Carmelo Squillaci: Why Your Best Leads Might Not Be Your Best Customers

How we measure · Aug 27, 2026 · 24m

In this episode, Carmelo Squillaci shares his experience in B2B SaaS, from defining ICPs and measuring KPIs to working with sales and product teams. We also talk about competition, internal alignment, and how AI is changing the way marketers work.Finally, Carmelo shares what inspires him and how community and curiosity help him keep learning in a fast-changing industry.👉 For more information⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hard.al⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠usehardal.com