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Inside the Playbook: Matt Hansen on What Happens After Going Viral
Matt Hansen went viral overnight after posting a one-take Frank Ocean “Godspeed” cover in a parking garage.
In this clip from The Manager’s Playbook, Matt joins Mauricio Ruiz to talk about what happened after the viral moment: going from 500 TikTok followers to 500,000 overnight, getting immediate major label interest, taking meetings alone while still at UCLA, and learning how to protect his leverage as an independent artist.
Matt also breaks down finding the right managers, using data to guide his cover strategy and branding, building a “mini label” around himself, staying independent…
The skinny
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