AI Just Changed How Customers Find Your Brand (And Most Brands Aren't Ready)

Beyond Fulfillment Podcast · Apr 13, 2026 · 16m · transcript

If your brand is still thinking about SEO the old way, this episode is a wake-up call. Dave Gulas sits down with founders from Novi, Botify, SimilarWeb, Decagon AI, and Creator IQ to unpack how agentic commerce and AI-powered search are fundamentally changing product discovery. The brands winning right now aren't chasing the technology, they're using it to fix a specific problem faster than their competitors.

Guests:

Kimberly Shenk (Novi) - https://www.linkedin.com/in/kimberlyshenk/

Katrina Winfield (Botify) - https://www.linkedin.com/in/katrina-winfield-b7b0601ab/

Ben Smith (SimilarWeb) -…