You Can't Drive Forward by Looking in the Rear View Mirror

The Purposeful Banker · Apr 18, 2016 · 19m

We all fall victim to the sunk-cost fallacy from time to time, "This movie is terrible, but I've already spent an hour watching so I might as well watch the next hour." Actually, you should just stop the movie and spend the next hour on something you really want to do!

Dallas and Jess talk about how the same concept can apply for bankers around pricing decisions.