Reach the Right Audience Through Podcasts Spencer Carpenter
George Wright III welcomes Spencer Carpenter, founder of Outlier Audio, to explain how podcasting helps entrepreneurs build authority, trust, and long-term business value. Drawing on more than 3,500 interviews booked since 2020, Spencer shows why the right audience matters more than the largest audience and how long-form conversations let personality and expertise come through. He breaks down the KAOR framework—keywords, audience, outcomes, and reputable figures—for finding relevant shows and developing topics that connect. The conversation also explores hosting versus guesting, the hidden…
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