Latest / Q & A, Hosted by Jay Nordlinger / Madam President, or, Frau Präsidentin
Transcript
- 0:00SPEAKER_00: Hello, everyone, and welcome to Q&A.
- 0:02I'm Jay Nordlinger,
- 0:04coming to you again from the Salzburg Festival in Austria.
- 0:08SPEAKER_00: You may have seen The Sound of Music.
- 0:10SPEAKER_00: That's the place.
- 0:11Last month,
- 0:12I was in London,
- 0:13where I attended the opening night of the BBC Proms.
- 0:17The Proms bills itself as,
- 0:19quote,
- 0:19the world's greatest classical music festival.
- 0:23SPEAKER_00: Salzburg may disagree.
- 0:25Our guest today is the president of the Salzburg Festival,
- 0:29Christina Hammer.
- 0:30SPEAKER_00: I have said her name in an English way or an American way,
- 0:34SPEAKER_00: Christina Hammer,
- 0:36SPEAKER_00: Christina Hammer,
- 0:37SPEAKER_00: as you wish,
- 0:38SPEAKER_00: I suppose.
- 0:39SPEAKER_00: And I'll just say,
- 0:40SPEAKER_00: Christina,
- 0:41SPEAKER_00: Christina,
- 0:42SPEAKER_00: thank you so much for joining me and welcome to the show.
- 0:45SPEAKER_01: Thank you so much.
- 0:47SPEAKER_01: I'm delighted to be here with you.
- 0:50Well,
- 0:50we don't mean any disrespect to the BBC proms,
- 0:53but there's no festival greater than
- 0:55SPEAKER_00: than the Salzburg Festival, I'm sure you would agree.
- 0:58SPEAKER_01: Thank you very much for saying this.
- 1:01SPEAKER_01: I do prefer if our audience says it and not ourselves.
- 1:04SPEAKER_01: Yes, of course.
- 1:07SPEAKER_00: Well,
- 1:08SPEAKER_00: the festival,
- 1:09SPEAKER_00: correct me if I'm wrong,
- 1:10SPEAKER_00: this festival runs for six weeks approximately,
- 1:15SPEAKER_00: the final two weeks in July and all of August.
- 1:19SPEAKER_01: That's true.
- 1:19SPEAKER_01: 46 days in a row, 255,000 visitors last year from 79 nations.
- 1:28SPEAKER_01: And we do play at 16 different venues throughout the city of Salzburg.
- 1:35SPEAKER_00: And you are working 18-hour days, I think.
- 1:39We used to say that James Brown,
- 1:41his billing was the hardest working man in show business.
- 1:45And you are one of the hardest working women in show business,
- 1:48I would say,
- 1:49right now.
- 1:50SPEAKER_01: You know, for me, this is not work.
- 1:52SPEAKER_01: For me, this is one of the things I always dreamed of.
- 1:58SPEAKER_01: So I do not count hours.
- 2:02SPEAKER_00: Wonderful, wonderful.
- 2:03SPEAKER_00: Well,
- 2:03SPEAKER_00: speaking of dreaming,
- 2:05SPEAKER_00: when you were a girl growing up in Germany,
- 2:08SPEAKER_00: I believe,
- 2:10SPEAKER_00: did you have a goal,
- 2:12SPEAKER_00: an aspiration,
- 2:14SPEAKER_00: ballerina,
- 2:16SPEAKER_00: tennis player?
- 2:17SPEAKER_00: What did you imagine yourself doing when growing up?
- 2:21SPEAKER_01: That's a lovely question.
- 2:23But I honestly cannot answer it because it actually changed by
- 2:28the,
- 2:29I think,
- 2:30by the week.
- 2:31And there was also astronaut somewhere in it and also something
- 2:38like doctor,
- 2:40what would have been fatal because I think I'm fainting if I
- 2:44see too much blood.
- 2:46SPEAKER_01: Except of theater blood, that's okay for me.
- 2:49SPEAKER_01: Yeah.
- 2:51SPEAKER_00: What is your hometown, Christina?
- 2:53SPEAKER_00: Where did you grow up?
- 2:54SPEAKER_01: I am born in a small town, which is near Karlsruhe.
- 3:02SPEAKER_01: And I grew up in the Black Forest.
- 3:05SPEAKER_00: Really?
- 3:06SPEAKER_00: Was it beautiful?
- 3:08SPEAKER_00: Oh, Baden-Baden, a famous spa, right?
- 3:11SPEAKER_01: A famous spa and a famous casino and a famous festival hall.
- 3:19SPEAKER_00: That's right.
- 3:20SPEAKER_00: So you had music around you from the first.
- 3:24I had music around me since I'm a baby because I have a very
- 3:29close relationship to
- 3:31SPEAKER_01: my beloved grandmother.
- 3:32SPEAKER_01: And when I visited her, I slept in the same room than the grand piano.
- 3:38And she played every night when I was there for me Bach or
- 3:43Schubert so that I could
- 3:45SPEAKER_01: fall asleep with the most beautiful music one can imagine.
- 3:50SPEAKER_00: That sounds ideal.
- 3:52SPEAKER_00: We owe a lot to that grandmother and all of our grandmothers, really.
- 3:58SPEAKER_01: Did you go to high school in Baden-Baden?
- 4:01SPEAKER_01: Yes, I did.
- 4:02SPEAKER_01: And actually, it was also my grandmother who brought me to Salzburg.
- 4:07SPEAKER_01: And it was at the, I think, at the age somehow around five or six.
- 4:14And she actually sent me to the puppet theater to see the magic
- 4:20flute while she was
- 4:22SPEAKER_01: going to attend the festival.
- 4:24SPEAKER_01: And after five years seeing...
- 4:27SPEAKER_01: the Magic Flute in a row.
- 4:29SPEAKER_01: I actually said to her, could we somehow elaborate this program?
- 4:34SPEAKER_01: And she said yes, and took me to one of the patron rehearsals.
- 4:41SPEAKER_01: And that's where I saw Herbert von Karajan for the first time.
- 4:45SPEAKER_01: And I was able to listen to him.
- 4:48SPEAKER_01: And the Vienna Philharmonics changed my life.
- 4:52SPEAKER_00: Really?
- 4:53SPEAKER_00: Because the music had such a great impact on you?
- 4:56SPEAKER_01: It was magic.
- 4:59SPEAKER_01: I'm sure that I couldn't understand the exquisitely to the fullest,
- 5:07SPEAKER_01: but I felt the strength and the beauty of it.
- 5:12SPEAKER_01: And I think that was the initial flame
- 5:15SPEAKER_01: which then went on.
- 5:17SPEAKER_01: And to make the story even more fun,
- 5:20SPEAKER_01: some years later,
- 5:22my parents decided that they take me to the first time to the
- 5:25opera in Salzburg to
- 5:28SPEAKER_01: the Grand Festival Hall.
- 5:31And they decided on Carmen with Jose Carreras and Agnes Balza,
- 5:37conducted by Herbert von Karajan.
- 5:40And I cried the entire way back to the hotel because I was so
- 5:46emotional about this opera I saw.
- 5:51And my father just said wryly to my mother,
- 5:54I believe we always need now three tickets.
- 5:58SPEAKER_00: Wonderful.
- 5:58SPEAKER_00: You had graduated from the puppets and marionettes.
- 6:02SPEAKER_00: You had graduated.
- 6:03SPEAKER_00: Jose Carreras made quite an impression, didn't he?
- 6:07SPEAKER_00: He looked like a movie star for one thing.
- 6:09SPEAKER_01: Oh, he did.
- 6:10And I can tell you the expression and the power of Agnes Balzer
- 6:17and her presence on
- 6:18SPEAKER_01: the stage was,
- 6:20SPEAKER_01: I mean,
- 6:21SPEAKER_01: magnificent.
- 6:23SPEAKER_01: They were both a dream couple in this opera.
- 6:28Did you,
- 6:28when you were a kid,
- 6:29did you study an instrument or sing or both?
- 6:34SPEAKER_01: Yes, I studied the piano and you don't want to hear that, honestly.
- 6:38SPEAKER_01: And I loved singing and I sang in a Haydn choir for many,
- 6:43SPEAKER_01: many years and to my entire school career until university.
- 6:51SPEAKER_00: Wonderful.
- 6:52SPEAKER_00: Where did you go to university?
- 6:54SPEAKER_01: I went to university in Mainz.
- 6:56SPEAKER_01: I studied law and economics and I then did my bar exam also nearby.
- 7:05But I also worked for a short time at the European Court of
- 7:11Justice in Luxembourg
- 7:13SPEAKER_01: and therefore decided to write my dissertation.
- 7:18SPEAKER_01: and my PhD in European Economic Law.
- 7:22SPEAKER_01: And that brought me to Vienna.
- 7:26And to Vienna with the state opera there and the Burgtheater
- 7:32and all the incredible
- 7:35SPEAKER_01: possibilities of culture what Austria has to offer.
- 7:39SPEAKER_00: So your doctorate is from the University of Vienna.
- 7:44SPEAKER_01: Yes,
- 7:44I usually don't say this because I was twice asked on a plane
- 7:48on the way back from
- 7:49SPEAKER_01: New York to help someone because they thought doctor is...
- 7:53SPEAKER_01: Oh,
- 7:56SPEAKER_00: right,
- 7:57SPEAKER_00: right.
- 8:00SPEAKER_00: What was it like arriving in Vienna from Germany?
- 8:05SPEAKER_00: First of all, is their spoken German different language?
- 8:09Yes,
- 8:09I mean,
- 8:10I lived in Austria,
- 8:12I lived in Switzerland,
- 8:13by the way,
- 8:1415 years.
- 8:15And if anybody believes that this is all the same German,
- 8:22it's far away from each other.
- 8:23SPEAKER_01: And not only within the countries, also within the counties.
- 8:28SPEAKER_01: So very, very different forms.
- 8:31And the most respect you can show is to not pretend you are
- 8:37able to speak it
- 8:38SPEAKER_01: exactly the way they do,
- 8:41SPEAKER_01: but to be completely aware of what expression is.
- 8:47SPEAKER_01: means what, and that you that you respect the culture.
- 8:53And I believe it's how you arrive somewhere with which
- 8:56intentions and with which
- 8:58SPEAKER_01: attitude,
- 8:59SPEAKER_01: what gives the echo you are receiving.
- 9:04So law and economics was your field is generally the
- 9:08relationship between law and economics.
- 9:11SPEAKER_01: The relationship between law and economics, that's a fantastic question.
- 9:14SPEAKER_01: Nobody ever asked me this, but I believe that law gives you structure.
- 9:20It gives an immediate understanding of where the core of
- 9:25something sits and which
- 9:27SPEAKER_01: kind of questions you have to ask.
- 9:30While economics gives you an understanding of the overall
- 9:37economic and financial situation of a
- 9:40SPEAKER_01: of a company you are working for.
- 9:44SPEAKER_00: Now,
- 9:44SPEAKER_00: if I remember from your bio correctly,
- 9:48SPEAKER_00: you worked in Austria for a while in some area of commerce.
- 9:54SPEAKER_00: What was that?
- 9:56SPEAKER_01: That's very interesting because I changed the field.
- 10:03SPEAKER_01: I mean, as a lawyer, you can imagine, and a lot of lawyers in my family
- 10:09They were all expecting me to become as next step a partner in
- 10:13a law firm.
- 10:15SPEAKER_01: But I rather like to cause situations than to solve them afterwards.
- 10:23SPEAKER_01: So I applied for
- 10:26position as the right hand of the ceo in a large department
- 10:32store chain which
- 10:35needed a turnaround and what they wanted to achieve is to be
- 10:41modern and they wanted
- 10:43to build a real fashion department store how you know them like
- 10:48bergdorf and
- 10:49SPEAKER_01: goodman's and and all the wonderful ones macy's
- 10:53SPEAKER_01: and so on, you know, in the United States or in other countries.
- 10:58And yeah,
- 10:59that was quite fascinating because I visited all these
- 11:02countries.
- 11:03SPEAKER_01: I have a long relationship with the U.S.
- 11:05SPEAKER_01: because I have many relatives from our family who live there.
- 11:09SPEAKER_01: So I could bring some of my international thoughts to it.
- 11:17SPEAKER_00: You must have learned a lot in that period with these stores.
- 11:21A lot about business,
- 11:23a lot about money,
- 11:24and a lot about human beings,
- 11:25I'm sure.
- 11:27That was probably the biggest learning curve I ever had in my
- 11:31life because it was a
- 11:34SPEAKER_01: turnaround situation.
- 11:36SPEAKER_01: We had to deal with many,
- 11:39many employees who were worried that they would lose their jobs
- 11:44if the thing goes
- 11:46SPEAKER_01: wrong.
- 11:47We also had a situation where we had to convince people who
- 11:52were there for perhaps 20 years
- 11:55SPEAKER_01: that they should do things differently.
- 11:59SPEAKER_01: And we had a lot of competition in Europe,
- 12:07SPEAKER_01: which were so much larger than us,
- 12:10SPEAKER_01: so that we had a very,
- 12:13SPEAKER_01: very difficult margin and a situation and I learned a lot.
- 12:22SPEAKER_00: And if I remember correctly,
- 12:24There comes a time when you go to England or Great Britain and
- 12:28you're working in
- 12:29SPEAKER_00: the auto industry.
- 12:30That's something that I grew up around because I'm from
- 12:33southeastern Michigan.
- 12:35SPEAKER_00: I'm from Ann Arbor, Michigan.
- 12:36SPEAKER_00: And those were the days of the big three.
- 12:40SPEAKER_00: I'm not sure they're the big three any longer, maybe the shrinking three.
- 12:45But I grew up in maybe the last period of this automotive power
- 12:50in Detroit.
- 12:52SPEAKER_01: It's very interesting.
- 12:53I worked many,
- 12:54many years for Ford Motor Company and I was hired by someone
- 13:00who was the former
- 13:03number two at bmw and he created within ford the so-called
- 13:08premier automotive group
- 13:09with s martin jaguar land rover volvo and lincoln and he that's
- 13:15a lot of brands yes
- 13:17and very different they were all owned by ford and um he
- 13:22requested me to work for
- 13:25SPEAKER_01: him because he said
- 13:27car dealers look like garages with a roof and you come from a
- 13:33fashion department
- 13:34SPEAKER_01: store,
- 13:35you know how to show brands in the utmost elegant way and also
- 13:41so that they can sit
- 13:43next to each other and the difference of them is visible to the
- 13:51ones who are coming
- 13:52SPEAKER_01: in and wanting to purchase and
- 13:55SPEAKER_01: And that's something I want you to bring into the automotive industry.
- 13:59SPEAKER_01: So that was my beginning.
- 14:02SPEAKER_00: A touch of elegance.
- 14:04SPEAKER_00: Did it work?
- 14:06SPEAKER_01: It did work.
- 14:10SPEAKER_01: I've had the honor to work.
- 14:12SPEAKER_01: for Aston Martin,
- 14:14SPEAKER_01: for Jaguar and for Land Rover,
- 14:16SPEAKER_01: very,
- 14:16SPEAKER_01: very closely on their brand visualization,
- 14:21SPEAKER_01: what we call everything where you can see and feel the brand,
- 14:26SPEAKER_01: including dealerships.
- 14:29SPEAKER_01: Also a tiny bit with Volvo.
- 14:32SPEAKER_01: And I had a fantastic time until the moment where I was headhunted by
- 14:40SPEAKER_01: to Mercedes-Benz and left it.
- 14:44But also I had the honor to bring S.
- 14:48Martin back into the James Bond movies.
- 14:52SPEAKER_00: How did that come about?
- 14:55That was a strong wish of my former...
- 14:58I'll give you a second to take a drink.
- 15:00SPEAKER_00: You and I will both take a drink.
- 15:01SPEAKER_00: Let's have it.
- 15:02SPEAKER_00: We deserve a drink, you especially.
- 15:04SPEAKER_00: Thank you.
- 15:09As I'm trying to think of the Bond movie,
- 15:10I remember a BMW,
- 15:12a famous...
- 15:14That's absolutely true.
- 15:16SPEAKER_01: And this is why my boss,
- 15:18SPEAKER_01: who was responsible to bring BMW into the Bond movies,
- 15:23SPEAKER_01: and who negotiated that deal,
- 15:27that he asked me to help him in negotiating the deal now for
- 15:32Aston Martin.
- 15:33SPEAKER_01: And the rest is...
- 15:36SPEAKER_01: history.
- 15:36SPEAKER_01: What was the movie?
- 15:37SPEAKER_01: Do you recall?
- 15:38SPEAKER_01: Oh, yes.
- 15:39SPEAKER_01: I recall many.
- 15:41SPEAKER_01: It was many movies.
- 15:43SPEAKER_01: It was first.
- 15:45SPEAKER_01: And it's until today.
- 15:47SPEAKER_01: It's part of the movie.
- 15:49SPEAKER_01: But in my time, it was Pierce Brosnan.
- 15:52SPEAKER_00: Oh, I loved Pierce Brosnan as Bond.
- 15:54SPEAKER_00: Yeah.
- 15:55SPEAKER_00: Yeah.
- 15:56SPEAKER_00: I wish he'd been in more Bond movies, in fact.
- 15:58SPEAKER_00: Well,
- 16:00Christina Hammer,
- 16:01here is a personal question,
- 16:03maybe the most personal I will ask.
- 16:06SPEAKER_00: What do you drive?
- 16:07SPEAKER_00: What do you like to drive?
- 16:10I like to drive my bicycle in Salzburg because Salzburg is a
- 16:15bicycle town.
- 16:16SPEAKER_01: You can drive bicycles along the river Salzach, which is wonderful.
- 16:22A car is a nuisance,
- 16:25honestly,
- 16:26because I walk to the festival halls,
- 16:28what is fantastic.
- 16:29SPEAKER_01: I could never do this in my life.
- 16:32SPEAKER_01: So that's wonderful.
- 16:34SPEAKER_00: Do you have...
- 16:35do you have a favorite car you have ever owned yes um i still i
- 16:41i don't know if it
- 16:42is the the favorite car of all times but it's my favorite car
- 16:47of the moment i drive
- 16:49a mini convertible nice and that works very well with small
- 16:54streets in salzburg
- 16:57I know that Switzerland came into your life,
- 17:00and you told me that you gained Swiss citizenship.
- 17:05SPEAKER_00: And I wonder how many languages do you have to speak for that?
- 17:07SPEAKER_00: All of them?
- 17:09SPEAKER_01: it's not the question how many languages do you speak,
- 17:12SPEAKER_01: it's the question how much do you know about Switzerland.
- 17:16SPEAKER_01: There is a very long test you have to do.
- 17:19SPEAKER_01: They look very, very closely about how you lived in Switzerland before.
- 17:27So if you have,
- 17:30you know,
- 17:31done anything illegal,
- 17:33if you have always,
- 17:34you know,
- 17:35SPEAKER_01: been a good citizen,
- 17:37SPEAKER_01: what is very important for them,
- 17:40SPEAKER_01: what I think is fabulous and your knowledge about politics,
- 17:44SPEAKER_01: about geography,
- 17:46SPEAKER_01: about the Swiss system up to questions like if you
- 17:50SPEAKER_01: If you receive your wages, what is all noted on the wage paper?
- 18:01SPEAKER_01: I don't know what the exact English expression for this.
- 18:04SPEAKER_01: I can't think of it either.
- 18:05SPEAKER_01: Yeah, yeah.
- 18:08SPEAKER_00: Can you understand Swiss German?
- 18:11SPEAKER_01: Oh, yes, I do.
- 18:12SPEAKER_01: I understand it very well.
- 18:15But I have to put one restriction if there are certain places
- 18:19in the valleys where
- 18:20SPEAKER_01: I'm not so really sure if I would understand everything.
- 18:25SPEAKER_00: It's such a wonderful and to me exotic place.
- 18:28SPEAKER_00: It doesn't seem quite modern.
- 18:29SPEAKER_00: And I mean that in a complimentary way, actually.
- 18:34SPEAKER_00: Those cantons.
- 18:36Of course,
- 18:36I grew up with Americans of my age grew up with a movie called
- 18:39Heidi.
- 18:40SPEAKER_00: And for us, that was Switzerland.
- 18:42SPEAKER_00: Well, I'm getting out of Salzburg where we're sitting.
- 18:46SPEAKER_00: You are the president.
- 18:48SPEAKER_00: And what's the job like?
- 18:51SPEAKER_00: Are you responsible for for everything?
- 18:54You know,
- 18:55the famous American expression popularized by President Truman,
- 19:00the buck stops here.
- 19:02SPEAKER_00: He had a sign on his desk.
- 19:03SPEAKER_00: Are you where the buck stops?
- 19:07I would say everybody who thinks that they are only important
- 19:14are wrong in their position.
- 19:16SPEAKER_01: I have the honor to work with probably the most fantastic team I've
- 19:23SPEAKER_01: and diverse team in their abilities I've ever had in my life.
- 19:30SPEAKER_01: And on the board, we are three.
- 19:32SPEAKER_01: There is an artistic director,
- 19:34SPEAKER_01: Markus Hinterhäuser,
- 19:35SPEAKER_01: who is in charge of the wonderful artistic program
- 19:39you have just listened to in the past weeks and will hopefully
- 19:43in the next weeks.
- 19:45SPEAKER_01: We have a CFO,
- 19:48SPEAKER_01: which is Lukas Kreperc,
- 19:51SPEAKER_01: who is a CFO in charge of the number crunching,
- 19:56SPEAKER_01: but also looking after our great project,
- 20:00SPEAKER_01: which is
- 20:01SPEAKER_01: the Festspielbezirk 2030,
- 20:05where we look after the renovation of our festival halls in the
- 20:11next few years and
- 20:13SPEAKER_01: the extension of the workmen,
- 20:17SPEAKER_01: of the,
- 20:20SPEAKER_01: how do you call it,
- 20:23SPEAKER_01: workmanships,
- 20:24SPEAKER_01: where,
- 20:25SPEAKER_01: for example,
- 20:26SPEAKER_01: the painters and the
- 20:28SPEAKER_01: and the sewers and so on.
- 20:30SPEAKER_01: Sure.
- 20:30SPEAKER_01: Yes.
- 20:31SPEAKER_01: So, yeah, that's what he looks after.
- 20:34SPEAKER_01: And me as a president,
- 20:35SPEAKER_01: I'm kind of the,
- 20:38SPEAKER_01: um,
- 20:39SPEAKER_01: person who is the,
- 20:42SPEAKER_01: um,
- 20:43SPEAKER_01: minister of external duties and,
- 20:46SPEAKER_01: and in,
- 20:48SPEAKER_01: um,
- 20:48SPEAKER_01: in,
- 20:49SPEAKER_01: in management,
- 20:50SPEAKER_01: uh,
- 20:51SPEAKER_01: In management description, I'm in charge of marketing.
- 20:56SPEAKER_01: I'm in charge of sales.
- 20:57SPEAKER_01: I'm in charge of sponsoring of public relation.
- 21:00SPEAKER_01: Pardon me.
- 21:03SPEAKER_01: This is what my official duties are.
- 21:07But much more than that,
- 21:10I have to have the sense of what is happening in the big
- 21:15picture.
- 21:16SPEAKER_01: So how do you react to things like COVID?
- 21:21How do you react when everybody is with their heads in the
- 21:27horror of this awful
- 21:29SPEAKER_01: crisis and wars we have around us?
- 21:32SPEAKER_01: How do you work with...
- 21:38existential economic crisis and what do we do as a festival
- 21:45against what is
- 21:46SPEAKER_01: happening climatically to our world and so on.
- 21:49SPEAKER_01: So the big themes,
- 21:52SPEAKER_01: how do we take them,
- 21:54how do we go as a festival in the next century that I see
- 21:58together with my
- 21:59SPEAKER_01: colleagues and teams as the great questions for the future.
- 22:06SPEAKER_00: And the people are still coming.
- 22:07SPEAKER_00: They're coming from all over.
- 22:09SPEAKER_00: They're coming from East Asia.
- 22:11SPEAKER_00: Are the Americans still coming?
- 22:13SPEAKER_01: First of all, I'm very proud.
- 22:15SPEAKER_01: I'm now president in my fourth year.
- 22:17SPEAKER_01: And I can say that the last three years went really fantastic.
- 22:24SPEAKER_01: 98.2%.
- 22:27SPEAKER_00: Selling occupancy, so to speak.
- 22:29SPEAKER_01: Occupancy last year.
- 22:32SPEAKER_01: And this year looks again that we are on the way to such a good year.
- 22:37SPEAKER_01: And surprisingly,
- 22:39SPEAKER_01: perhaps for you,
- 22:40SPEAKER_01: the Americans are even coming in a bigger number than last year.
- 22:46SPEAKER_01: So the Americans to us have a very, very special meaning.
- 22:52SPEAKER_01: If I may tell a little bit about the history of the festival,
- 22:56SPEAKER_01: which I think might be worthwhile for your audience.
- 23:00SPEAKER_01: When our founders created us in 1920,
- 23:06SPEAKER_01: you have to imagine that after the World War I,
- 23:11SPEAKER_01: the Austrian Empire was non-existing anymore.
- 23:15SPEAKER_01: Salzburg was devastated.
- 23:19It was heartbroken because people had lost parts of their
- 23:23family in a war or due to
- 23:25SPEAKER_01: the Spanish flu.
- 23:26SPEAKER_01: What was it?
- 23:27horrible pandemic in these days people were starving and there
- 23:32were three men a
- 23:34composer a poet and a director i mean imagine um hugo von
- 23:40hofmann style richard
- 23:42strauss and max reinhardt and they said in this surroundings
- 23:47wow we want to create
- 23:49something because they can take us away our money they can take
- 23:53they can destroy
- 23:54SPEAKER_01: our houses but they cannot take what we
- 23:57is in our soul and in our heart which is culture which was
- 24:00always the heart and
- 24:02soul of austria so they said we want to have the best of the
- 24:05best on our stages no
- 24:07matter which religion identity or nationality and not only that
- 24:12because we are in
- 24:14salzburg at the heart of the heart of europe we want to attract
- 24:18people from all
- 24:19SPEAKER_01: around the world who love
- 24:22SPEAKER_01: classical music, theater, concerts, opera and come here to Salzburg.
- 24:28And they started because they had no money,
- 24:31not in a festival hall because there was none.
- 24:34SPEAKER_01: They started with the most beautiful backdrop in the world,
- 24:38SPEAKER_01: our cathedral and played the Jedermann there.
- 24:43SPEAKER_00: Just to tell our audience,
- 24:44SPEAKER_00: that's Hochmannstahl's version of Everyman,
- 24:47SPEAKER_00: the medieval English morality tale.
- 24:50So Jedeman,
- 24:51or Everyman,
- 24:52is performed,
- 24:53I think,
- 24:53every year at the festival.
- 24:54SPEAKER_00: It's a tradition and ritual.
- 24:57SPEAKER_01: And from the beginning on, Americans came to Salzburg, and they loved it.
- 25:03And they did not only come,
- 25:06they gave us money to help,
- 25:08because the festival was never...
- 25:10SPEAKER_01: a stately financed only thing.
- 25:14So they brought themselves,
- 25:16their friends,
- 25:17their families and their money.
- 25:20SPEAKER_01: And after the Second World War, when the Nazis closed us down,
- 25:26SPEAKER_01: It was again an American who helped.
- 25:28It was General Clark who was here in the American zone and
- 25:35helped us to recreate
- 25:39SPEAKER_01: the festival again.
- 25:41And it was again Americans who came as a delighted audience and
- 25:46who helped us with
- 25:48SPEAKER_01: money to rebuild certain parts of the festival.
- 25:51SPEAKER_01: And therefore, we have since many, many years also wonderful
- 25:56SPEAKER_01: group of American friends,
- 25:57SPEAKER_01: an American Friends Association,
- 26:00SPEAKER_01: and we welcome them every year and are very happy about that.
- 26:06SPEAKER_00: Christina,
- 26:06SPEAKER_00: I was thinking about raising money,
- 26:09SPEAKER_00: and I thought of a couple of stories from my past,
- 26:13SPEAKER_00: and I want to share them with you,
- 26:15SPEAKER_00: these stories,
- 26:16SPEAKER_00: which kind of contradict each other.
- 26:18SPEAKER_00: I'm looking at my notes because I want to quote Beverly Sills.
- 26:22SPEAKER_00: Beverly Sills, the famous soprano,
- 26:25I talked to her,
- 26:25and she was for many years an administrator,
- 26:27and she raised a lot of money.
- 26:29SPEAKER_00: She was a great fundraiser.
- 26:31SPEAKER_00: And she told me that she had raised $100 million for the March of Dimes.
- 26:36SPEAKER_00: That was real money in those days, $100 million.
- 26:40Beverly had two severely handicapped children,
- 26:43and she cared about this a lot.
- 26:46SPEAKER_00: And...
- 26:47SPEAKER_00: And she also raised money for the arts.
- 26:50SPEAKER_00: I believe she was the general manager of New York City Opera.
- 26:53SPEAKER_00: What did she say here?
- 26:55SPEAKER_00: I'm quoting, looking at my notes.
- 26:56SPEAKER_00: I raised $100 million for the March of Dimes.
- 26:59SPEAKER_00: Medical causes do better than music.
- 27:02SPEAKER_00: If you have some disease to cure,
- 27:04you're not going to want to fork over millions for another
- 27:07production of La Boheme,
- 27:09SPEAKER_00: she said.
- 27:11And here's something from an obituary of Warren Buffett's
- 27:16sister,
- 27:17Doris Buffett.
- 27:18SPEAKER_00: The obituary says, Ms.
- 27:21SPEAKER_00: Buffett shunned what she called the SOBs,
- 27:24SPEAKER_00: symphonies,
- 27:25SPEAKER_00: operas,
- 27:26SPEAKER_00: and ballets,
- 27:27as recipients of largesse and instead concentrated on the
- 27:31underprivileged.
- 27:34SPEAKER_00: So the last story I have for you is
- 27:37SPEAKER_00: I was at a Carnegie Hall luncheon once.
- 27:40SPEAKER_00: I used to attend the Carnegie Hall press luncheon.
- 27:43And I happened to be seated next to the director of development
- 27:46fundraising.
- 27:48SPEAKER_00: And I said, you must have a difficult job.
- 27:50SPEAKER_00: And he said, what do you mean?
- 27:53SPEAKER_00: I said, well...
- 27:54SPEAKER_00: Carnegie Hall is the most famous concert hall in America.
- 28:00I wonder would people want to give to it because they would
- 28:03assume it's greatly
- 28:04SPEAKER_00: successful and that they should give to more struggling organizations.
- 28:09SPEAKER_00: And he looked at me like I was the most naive person in the world.
- 28:14SPEAKER_00: He said, Jay, people like to give to a winner.
- 28:18SPEAKER_00: People like to give to something that's successful already.
- 28:21SPEAKER_00: What this says about human beings, it's up to you to interpret.
- 28:26SPEAKER_00: That was many years ago and I never forgot it.
- 28:29SPEAKER_00: So now I'm through with my monologue and I want to ask you,
- 28:35is it relatively easy or is it difficult to interest business
- 28:40sponsors and
- 28:41SPEAKER_00: philanthropists in the arts and in music in particular?
- 28:48SPEAKER_01: I think it's two points you made which are very valuable.
- 28:53I think I very well understand that somebody who is very much
- 28:59into helping medical
- 29:01SPEAKER_01: causes,
- 29:02SPEAKER_01: you know,
- 29:02SPEAKER_01: that they put this on as a priority.
- 29:04SPEAKER_01: I think that's something what...
- 29:07SPEAKER_01: I would never contradict here in any conversation.
- 29:12SPEAKER_00: But Sils would go on to say that the arts were so important.
- 29:16SPEAKER_00: And she would argue for them, you know, because she did both.
- 29:18SPEAKER_01: And that was where I wanted to link in.
- 29:23Because I believe that helping the arts is so important because
- 29:29it does help the
- 29:31SPEAKER_01: mental health and the heart of
- 29:35SPEAKER_01: of everyone who attends it.
- 29:37And we do a great effort with our youth programs to initiate
- 29:43that spark in young people.
- 29:46SPEAKER_01: Because you look,
- 29:47we are all talking about AI and what will this mean to the
- 29:51world in the next 100
- 29:54SPEAKER_01: years to come,
- 29:55SPEAKER_01: even in the next 12 months to come.
- 30:00SPEAKER_01: And I can only tell you one story.
- 30:02What are the important things we can give to our children to be
- 30:08able to handle the next years?
- 30:12SPEAKER_01: It is empathy.
- 30:14SPEAKER_01: It is creativity.
- 30:17SPEAKER_01: It is thinking out of the box.
- 30:20SPEAKER_01: It is trusting your intuition.
- 30:24SPEAKER_01: It is understanding who to trust and not to trust.
- 30:28SPEAKER_01: And that's something what no AI can do.
- 30:32SPEAKER_01: But music,
- 30:35SPEAKER_01: instruments,
- 30:36SPEAKER_01: learning to listen,
- 30:38SPEAKER_01: learning to open your heart,
- 30:41SPEAKER_01: learning to watch something on a stage to develop,
- 30:46SPEAKER_01: century if not longer themes like power,
- 30:53SPEAKER_01: No power, struggles, hate, love, devotion, jealousy.
- 31:00SPEAKER_01: These are themes which were as relevant 300 years ago as they are now.
- 31:07SPEAKER_01: And therefore,
- 31:08I believe it is extremely important that we give people those
- 31:15three or two or four
- 31:18hours to sit in a concert hall or an opera or a theater and
- 31:24take the time to
- 31:26reflect what is shown on stage and is nothing else than a
- 31:32mirror of what is
- 31:34SPEAKER_01: happening in this world.
- 31:37SPEAKER_01: And I think this is something what attracts people,
- 31:41SPEAKER_01: what attracts people who do personally give as patrons.
- 31:47SPEAKER_01: And especially if they cherish something specifically,
- 31:51SPEAKER_01: I always try to find out what people care for.
- 31:55if it is a concert,
- 31:57if it is a special art of thinking,
- 32:01if it is a overture spirituelle.
- 32:04SPEAKER_01: So I try to find out what they care for.
- 32:07SPEAKER_01: And if we talk about sponsoring,
- 32:10SPEAKER_01: it is about finding out what you can do together with a partner.
- 32:16SPEAKER_01: Yes, sure.
- 32:17They very well understand very often that it's corporate social
- 32:21responsibility,
- 32:23SPEAKER_01: that they are giving something back to society.
- 32:26SPEAKER_01: that,
- 32:26SPEAKER_01: you know,
- 32:27often their business partners would dive to have a ticket for
- 32:32the Salzburg Festival
- 32:34SPEAKER_01: or their employees.
- 32:35SPEAKER_01: But it's so much more than that.
- 32:38SPEAKER_01: We create individually, together with our partners,
- 32:43projects and ideas what changed the world i give you i can i
- 32:48don't think we have
- 32:49the time to give too many examples but let me give a few with
- 32:55siemens we created
- 32:56the so-called siemens festival nights since they were created
- 33:01more than one million
- 33:02SPEAKER_01: people can watch not more than 200
- 33:0850 meters or 2500 feet next to the festival hall for free in an
- 33:16open air ambience
- 33:19our historic productions or our current productions every
- 33:24single night during the
- 33:25SPEAKER_01: festival
- 33:27SPEAKER_00: Hang on, Christina, a question.
- 33:31SPEAKER_00: This has to do with mutuality.
- 33:32SPEAKER_00: I'm all in favor of pure charity.
- 33:35But this wonderful gift that Siemens gives,
- 33:39does it help Siemens or is it pure benefaction?
- 33:45SPEAKER_01: You know what I mean by that?
- 33:46SPEAKER_01: I completely know what you mean by that.
- 33:48SPEAKER_01: I do think that every partnership always needs to be a win-win situation.
- 33:54SPEAKER_01: Okay.
- 33:55SPEAKER_01: It does help us tremendously.
- 33:57SPEAKER_01: It does help the audience who can see this for free.
- 34:04You know,
- 34:05what is so close to my heart is that we have a width of
- 34:10audience.
- 34:11SPEAKER_01: So until today,
- 34:13we ensure at Salzburg Festival that 50% of our tickets are in
- 34:18the price range in
- 34:19SPEAKER_01: between 5 and 115 euros.
- 34:22SPEAKER_01: So that it's really,
- 34:23SPEAKER_01: you know,
- 34:25SPEAKER_01: possible for,
- 34:26SPEAKER_01: I would make a word game,
- 34:29SPEAKER_01: everyone,
- 34:29SPEAKER_01: every man to attend the festival.
- 34:35SPEAKER_01: But this really enables us.
- 34:37SPEAKER_00: What was that range again, Christy?
- 34:38SPEAKER_00: What was the range?
- 34:39SPEAKER_01: Five to 115 euros.
- 34:43SPEAKER_01: That's half of the tickets.
- 34:45SPEAKER_01: Now with the Siemens Festival nights,
- 34:49people can see it for free so they can also get a taste of the
- 34:55festival or they can
- 34:57SPEAKER_01: see something in addition.
- 34:59SPEAKER_01: And this gives also the people not only who are coming from far,
- 35:05but also the people who are coming from the region a really
- 35:10heartful connection
- 35:12SPEAKER_01: with the festival.
- 35:13SPEAKER_01: And yes, for sure.
- 35:14SPEAKER_01: I mean,
- 35:15Siemens proves that they have one of the best outdoor screens
- 35:22which works day and
- 35:23SPEAKER_01: night and a system of speakers where you really...
- 35:28SPEAKER_01: believe you sit in a festival hall.
- 35:31SPEAKER_00: And you can go in shorts and a golf shirt.
- 35:34SPEAKER_00: You can show up in shorts, too, if you want.
- 35:35SPEAKER_00: Absolutely.
- 35:36SPEAKER_00: On a hot night.
- 35:39SPEAKER_00: Before we close here, I wanted to discuss with you one man.
- 35:43SPEAKER_00: I'm looking at my notes.
- 35:44SPEAKER_00: I read a press release.
- 35:46SPEAKER_00: I'm going to say this in an English way first.
- 35:48SPEAKER_00: Hans Peter Wild.
- 35:50SPEAKER_00: Hans Peter Wild.
- 35:53SPEAKER_00: And it says here, this really moved me, I must say.
- 35:57In gratitude and acknowledgement of the liberation of Germany
- 36:00from the Nazis in
- 36:02SPEAKER_00: 1945,
- 36:03SPEAKER_00: Dr.
- 36:03SPEAKER_00: Wildt donated $16 million to the U.S.
- 36:06SPEAKER_00: Marine Corps Scholarship Foundation,
- 36:09SPEAKER_00: enabling about 300 children of Marines to pursue university studies.
- 36:15SPEAKER_00: I thought, this must be quite a guy, this wild, this Wildt.
- 36:21SPEAKER_01: He's an incredible man.
- 36:23SPEAKER_01: I know him personally since many,
- 36:25SPEAKER_01: many years,
- 36:26SPEAKER_01: long before I became president of the Salzburg Festival.
- 36:30SPEAKER_01: He's very connected with Salzburg too.
- 36:33He has great values and he's the owner of Capri Sun,
- 36:38what is very well known also in the U.S.
- 36:41SPEAKER_01: as a drink and with its famous advertising campaigns with Muhammad Ali.
- 36:55SPEAKER_00: Oh.
- 36:55SPEAKER_00: Yeah.
- 36:57SPEAKER_01: he is an entrepreneur from the heart and a market here,
- 37:02SPEAKER_01: um,
- 37:04SPEAKER_01: head of innovation,
- 37:06SPEAKER_01: which I've rarely seen.
- 37:07SPEAKER_01: And he's in Salzburg since he is a child and he loves Salzburg.
- 37:14He owns here,
- 37:14by the way,
- 37:15also two hotels and he always attends the Salzburg festival.
- 37:21SPEAKER_01: And he came to me one day and he said, look, um,
- 37:26SPEAKER_01: is there a really fascinating project I could add value with?
- 37:31SPEAKER_01: And I said,
- 37:32SPEAKER_01: there is one which I could imagine you could like,
- 37:35SPEAKER_01: but I have to warn you up front,
- 37:37SPEAKER_01: it's expensive.
- 37:39SPEAKER_01: And he said, I'm not sure if I have the money, but tell me about it.
- 37:43SPEAKER_01: And I said, look, we have a festival.
- 37:46SPEAKER_01: So at the end of August, we close.
- 37:49SPEAKER_01: And everybody who comes then to Salzburg stays in front of a closed door.
- 37:55Unless we present the new programme and sell tickets,
- 37:59also nobody will visit the ticket office.
- 38:03SPEAKER_01: So what we are dreaming of is a year-long presence,
- 38:07SPEAKER_01: a visitor centre made for visitors of the city,
- 38:13but also for inhabitants of the city and for people who are
- 38:17interested in the
- 38:18SPEAKER_01: festival,
- 38:19SPEAKER_01: no matter if they have been there before or not.
- 38:23SPEAKER_01: And I said,
- 38:23and we have this once in a lifetime chance that there is a
- 38:27small space where we can
- 38:30SPEAKER_01: still build something because this is a historical baroque city.
- 38:33SPEAKER_01: You cannot just build something anywhere.
- 38:37SPEAKER_01: And we are dreaming of a two story building where on the top,
- 38:45SPEAKER_01: it's a very,
- 38:47SPEAKER_01: very airy class pavilion,
- 38:49SPEAKER_01: which is the visitor center and below.
- 38:52is a wonderful concert place where you can play chamber
- 38:58concerts or you can do
- 38:59SPEAKER_01: readings or you can do solo concerts.
- 39:03SPEAKER_01: And that would be exactly what we would need.
- 39:06And then we could also open up the former ticket office
- 39:09opposite in a large space,
- 39:12which is much more a consulting space with a lobby where you
- 39:17can also have a
- 39:18SPEAKER_01: coffee.
- 39:19instead of a pure ticket vending because more and more people
- 39:23will buy the tickets
- 39:24anyway only on online and they don't need to visit the ticket
- 39:28office and he said
- 39:29that's fascinating i want to hear more and at the end he gave
- 39:34us 12 million euros
- 39:36SPEAKER_01: to build it and this is for european sizes a load of money real money
- 39:45SPEAKER_01: It's the biggest donation we ever received.
- 39:48So I can assure you,
- 39:51I'm very thankful to this visionary and very,
- 39:57very heartful entrepreneur.
- 39:59SPEAKER_00: When will this new place be ready?
- 40:02SPEAKER_01: Next year.
- 40:02SPEAKER_01: We are already building it.
- 40:04So if you walk out of where we are sitting,
- 40:07it's just being built opposite.
- 40:10SPEAKER_00: I'll have a look.
- 40:11SPEAKER_00: Well, before we part here...
- 40:15SPEAKER_00: Do you have a favorite composer or two or three?
- 40:20This is very difficult to answer if you sit in Salzburg where
- 40:26Mozart is the son of our town.
- 40:30SPEAKER_01: I mean, for sure I love Mozart.
- 40:32SPEAKER_01: I mean, if I wouldn't do that, I wouldn't live here.
- 40:36SPEAKER_01: And I'm always, you know...
- 40:38amazed by his genius i'm i am humbled that this i mean if you
- 40:44think about at what
- 40:46age he wrote operas and symphonies i mean it it is nearly
- 40:53unbelievable and his
- 40:56SPEAKER_01: music and he is so modern also in many ways and it is so so fragile
- 41:08that you need to play it in the utmost excellence to really
- 41:12deliver the true spirit
- 41:14SPEAKER_01: to an audience.
- 41:15SPEAKER_01: I could go on for hours,
- 41:17SPEAKER_01: but that doesn't mean that I don't love,
- 41:20SPEAKER_01: um,
- 41:20SPEAKER_01: Mahler,
- 41:21SPEAKER_01: that I don't love,
- 41:22SPEAKER_01: um,
- 41:23SPEAKER_01: many,
- 41:24many other wonderful composers where I could now talk until I
- 41:28would say another
- 41:30SPEAKER_01: half an hour.
- 41:31SPEAKER_01: But, um,
- 41:32SPEAKER_01: I think it is important to mention him and to mention Strauss,
- 41:38SPEAKER_01: who means so much to us also as a festival.
- 41:44SPEAKER_01: And there are operas from Strauss and performances I will never forget.
- 41:50SPEAKER_01: And as you know, our other founder wrote the librettos for it.
- 41:54SPEAKER_00: Yeah, yeah.
- 41:55SPEAKER_01: The libretti for it.
- 41:57SPEAKER_00: Do you like Austrian food?
- 42:00SPEAKER_00: If so, which dishes in particular?
- 42:04SPEAKER_01: That is a wonderful question because I love Austrian food very much.
- 42:11I love it so much that I did Austrian cooking courses long
- 42:15before I moved to
- 42:17SPEAKER_01: Austria just because I like the cuisine so much.
- 42:21SPEAKER_01: And also there are...
- 42:25long long lists but I think if you come to Salzburg you for
- 42:29sure have to try a
- 42:31marillenknödel you have to eat a wiener schnitzel and a
- 42:35tafelspitz Salzburger
- 42:38knocker is something I mean you have to first to see it and
- 42:44then to indulge in it
- 42:47SPEAKER_01: the list is very long well
- 42:51SPEAKER_00: Ladies and gentlemen, I'm Jay Nordlinger for Q&A.
- 42:54SPEAKER_00: We've been talking with the president of the Salzburg Festival,
- 42:58SPEAKER_00: I'll say it in my American way,
- 43:00SPEAKER_00: Dr.
- 43:00SPEAKER_00: Christina Hammer.
- 43:02SPEAKER_00: And such a pleasure to sit with you and great strength to your hands.
- 43:09SPEAKER_00: And thanks for doing what you do.
- 43:12SPEAKER_01: Thank you so much for this beautiful conversation.
- 43:14SPEAKER_01: I really enjoyed it.
- 43:15SPEAKER_01: Thank you very much.
- 43:17SPEAKER_00: So long, everyone.
- 43:18SPEAKER_00: Until next time.