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FirstTeam Embraces AI for Smarter Deals | Real Estate News
FirstTeam Real Estate is revolutionizing how agents work by rolling out Purlin’s AI platform this October, letting them handle deals through voice, text, or chat—no more juggling disconnected tools. After auditing real-world agent workflows, they chose Purlin for its custom-built, unified system that acts as the central hub for everything from closings to negotiations. Unlike rigid tech solutions, Purlin adapts to FirstTeam’s needs, empowering agents with natural, intuitive interactions. The brokerage is also deploying an agent-ambassador model to drive organic adoption, giving new agents AI…
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