Latest / Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams
How Top Reps Turn Price Objections into Value Conversations
In this episode of Sales Leadership with Fexingo, Lucas and Luna drill into the exact moment every sales rep dreads: the prospect says 'you're too expensive.' They break down why price objections are rarely about price, and how top reps pivot from defending a number to reframing the conversation around value. Using the example of a software company that lost a deal to a cheaper competitor, they show how the rep who got the deal didn't cut price—they changed the frame. Lucas shares a simple framework for diagnosing the real objection: is it budget, perceived value, or a…
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