- 11:23working full time on my own. And and so this, this gentleman
- 11:27I was been referring to was, was one of my bigger clients for
- 11:31this remote detailing business, right.
- 11:33And this was right when Meacham was getting its, it got its
- 11:38first TV contract back then it was HD Theatre, the Discovery
- 11:42Network channel called HD Theatre that became Velocity,
- 11:46which became Motor Trend. And when I learned that they
- 11:51were doing these live auctions on TV, my, I asked Dana and
- 11:55Frank. I said, well, what are you guys
- 11:57doing to guarantee that the sellers all make sure that their
- 12:00cars are clean before they show up on television?
- 12:03They're like, wow, they hadn't really thought about that.
- 12:05And so then Meekum became a customer.
- 12:09And so I had teams would go down and clean the cars prior to
- 12:13crossing the auction block and dusting them off on, you know,
- 12:16on the stage and sort of made it made added a piece of
- 12:19entertainment value to the show by, you know, kind of wiping the
- 12:22things off of it. So that's really how I got
- 12:25really first involved with Meekum.
- 12:29And then shortly, very shortly thereafter, in the fall of 2008
- 12:34when those when the market went to hell, most of my clients that
- 12:40I had non Meekum clients, two, I was down to three big main
- 12:45clients was all I could handle and it was fine.
- 12:49But two of the three basically evaporated overnight.
- 12:51And so I was kind of flailing around not knowing what I was
- 12:55going to do. I kind of put my eggs in in one
- 12:57basket, so to speak, which wasn't necessarily the smartest
- 13:00thing to do. But then so that one day Dana
- 13:04asked me what I was doing. And I just said, I, I really
- 13:06don't know, to be honest with you.
- 13:07And he just said, well, why don't you come work for me full
- 13:10time? So I said, I'll keep failing
- 13:13over here or take a steady paycheck over here.
- 13:15And I chose the steady paycheck. So that's how I got here.
- 13:20And that was back in 2008. And you know, the rest is
- 13:24history, so to speak. But so I was originally hired to
- 13:27to take care of Dana's personal collection.
- 13:29At the time he had about 150 cars.
- 13:31And that was my full time role is just take care of his cars.
- 13:33And that's that. Slowly but surely, as I continue
- 13:38to understand the business and have more conversations, I would
- 13:42Dana would give me a project here, a project there, something
- 13:44different. And you know, eventually invited
- 13:47me to come work out of the main office, which is in Marengo, IL.
- 13:49At the time, I want to say I was like the 12th or 15th full time
- 13:55employee hired that. So it was it was cool.
- 14:01I mean, you know, one day there was a there was AI guess I would
- 14:07call him a fight between Dana and the the marketing director
- 14:11at the time. I wasn't Privy to what, what
- 14:14took place or what was going on, but he eventually left the
- 14:17company And you know, Dana saw I had AI had a bit of an eye for
- 14:21design and, you know, marketing brain and, you know, some
- 14:25business science and that. And so he he had me get more
- 14:28involved in marketing side at the time.
- 14:30That was the the marketing department of meet him at that
- 14:32time was, was, was then myself and two other people, neither of
- 14:36which were had marketing backgrounds.
- 14:40And so really I was starting from scratch and just continue
- 14:44to to build what was necessary to help support the growth that
- 14:49was happening being on television or as the brand was
- 14:53continuing to to grow from that visibility.
- 14:57We kept scaling accordingly along with it.
- 14:58And, you know, Fast forward today, I think we've got, we've
- 15:02got a full blown marketing agency here in house, about 35
- 15:04people strong and really covering all the aspects of it.
- 15:07And you know, so, you know, I, I can't take full credit for that.
- 15:12Obviously a big team effort with a lot of things going on.
- 15:14But I, you know, to to build, to grow something from that was 0
- 15:18to to what it is today is it's pretty proud to be a part of
- 15:21that. Yeah, yeah.
- 15:23And it it all started with that chance meeting.
- 15:24That's so cool. Yeah, total, total luck.
- 15:27I mean, you know, I mean, I, I wouldn't say luck, but right
- 15:30place, right time combined, you know, that all the things right
- 15:32and hard work and, and you know, that's, that's one of the things
- 15:35that I've, I pride myself on is just being a, you know, hard
- 15:38worker with strong work ethics. And, and you know, the rest kind
- 15:41of takes care of itself. If you're if you do do the right
- 15:44things and work hard, things usually work out.
- 15:48That's that's for sure. You know, when I told a friend
- 15:50in the industry that we were going to have someone from Mecum
- 15:52on the show, the first words out of their mouth were Dana Mecum
- 15:56is a genius. So let's go back to the the very
- 15:59beginning for Meekum, because I have no idea really.
- 16:01Was it farm implements or something?
- 16:03I mean, right, it wasn't always collector cars.
- 16:06You know, so the Meekum family has been in the car business, I
- 16:09mean forever. Dana's dad was a was a car
- 16:13dealer. He was one, at one time the
- 16:15largest fleet dealer in the United States, wholesale fleet
- 16:17dealer. He had a Pontiac store at one
- 16:21point in time, eventually had what was called the Speedway
- 16:25Auto Mall in Rockford, IL. So he's so Dana grew up in the
- 16:28car business from his father, you know, Dana, you know, to
- 16:33the, to the point of Dana being a genius that he is, he's
- 16:36brilliant. And one of the things about Dana
- 16:40he's he's always, always, constantly looking to
- 16:43differentiate himself. Always.
- 16:45And, you know, working for his dad in the the dealerships, you
- 16:52learn the industry that way. And I, and I don't know how he
- 16:55acquired them, but at some point in time he had, he had done some
- 16:58trade deal and ended up with a bunch of tractor trailers.
- 17:01They were like semi trailers or something like that.
- 17:05Or, or the, or the tractors, I'm not sure which.
- 17:07The sure, sure. The power of the trailer.
- 17:09I'm not sure, yeah. Maybe that's what I read and I
- 17:11yeah, yeah. Yeah, yeah, tractor over the
- 17:13over the over the road haulers. And however he acquired those
- 17:18via whatever he did, ended up trading those for a group of
- 17:22muscle cars. And when he had the muscle cars,
- 17:26they're not, you know, trying to figure out the best way to sell
- 17:29those. Sure, he could retail them one
- 17:30at a time and and do that route, but he decided that he thought
- 17:34the best way to get rid of those was would be to hold an auction.
- 17:37So in 1988, he started an auction in at the, I think it
- 17:45was at the Rockford Airport, you know, and, and got some of his,
- 17:49you know, friends and, and colleagues or whatever to bring
- 17:52some of their cars to. So on top of what he had already
- 17:55amassed and, and built and they had their first event.
- 17:59So that's how it really got started, you know, as, you know,
- 18:02him looking to differentiate himself and how, what the best
- 18:04way to sell those cars was. And you know, back in 88, you
- 18:08know, 60s and late 60s, early 70s muscle cars, they were still
- 18:12borderline just used cars at the time.
- 18:14You know, they weren't, you know, obviously there was
- 18:17collectability within certain aspects of of them, but by and
- 18:21large they weren't what they are today.
- 18:23So, you know, I think, you know, we've definitely got that's
- 18:26really how we got our names out there as in the beginning as you
- 18:32know being the muscle car and Corvette auctions is really
- 18:35because of that that start. Yeah, yeah.
- 18:38And Meekam's still family owned, Yeah.
- 18:40Yes, 100%, yeah. Family owned Dana's still
- 18:44working day everyday. I, I think he works seven days a
- 18:47week, 24 hours a day. And I'm not sure when he sleeps,
- 18:50but his brain is always on how to, how to evolve this, how to
- 18:54make it better, how, what can we do to change and evolve.
- 18:56And he's got four sons. All four sons are involved with
- 19:00the company. Frank Meacham runs our
- 19:04consignment division and runs the sales team.
- 19:07He's the one you see on the auction block doing deals and
- 19:09all that with the sellers. And, and Harry Meekum is our CFO
- 19:16and Dan and Ben, various things around the company.
- 19:18So yeah, they're all, all, all part of it.
- 19:21Even their, their mom, Dana's wife Patty was, was here working
- 19:24full time up until probably about 10 years ago.
- 19:28But she was, she was right there with it.
- 19:30So yeah, they've been. The Meekum boys have been doing
- 19:34this thing since day one. Yeah, yeah.
- 19:36And I guess we're kind of getting at this, but you know, I
- 19:39was going to ask what makes me come different than say Gooding
- 19:41or or Broad Arrow. And I guess being family owned
- 19:44is is obviously a large part of you know your what.
- 19:48Differentiates you yeah, I would say you know the the the biggest
- 19:52differentiator for us is that you know we Dana is has always
- 19:57been about volume and and and quantity that's really and
- 20:03that's we've evolved from that mindset to you know we have now
- 20:07we're looking you know it's volume of quality not just
- 20:10quantity how that's taken an organic evolution over the years
- 20:15but you know with the frequency of events we do you know more
- 20:19events with frequency throughout the United States than than most
- 20:23of the other auction companies the.
- 20:28The range and values is, is something that differentiates
- 20:31us. You know, we'll, we'll happily
- 20:33consign and sell your $10,000 whatever you might have all the
- 20:39way up to, you know, like for example, Yosemite back in
- 20:42January, you know, we sold it for our GTO for 38 and a half
- 20:46million dollars and so and everything in between, right.
- 20:49And so, you know, while we're not just we'll take anything, so
- 20:55to speak, we're our, our platform is much more diverse
- 21:01and much more wide and much more, I would say, welcoming to
- 21:04the masses. And there's, you know, there's
- 21:06car enthusiasm in all the various segments all the way up
- 21:12from, you know, the home built car that that doesn't have a
- 21:15brand name attached to it all the way up to it.
- 21:17You know, I would say, you know, Ferrari, another thing in
- 21:20between. There's so many different
- 21:21segments of this car collecting community enthusiasts that, you
- 21:25know, I think our brand resonates with just far more of
- 21:30those people across the board, you know, and we're not trying
- 21:34to isolate or alienate any, any piece of that segment.
- 21:41Everyone is welcome to be part of what we do.
- 21:44And I think that that combined with our family atmosphere and
- 21:48our, our, you know, you know, being a Midwest company, you
- 21:52know, the Midwest values that, that most of our employees have
- 21:56that that is very welcoming and, and connecting that to the, to
- 21:59the, the Meekum family, that's part of this.
- 22:01You can really feel that when you come to our events, you can
- 22:03really feel that connectivity. And I think that really is
- 22:05something that separates us. Yeah, there's an entertainment
- 22:09aspect as we were talking about before, you know, you know, it
- 22:12started with you polishing the cars, right?
- 22:15TV, right? And it's a spectacle in the very
- 22:17best way, right? In a way that the other auctions
- 22:19aren't, right. And I think you've democratized
- 22:22the collector car auctions, right?
- 22:24In a, in a way, too, right? They're they're comfortable.
- 22:27They, you know, and you've expanded you, you have a
- 22:30transport service, right? And you finance cars now, right?
- 22:34I mean, you really are the whole, you know, the, the, the
- 22:37whole deal, which is which is pretty impressive.
- 22:39But you mentioned that Ferrari Sam and I want to talk about
- 22:42that because I think, you know, the, the two biggest, I guess,
- 22:46you know, Meacham stories in recent months were that Ferrari
- 22:48and then the Bachmann Ferrari collection.
- 22:50So this this was called the Bianco Speciale.
- 22:54It was a 1962 Ferrari 250 GTL like the Ferrari, right, a rare
- 22:59white color. When you when you sell something
- 23:01like that or you have the Bachmann collection, you know,
- 23:04come through your doors, Is it it's just a different vibe.
- 23:07It's got to be right. Like you kind of know that
- 23:09history is being made. There's got to be an energy in
- 23:11the air. Yeah, no, absolutely.
- 23:13I, you know that you know what the Bachmann collection, just
- 23:19what what those cars were. I knew it was going to be
- 23:21special when we when we can sign those cars and we're preparing
- 23:24that and starting to market those cars.
- 23:26You know what Phil Bachmann and his wife Martha amassed over the
- 23:30years. I mean, really was extremely
- 23:32unique. I mean, to have for him to, you
- 23:35know, spec bill the car almost every year along the way.
- 23:38And you know, as he got later and later and that the I would
- 23:42say the cars got more and more unique from a color perspective,
- 23:46you know, that that was it was I knew it was going to be special.
- 23:51You know, it the, the, the final results far exceeded my
- 23:57expectations. I was blown away by the results.
- 24:00But really, when I boiled it down afterwards, I wasn't
- 24:03surprised. And, and, and why I say that is
- 24:06because, you know, these cars collection like that.
- 24:09Everybody knew of Phil Bachmann and his collection and how
- 24:13special it was. But everybody knew that those
- 24:17cars were never, never for sale. Phil was never had any intention
- 24:22selling any, any of them. So they were, they were on
- 24:26Obtainium essentially. And you know, they were, they
- 24:28were unicorns in their own right because of their special builds.
- 24:32And so to have something that was never going to be available,
- 24:34that was a Unicorn to begin with.
- 24:35And then all of a sudden, not only is something available, but
- 24:39all of them are available at one time.
- 24:42It really was a, you know, the moons really aligned for that
- 24:46particular collection for it was a bit of a feeding frenzy to get
- 24:50their hands on on those cars, which was it was you want to
- 24:55talk about entertainment, Just to be in that room and watch
- 24:56that unfold was was pretty special.
- 24:59Yeah, it was kind of like the closest thing to the Sultan of
- 25:02Bruneis collection that we had on our shores, right, as far as
- 25:05spec and uniqueness and this kind of thing.
- 25:07He was a a car dealer in Tennessee or something, right?
- 25:09That's how he made his. Multiple dealerships in in
- 25:12Tennessee. Middle Tennessee, Yeah, No.
- 25:15He's used to come out and do the Colorado Grand, which I'm a part
- 25:18of. I I never got to meet him.
- 25:19It was. He was before my time, but yeah,
- 25:20yeah. There was a lot of pictures of
- 25:22him with his son that did that, I think almost annually so.
- 25:26Yes, yes, yeah. And I hear all the time about
- 25:29what a nice, nice man, what nice people they were.
- 25:31So yeah. And hell of a collection.
- 25:34It was so cool to see that happen to get the numbers you
- 25:36got. And you know, in a, in a, in a
- 25:39hobby where, you know, so many people just get the, the red
- 25:41over tan Ferrari or the silver Porsche, right.
- 25:44I'm guilty of that. You know, it was fun to see
- 25:47those, those cars for, for, for sure.
- 25:49So you, you put on what I'm just looking at my notes over a dozen
- 25:52live auctions a year. The Kissimmee FL, I think is
- 25:55still the big one. Can you take me behind the
- 25:58scenes of one of your auctions? Because they're, like I said
- 26:01before, these are big productions.
- 26:02They're genuinely entertaining, but they also have to be
- 26:05incredibly complicated logistically.
- 26:07I just, I can't imagine what can you give us a peek behind the
- 26:10curtain? You know, one of your auctions,
- 26:12what's going on? What don't we see on television?
- 26:14Yeah. I mean, you know, the auction
- 26:16schedule, the calendar itself is is I like to call it sort of a
- 26:20dysfunctional concert tour because we don't, you know,
- 26:22unlike a concert tour that sort of travels, you know, in a very
- 26:26systematic lying around and and it creates a lot of efficiency.
- 26:30We can't do that because you know, we can't go from Florida
- 26:34to to Georgia in the same, you know, one after the other.
- 26:37But officer events have a lot of regionality to them from a
- 26:42seller's perspective and then from buyers obviously come from
- 26:44everywhere, including all over the world.
- 26:45So, you know, it take Kissimmee for example, which is the the
- 26:49largest collector car, live collector car auction in the
- 26:51world, you know, pushes 5000 cars over span of 12 days.
- 26:57You know, to your point, that's a lot, there is a lot of
- 26:59logistics that go into that. You know, there's we're, we're
- 27:03planning that event all year long.
- 27:06You know, we've, I just had a 2 hour meeting this morning
- 27:09specifically about Kissimmee for January 2027 and, and the things
- 27:13we have to do to get prepared to, to execute that event.
- 27:17You know where it starts early January 1st, we could you know
- 27:20about four or five days after the new year depending on where
- 27:24the calendar falls. OK.
- 27:26And so we're we're down there prior to before Christmas
- 27:29setting up, starting to set things up.
- 27:30So, you know, there's over 13 acres of tents that have to get
- 27:34up that have to get put up. Obviously we don't do that.
- 27:37We have our tented contractors that do that for us.
- 27:39But the planning, making sure that we have everything set.
- 27:42Once those tents are set, they're not going anywhere.
- 27:44So you got to make sure that everything is is mapped out,
- 27:47ready to go in alignment so that the tent company can execute get
- 27:52that ready. That sort of starts to to
- 27:54formalize the the infrastructure for what the rest of the event
- 27:57that we build around it becomes, you know, Kissimmee, we're
- 28:01fortunate to have an arena where we hold the auction.
- 28:04So the auction is at Osio Heritage Park in Kissimmee and
- 28:09the silver Spurs arena there, which is actually where the
- 28:11Orlando Magics G league team plays.
- 28:14It's like AI think a, I don't know, 5000 seat arena that we
- 28:21kind of shave the back third off and then create a bowl
- 28:26surrounding the audience. You know what that with the rest
- 28:29of the stadium access as the the the seating area.
- 28:33And then we carry that seating from the the bowl, so to speak,
- 28:37down into the floor with raised decking that creams comes down
- 28:40and and set the whole the whole stage up that way.
- 28:42So everything transactions inside that arena and then we,
- 28:47we build everything out from there.
- 28:48So we've got to create displays for all the different cars
- 28:52that's all organized by, by day by lot number.
- 28:56So there's, you know, there's whole teams that that are
- 28:58responsible for after when vehicles come in, they go
- 29:01through a check in process. So every, every vehicle that we
- 29:04have comes through, gets, gets the VIN checked, VIN verified
- 29:09against the title to make sure that there's no funky VIN,
- 29:12there's no manipulation. If we find anything funky, then
- 29:14we start to look for secondary numbers to make sure that
- 29:17there's that the car is legitimate and transferable.
- 29:22And after that, then the drivers take it through.
- 29:24It's every car has its designated position and those
- 29:27drivers take it out to their spots, they park them.
- 29:29Then there's inside there we have what we call lot managers
- 29:32and those lot manager responsible for their area.
- 29:35And then they make sure all the cars are there set right, ready
- 29:38to go and recorded. Everything gets scanned in,
- 29:41scanned out of the different zones so we don't lose any cars
- 29:44or nothing gets lost, so to speak.
- 29:47So yeah, it's just a, it's a continual cycle movement.
- 29:51And then they, once everything gets parked that everything
- 29:53starts to make its way to the staging lanes before it comes to
- 29:56the auction. And then it comes through there
- 29:58whether it sells, if it doesn't sell, that determines it might
- 30:00go to a different place to a sold lot versus a still for sale
- 30:03lot. So it's, there's a lot of
- 30:06logistics and we're up. We're fortunate because we have,
- 30:08we have a, a really dedicated staff that that really is truly
- 30:14passionate about what they do and that and that's they make
- 30:17the difference. I mean that the fact that they
- 30:19take ownership and all those different facets of the company
- 30:21is really what makes it all work.
- 30:23Yeah, how many Meacham folks travel, you know, when you put
- 30:26on a big event like that? Well, from like Kissimmee, so
- 30:30there we have about 100 and 6070 employee full time employees
- 30:34here in Wisconsin and probably about OK.
- 30:39Wow. Yeah, yeah, the rest.
- 30:41Of. The HAPS keeps the, keeps the
- 30:44balls moving here at home and working forward while the rest
- 30:47of us go down there. And then we, you know,
- 30:49Kissimmee, we have, we've got probably a couple 100, what we
- 30:55call auction only employees. So they still travel to all the
- 30:59travel to all the events throughout the country.
- 31:02But that is their primary role. They only go to the events.
- 31:04They don't report here to the office.
- 31:07So there and that's a that's a mix of Diaries that that want to
- 31:11just kind of stay busy. So we've got a combination of
- 31:13people like that. We've got folks that they're
- 31:15literally just they're good with just travelling and doing those
- 31:18events and they've got other things they do in between.
- 31:21You know, all of our auctioneer staff are all contractors.
- 31:23They're working other auctions throughout the year.
- 31:27You know what it be most of them work like wholesale dealer
- 31:30auctions, things like that, as on their weekly stuff in between
- 31:35our events. But the consistency of those
- 31:38people, you know, we could, we could probably just as easily
- 31:41find local labor and all the different places that we go.
- 31:45But if we did that, we would lose the, the consistency of our
- 31:48of our service and customer service levels.
- 31:49And that's that's big. That's a big thing for us.
- 31:52We don't want to do that. So, you know, there's a big
- 31:55expense attached to traveling all those people all over the
- 31:57place, but you know, the day it makes makes the Meekam
- 32:00experience what it needs to be and it's worth doing.
- 32:02So that's why we're doing. And you do 12 to 14 of these
- 32:06auctions around the country each year.
- 32:07You just had a really successful auction in Harrisburg, PA.
- 32:12What goes into deciding where you hold these auctions?
- 32:14Because to your point, you're you're bopping around.
- 32:17Yeah, we have to, we have to bop it around, right.
- 32:20So if we're, you know, if we're in Florida in January, then we
- 32:23take February to regroup and then we're in Glendale, AZ in
- 32:28March. So we go from the East Coast to
- 32:30the West Coast and then in April we go back to the Texas.
- 32:35We're in Houston in April and then we go to Indianapolis in
- 32:39May. And then June we go to Tulsa, OK
- 32:44for a little, little auction there, a little 2 day event
- 32:46there. And then July we go to
- 32:49Harrisburg. It was just last weekend and
- 32:55then then we're over, We jump over to Monterey a couple of
- 32:59weeks for Pebble Beach Week and then what's in to September.
- 33:07We're actually, we have our first inaugural event in
- 33:10Nashville, TN in September. So we're excited about that one.
- 33:14That one's really, really building a lot of a lot of
- 33:16momentum and a lot of energy, a lot of excitement for that
- 33:18event. So we're excited about that.
- 33:19We're going to build a an event inside the infield of the the
- 33:23Nashville Superspeedway. So we're going to set up a set
- 33:26up a whole auction event inside the the tracks.
- 33:29So that'll be kind of cool. Yeah, Yeah.
- 33:31So what data points go into these locations?
- 33:33Is it, is it, you know, just places you haven't been?
- 33:35Is it, you know, I guess it's, it's the demographics, it's
- 33:38population centers. It's.
- 33:39It's all that stuff. I mean, it's all combined, all
- 33:41that combined. I mean, obviously we look at,
- 33:43you know, where, where our existing customer base is,
- 33:46where, where are they coming from and that, that that adds a
- 33:48factor. Obviously population is a
- 33:50factor, you know, ease of, you know, commuting to, to the
- 33:54various cities as a factor. And then also where, where can
- 34:00we go that's not competing with places we already are.
- 34:03That's where it really gets. That's where the matrix really
- 34:05gets interesting because it, you know, you don't want to
- 34:07cannibalize one live event from from another of our own.
- 34:10So, you know, it wouldn't work for us to go from Harrisburg, PA
- 34:14to Philadelphia in, in, in the same time zone.
- 34:19You know, it, it just doesn't work.
- 34:20So you have to take that into account.
- 34:22And then really it also comes down to venue capacity and what
- 34:25venues can support what we do. That shrinks it down to a finite
- 34:29number as it is, right. So, you know, people might say,
- 34:31I don't understand why aren't you in Chicago?
- 34:33It's in your backyard. Well, we used to be in
- 34:35Schaumburg and we haven't been for for a number of years.
- 34:38Well, the reason is that there's the, the, the venue choices are
- 34:43really great for what we do and how we do it.
- 34:46And then the other part of it is, is time of year, right?
- 34:49So doing an auction in the Midwest in the middle of winter
- 34:54is very extreme, is extremely difficult.
- 34:56It doesn't really make sense. It's also, you know, to somebody
- 34:58from California want to go spend a few days in, in Chicago in the
- 35:03middle of February. Probably not, you know, but one
- 35:06of the reasons January because in Florida is so, so successful
- 35:10is because the time of year, it's, it's a winter escape for,
- 35:14for anyone that's in the north. And you know what, it's a
- 35:18natural vacation spot for really, you know, everything
- 35:21east of the Mississippi, Florida's the place to go in the
- 35:24winter, right? So, you know, it's all those
- 35:28different things combined. You gotta boil all that stuff
- 35:31into a pot and see what comes out of it, what's going to taste
- 35:33good. And that's where you end up
- 35:34going. No, I think that's fascinating
- 35:36and I imagine you are in attendance at most of these
- 35:39auctions or a good number of. Yeah, I go to all of them.
- 35:41You do OK so what's the craziest auction moment you've ever
- 35:44experienced like what's what have you seen that just your jaw
- 35:48dropped whether it. Was just, you know.
- 35:50Bitter behavior. Yeah, well, it's always fun to
- 35:53watch a, a, a, you know, I mean, I don't really have one specific
- 35:57one because it happens, you know, at least one, one to five.
- 36:00An auction where you get something where, you know, we,
- 36:02we have bitter battles all the time.
- 36:03But you get some, some of them out at, you know, turn into an
- 36:06extreme battle where, where the car really just is no longer the
- 36:11subject matter and it's just winning and watching 2 guys just
- 36:14Duke it out. Those are always fun to watch.
- 36:17I mean, it gets the numbers get silly, but it's fun to watch the
- 36:20energy and the, the passion really just bleed out of these
- 36:23guys. That's really fun to watch.
- 36:26Probably my most memorable moment was I don't even remember
- 36:29the year. It's it's definitely 10 years
- 36:31plus ago. But we at one point had, I'm not
- 36:36sure how it came to be or how Dana got connected with him, but
- 36:39somehow we got connected with Jerry Lee Lewis.
- 36:43And he had a a 1957 Harley-Davidson that he was
- 36:47gifted by our by Harley back in the day when new.
- 36:52And somehow he got connected with Dana and Dana and wanted to
- 36:55sell that bike with us. So I actually went to Jerry Lee
- 36:58Lewis's home in Tennessee, which was was a wild experience on its
- 37:03own. Yeah, we actually couldn't we,
- 37:08we didn't get to meet Jerry Lee right away.
- 37:10We got he had about an hour where we had to essentially sit
- 37:13down and be interviewed by his wife to to make sure we were
- 37:17trustworthy enough to meet him. So thank we did get to meet him.
- 37:20So thankfully we passed the test.
- 37:21OK, good. He.
- 37:22Was giving us, yeah. So that was good.
- 37:24Wow, was he way I expected him to be?
- 37:27Was he like, you know, the great balls of fire guy that you?
- 37:30You know, you could see it in him.
- 37:32I mean, he was definitely, he was, he was on the older side
- 37:34and was getting more frail. He wasn't, he wasn't feeling
- 37:36good the day we were there. He was, he was coming off of
- 37:38being sick, the flu or something.
- 37:40So he was, he was a little off, but you could definitely see
- 37:43that that fire inside there it was.
- 37:45It was pretty neat. So we got to go there and then
- 37:47Fast forward to Kissimmee. We sold the car or the the
- 37:50motorcycle rather down in Kissimmee that year.
- 37:52And, and we came up with a, a wild error brain idea that we
- 37:55pitched to him and said, hey, you know, how cool would it be
- 37:58that if the reserve comes off your motorcycle that we had a
- 38:02piano nearby and he played great balls of fire when the reserve
- 38:05came off. Love this.
- 38:07And he said, he said, well, yeah, that'd be all right, I'll
- 38:11do. I'd do that.
- 38:12So I was like, OK, well, shit. I got to figure out how to get a
- 38:14piano out on the stage without disrupting all this stuff,
- 38:17right. So we figured out, we got a, we
- 38:20got a grand piano on rollers. That was we shoveled off the
- 38:22stage. And then we, we wheeled it out
- 38:24as the bike came on the on the block.
- 38:26Then we wheeled the, the piano out behind them.
- 38:29And you know the bit, we introduced the, the motorcycle
- 38:34and we introduced Jerry Lee's way to the crowd And, and we sat
- 38:37him and we, we sat him at the piano.
- 38:39So it was the motorcycle selling.
- 38:40We had him sitting at the piano right behind the bike.
- 38:43And, you know, it's, it's, it's loud, it's crazy, it's bright,
- 38:47it's, it's fast. And, you know, he's, it wasn't
- 38:50really, the auction process wasn't computing fast enough for
- 38:53him to keep up, which understandably so.
- 38:55It's hard. I mean, you know, if you're, if
- 38:57you've never been there, it's, it's, it's a, you know, it's,
- 39:00it's, you got to pay, be paying attention.
- 39:02And he wasn't paying attention. And, you know, so I was there
- 39:07sitting with him and the fitting kept going.
- 39:11It was 250, then 275. I got the 300, I think.
- 39:15And I got to like 325 or 325 or 350, I can't remember.
- 39:19And Frank Meekum was went up to Jerry Lee and said we've got
- 39:23$325,000 bid, do you want to sell it?
- 39:27And he's looking at him like, wow, what do you feel like?
- 39:29He was confused. They just didn't know.
- 39:31Yeah, Yeah. And so Frank looked at me
- 39:33because I'd, I'd developed a little bit of rapport with him.
- 39:35He was, you know, comfortable with me and.
- 39:37Right and so I leave got down on one knee and I I I got into his
- 39:41ear really close and I said we have 300 I really slow I said we
- 39:45have $325,000 bid do you want to sell it and he looked at me like
- 39:50this and he goes well yes it's like we took the reserve off and
- 39:56then we fired it up to him and he proceeded to just play just
- 39:59wrapped those keys It was it was a really cool moment that's fine
- 40:04that was neat you. Should have sold that piano too.
- 40:07Yeah, right. Now that's super, super cool.
- 40:10It's that's, I mean, it's those moments, right that that make
- 40:13Mika, Mika, I think and yeah, I think so that's exceptional.
- 40:16So you you talked a little bit about the range from like a
- 40:18$10,000, you know, collector car to, you know, the 250 GTO, what
- 40:23type of stuff doesn't fly for auction?
- 40:25What gets brought to you and you look at it, say hell no, that's
- 40:28not. Yeah, that's a good question.
- 40:31I mean, really it's, it's a, it's a tough one because you
- 40:36know, the passion and collect, collect, you know, people what
- 40:40people like to collect, what they like to collect.
- 40:42And that's a very subjective thing.
- 40:46You know, until what, what I think is beautiful, you may
- 40:49think is ugly and vice versa. And you know, so, you know,
- 40:52really what comes down to is, you know, what, what makes sense
- 40:56financially. I mean, we have minimum fees and
- 40:58we have, you know, if somebody has something that you know,
- 41:02value wise isn't going to even meet a minimum that, you know,
- 41:05those types of situations just don't make sense, you know, so I
- 41:08think when you get down to that level, that's that's by the most
- 41:11of it. Obviously we you know, we need
- 41:13to have you know, that there's you get people that try and sell
- 41:17stuff and it's well, it's my mother's this.
- 41:19And you know, we do make sure that, you know, it has to be
- 41:22something that you physically have the ability to sell.
- 41:25You own it. You have titled, you know, all
- 41:27those, all that stuff's in line because we don't, we don't want
- 41:30to, you know, we do that all, all on behalf of the buyers to
- 41:33make sure that they're going to get a clean transaction on the
- 41:35back end and that you know, so it's things like that, you know,
- 41:39but there's, you know, part of part of Meacham's platform and
- 41:41we're not the only, but no part of the auction platforms.
- 41:44A public auctions is really, you know, here to facilitate what
- 41:48the market is and let the market evolve and, and continue to grow
- 41:52and, and evolve what what it's going to become.
- 41:54So, you know, I'm not going to say that, you know, something
- 41:57from, you know, the 2000s that I don't think is collectible.
- 42:01There could be as there's a segment of, of the, the, of
- 42:03people that that are after that stuff.
- 42:05And so, you know, we, we try to be as flexible and common as we
- 42:09can within reason. And then, you know, that's the
- 42:12cool thing is to watch those sort of trends and, and, and
- 42:14markets evolve out of what we do sell.
- 42:18Yeah, yeah. And I want to come back to that
- 42:20because things are always changing, right?
- 42:22And, and, but run me through the process as a, as a seller, if
- 42:26you will, to make it interesting.
- 42:27Let's say I've got a 73 Carrera Rs, which I want to unload.
- 42:30I don't, I wish I did. But if I did walk me through how
- 42:34that would go. I come to you, then what
- 42:37happens? Yeah.
- 42:38So I mean, you could one or two ways you can either, you know,
- 42:41you can send a put set up an inquiry online and and enter
- 42:45your information in the car information and all that and
- 42:47then submit it that way. And then that information gets
- 42:51to our consignment sales team here in at the Home Office.
- 42:55Then they'll reach out to you to discuss that car and kind of
- 42:58help understand it. You can also just pick up the
- 43:01phone and call us directly and talk about it by the way.
- 43:05But really what we're going to want to know is, you know, you
- 43:07know, tell us about the car, let it help us give us some tidbits
- 43:10and information. What do you know about it?
- 43:12What have you, you know, how long have you owned it?
- 43:13What have you done to it? You know, all the, all the
- 43:15particulars to help how we might build a description right for
- 43:18the car. And you know, we'll talk about
- 43:22value. You know, we're a reserve based,
- 43:24we start with a, you know, reserve based company in that,
- 43:27you know, we're, we allow sellers to put reserves on their
- 43:30cars to protect them, to protect their value.
- 43:34You know, so let's just say we'll use round numbers.
- 43:37Let's say you, you sell a car or you want to sell a car and you
- 43:40believe it's worth $100,000. And you know the, you know, our
- 43:45sales results in the market. Maybe we think it's probably
- 43:49more like 7580 thousand dollars. You know, we're not necessarily
- 43:54going to tell you we'll consign it, but only if you put a
- 43:58reserve of $75,000 on the car that that's not really how we
- 44:01operate. If you truly believe it's worth
- 44:03100, we you know the data tells us it's probably 7580.
- 44:08Well, that's not too far apart. So we would go ahead and let you
- 44:10place a reserve on that car of a of 100 and let the market decide
- 44:14what what, what it's worth, right?
- 44:16And so in you fast, I'm skipping a lot of details, but once you
- 44:20get to the to the auction itself and you have a reserve of 100,
- 44:23that means that we cannot sell that car unless it reaches 100
- 44:27grand or we tell you, we keep you informed of what the high
- 44:32bid is. And you might make a decision
- 44:34right there in the moment, say, OK, there's 5000 people here and
- 44:38the high bid is 82,000. You're in charge to make the
- 44:42decision of do you want to take, lift the reserve, take it off
- 44:45and sell it for the 82? Or do you want to take the car
- 44:47home and, and you know, hold on to it because you truly believe
- 44:51it's worth 100. So that, that, that's a really,
- 44:55I think a really good feature to have in place to, to, to keep
- 45:00the sellers to have control and not feel like they have a bad
- 45:04experience. Where as if in the flip side of
- 45:06that, you sold it without reserve and you think it's worth
- 45:12100 and it sells for 70. Now you're extremely upset.
- 45:17You're upset with us because we didn't get your value where we
- 45:20didn't think the value was there to begin with.
- 45:22But right, right. You're you know, and now you're
- 45:24just going to tell your friends. Why would you do that?
- 45:26Is lost 30 grand. Well, did you though?
- 45:29You lost 30,000 of what you think it was worth, but maybe
- 45:32the market decided it wasn't that.
- 45:34So we have that option. We also have a no reserve option
- 45:37if it's a standpoint of, you know, you're confident what the
- 45:40car's worth. It's a known, you know, a known
- 45:42car with it, you know, track record comparables up the out
- 45:46the wazoo. You know it's probably going to
- 45:48bring between this and that. Sell it.
- 45:50No reserve. We actually charge less of a
- 45:51seller's Commission for that. We know that there's going to be
- 45:54a transaction. So instead of 10%, we would sell
- 45:57it for 6% Commission. That makes sense.
- 46:01But as far as consigning it back to the original question, it's,
- 46:04it's fairly easy. I mean, we, we walk you through
- 46:06all that, We'll walk through that, have that conversation
- 46:08upfront. It's something you want to do.
- 46:11You know, it's a simple contract that you do via, you know, via
- 46:14or online and via e-mail, you know, whether you have photos
- 46:20you can send or do depending how we usually send a photographer
- 46:23out, photograph the vehicle, help you set up transport to get
- 46:28it to the event. If you need the help there.
- 46:30Obviously, like you mentioned earlier, we do have a transport
- 46:32company here to try and make all the, the points and all the
- 46:36process as seamless or as hands off as you want it to be.
- 46:42And then, you know, we help build the description out.
- 46:44We send that back and forth, get approval from from you, the
- 46:47seller, get that to us. We're representing the car as
- 46:50you want it to be represented. If you make any claims that it's
- 46:54got certain things, you know, whether that, you know, certain
- 46:58pieces of documentation or certain stories or certain
- 47:01owners and things, we, we validate all that to make sure
- 47:03that what we're representing is, is true and correct.
- 47:07I mean, you get people sometimes to try and slip, slip certain
- 47:10tidbits in that that don't necessarily have support.
- 47:13That makes it a little bit harder to, you know, when
- 47:16they're not necessarily true. So, you know, facts and figures
- 47:20are are are part of it checking that stuff and making sure that
- 47:23the seller is as an accurate description based on his
- 47:25representation and that Meekum is comfortable that we're not
- 47:28misrepresenting the car in any way to lead a buyer down a path
- 47:33that's wrong. So.
- 47:34Right, right. So Jon Voight's Lebaron, for
- 47:37example, you're going to catch that right before.
- 47:40Yeah, yeah. No, that's I, I had no idea that
- 47:44you, you had that sort of full spectrum of services, I guess,
- 47:47and that, and that's got to give a perspective, you know, seller,
- 47:50you know, some Peace of Mind for, for, for.
- 47:52Sure. I mean the nice thing is it
- 47:53gives the seller the opportunity to you know, we can do most if
- 47:57not all the work, take all the heavy lifting burden off of off
- 48:00of you, sit back, relax and watch it all go down.
- 48:04And but I will say that some of the best sales that we have
- 48:08especially with guys that are offering larger collections of
- 48:10cars at one time, you know the the partnership success is
- 48:14really what makes it work when you have an engaged seller and
- 48:17and Meekam working together to develop the presentation
- 48:20together, yeah, that really makes all the difference.
- 48:24Yeah, yeah. No, that's that.
- 48:25That's cool. You know, in the time that
- 48:28you've been doing this, you know, 20 odd, it's been 20.
- 48:31How many years, 20 years, 20 odd years, 25 years you've been
- 48:33involved. You've seen a lot of changes,
- 48:35right? You've seen the online auctions,
- 48:36you know, blow up in this kind of thing.
- 48:39Yet, you know, mecum continues to just grow and and grow and
- 48:41prestige. How do you see things changing
- 48:44the next 10 years for you? Yeah, it's a good question.
- 48:48Some we we're always, always working on and thinking about.
- 48:51And I think that, you know, as, as it continues to evolve, I
- 48:56think there's, I think there's, you know, we've, we've seen the
- 49:00rise of online auctions and that, and the success of those,
- 49:04which I think is great. Honestly.
- 49:06I think it's, you know, we've seen the rise in that.
- 49:08We have online bidding as well, obviously in conjunction with
- 49:10our live bidding. So folks can log in and live bid
- 49:13live right in the moment, along with our cars.
- 49:15And, and, and we've seen, you know, since, since COVID really
- 49:19that's spiked a lot of it's, you know, I mean we do about 25 to
- 49:2130% of our sales are, are online to online bidders through our
- 49:26live events. Wow, OK.
- 49:27Didn't you? Yeah.
- 49:29So, you know, I think it's it's all those things and really just
- 49:34refining all those different features and weight, you know,
- 49:36making sure that we're offering the right mix to everybody to,
- 49:44you know, to be able to do business the way you want to do
- 49:46it. Some people personally, I'm one
- 49:48of those guys, if I'm going to spend a large chunk of change on
- 49:52a car, I, I want to touch it and feel it before I pull the
- 49:56trigger. You know, I think it's, it's
- 49:58easier to do with, you know, something, you know, the, you
- 50:01know, especially with, you know, talk about the rise of, you
- 50:02know, the late model, the supercar stuff that's really
- 50:05going to gangbusters right now. You know a lot of those, you
- 50:09know what the specs are. You can, you know, can you can
- 50:12get away with probably a sight unseen purchase to some of
- 50:15those, especially if they're, you know, low mile, no mile
- 50:17stuff. That's a lot easier to make
- 50:19those decisions then, you know, if, if I'm talking about buying
- 50:22a 69 Camaro that was restored and, and, and all the different
- 50:27things. I I kind of want to lay eyes on
- 50:28that, you know, personally, some people are, you know, but I
- 50:32think that society is getting more and more comfortable every
- 50:37year that goes by that buying things like unseen on the
- 50:40Internet. And I think that, you know,
- 50:42where will that continue to just evolve to where no one talks to
- 50:46each other ever down the road in person maybe.
- 50:51But I also think that there's, you know, everything is very
- 50:55cyclical. And I think that, you know, as I
- 50:59don't think the online auction, I think the online auction style
- 51:03will continue to grow. I think what we do in our
- 51:07current state today will remain stable and continue to grow
- 51:13incrementally. And I think it will continue to,
- 51:15you know, as it people are eventually want to connect with
- 51:18with people. And I think that our, our, our
- 51:21venues, our events create a platform for people to engage
- 51:24with one another as a as a community.
- 51:26And I think that, you know, combining those two things
- 51:28together is really probably most of it.
- 51:31And I. And then there's also all the
- 51:34things we don't know what we don't know.
- 51:37But you touched on something really key and I think that's
- 51:40authenticity, right? You cannot fake the funk, right,
- 51:43when it comes to, you know, a purchase like this.
- 51:45And there's so much emotion wrapped up in a, you know, a
- 51:47collector car purchase, right? So, you know, that's something
- 51:50that that you have that the on, you know, the, the strictly
- 51:53online auctions just can't, you know, just can't offer, you
- 51:57know, and, and just put your hands on something, you know,
- 51:59and. And some people are fine with
- 52:01that, you know, and I, I think that you know, the, you know,
- 52:03the, the entertainment value of the excitement and that you get
- 52:07in a room isn't just about when we say excitement and
- 52:11entertainment. It's not just a car ringing the
- 52:13bell for a big number. It's, you know, that you could
- 52:17be in a room with a whole lot of like minded individuals having a
- 52:21really good time together, whether they're paying attention
- 52:23to the auction or they're just there and you can you can feel
- 52:26that energy. That energy is, is, is that's
- 52:29something you can't produce inside of a computer.
- 52:31And and so that that's that's something special that I think
- 52:36that will continue to, you know, as people sort of discover
- 52:41connectivity, human connectivity again, I think they'll they'll
- 52:46be another resurgence of, of growth just from that, you know,
- 52:50from being, you know, so tech that it'll be, you know, sort of
- 52:54a history repeating itself moment where where that's, you
- 52:58know, cool again for the younger generations.
- 53:00Right, right, right. And you are in such a unique
- 53:03position, right, to see, you know, these cars come and go
- 53:06and, and auction trends over over the 25 years, You know,
- 53:10what do you think are some of the best buys coming across the
- 53:12Mecum auction block right now? You know, it's, it's a good
- 53:18question. It's obviously the you know, I
- 53:20would like to know for sure because I'd try and pile them
- 53:24all up and hold. Nope, I could, but things shock
- 53:27me all the time. But I think, you know, there's
- 53:30you know, we're starting to see more and more.
- 53:34You know, JDM stuff is, is, is starting to catch on stronger
- 53:38than I mean, it's been strong, but you know, when you get into
- 53:40really some of the real exclusive cars, but even some of
- 53:44the more I would say, you know, run-of-the-mill stuff is
- 53:48starting to pop up. I mean, it, it's, it's the same
- 53:53story, right? I mean, even with you had, you
- 53:54know, a million Mustangs and yet here Mustang values grow.
- 53:58Well, why would that be with a million?
- 54:00Well, how many just got drove to death and, and died off and how
- 54:04many are left? They were cared for.
- 54:05And I think that, you know, those you're seeing a lot more
- 54:07of that from the, you know, the 2000s era, I think is a
- 54:12interesting era cause the, you know, my personal opinion, that
- 54:15era was pretty rough on, on design and, you know, power and
- 54:20all that. But but there is there's pockets
- 54:23within all that. So I think that those are, I
- 54:27think things to continue to pay attention to for sure from that,
- 54:31from that decade. Yeah.
- 54:36You know, I think there's, there's just so much.
- 54:40It's a hard. It's really a hard.
- 54:41Question to answer, but I think JDM is really where it's at
- 54:44because I read something the other day that that the most
- 54:47expensive JDM car ever sold at auction I think was a Lexus LFA,
- 54:51the Nurburgring edition. I think it was 1/4 or 1/5.
- 54:53That's the most expensive Japanese car ever sold at
- 54:56auction. And you look at the gulf between
- 54:57that and that 250 GTO, right? You know that's what 30 times
- 55:02the right, you know, the the sale price, right, the hammer
- 55:06price. So and and you know, my
- 55:07generation, our generation and those younger than us have an
- 55:10emotional connection, I think, to those cars that.
- 55:12Yeah, I mean, I've got an emotional, I've got emotional
- 55:14connection to, you know, I've got on my, my hit list of I
- 55:17haven't found it yet, but it's a, you know, I really want a
- 55:201993 Acura Legend 2 door coupe. Oh come on now you're talking my
- 55:24language. Why?
- 55:25I mean, to me that that resonates to me because that car
- 55:27was cool as hell when I was in high school, you know, and so
- 55:31and you can find one with a 6 speed transmission.
- 55:33They're cool, you know. So you know, that's what I was
- 55:36kind of meaning by some of that, some of I wouldn't say it's
- 55:39obscure, but it wasn't. You wouldn't really think of
- 55:41that car from a collector car standpoint as much as, you know,
- 55:45you would the you know, the the stuff that gets all the press
- 55:48and attention. Yeah.
- 55:50But I think there's a lot of that stuff out there.
- 55:52Yeah, yeah, make it beige, right, I mean.
- 55:56Mine's white, white, white, white over tan with the gold
- 56:02trim you. Know yes, yes, but what a big
- 56:05thing that like the gold package was there for a minute, but that
- 56:08era of cars like the the Infiniti, you know, G20, the
- 56:11Nissan SER right Sentra, you know, it's just because when I
- 56:15was poking around in my 81 BMW 320, you know, you know, the the
- 56:20rich kids at school all drove that kind of stuff are CRXSI,
- 56:23you know, that was you know, that was the stuff that that I
- 56:25always wanted and never had our prelude, you know, and and I
- 56:28don't know prelude. That's another one.
- 56:30Another one, yeah. Now that NSX's have have
- 56:33completely, you know, skyrocketed.
- 56:36But you know, they were such wonderful cars and I and they
- 56:39still are. You just don't get to drive them
- 56:40so often. I had a, a new Integra, a spec
- 56:44press car recently with a manual transmission and it brought back
- 56:48so many memories of those cars right from the, from the 80s and
- 56:51the 90s and early 2000s, right. The shifter was amazing.
- 56:54Those were just great cars, great cars.
- 56:56And, and, and we're touching on something too.
- 56:58We've mentioned earlier too, but this emotion that's, that's
- 57:02involved and you know, I think that cars, collector cars are
- 57:05one of the few markets where, where emotion really beats
- 57:08logic. So how much of ultimately what
- 57:10you're doing is selling emotion at the end of the day?
- 57:14I think it's more I I would say Oh yes, there's a lot of emotion
- 57:17involved, but I would say it's, you know, we're it's it's
- 57:19nostalgia really that we're selling.
- 57:21I think it's about better. Yeah, OK, yeah, word to put on
- 57:24it because I think, you know, it's, it's all about, you know,
- 57:26like, like I just said that about that legend like that, you
- 57:28know, it's, it's memories, it's moments in time, yeah, that that
- 57:34you want to capture and you can capture it through the through
- 57:36the cars that. And I think that that's, you
- 57:39know, nostalgias we all have. I've I, I say a lot.
- 57:43I think everybody, at least Americans, I think are, we're
- 57:47all, we're all car people, whether we know it or not,
- 57:49because we all have memories that'll have something to do
- 57:51with the car at some point in time.
- 57:53It's just weathers. Some of us are, are, are more
- 57:56collector minded than others, but everyone's got a memory and
- 57:58everybody can think, can connect and and you know, that's, that's
- 58:03really the coolest thing to me is, is listening to those
- 58:06stories that and randomness that that people have associated with
- 58:10cars, whether they're a car person or not.
- 58:12You know, when I go to, you know, gatherings at home or
- 58:15whatever, and when people learn, you know, if I'm telling people
- 58:18what I do, you know, most people I interact with know very well
- 58:24what Meekum auctions is. But you get into a, you know,
- 58:27some obscure party somewhere or whatever and you tell them and I
- 58:30own it and they're intrigued by it because they don't understand
- 58:32it, you know, and it's, it's a world that, you know, really is,
- 58:38I think once people get introduced, very similar to how
- 58:42I started in this business. So when you get introduced to it
- 58:44and you and you learn about what's happening, it's, it's,
- 58:46it's so intriguing that you want to learn more and you just
- 58:50continue to just keep chewing on, on more and more and more
- 58:53until all of a sudden you're a car lover and you don't even
- 58:54realize it. Yeah, well, I, I know we're
- 58:57nearing in an in an hour here and I want to be respectful of
- 59:00your time, but I do have to ask what's in your own garage,
- 59:02right? Yeah, so I just got rid of a
- 59:072023 Hellcat that I had for a couple years.
- 59:10It was the fun car that was a that car was a blast.
- 59:13It put 25,000 miles on it, which, yeah, I just drove it
- 59:17snot out of. It was fun.
- 59:18Soft spot for those. Yeah, they're fun.
- 59:23I had a 76 El Dorado convertible.
- 59:27I currently don't have any cars in the garage.
- 59:29Let me just be honest with I'm putting the second kid through
- 59:32college, so I'm getting that done and over with.
- 59:34So I buy and sold a few cars over the years.
- 59:38And, you know, really it's, I think once I got two more years
- 59:42left worth one daughter in school when she's out, then I'm
- 59:45going to then it becomes me time again.
- 59:49So I've got a hit list. But it's.
- 59:50But yeah, it's the fun. The Hellcat was fun.
- 59:53I drive an F150 pickup truck that I put a lot of Roush, a lot
- 59:57Roush upgrades on and right on. Yeah.
- 1:00:00You know, so that's kind of my daily driver now, which is it's
- 1:00:02still fun. Yeah.
- 1:00:04Absolutely. But I get surrounded, I get see
- 1:00:07them all every day and enjoy everybody else's car.
- 1:00:10The problem is like I've got a little bit of like ADHD taste
- 1:00:13like I like, I love, you know, I love Shelby's and I said, well,
- 1:00:16that's really cool. And it's like deep dive research
- 1:00:18into something else. Then I kind of start to fall in
- 1:00:20love with that. So I would definitely going to
- 1:00:22need a big garage when it's when it comes time to start acquiring
- 1:00:25stuff again. So.
- 1:00:27I hope to see a 2 door legend in your garage at some.
- 1:00:29Oh, it's coming. It's I will get it.
- 1:00:31I almost pulled a trigger. One, there was one in, there was
- 1:00:34one in, there was one in San Francisco.
- 1:00:36I think it's like two or three years ago I found one and I just
- 1:00:40got busy and it was across the country and just I should have
- 1:00:44just went out and she was, I should have bought a sight
- 1:00:46unseen and just dealt with the the but I didn't, I didn't pull
- 1:00:49the trigger. Do you know who Myron Vernus is
- 1:00:52by chance? Myron Vernus.
- 1:00:54He goes by the Junk Man on Instagram.
- 1:00:56He's a guy. He's in Akron, OH, but he
- 1:00:57collects all that kind of stuff. He's got like 300 of them.
- 1:01:00Just all that, you know, wouldn't be on everybody's
- 1:01:03radar. But it's off to look him up.
- 1:01:06Maybe you have to. Look him up because I, I, I
- 1:01:08think you'd appreciate his, his taste in, in cars.
- 1:01:10And he's got a lot of the offbeat stuff too.
- 1:01:12We had him on the show a couple months ago, maybe 3-4 months.
- 1:01:14He was wonderful. He's a great guy and I know
- 1:01:16he'll be at car Week and I'm looking forward to meeting him
- 1:01:19in person. And you guys will be at car week
- 1:01:21very obviously too, when this episode airs.
- 1:01:24It's hard to believe, but Monterey will be just over a
- 1:01:26week away and you guys will have a big presence.
- 1:01:30Specifically, you'll be at the Del Monte Golf Course in
- 1:01:33Monterey from the 13th through the 15th with over 600 vehicles,
- 1:01:37I think, and that includes 100 vintage motorcycles, which is
- 1:01:40cool. So what are you most excited
- 1:01:42about and what should we be looking for when we're there?
- 1:01:44Yeah, there's a lot we've got. I think we've got almost 30
- 1:01:48Ferraris to choose from at this event.
- 1:01:50OK, cool. Headlined by A96F50 that'll be
- 1:01:56that'll be a good one to watch it's got a beautiful 63250 Lusso
- 1:02:01that'll be it that's a beautiful car and that's on the classic
- 1:02:05side we've got a 33 Duesenberg model J disappearing top
- 1:02:10convertible coupe, super, super cool looking car that's I'm
- 1:02:14excited to watch that one cross the block it's gorgeous we had
- 1:02:16it on display at our auction indie when we announced it for
- 1:02:20sale. So it's it's been in our office
- 1:02:22here waiting to get on a truck to go out West to Monterey.
- 1:02:25And so I walk by it every time I I go out to use the washroom and
- 1:02:28I fall in love with every single time I walk by it.
- 1:02:30So that'll be cool to watch. So yeah, some really good stuff
- 1:02:34we've got, you know, it's. The best stuff?
- 1:02:37Yeah, and now on the golf course is a great place to walk around
- 1:02:40and and yeah. I really enjoyed seeing the Me
- 1:02:43Come preview last year and look forward to this year as well.
- 1:02:45Hopefully we'll cross paths at some point, but we should tell
- 1:02:49people where to find you online too.
- 1:02:50Where is Mecum Auctions online and on social media, Sam?
- 1:02:54Yeah, so mecum.com, mecum.com, all of our our schedules on
- 1:02:59there, all of our upcoming lots for upcoming auctions.
- 1:03:03We've got obviously all of our Monterey catalog is listed
- 1:03:06online now to kind of peer through very simple, easy to
- 1:03:08navigate. I think we've got cars published
- 1:03:11out through through our Dallas auction, which is out and and
- 1:03:16October. So quite a lot of the tour to
- 1:03:19check out and get excited about. But yeah, Monterey is just two
- 1:03:23weeks away. I can't believe it's already
- 1:03:24here so. It's gonna be great, right?
- 1:03:27It's best time of the year, right?
- 1:03:29Yeah. Lots of fun.
- 1:03:30I know you'll be working, but yeah, I would love to say hi
- 1:03:33given the chance and. Yeah, swing by, you'll swing by.
- 1:03:35I'll be there. So please do.
- 1:03:37We'll hook up and say hello for love to meet you face to face.
- 1:03:40Yeah, sounds good. Well, Sam Murtaugh, Chief
- 1:03:43Operating Officer at Mecum Auctions.
- 1:03:45This has been really fun. This has been great.
- 1:03:47Appreciate you coming on. Appreciate your time.
- 1:03:49Hopefully we can have you on again some time.
- 1:03:52Thank you very much. Yeah.
- 1:03:53Thank you. Look.
- 1:03:54Forward to it, and if you're new to the show, please consider
- 1:03:57leaving a quick rating or review on your platform of choice.
- 1:04:00Thank you, Sam Burtaugh, COO of Mecum Auctions.
- 1:04:03And until next time, we're that car show.