Latest / Clydesdale Media Podcast / Lunch with the Clydesdale - Are there New Developments with the Sale

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Lunch with the Clydesdale - Are there New Developments with the Sale · Clydesdale Media Podcast

• 0:03
  So the sale is back on.
• 0:06
  Or is it?
• 0:10
  We'll see next.
• 0:24
  I love the chase and the hunt and
• 0:26
  I set the pace when I'm running.
• 0:27
  I always take what I want and I
• 0:29
  always give it one hundred.
• 0:30
  Don't need a bank, no I'm funded.
• 0:32
  Play the game like it's nothing.
• 0:33
  I'm always thankful for something.
• 0:35
  Don't take for granted, stay humble.
• 0:36
  Now wake up!
• 0:38
  It's time to look at the enemy.
• 0:40
  Look in the mirror if he is no
• 0:41
  friend to me.
• 0:44
  What is going on, everybody?
• 0:45
  It is lunchtime.
• 0:47
  Good to see everybody.
• 0:48
  We got Meredith in the chat.
• 0:49
  We got some Shay, Kenneth, Corey.
• 0:52
  What is going on, guys?
• 0:54
  Good to be with you today.
• 0:57
  It is Thursday.
• 0:58
  Man, what a week.
• 1:01
  I'm in the middle of having to write
• 1:02
  a training document.
• 1:03
  It's one of my least favorite things in
• 1:05
  the world to do.
• 1:07
  So just trying to get through it,
• 1:08
  trying to get through the week.
• 1:10
  Hopefully I can get all that done by
• 1:12
  tomorrow and be done with it so I
• 1:14
  can clear my slate going into the weekend
• 1:18
  and into next week.
• 1:20
  So there's a lot kind of going on.
• 1:24
  And news is breaking left and right.
• 1:27
  And so I wanted to address it.
• 1:31
  Barbell Spin just posted a video maybe ten
• 1:34
  minutes ago to his Instagram.
• 1:39
  But yesterday,
• 1:41
  Barbell Spin broke the news,
• 1:43
  and I'm not going to reiterate everything.
• 1:45
  If you want to know everything that's
• 1:46
  going on with this story,
• 1:48
  go to the Barbell Spin.
• 1:49
  He has all the information.
• 1:52
  I just want to talk about it more
• 1:54
  at a thirty thousand foot perspective,
• 1:57
  and that is that apparently there is new
• 2:01
  buyers who have jumped into the mix to
• 2:04
  buy CrossFit and
• 2:07
  It is Wade Diebner and Mark Mastrov.
• 2:13
  They are one of them own twenty four
• 2:16
  hour fitness, crunch fitness,
• 2:18
  some other things.
• 2:20
  The other one is an investor.
• 2:23
  Um,
• 2:23
  there's a trail that's been goes on where,
• 2:26
  uh, there's some evidence that,
• 2:28
  that things have happened.
• 2:29
  There was an interview,
• 2:31
  there was an interview done, uh,
• 2:34
  by someone,
• 2:34
  a prominent media member in the, um,
• 2:36
  high rock space confirming some of this
• 2:40
  stuff.
• 2:41
  So all of that being said, it, it,
• 2:45
  it was a ninety degree turn for me.
• 2:48
  yesterday when i heard this information
• 2:50
  because the news i was hearing prior to
• 2:54
  that is that the sale had been completely
• 2:57
  stalled because there is a there is an
• 3:02
  issue with the sale that brookshire brook
• 3:08
  brookshire partners do they want to give
• 3:11
  away with the sale um there's a liability
• 3:15
  issue that they want to give away
• 3:17
  the buyers do not want to take that
• 3:19
  on.
• 3:20
  And that has been the point that has
• 3:22
  stalled everything.
• 3:24
  Everybody has walked away because of that
• 3:27
  piece in the negotiations.
• 3:31
  And so that is everything I was hearing
• 3:33
  as late as late last week.
• 3:37
  So for all this to pop off in
• 3:40
  a, in the, the,
• 3:41
  these last few days has been wild for
• 3:44
  me.
• 3:45
  Um,
• 3:49
  uh corey leonard i feel like brian has
• 3:51
  a team of people in a darkened room
• 3:52
  with different screens going at the same
• 3:54
  time um i'm so ready to just find
• 3:58
  out what the new direction will be and
• 3:59
  move on uh wayne short interesting post
• 4:03
  that's been put up on ig with wfp
• 4:05
  saying they've met with both yeah i'm
• 4:07
  gonna get to that in a second wayne
• 4:09
  um
• 4:11
  So there was all this stuff.
• 4:13
  There was some tweet shares,
• 4:17
  and then those subsequently got deleted.
• 4:21
  But the story is that they are in
• 4:22
  a supposedly, allegedly,
• 4:25
  in a ninety-day exclusivity deal to make
• 4:33
  the buy,
• 4:34
  meaning the buy would happen late January.
• 4:38
  And now it's time for them to do
• 4:40
  their due diligence with open books,
• 4:43
  allegedly,
• 4:45
  to kind of figure all of this out.
• 4:49
  My assumption is if the same issue exists,
• 4:52
  I don't know why another buyer would take
• 4:54
  on that liability or potential liability,
• 4:59
  but it is what it is.
• 5:03
  As of this morning,
• 5:05
  I didn't really believe that this was a
• 5:06
  true piece,
• 5:08
  and I knew that Spin would keep digging.
• 5:10
  I'm not going to try to do his
• 5:11
  job for him.
• 5:12
  I will just let him report,
• 5:14
  and I will just give my opinion on
• 5:16
  the thing.
• 5:17
  But then Roger Nilsson is the European…
• 5:33
  event coordinator for WFP.
• 5:36
  He went on a Swedish podcast,
• 5:38
  and he leaked a bunch of information.
• 5:42
  And you can go to Spin's Instagram to
• 5:44
  see that.
• 5:46
  But I'm just going to give the bullet
• 5:48
  points that he gives right here.
• 5:52
  In this podcast,
• 5:53
  he had AI translate it from Swedish.
• 5:57
  WFP apparently talking to a group who is
• 5:59
  trying to buy CrossFit at the Rogue
• 6:00
  Invitational.
• 6:02
  If that group actually buys CrossFit,
• 6:03
  the twenty twenty six CrossFit game season
• 6:05
  will change.
• 6:07
  And bullet three,
• 6:08
  in case that doesn't happen,
• 6:11
  WFP has had meetings with Dave Castro and
• 6:13
  others within CrossFit to discuss a
• 6:15
  potential collaboration.
• 6:18
  a bullet for that collaboration would be
• 6:20
  centered around quarterfinals as that's
• 6:22
  when WFP wants to have its twenty twenty
• 6:24
  six tour stop one in Mallorca.
• 6:29
  So a lot to break down there,
• 6:30
  apparently WFP is going forward as they
• 6:34
  believe there is some validity to this
• 6:36
  group buying it as they have had meetings
• 6:38
  with them at the Rogue Invitational,
• 6:40
  which was a couple of weeks ago.
• 6:44
  my assumption is if they did sign a
• 6:46
  ninety-day exclusivity deal,
• 6:48
  there would be an NDA associated with that
• 6:51
  where they're really not supposed to be
• 6:53
  talking about it.
• 6:55
  But as we know in this space,
• 6:58
  it's really hard for people to keep their
• 6:59
  mouth shut.
• 7:01
  And so, plans have to be made,
• 7:04
  things have to be done,
• 7:06
  and apparently WFP is trying to make...
• 7:11
  their season plans,
• 7:12
  and they can't do it if they don't
• 7:14
  know where CrossFit is going to fall on
• 7:16
  the calendar,
• 7:18
  which is a whole other story.
• 7:21
  So that is where we are today.
• 7:25
  I'm not warm and fuzzy about these new
• 7:27
  owners.
• 7:29
  Their history is a franchise model.
• 7:32
  I think that would flop tremendously if
• 7:35
  they were to attempt to bring that into
• 7:38
  the CrossFit space.
• 7:39
  They would lose every OG CrossFit gym
• 7:43
  because I've been at affiliate gatherings
• 7:46
  and the affiliate owners are adamant about
• 7:49
  they do not ever want to be a
• 7:51
  franchisee, ever.
• 7:55
  So it's going to be very,
• 7:58
  very interesting.
• 8:01
  Chattanoofy.
• 8:03
  I think the timing of the leak is
• 8:05
  interesting.
• 8:05
  Basically,
• 8:06
  the deadest time of the space after all
• 8:08
  the big events before the next season.
• 8:11
  What I would say to that is it's
• 8:13
  interesting that the WFP feels like they
• 8:15
  have to leak this now when they haven't
• 8:18
  even promoted their own event during this
• 8:20
  dead time,
• 8:21
  which would be a perfect time to do
• 8:22
  that, yet we've seen nothing from them.
• 8:27
  Chetanufi goes on to say,
• 8:29
  makes me think about what Kotler said on
• 8:30
  your show last week about how he felt
• 8:33
  the season next year is not written in
• 8:35
  pen or Sharpie.
• 8:36
  Yeah,
• 8:38
  I think there are people that know what
• 8:40
  some things that are going on and there
• 8:41
  are others that don't.
• 8:44
  Or at least they know that there's chaos
• 8:48
  going on.
• 8:54
  Didn't CrossFit already publish their
• 8:55
  timeline?
• 8:57
  they did publish a timeline for the
• 8:59
  CrossFit game season.
• 9:06
  What if what these new owners do is
• 9:08
  good?
• 9:09
  Probably not, but who knows?
• 9:11
  I don't think anybody knows,
• 9:12
  but if you're going to buy CrossFit,
• 9:21
  you have people who have run businesses
• 9:23
  under this umbrella independently and
• 9:26
  created their own ecosystem locally.
• 9:30
  And if you don't get their buy-in,
• 9:33
  they are going to leave in droves.
• 9:37
  So it's not like the new owners are
• 9:38
  going to have a lot of time to,
• 9:41
  to prove this.
• 9:44
  And I think that we're,
• 9:45
  we're at a point in the CrossFit,
• 9:50
  that people don't want words anymore.
• 9:56
  We've had words upon words upon words.
• 9:59
  They want to see action.
• 10:00
  They want to see plans put in place.
• 10:02
  They want to see what the future is.
• 10:06
  All this limbo and all this word mashup,
• 10:10
  word salad is not going to carry any
• 10:13
  weight moving forward.
• 10:15
  CrossFit has done the word salad stuff.
• 10:19
  WFP has done the word salad stuff and
• 10:21
  made promise after promise after promise
• 10:24
  that we never saw come to fruition.
• 10:30
  And so I think people are just tired
• 10:31
  of that.
• 10:33
  And the new owners are going to have
• 10:34
  to come in
• 10:36
  hard, fast, and heavy.
• 10:38
  If they're going to make any impact and
• 10:40
  they're going to retain any of the
• 10:42
  affiliates and they're going to make a
• 10:44
  difference,
• 10:45
  they better have a plan coming in.
• 10:51
  I'm telling you like right off the bat
• 10:53
  and there has to be action steps to
• 10:56
  it, action steps,
• 10:59
  or they're going to lose people.
• 11:05
  I find it hard to believe that new
• 11:06
  owners would come in and just toss out
• 11:08
  a published timeline.
• 11:11
  I don't know.
• 11:14
  I work in a world of state government
• 11:16
  where my boss can change every four years
• 11:19
  after an election.
• 11:21
  I am telling you that there have been
• 11:23
  governors that have walked in the door and
• 11:26
  scrapped plans and projects that have been
• 11:29
  worked on for years to start their own
• 11:32
  agenda and their own ideas and their own
• 11:35
  timelines.
• 11:38
  So to say it wouldn't happen,
• 11:41
  I think is being naive.
• 11:43
  It just depends on how these new owners
• 11:46
  look at it, how they,
• 11:48
  how important it is to them to get
• 11:50
  this fixed, in their opinion, righted,
• 11:53
  or to get to their plan.
• 11:55
  If they want to do it immediately,
• 11:57
  they're going to do it immediately.
• 12:04
  So could they come in balls to the
• 12:08
  wall?
• 12:09
  I think they have to.
• 12:11
  I think if they don't take action
• 12:13
  immediately and it's more word salad,
• 12:16
  you're going to lose more people than you
• 12:18
  retain.
• 12:20
  I think you,
• 12:20
  you're going to have to show people what
• 12:22
  you're about and it's going to take all
• 12:29
  action.
• 12:33
  So that's where we are with this.
• 12:34
  This morning I was, um,
• 12:39
  I was of the belief that I didn't
• 12:40
  think it was a serious bid.
• 12:46
  I still am not sure.
• 12:47
  I'm still not sure it's a serious bid.
• 12:51
  If WFP are talking to both CrossFit and
• 12:55
  the potential new buyers,
• 12:57
  then I'm not sure they believe it's a
• 13:01
  serious bid.
• 13:04
  there is still this ninety day window
• 13:06
  where they can back out pretty easily.
• 13:12
  And again, I mean,
• 13:13
  I've heard over and over again how why
• 13:16
  the sales have failed recently is that
• 13:21
  there is this thing or things that have
• 13:25
  a liability associated with them that
• 13:28
  Brookshire wants to get rid of.
• 13:31
  And that the new owners do not want
• 13:32
  to take on.
• 13:34
  And that is what has killed the sale
• 13:36
  over and over and over again.
• 13:40
  And I don't think that has gone anywhere.
• 13:46
  So.
• 13:49
  That's where we are with the sale.
• 13:51
  I saw earlier that I think it was
• 13:53
  Larry said,
• 13:54
  he just wants to know what the direction
• 13:56
  is.
• 13:57
  I just,
• 13:58
  I'm so ready to find out what the
• 13:59
  new direction will be and move on.
• 14:01
  I think we all are, but I,
• 14:05
  I don't see it happening before Christmas
• 14:07
  for sure.
• 14:09
  I think we're stuck.
• 14:12
  I think we're stuck in this middle ground,
• 14:15
  at least into the holidays.
• 14:22
  Wayne Short,
• 14:23
  Greg created CrossFit to proliferate the
• 14:25
  methodology not to grow a company.
• 14:27
  Any plan short of that will come to
• 14:29
  meet resistance from a large majority of
• 14:32
  the community.
• 14:34
  Yeah, I mean, yeah.
• 14:41
  I don't disagree.
• 14:44
  I'm of the belief that it's okay to
• 14:46
  make money and it's okay to grow a
• 14:48
  company.
• 14:51
  But you can't lose your North Star in
• 14:53
  the process, whatever that may be.
• 14:56
  And I've talked about this several times
• 14:58
  on the show.
• 14:59
  I think the thing that has been lacking
• 15:01
  in CrossFit since twenty eighteen has been
• 15:05
  a North Star,
• 15:06
  something to shoot for a goal to achieve.
• 15:12
  I think there's an obvious one sitting out
• 15:14
  there.
• 15:15
  To go after the GLP ones,
• 15:18
  to say we have a better alternative to
• 15:23
  that, just come see us.
• 15:28
  But I don't know.
• 15:31
  We'll see what happens.
• 15:37
  I've heard stories about twenty four hour
• 15:39
  fitness that aren't warm and fuzzy.
• 15:42
  So that concerns me a great deal.
• 15:45
  If these are truly the buyers of CrossFit.
• 15:50
  The original press release said,
• 15:52
  like many people,
• 15:54
  celebrities from the sports and
• 15:56
  entertainment world would be involved.
• 15:59
  That seemed very vague.
• 16:03
  And one of those kind of promises to
• 16:07
  shine a light on something that I don't
• 16:09
  know if they're... Again,
• 16:12
  all these promises and all these words
• 16:14
  mean nothing to people right now.
• 16:17
  So we'll see.
• 16:23
  Uh, my suggestion is keep following,
• 16:24
  go to Instagram, follow the barbell spin.
• 16:28
  He's going to have the latest information
• 16:30
  that dude is diving in hard right now.
• 16:33
  And, uh, the news is going to pop.
• 16:36
  Um,
• 16:36
  I subscribe to his breaking news stuff.
• 16:39
  I suggest that, that you guys do that,
• 16:42
  uh,
• 16:42
  because you'll know as soon as things are
• 16:44
  released that way,
• 16:47
  I'm just here to give my opinion about
• 16:49
  things.
• 16:49
  And I, uh,
• 16:50
  I can't do it as well as he
• 16:51
  does.
• 16:53
  So please,
• 16:54
  please go check him out for sure.
• 16:59
  The other thing about WFP,
• 17:04
  and Hiller kind of stole my thunder on
• 17:05
  this this morning,
• 17:07
  but I'm going to dive into this a
• 17:08
  little bit,
• 17:12
  is they put out this Instagram piece about
• 17:17
  the
• 17:20
  And they talk about some flashy language
• 17:23
  about consistency, support,
• 17:27
  global exposure.
• 17:30
  And why this really triggered this as a
• 17:33
  topic for today is in addition to this
• 17:36
  being posted, as a media member,
• 17:39
  I got an email from WFP.com.
• 17:45
  saying, Hey, if you forgot,
• 17:47
  we're doing Copenhagen in December and you
• 17:50
  can still apply for media credentials and
• 17:53
  you can still sign up for accommodations.
• 18:00
  I have in my whole time in CrossFit
• 18:03
  as a media member,
• 18:05
  never have I had to be sent a
• 18:06
  reminder that an event was coming up and
• 18:10
  that, Hey, don't forget that.
• 18:13
  Go ahead and apply for your media
• 18:14
  credentials.
• 18:16
  I think that is a worrisome sign that
• 18:19
  you're reaching out to media a second time
• 18:22
  to tell them, hey, in case you forgot,
• 18:25
  we're still here.
• 18:31
  CrossFit, we just spent the first ten,
• 18:34
  fifteen minutes on that specific thing.
• 18:40
  So in this,
• 18:42
  they're trying to talk about what the
• 18:44
  twenty twenty six pro card will give an
• 18:46
  athlete as an advantage that if you're
• 18:50
  consistent and you show up all season,
• 18:52
  I think that's the first one.
• 18:53
  Yeah.
• 18:57
  Compete, add points,
• 18:58
  elevate your competitor status.
• 19:01
  Which I'm not even sure is true,
• 19:03
  because the way their point system works
• 19:05
  is you don't even get.
• 19:06
  Yeah.
• 19:09
  Holy shit.
• 19:10
  The news is breaking everywhere.
• 19:12
  Thanks, Jenny.
• 19:13
  He just posted a second one about WFP's
• 19:15
  budget for each event.
• 19:19
  Okay.
• 19:26
  Okay.
• 19:28
  Let's check that out before I get into
• 19:30
  all this.
• 19:40
  And WP's budget for each competition is
• 19:51
  two million.
• 19:52
  According to Roger Nielsen,
• 19:54
  WP's European event director.
• 19:56
  On top of that,
• 19:57
  there's an unlimited budget,
• 19:58
  a blank check for traveling as long as
• 20:01
  you wear a WFP t-shirt.
• 20:08
  Okay.
• 20:08
  Okay.
• 20:10
  Wow.
• 20:12
  So an unlimited budget to travel.
• 20:17
  So that explains why Will and company are
• 20:20
  traveling the world and having all their
• 20:25
  meetings around the world, apparently.
• 20:27
  They just have to wear their WFP shirt
• 20:29
  and it's all covered.
• 20:32
  I'll go ahead and play the audio.
• 20:34
  It's tough because this is an AI
• 20:39
  translation.
• 20:40
  And I'll try to get back.
• 20:41
  I'm going to reopen it so that we
• 20:44
  can hear it from the beginning.
• 20:48
  Then suddenly someone calls and says, hi,
• 20:51
  have you run a competition?
• 20:53
  No, but no, no, no.
• 20:54
  Take it easy.
• 20:54
  We pay for everything.
• 20:57
  And then we do it free of charge.
• 21:00
  Okay.
• 21:00
  And then the best athletes in the world
• 21:02
  come.
• 21:02
  Okay.
• 21:03
  So you have two million dollars in budget
• 21:04
  for each competition and no risk on the
• 21:07
  budget.
• 21:07
  Yes.
• 21:08
  Okay.
• 21:09
  But we can do that.
• 21:10
  Right.
• 21:10
  And then I want you to do it
• 21:11
  for three years at least.
• 21:14
  Okay.
• 21:14
  I can do that.
• 21:15
  So I want you to travel as much
• 21:17
  as you can, you know.
• 21:18
  As long as as much as your wife
• 21:20
  allows and your wife wants to join,
• 21:22
  you can travel as much as you want.
• 21:24
  Unlimited budget and a blank, blank check.
• 21:26
  I just as long as you travel with
• 21:28
  a World Fitness Project T-shirt and say
• 21:30
  that you work for World Fitness Project,
• 21:32
  you can travel wherever you want and
• 21:33
  whenever you want.
• 21:36
  And then suddenly someone calls and says.
• 21:39
  Wow.
• 21:40
  So this is for Roger himself.
• 21:42
  He can travel wherever he wants.
• 21:45
  long as he wears a wfp shirt and
• 21:46
  announces that he is working for wfp um
• 21:53
  and he gets to an unlimited blank check
• 21:57
  wow what is it like to have that
• 22:00
  kind of money oh my gosh i am
• 22:04
  i am never gonna know i'm never ever
• 22:07
  gonna know uh train olive can i travel
• 22:12
  for free if i wear a wfp t-shirt
• 22:14
  hey
• 22:16
  That'd be nice.
• 22:21
  So yeah,
• 22:22
  I'm not going to go through the other
• 22:23
  slides.
• 22:23
  I'm just going to talk in generalities.
• 22:26
  Here we are in this big dead space.
• 22:27
  And I think it was mentioned that the
• 22:29
  breaking news on the sale happens during
• 22:31
  this dead space.
• 22:33
  I have said over and over again that
• 22:34
  WFP have made these promises about giving
• 22:39
  more exposure to people.
• 22:40
  This is where they are going to help
• 22:43
  the athletes grow and engage with their
• 22:46
  audiences and do all that kind of stuff.
• 22:49
  And every time there's dead space where
• 22:50
  they can actually get viewers,
• 22:53
  they're silent.
• 22:54
  You hear nothing from them.
• 22:56
  Nothing from them.
• 22:58
  And here we are in this dead space
• 23:00
  where they could be promoting Copenhagen.
• 23:02
  It could be promoting the athletes.
• 23:04
  They could be doing all this stuff and
• 23:06
  none of it is happening.
• 23:07
  They make all these promises.
• 23:09
  So then they put out this,
• 23:11
  this thing on Instagram about next year's
• 23:13
  pro card.
• 23:14
  And I think they're trying to do a
• 23:15
  sell job because they,
• 23:17
  Jenny did a great job in her dense
• 23:19
  updates this morning showing Hopper and
• 23:22
  Medeiros,
• 23:23
  not even training right now for Copenhagen
• 23:26
  and not planning on training for the next
• 23:28
  three weeks.
• 23:31
  How important is that to them?
• 23:33
  It can't be, it can't be at all.
• 23:38
  And I also, I've heard, heard,
• 23:41
  I've also heard that, um,
• 23:46
  The finals, you don't get paid.
• 23:48
  The way the contract is based is the
• 23:51
  tour stops you get paid,
• 23:53
  and then the finals,
• 23:55
  it's all about just earning your pro card
• 23:57
  for next year.
• 23:58
  So there's no money that you can win.
• 24:01
  Now,
• 24:02
  there may be a prize money or something
• 24:04
  for this event,
• 24:06
  but there's no contractual guaranteed
• 24:08
  money for Copenhagen.
• 24:11
  So they put out this twenty twenty six
• 24:14
  thing and they're promising the same
• 24:16
  things they promised before and not and
• 24:18
  that they did not follow through.
• 24:21
  Stop making promises.
• 24:23
  Stop making promises if you're not going
• 24:25
  to uphold your side of the bargain.
• 24:31
  That is making people not trust you at
• 24:34
  all.
• 24:35
  You're losing trust with the athletes and
• 24:37
  they're going to walk away.
• 24:39
  They're going to walk away.
• 24:41
  There's going to be athletes that need the
• 24:43
  opportunity.
• 24:44
  And I think that is where they're going
• 24:46
  to have to morph from what they thought
• 24:49
  they could be and take on the games
• 24:51
  to like a G League in the NBA
• 24:55
  or minor leagues in baseball.
• 24:57
  And they're going to be able to give
• 24:59
  some of the athletes some...
• 25:02
  potential exposure that don't get it on
• 25:04
  the regular.
• 25:06
  The elite athletes can do it on
• 25:08
  themselves.
• 25:08
  Their own channels are doing better than
• 25:10
  WFP.
• 25:12
  They don't need WFP,
• 25:14
  but stop making promises that you're going
• 25:16
  to give them something that they don't
• 25:17
  already have.
• 25:19
  It's not going to, it's not going to,
• 25:24
  it's just ridiculous.
• 25:26
  It's ridiculous where they're at.
• 25:31
  um they should pay spectators to show up
• 25:33
  instead that would that would be a start
• 25:40
  um ortega can't be mad about it i
• 25:45
  know everybody would take that job if if
• 25:47
  you can travel i'm not upset at roger
• 25:49
  for taking the job if someone wants to
• 25:51
  pay me to travel the world for free
• 25:54
  sure i mean i would do it uh
• 25:58
  but it doesn't mean that it's going to
• 26:00
  be a quality event at the end of
• 26:01
  the day.
• 26:03
  If you're doing it for the money,
• 26:04
  you're not doing it for the right reason
• 26:06
  to make a quality event.
• 26:08
  And I think that's probably the grand
• 26:11
  problem in this whole thing.
• 26:13
  Walking in with a blank checkbook and
• 26:16
  getting people that are willing to do it
• 26:17
  just for the money doesn't make a quality
• 26:21
  product.
• 26:23
  You get people that want to do it
• 26:25
  for the passion of it,
• 26:26
  for the love of it,
• 26:28
  just because it's something they want to
• 26:30
  do and make something great.
• 26:32
  Then you get a better quality of product,
• 26:35
  but people just doing it for money.
• 26:38
  I'm a state employee.
• 26:39
  I watch,
• 26:40
  I look around and I see people there
• 26:43
  just for the money and the quality of
• 26:45
  work that they do is a shit show.
• 26:48
  And I think that is a demonstration.
• 26:51
  When you're there for the money and the
• 26:53
  money alone,
• 26:54
  you're only there to collect a check.
• 26:56
  You're not there to put out the best
• 26:57
  quality product you could.
• 27:04
  CrossFit.
• 27:04
  We all love money.
• 27:05
  It pays the bills.
• 27:06
  Trust me.
• 27:07
  I'm with you.
• 27:08
  I want to pay my bills.
• 27:10
  But
• 27:11
  I put more energy into this that pays
• 27:15
  me less than my job for sure.
• 27:18
  I mean like way, way,
• 27:20
  way less because I love this.
• 27:23
  My job,
• 27:24
  I do it and I do it as
• 27:25
  best as I can,
• 27:27
  but I'm there to collect the money to
• 27:28
  pay the bills to feed my family.
• 27:32
  And I probably don't put the same effort
• 27:34
  into that as I do into this thing
• 27:36
  that I love.
• 27:42
  Just imagine how much the prize pool for
• 27:43
  all athletes could be if they didn't do
• 27:45
  all this traveling.
• 27:46
  Sounds like fake it till you make it.
• 27:51
  I get the money to travel for free
• 27:53
  and all that,
• 27:53
  but not only does it not mean anything
• 27:55
  close to what the games means to the
• 27:57
  athletes,
• 27:58
  it also prevents them from resting and
• 28:00
  recovering for the season.
• 28:04
  They started this thing because they
• 28:05
  thought they could beat the games.
• 28:07
  They thought they could become the games.
• 28:10
  And if they say anything different now,
• 28:12
  they're lying.
• 28:13
  This was formed out of a tragedy.
• 28:16
  They thought that it was the time to
• 28:18
  take on the games because Lazar died and
• 28:22
  people were mad about it.
• 28:24
  What they didn't take into account is the
• 28:26
  grieving process ends.
• 28:28
  And then people are like,
• 28:29
  where does it really matter to go?
• 28:31
  And where does it matter to go?
• 28:33
  It matters at the CrossFit Games.
• 28:35
  And so their foundation is built on a
• 28:37
  checkbook and a tragedy.
• 28:42
  The CrossFit Games was built out of
• 28:44
  something...
• 28:46
  in two thousand seven that you had all
• 28:50
  these people competing against each other
• 28:52
  online and they wanted to bring them
• 28:54
  together to to find the fittest on earth.
• 28:57
  And because of that,
• 28:58
  it's grown out of this grassroots campaign
• 29:01
  slowly and steadily,
• 29:03
  and it's become the diamond jewel of the
• 29:06
  CrossFit season.
• 29:09
  You can't build something on a tragedy and
• 29:12
  a checkbook and expect to get the same
• 29:15
  notoriety and the same status in a year's
• 29:20
  time.
• 29:21
  You just can't.
• 29:27
  You just can't.
• 29:31
  Mike DeVito, yup,
• 29:32
  and now all three of their plans include
• 29:34
  collaborating with the games.
• 29:36
  They know they effed up.
• 29:39
  If they are admitting it now that they
• 29:41
  effed up,
• 29:42
  it's the first time they've admitted that.
• 29:46
  And it's going to be interesting to see.
• 29:50
  The other thing that blew my mind when
• 29:52
  all this happened,
• 29:53
  and I'm going to go back to,
• 29:54
  I wanted it to succeed.
• 29:56
  My one kickback about the CrossFit Games
• 30:00
  is the season was never easy to understand
• 30:02
  after regionals were taken away.
• 30:05
  After that,
• 30:05
  the explanation of how the season works
• 30:08
  got super complicated.
• 30:09
  I wanted to see if someone could show
• 30:12
  that a streamlined season that makes sense
• 30:15
  could work.
• 30:16
  And so I wanted it to work,
• 30:18
  at least in that fashion,
• 30:20
  so that we could prove that there's a
• 30:22
  way to do a season that makes sense.
• 30:25
  And they couldn't keep the boat afloat
• 30:28
  long enough to see that.
• 30:36
  Ortega, athletes can say no.
• 30:38
  I think that's the problem.
• 30:39
  I think they're starting to say no.
• 30:45
  We had withdrawals at tour stop two.
• 30:48
  We've now had a handful of withdrawals for
• 30:50
  the finals.
• 30:53
  And they're still six weeks out.
• 30:56
  I'm betting there's going to be another
• 30:58
  handful of withdrawals at least for the
• 31:00
  finals.
• 31:07
  So anyway,
• 31:09
  the other thing is that's wild to me
• 31:11
  is that the higher you finish,
• 31:14
  the more you get on your pro card
• 31:16
  for the next season.
• 31:17
  But they don't ever say the dollar amount.
• 31:20
  Never say the dollar amount.
• 31:23
  Every pro contract in the United States in
• 31:26
  basketball, football,
• 31:28
  prize money at a tennis match,
• 31:30
  prize money at a golf tournament is public
• 31:32
  knowledge.
• 31:33
  Everybody knows how much they make.
• 31:36
  Everybody.
• 31:37
  And for some reason,
• 31:38
  even the CrossFit Games,
• 31:39
  they publish where you finish,
• 31:42
  how much you make.
• 31:43
  If you win an event,
• 31:44
  this is what you make.
• 31:47
  And they haven't published anything.
• 31:51
  We don't know how much the contracts were.
• 31:53
  We don't know how much anything is at
• 31:58
  this point.
• 32:00
  And because of that,
• 32:02
  their promised transparency that the games
• 32:05
  never gave them goes out the window
• 32:07
  because they can't even tell you that.
• 32:14
  So there it is.
• 32:17
  I really didn't want to go into a
• 32:18
  long WFP rant today,
• 32:21
  but what they've done is just
• 32:26
  mind-boggling.
• 32:28
  And I can't believe that if it's a
• 32:30
  blank checkbook for three years,
• 32:37
  it's going to be really telling if people
• 32:40
  withdraw from this last finals,
• 32:45
  who actually is going to get a pro
• 32:48
  card.
• 32:49
  And when we evaluate the people who get
• 32:52
  the pro card,
• 32:56
  my guess is it's not going to be
• 32:57
  the people they think they need to be
• 33:02
  a top tier contender.
• 33:03
  And I think there are athletes that just
• 33:05
  don't want to do it all.
• 33:10
  So, I mean,
• 33:13
  we've talked about this in the last week,
• 33:15
  Jeff Adler, just one rogue,
• 33:20
  and a hell of a lot of money,
• 33:21
  hundreds of thousands of dollars.
• 33:24
  He already missed tour stop to his chance
• 33:27
  to come back from that.
• 33:28
  It's not great to get a pro card.
• 33:31
  Do,
• 33:32
  and you're coming off of an injury and,
• 33:35
  and at rogue,
• 33:35
  you talked about like the lack of
• 33:37
  confidence you had in that injury until
• 33:39
  you made it through the weekend.
• 33:42
  Do you risk damaging it again to go
• 33:45
  to Copenhagen and,
• 33:46
  for the outside chance you could get a
• 33:49
  pro card or do you say hey that
• 33:51
  isn't worth it anymore and you walk away
• 33:55
  because i just took home whatever it was
• 33:58
  two hundred and eighty thousand dollars or
• 34:00
  two hundred and sixty thousand dollars you
• 34:04
  know it's gonna be it's gonna be very
• 34:06
  telling in these in these next six weeks
• 34:09
  who shows up and who doesn't
• 34:15
  And I mean,
• 34:16
  Tia already sat out this year season
• 34:20
  completely.
• 34:28
  Mike DeVito,
• 34:28
  give it another year and I may be
• 34:29
  eligible to get a pro card and it
• 34:31
  will be a mediocre fitness project.
• 34:34
  Well, I don't think,
• 34:35
  I don't think mediocre.
• 34:37
  I think what it can be is these
• 34:41
  semifinal athletes are,
• 34:44
  who don't have the sponsorships that the
• 34:45
  big guys do, who would get exposure,
• 34:49
  who would be helped by this.
• 34:52
  And they could develop in a competition
• 34:54
  setting and people could learn their
• 34:56
  names.
• 34:57
  So as they advance and as they grow
• 34:59
  and as they do better in the CrossFit
• 35:01
  season, we now know who these people are.
• 35:05
  But they're also that group of people
• 35:06
  aren't getting invited to Waterpalooza
• 35:08
  SoCal.
• 35:09
  They're not getting invited to Rogue.
• 35:11
  So their season has more openings than the
• 35:14
  elite athletes do.
• 35:17
  You know,
• 35:18
  Jason Hopper has been invited to
• 35:20
  everything.
• 35:20
  He won the games.
• 35:22
  He gets invited to SoCal.
• 35:23
  He gets invited to Rogue.
• 35:25
  It gives him no time off.
• 35:29
  But if you're...
• 35:31
  a lower tier games athlete or a semifinal
• 35:34
  athlete,
• 35:34
  you're not getting those invites and you
• 35:37
  actually have blocks of time where you can
• 35:39
  get some rest.
• 35:41
  This could make sense for them.
• 35:44
  It doesn't necessarily make sense for the
• 35:46
  elite of the elite.
• 35:53
  So anyway, there's that.
• 36:01
  The last thing that's always bugged me
• 36:03
  about the WFP is you wanted to be
• 36:05
  different than the CrossFit Games,
• 36:08
  yet you started your organization with
• 36:11
  everybody who worked at the CrossFit
• 36:13
  Games.
• 36:15
  Your announcing crew were CrossFit Games
• 36:17
  people.
• 36:18
  Your media people were CrossFit Games
• 36:21
  people.
• 36:22
  What are you doing different?
• 36:25
  You advertised, you promised,
• 36:27
  we're going to be different.
• 36:28
  We're going to do more exposure.
• 36:30
  And then you hired the same people who
• 36:32
  were doing the same job at CrossFit.
• 36:35
  And you were expecting a different
• 36:36
  outcome?
• 36:39
  And the reality was you didn't even get
• 36:40
  that.
• 36:46
  Barbell Spin,
• 36:47
  all you missed is us pointing everybody to
• 36:50
  your Instagram account and your website
• 36:53
  for further information while we ranted
• 36:56
  about everything going on.
• 36:57
  That's pretty much what you missed.
• 37:03
  um mike devito fair point like how the
• 37:07
  major leagues has minor league ball clubs
• 37:09
  that i could see and it could be
• 37:11
  great but the wfp will never look at
• 37:13
  it like that i don't think i yeah
• 37:19
  i mean will will said in an interview
• 37:23
  when asked that exact question no but i
• 37:26
  could see the crossfit games being a minor
• 37:29
  league system for the wfp
• 37:33
  That is a little bit of delusion right
• 37:35
  there.
• 37:46
  Chattanoofy, a little behind,
• 37:47
  but if you don't ever say how much
• 37:48
  you make,
• 37:49
  it gives the impression that the goalpost
• 37:51
  could be moved.
• 37:53
  You'll get however much we think we want
• 37:56
  to give you.
• 37:59
  That's the point.
• 38:05
  If I'm an athlete and I think the
• 38:07
  goal,
• 38:07
  they're moving the goalpost on me or I,
• 38:12
  and what incentive do I have to shoot
• 38:14
  for the next layer?
• 38:15
  If you never tell me what the next
• 38:16
  layer is.
• 38:23
  When Caleb Williams for the Chicago Bears
• 38:25
  comes up for a contract renewal,
• 38:27
  he knows what every other quarterback is
• 38:29
  making in the league.
• 38:30
  And he knows where to shoot his shot
• 38:32
  to ask for a contract because of his
• 38:35
  ability compared to those quarterbacks.
• 38:39
  In the WFP,
• 38:40
  nobody knows anything unless they're
• 38:42
  telling the athletes behind the scenes.
• 38:46
  But when it's public,
• 38:49
  the negotiation becomes way easier.
• 38:57
  I don't know.
• 39:00
  The last thing I wanted to leave on
• 39:03
  for today's show is...
• 39:08
  uh, service cup is this weekend.
• 39:11
  Our very own Carolyn Prevo is going to
• 39:13
  be there with her partner, uh,
• 39:15
  from the education world.
• 39:17
  Uh, she won the service cup.
• 39:20
  She is the number one seed in teachers.
• 39:22
  She got to pick her partner.
• 39:24
  She is taking the number two seed from
• 39:26
  the teachers.
• 39:28
  Um,
• 39:29
  and so we're going to be rooting for
• 39:30
  her this weekend.
• 39:31
  Savon did a nice interview this morning
• 39:34
  with, um,
• 39:37
  Can't remember her name right now.
• 39:39
  Australian law enforcement officer Megan
• 39:42
  Apostolaris won the law enforcement.
• 39:45
  She's a friend of the show.
• 39:47
  She has been on the show.
• 39:49
  I've interviewed her at the age group
• 39:51
  games several times.
• 39:53
  she is leading the, uh,
• 39:56
  law enforcement team, uh,
• 39:59
  with the person that Savan had this
• 40:00
  morning.
• 40:01
  They did a great job promoting that.
• 40:03
  Um,
• 40:03
  everything that Carolyn has told me is
• 40:05
  that mayhem has,
• 40:06
  is treating these athletes like rock stars
• 40:09
  this weekend.
• 40:10
  Um,
• 40:11
  it's a one day competition and then mayhem
• 40:14
  is going to turn around a highlight reel.
• 40:17
  Um,
• 40:18
  of everything that has happened in that
• 40:21
  mayhem style.
• 40:22
  I also heard this morning on Savant Savant
• 40:25
  that Jenny is going to be there with
• 40:27
  the law enforcement team who are coached
• 40:29
  by Taylor and Bryson and that Jenny is
• 40:33
  going to go live from there occasionally.
• 40:36
  Uh,
• 40:36
  so we'll get to see some of that
• 40:37
  hopefully over the weekend.
• 40:41
  So check out a dense updates,
• 40:43
  Instagram to see how she's going to do
• 40:45
  that,
• 40:45
  whether it's going to be on YouTube or
• 40:47
  Instagram and, uh, and yeah,
• 40:52
  so we'll hopefully get some clips,
• 40:54
  some stuff, uh, to come out.
• 40:57
  Yeah.
• 40:58
  If they let me, of course.
• 40:59
  Yeah, that is true.
• 41:01
  is true but they're not streaming it so
• 41:03
  i don't think you'd be taking anything
• 41:05
  away um but yeah it is mayhem they
• 41:09
  do have their own media company so who
• 41:11
  knows what they're gonna let uh joseph
• 41:16
  ramirez i only need one point nine nine
• 41:19
  five million uh to buy crossfit if anybody
• 41:22
  wants to chip in uh and jenny has
• 41:25
  a dollar ninety nine to add in and
• 41:27
  getting close getting close
• 41:30
  I probably have five bucks.
• 41:33
  Five bucks to throw in there.
• 41:41
  Scott is jazzed up.
• 41:43
  I am.
• 41:45
  I am very jazzed up today.
• 41:47
  Got a little hot under the collar today.
• 41:49
  I didn't expect that.
• 41:51
  Just kind of came to me.
• 41:55
  So, getting jazzed.
• 42:02
  uh train olive can give at least twenty
• 42:04
  bucks man we're really really moving
• 42:07
  forward uh leader says we we should ask
• 42:10
  frank if we're asking frank i withdraw my
• 42:12
  five dollars that's that so there sorry
• 42:20
  that's a that's a non-negotiable for me so
• 42:26
  with that guys um
• 42:30
  Oh, good.
• 42:30
  Now you got my five dollars back, Joseph.
• 42:33
  Frank is out.
• 42:34
  There we go.
• 42:40
  So, yeah.
• 42:41
  So I better get back to.
• 42:44
  To work,
• 42:45
  I've got to get this document finished.
• 42:50
  And with that, we'll be back tomorrow,
• 42:54
  Friday.
• 42:56
  Last day of the week.
• 42:57
  Lunch with Clydesdale tomorrow.
• 42:59
  Don't forget to like and subscribe.
• 43:01
  We've gotten a couple new members this
• 43:02
  week, and I haven't even mentioned that.
• 43:05
  So if you want to be a member
• 43:06
  and help support the show,
• 43:07
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• 43:08
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• 43:10
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• 43:12
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• 43:13
  But if you don't want to do that,
• 43:15
  Like and subscribe helps a lot as well.
• 43:18
  And any comments you want to give helps
• 43:20
  the algorithm a ton.
• 43:22
  So if there's anything you want to say
• 43:24
  about what I said today,
• 43:26
  go ahead and shoot that in.
• 43:28
  Craig Pasley left comments over the
• 43:30
  weekend that have given me content for the
• 43:32
  week.
• 43:33
  So if you want to impact what we
• 43:36
  talk about, throw some ideas in the chat.
• 43:41
  It's created content for us and we love
• 43:44
  that.
• 43:46
  So with that,
• 43:50
  just be a freeloader and hit like and
• 43:51
  subscribe.
• 43:52
  I'm cool with that.
• 43:53
  I'm cool with that today.
• 43:55
  You guys let me rant and it helps
• 43:57
  me out with my day.
• 44:00
  Twenty eight fifty and two minutes.
• 44:01
  We could pull this off.
• 44:02
  There you go.
• 44:04
  Breaking it in, Joseph,
• 44:05
  breaking it in with that.
• 44:07
  We'll see everybody tomorrow on lunch with
• 44:10
  the Clydesdale.
• 44:11
  Bye, guys.