Latest / Next Question with Katie Couric
Wellness Check: How the ‘Couric Effect’ -- 20 years later -- inspired Sen. Klobuchar to share her cancer story
This episode is presented by Midi Health, a virtual care clinic dedicated to providing expert menopause and perimenopause care to women in midlife.
Twenty-four years ago, Katie Couric aired her first colonoscopy on the ‘Today Show.' It was an up-close and personal experience that helped demystify a still-taboo health procedure.
A study would later find that colonoscopies increased by 20 percent as a result of Katie airing her personal business on national television. It was called “The Couric Effect.” And it turns out, the Couric Effect is still rolling. “Using you as a model,” Sen. Amy…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.