Inside the Playbook: Tommy Brown on Why Music Producers Need Content

The Manager's Playbook · Mar 27, 2026 · 17m

In this clip from The Manager’s Playbook, Tommy Brown breaks down why visibility and content strategy are now part of the job for artists, producers, and songwriters. We talk about why posting consistently matters, how even simple beat videos can drive massive audience growth, and why being seen is now directly tied to opportunity in the music business.

The conversation also gets into streaming economics, songwriter and producer pay, music publishing, Spotify, AI, user-generated remixes, catalog sales, and why publishing may be heading into a much bigger era.

This one is for artists…