Has Liquid Death Lost Its Edge? And, Is Jetty Real?
Can a brand be too good at being disruptive?
Liquid Death built a billion-dollar business by challenging convention, but as its collaborations multiply and its products move beyond water, some are questioning whether the brand has lost its edge. We debate whether Liquid Death is evolving or jumping the shark, and what its journey reveals about building a brand that stands out and stays relevant.
Plus, we dig into Jetty, the new hydration brand from Poppi founders Allison and Stephen Ellsworth, unpack its mysterious early appearance at Whole Foods, recap our London meetup and sample several…
The skinny
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