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#799: ISM President Dave Simon on maximizing retail media network investments
Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally.
Agility requires more than just shifting budgets to the newest channel; it demands a fundamental rethinking of how internal teams collaborate and how technology is applied to the unique environment of retail.
Today, we're going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn't quite translate. We'll explore why simply plugging in…
The skinny
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