A New Perspective on Risk, Failure, and What Really Matters / Alberta Soranzo / Ep. #232
Everyone wants change, just not for themselves…
I remember a great experiment we used to do back in my agency days.
At the start of a workshop, we'd ask everyone to put on a prop.
It could be a hat, a pair of oversized glasses, or even a superhero cape. After some initial laughter, everyone usually played along.
But the interesting part wasn't putting the props on. It was what happened in the minutes that followed.
As we started the "official" program, the first person would quietly take their prop off.
Then a second would follow, and so on. At no point had I instructed them to stop wearing…
The skinny
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