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Are Instacart's Pricing Experiments Inflating Your Grocery Bill? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Instacart's
• 0:00
  AI
• 0:01
  enabled
• 0:01
  pricing
• 0:01
  experiments
• 0:02
  may
• 0:03
  be
• 0:03
  inflating
• 0:03
  your
• 0:04
  grocery
• 0:04
  bill.
• 0:04
  That
• 0:05
  is,
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  according
• 0:05
  to
• 0:05
  a
• 0:05
  Consumer
• 0:06
  Reports
• 0:06
  and
• 0:07
  Groundwork
• 0:08
  Collaborative
• 0:08
  investigation.
• 0:10
  According
• 0:10
  to
• 0:10
  a
• 0:11
  post
• 0:11
  on
• 0:11
  ConsumerReports.org,
• 0:12
  the
• 0:13
  investigation
• 0:13
  found
• 0:14
  that
• 0:14
  some
• 0:14
  grocery
• 0:14
  prices
• 0:15
  differed
• 0:16
  by
• 0:16
  as
• 0:16
  much
• 0:16
  as
• 0:16
  23%
• 0:17
  per
• 0:17
  item
• 0:18
  from
• 0:18
  one
• 0:18
  Instacart
• 0:19
  customer
• 0:20
  to
• 0:20
  the
• 0:20
  next.
• 0:21
  There's
• 0:21
  lots
• 0:21
  to
• 0:21
  sort
• 0:22
  through
• 0:22
  here
• 0:22
  because
• 0:22
  we
• 0:23
  want
• 0:23
  to
• 0:23
  get
• 0:23
  the
• 0:23
  background
• 0:24
  information
• 0:24
  correct,
• 0:25
  so
• 0:25
  please
• 0:25
  bear
• 0:25
  with
• 0:25
  me.
• 0:26
  In
• 0:26
  September,
• 0:28
  437
• 0:29
  volunteers
• 0:30
  were
• 0:30
  divided
• 0:30
  into
• 0:31
  four
• 0:31
  groups
• 0:31
  during
• 0:32
  a
• 0:32
  video
• 0:32
  meeting.
• 0:32
  For
• 0:33
  each
• 0:33
  group,
• 0:33
  the
• 0:33
  volunteers
• 0:34
  simultaneously
• 0:35
  shopped
• 0:35
  on
• 0:36
  Instacart
• 0:36
  for
• 0:36
  identical
• 0:37
  baskets
• 0:37
  of
• 0:37
  18
• 0:38
  to
• 0:38
  20
• 0:38
  goods
• 0:39
  from
• 0:39
  the
• 0:39
  same
• 0:40
  retailers,
• 0:40
  Safeway
• 0:41
  and
• 0:41
  Target.
• 0:42
  A
• 0:42
  fifth
• 0:42
  test
• 0:42
  looking
• 0:43
  at
• 0:43
  Safeway
• 0:43
  and
• 0:43
  Target
• 0:44
  was
• 0:44
  conducted
• 0:44
  in
• 0:45
  person
• 0:45
  with
• 0:45
  volunteers
• 0:46
  in
• 0:46
  Washington,
• 0:46
  D.C.
• 0:47
  this
• 0:47
  process
• 0:48
  enabled
• 0:48
  Consumer
• 0:49
  Reports
• 0:49
  and
• 0:49
  Groundwork
• 0:50
  Collaborative
• 0:50
  to
• 0:50
  control
• 0:51
  for
• 0:51
  some
• 0:51
  of
• 0:51
  the
• 0:51
  factors
• 0:52
  that
• 0:52
  might
• 0:52
  have
• 0:52
  influenced
• 0:52
  the
• 0:53
  prices
• 0:53
  the
• 0:53
  shoppers
• 0:54
  saw,
• 0:54
  including
• 0:54
  the
• 0:54
  specific
• 0:55
  store
• 0:55
  they
• 0:56
  shopped
• 0:56
  at
• 0:56
  the
• 0:56
  time
• 0:56
  of
• 0:57
  day
• 0:57
  and
• 0:57
  and
• 0:57
  the
• 0:58
  day
• 0:58
  of
• 0:58
  the
• 0:58
  week.
• 0:58
  And
• 0:59
  in
• 0:59
  a
• 0:59
  final
• 0:59
  test
• 0:59
  conducted
• 1:00
  online
• 1:00
  with
• 1:00
  volunteers
• 1:01
  in
• 1:01
  November,
• 1:01
  they
• 1:02
  looked
• 1:02
  at
• 1:02
  Instacart
• 1:03
  purchases
• 1:03
  at
• 1:03
  additional
• 1:04
  grocery
• 1:04
  retailers
• 1:05
  and
• 1:05
  found
• 1:05
  evidence
• 1:06
  of
• 1:06
  price
• 1:06
  experimentation
• 1:07
  at
• 1:07
  four
• 1:08
  additional
• 1:08
  chains,
• 1:09
  Albertsons,
• 1:09
  Costco,
• 1:10
  Kroger
• 1:11
  and
• 1:11
  Sprouts
• 1:12
  Farmers
• 1:13
  Market.
• 1:13
  Instacart
• 1:14
  confirmed
• 1:14
  that
• 1:15
  the
• 1:15
  findings
• 1:15
  accurately
• 1:16
  reflected
• 1:16
  its
• 1:17
  pricing
• 1:17
  experiments
• 1:18
  and
• 1:18
  strategies,
• 1:18
  which
• 1:19
  it
• 1:19
  said
• 1:19
  were
• 1:20
  ongoing
• 1:20
  at
• 1:20
  10
• 1:21
  partnering
• 1:21
  grocery
• 1:22
  retailers
• 1:22
  at
• 1:22
  the
• 1:23
  time
• 1:23
  of
• 1:23
  the
• 1:23
  investigation.
• 1:24
  The
• 1:24
  company,
• 1:25
  however,
• 1:25
  declined
• 1:26
  to
• 1:26
  name
• 1:26
  them
• 1:26
  and
• 1:27
  said
• 1:27
  the
• 1:27
  experiments
• 1:28
  affect
• 1:28
  only
• 1:28
  a
• 1:28
  small
• 1:29
  portion
• 1:29
  of
• 1:29
  its
• 1:29
  retail
• 1:30
  partners,
• 1:30
  have
• 1:30
  a
• 1:31
  limited
• 1:31
  impact
• 1:31
  on
• 1:31
  consumer
• 1:32
  pocketbooks,
• 1:33
  and
• 1:33
  are
• 1:33
  similar
• 1:33
  to
• 1:34
  well
• 1:34
  established
• 1:34
  in
• 1:35
  store
• 1:35
  pricing
• 1:36
  practices.
• 1:36
  Hmm.
• 1:37
  And
• 1:38
  this
• 1:38
  is
• 1:39
  also
• 1:39
  the
• 1:39
  A
• 1:39
  and
• 1:39
  M
• 1:39
  puts
• 1:40
  you
• 1:40
  on
• 1:40
  the
• 1:40
  spot
• 1:40
  question
• 1:41
  of
• 1:41
  the
• 1:41
  week
• 1:41
  and
• 1:41
  A
• 1:41
  and
• 1:41
  M
• 1:42
  wants
• 1:42
  to
• 1:42
  know
• 1:42
  quote
• 1:43
  While
• 1:43
  algorithmic
• 1:44
  pricing
• 1:45
  as
• 1:45
  described
• 1:45
  in
• 1:45
  this
• 1:46
  article
• 1:46
  is
• 1:46
  neither
• 1:46
  illegal
• 1:47
  nor
• 1:47
  new,
• 1:48
  do
• 1:48
  you
• 1:49
  feel
• 1:49
  any
• 1:49
  differently
• 1:49
  about
• 1:50
  retailers
• 1:50
  choosing
• 1:51
  to
• 1:51
  apply
• 1:51
  this
• 1:51
  to
• 1:51
  basic
• 1:52
  needs
• 1:52
  and
• 1:52
  essential
• 1:53
  categories
• 1:53
  like
• 1:53
  grocery
• 1:54
  and
• 1:54
  than
• 1:54
  for
• 1:55
  more
• 1:55
  discretionary
• 1:56
  categories
• 1:56
  like
• 1:56
  travel
• 1:57
  and
• 1:57
  hospitality,
• 1:58
  which
• 1:59
  are
• 1:59
  more
• 1:59
  supply
• 2:00
  and
• 2:00
  demand
• 2:00
  driven?
• 2:01
  The
• 2:02
  floor
• 2:02
  is
• 2:02
  yours.
• 2:03
  So
• 2:04
  I
• 2:04
  think
• 2:04
  it's
• 2:04
  important
• 2:05
  for
• 2:05
  me
• 2:05
  in
• 2:06
  answering
• 2:06
  this
• 2:06
  question
• 2:07
  to
• 2:07
  separate
• 2:08
  algorithmic
• 2:09
  pricing
• 2:09
  at
• 2:09
  a
• 2:09
  grocery
• 2:10
  store
• 2:10
  and
• 2:11
  algorithmic
• 2:12
  pricing
• 2:12
  for
• 2:12
  an
• 2:13
  Instacart
• 2:13
  order
• 2:14
  from
• 2:14
  a
• 2:14
  grocery
• 2:14
  store.
• 2:16
  I
• 2:16
  think
• 2:16
  what
• 2:16
  it
• 2:16
  comes
• 2:17
  down
• 2:17
  to
• 2:17
  for
• 2:17
  me
• 2:17
  is
• 2:18
  that
• 2:18
  Instacart
• 2:18
  is
• 2:19
  still
• 2:19
  a
• 2:19
  convenience
• 2:19
  business.
• 2:20
  So
• 2:20
  I
• 2:20
  think
• 2:22
  as
• 2:22
  as
• 2:22
  long
• 2:22
  as
• 2:23
  they're
• 2:23
  transparent
• 2:24
  which
• 2:24
  a
• 2:24
  lot
• 2:25
  of
• 2:25
  the
• 2:25
  travel
• 2:25
  and
• 2:26
  hospitality
• 2:27
  providers
• 2:28
  that
• 2:28
  you
• 2:28
  mentioned
• 2:28
  about
• 2:29
  surge
• 2:29
  pricing
• 2:30
  or
• 2:30
  the
• 2:31
  fact
• 2:31
  that
• 2:31
  there
• 2:31
  is
• 2:32
  going
• 2:32
  to
• 2:32
  be,
• 2:32
  you
• 2:33
  know,
• 2:33
  supply
• 2:33
  and
• 2:33
  demand
• 2:34
  factored
• 2:34
  into
• 2:35
  this.
• 2:35
  While
• 2:35
  I
• 2:36
  don't
• 2:36
  personally
• 2:36
  like
• 2:36
  it,
• 2:37
  I
• 2:37
  can
• 2:37
  see
• 2:37
  the
• 2:37
  business
• 2:37
  case
• 2:38
  for
• 2:38
  Instacart
• 2:39
  doing
• 2:39
  it.
• 2:40
  I
• 2:40
  also
• 2:41
  think
• 2:41
  that
• 2:42
  a
• 2:42
  big
• 2:42
  part
• 2:42
  of
• 2:42
  this,
• 2:43
  like
• 2:43
  you
• 2:43
  see
• 2:43
  with
• 2:44
  Uber
• 2:44
  or,
• 2:45
  you
• 2:45
  know,
• 2:45
  travel
• 2:46
  sites
• 2:46
  too,
• 2:47
  is
• 2:47
  that
• 2:47
  you're
• 2:48
  going
• 2:48
  to
• 2:48
  get
• 2:48
  consumers
• 2:49
  who
• 2:49
  stop
• 2:49
  using
• 2:49
  it
• 2:50
  as
• 2:50
  a
• 2:50
  result
• 2:50
  and
• 2:51
  default
• 2:51
  then
• 2:51
  to
• 2:52
  grocer's
• 2:53
  own
• 2:53
  programs
• 2:54
  for
• 2:54
  either
• 2:55
  delivery
• 2:55
  or
• 2:56
  curbside
• 2:56
  pickup.
• 2:58
  So
• 2:58
  I
• 2:58
  think
• 2:58
  that,
• 2:59
  all
• 3:00
  in
• 3:00
  all,
• 3:00
  I
• 3:01
  understand
• 3:01
  the
• 3:01
  business
• 3:02
  case.
• 3:02
  I
• 3:02
  think
• 3:05
  it's
• 3:05
  harder
• 3:05
  for
• 3:05
  me
• 3:06
  in
• 3:06
  the
• 3:06
  case
• 3:06
  of
• 3:06
  just
• 3:06
  your
• 3:07
  local
• 3:07
  grocer
• 3:08
  doing
• 3:08
  price
• 3:09
  changes
• 3:09
  up
• 3:09
  and
• 3:10
  down
• 3:11
  when
• 3:12
  somebody's
• 3:12
  going
• 3:12
  into
• 3:12
  the
• 3:12
  grocery
• 3:13
  store.
• 3:13
  But
• 3:13
  I
• 3:13
  think
• 3:14
  in
• 3:14
  the
• 3:14
  case
• 3:14
  of
• 3:14
  convenience,
• 3:15
  I
• 3:15
  can
• 3:15
  understand
• 3:16
  where
• 3:16
  this
• 3:17
  makes
• 3:17
  sense.
• 3:17
  But
• 3:18
  the
• 3:18
  bigger
• 3:18
  question
• 3:18
  for
• 3:19
  me,
• 3:19
  Chris,
• 3:19
  on
• 3:19
  this
• 3:19
  one
• 3:20
  is
• 3:20
  that
• 3:21
  now
• 3:21
  that
• 3:21
  consumers
• 3:22
  have
• 3:22
  access
• 3:23
  to
• 3:23
  AI
• 3:24
  tools
• 3:24
  to
• 3:25
  just
• 3:25
  take
• 3:25
  their
• 3:26
  shopping
• 3:26
  list,
• 3:26
  drop
• 3:27
  it
• 3:27
  into
• 3:28
  Perplexity
• 3:28
  or
• 3:28
  chatgpt,
• 3:29
  and
• 3:29
  be
• 3:29
  like,
• 3:30
  find
• 3:30
  me
• 3:30
  the
• 3:30
  cheapest
• 3:31
  price
• 3:31
  for
• 3:32
  this
• 3:32
  basket.
• 3:32
  And
• 3:33
  what,
• 3:33
  you
• 3:33
  know,
• 3:33
  what
• 3:34
  they're
• 3:34
  doing
• 3:34
  now
• 3:34
  with
• 3:34
  Instacart
• 3:35
  is
• 3:35
  scraping
• 3:35
  all
• 3:35
  these
• 3:36
  sites
• 3:36
  anyway.
• 3:37
  These
• 3:37
  AI
• 3:38
  engines
• 3:38
  can
• 3:38
  scrape
• 3:38
  the
• 3:39
  sites.
• 3:39
  They
• 3:39
  can
• 3:39
  say,
• 3:40
  here's
• 3:40
  what
• 3:40
  you're
• 3:40
  going
• 3:40
  to
• 3:40
  get
• 3:41
  here.
• 3:41
  Here's
• 3:41
  the
• 3:41
  cheapest,
• 3:42
  you
• 3:42
  know,
• 3:43
  the
• 3:43
  cheapest
• 3:43
  place
• 3:44
  for
• 3:44
  you
• 3:44
  to
• 3:44
  shop
• 3:44
  for
• 3:44
  your
• 3:45
  entire
• 3:45
  basket.
• 3:46
  Yes.
• 3:46
  You
• 3:46
  could
• 3:46
  have
• 3:46
  it
• 3:46
  delivered
• 3:47
  or
• 3:47
  you
• 3:47
  could
• 3:48
  pick
• 3:48
  it
• 3:48
  up.
• 3:48
  Like,
• 3:48
  these
• 3:49
  are
• 3:49
  all
• 3:49
  the
• 3:49
  prices.
• 3:49
  Like,
• 3:50
  consumers
• 3:50
  have
• 3:51
  that
• 3:51
  available
• 3:51
  and
• 3:52
  at
• 3:52
  their
• 3:52
  fingertips
• 3:53
  now.
• 3:53
  So
• 3:53
  I
• 3:53
  think
• 3:53
  the
• 3:53
  bigger
• 3:54
  issue
• 3:54
  is
• 3:54
  for
• 3:55
  the
• 3:55
  grocery
• 3:55
  industry
• 3:56
  to
• 3:56
  realize
• 3:57
  that
• 3:57
  they're
• 3:57
  going
• 3:57
  to
• 3:57
  have
• 3:58
  to
• 3:58
  wait.
• 3:58
  They're
• 3:58
  going
• 3:58
  to
• 3:59
  have
• 3:59
  to
• 3:59
  really
• 3:59
  double
• 3:59
  down
• 4:00
  on
• 4:00
  their
• 4:00
  loyalty
• 4:01
  programs.
• 4:01
  They're
• 4:01
  going
• 4:02
  to
• 4:02
  have
• 4:02
  to
• 4:02
  figure
• 4:02
  out
• 4:02
  ways
• 4:03
  that
• 4:03
  they,
• 4:03
  you
• 4:03
  know,
• 4:05
  offer
• 4:05
  their
• 4:05
  own
• 4:06
  buy
• 4:06
  online
• 4:07
  pickup
• 4:07
  and
• 4:07
  store
• 4:07
  delivery.
• 4:08
  That's
• 4:08
  going
• 4:08
  to
• 4:08
  get
• 4:09
  people
• 4:09
  to
• 4:09
  kind
• 4:09
  of
• 4:10
  maybe
• 4:10
  look
• 4:10
  beyond
• 4:10
  the
• 4:11
  total
• 4:11
  basket
• 4:11
  and
• 4:12
  see
• 4:12
  what
• 4:12
  other
• 4:12
  benefits
• 4:13
  they
• 4:13
  can
• 4:13
  get
• 4:14
  from
• 4:14
  shopping
• 4:15
  from
• 4:15
  that
• 4:15
  retailer
• 4:16
  over
• 4:16
  another.
• 4:16
  But
• 4:17
  ultimately,
• 4:18
  price
• 4:18
  is
• 4:18
  going
• 4:19
  to
• 4:19
  going
• 4:19
  to
• 4:19
  play
• 4:19
  a
• 4:20
  huge
• 4:20
  component
• 4:21
  here.
• 4:21
  And
• 4:21
  the
• 4:21
  transparency
• 4:22
  they
• 4:22
  have
• 4:22
  with
• 4:22
  these
• 4:22
  AI
• 4:23
  tools
• 4:23
  I
• 4:23
  think
• 4:23
  kind
• 4:23
  of
• 4:24
  puts
• 4:24
  this
• 4:24
  whole
• 4:24
  thing
• 4:25
  to
• 4:25
  bed
• 4:25
  for
• 4:25
  the
• 4:26
  grocery
• 4:26
  industry.
• 4:26
  It's,
• 4:27
  it's
• 4:27
  unfortunate.
• 4:28
  But
• 4:28
  what
• 4:28
  are
• 4:29
  your
• 4:29
  thoughts
• 4:29
  here?
• 4:29
  Where,
• 4:30
  where
• 4:30
  do
• 4:30
  you
• 4:30
  land?
• 4:30
  Or
• 4:30
  do
• 4:31
  you
• 4:31
  think
• 4:31
  it's
• 4:31
  fair
• 4:31
  to
• 4:32
  put
• 4:32
  this
• 4:32
  on,
• 4:32
  on,
• 4:33
  you
• 4:33
  know,
• 4:33
  essential
• 4:34
  items
• 4:34
  like
• 4:35
  grocery?
• 4:36
  Yeah,
• 4:36
  I
• 4:36
  mean,
• 4:36
  I
• 4:37
  think,
• 4:37
  I
• 4:37
  think
• 4:37
  I
• 4:37
  agree
• 4:37
  with
• 4:38
  your
• 4:38
  point
• 4:38
  about
• 4:38
  the
• 4:39
  impact
• 4:39
  that
• 4:39
  AI
• 4:39
  will
• 4:39
  have
• 4:39
  on
• 4:40
  this
• 4:40
  business.
• 4:40
  We
• 4:40
  can
• 4:40
  touch
• 4:40
  on
• 4:41
  that
• 4:41
  a
• 4:41
  little
• 4:41
  bit
• 4:41
  more.
• 4:42
  The
• 4:42
  part
• 4:42
  that
• 4:42
  I'm
• 4:42
  not
• 4:42
  sure
• 4:42
  I
• 4:42
  agree
• 4:43
  with
• 4:43
  you
• 4:43
  on
• 4:43
  is
• 4:43
  I
• 4:44
  took
• 4:44
  from
• 4:44
  what
• 4:44
  you
• 4:44
  said,
• 4:44
  is
• 4:45
  that
• 4:45
  you're
• 4:45
  okay
• 4:45
  with
• 4:45
  Instacart
• 4:46
  doing
• 4:46
  this,
• 4:46
  but
• 4:46
  you're
• 4:47
  not
• 4:47
  okay
• 4:47
  with
• 4:47
  your
• 4:47
  local
• 4:48
  grocer
• 4:48
  doing
• 4:48
  it
• 4:49
  online.
• 4:49
  Is
• 4:49
  that
• 4:49
  right?
• 4:50
  Yeah,
• 4:50
  I
• 4:51
  mean,
• 4:51
  I
• 4:51
  think
• 4:51
  that
• 4:51
  you're.
• 4:52
  That
• 4:52
  Instacart's
• 4:53
  still
• 4:53
  a
• 4:53
  convenience
• 4:54
  service
• 4:55
  and
• 4:55
  that
• 4:56
  is
• 4:56
  different
• 4:56
  to
• 4:56
  me
• 4:56
  than
• 4:57
  your
• 4:57
  local
• 4:57
  grocer.
• 4:58
  I
• 4:59
  don't
• 4:59
  think
• 4:59
  it's
• 4:59
  going
• 4:59
  to
• 4:59
  be
• 5:00
  possible
• 5:00
  for
• 5:00
  local
• 5:00
  grocers
• 5:01
  because
• 5:01
  of
• 5:01
  AI,
• 5:02
  But
• 5:02
  I
• 5:02
  also
• 5:02
  think
• 5:03
  that
• 5:04
  it's
• 5:04
  not.
• 5:04
  Going
• 5:04
  to
• 5:04
  be
• 5:04
  possible
• 5:05
  for
• 5:05
  anyone
• 5:05
  because
• 5:06
  of
• 5:06
  AI.
• 5:06
  But
• 5:06
  just
• 5:07
  take
• 5:07
  AI
• 5:07
  out
• 5:08
  of
• 5:08
  the
• 5:08
  question.
• 5:08
  So
• 5:09
  let's
• 5:09
  take
• 5:09
  it
• 5:09
  out
• 5:09
  of
• 5:09
  the
• 5:10
  equation.
• 5:10
  So,
• 5:10
  like,
• 5:10
  like,
• 5:10
  if
• 5:11
  a.
• 5:11
  Are
• 5:11
  you
• 5:11
  okay
• 5:12
  with
• 5:12
  Instacart
• 5:13
  doing
• 5:13
  this
• 5:13
  online,
• 5:14
  using
• 5:14
  dynamic
• 5:14
  pricing
• 5:15
  online,
• 5:16
  but
• 5:16
  not
• 5:16
  okay
• 5:16
  with
• 5:17
  your
• 5:17
  local
• 5:17
  grocer
• 5:17
  doing
• 5:18
  dynamic
• 5:18
  pricing
• 5:19
  online?
• 5:19
  Because
• 5:19
  both
• 5:19
  could
• 5:19
  easily
• 5:20
  do
• 5:20
  it.
• 5:20
  I
• 5:20
  mean,
• 5:21
  it's
• 5:21
  just.
• 5:21
  Yes.
• 5:21
  Pricing.
• 5:22
  They
• 5:22
  are.
• 5:23
  Yeah,
• 5:24
  yeah.
• 5:24
  No,
• 5:24
  I
• 5:25
  think
• 5:25
  that
• 5:26
  I
• 5:26
  don't
• 5:27
  like
• 5:27
  that
• 5:27
  grocers
• 5:28
  are
• 5:28
  doing
• 5:28
  it.
• 5:30
  I
• 5:30
  don't
• 5:30
  like
• 5:30
  it.
• 5:31
  I
• 5:31
  can
• 5:31
  understand
• 5:31
  the
• 5:31
  business
• 5:32
  case
• 5:32
  for
• 5:32
  it,
• 5:32
  but
• 5:33
  I
• 5:33
  don't
• 5:33
  like
• 5:33
  that
• 5:34
  they're
• 5:34
  doing
• 5:34
  that.
• 5:34
  I
• 5:34
  think
• 5:35
  grocery
• 5:35
  right
• 5:36
  now
• 5:36
  is
• 5:36
  an
• 5:36
  area
• 5:37
  where
• 5:37
  it's
• 5:37
  just
• 5:37
  too,
• 5:39
  it's
• 5:39
  too
• 5:39
  difficult
• 5:41
  for
• 5:41
  people
• 5:42
  to
• 5:42
  be
• 5:42
  getting
• 5:42
  the
• 5:43
  basic
• 5:43
  needs
• 5:44
  that
• 5:44
  they
• 5:45
  have
• 5:45
  in
• 5:46
  grocery.
• 5:46
  And
• 5:47
  if
• 5:47
  I
• 5:47
  were
• 5:47
  a
• 5:48
  grocer,
• 5:48
  instead
• 5:49
  of,
• 5:49
  you
• 5:49
  know,
• 5:50
  more
• 5:50
  price
• 5:52
  changes,
• 5:52
  I
• 5:53
  would
• 5:53
  be
• 5:53
  focusing
• 5:54
  on
• 5:54
  how
• 5:54
  do
• 5:54
  I
• 5:54
  get
• 5:55
  them
• 5:55
  in
• 5:55
  with
• 5:55
  my
• 5:55
  loyalty
• 5:56
  programs
• 5:56
  or
• 5:57
  what
• 5:57
  other
• 5:57
  offers
• 5:58
  or
• 5:59
  partnerships
• 5:59
  could
• 5:59
  I
• 6:00
  put
• 6:00
  in
• 6:00
  place
• 6:00
  so
• 6:00
  that
• 6:01
  I
• 6:01
  can
• 6:01
  make
• 6:01
  up
• 6:02
  for
• 6:03
  like,
• 6:03
  using
• 6:04
  the.
• 6:04
  Getting
• 6:04
  money
• 6:04
  from
• 6:05
  the
• 6:05
  data
• 6:05
  that
• 6:05
  I
• 6:05
  have
• 6:05
  about
• 6:06
  my
• 6:06
  customers
• 6:06
  instead
• 6:07
  of
• 6:07
  using
• 6:08
  it
• 6:08
  to
• 6:08
  push
• 6:09
  prices
• 6:09
  up
• 6:09
  and
• 6:09
  down.
• 6:11
  Yeah,
• 6:11
  that's
• 6:12
  where
• 6:12
  I
• 6:12
  mean,
• 6:12
  I
• 6:13
  agree
• 6:13
  with
• 6:13
  that.
• 6:13
  I
• 6:13
  think
• 6:13
  what
• 6:14
  I,
• 6:14
  what
• 6:14
  I
• 6:14
  disagree
• 6:14
  is
• 6:14
  actually
• 6:15
  I
• 6:15
  don't
• 6:15
  think
• 6:15
  instacart
• 6:15
  should
• 6:16
  be
• 6:16
  doing
• 6:16
  this
• 6:16
  either.
• 6:16
  I
• 6:16
  think,
• 6:17
  you
• 6:17
  know,
• 6:17
  when
• 6:17
  you
• 6:17
  start
• 6:18
  talking
• 6:18
  about
• 6:18
  trying
• 6:19
  to
• 6:19
  take
• 6:19
  advantage
• 6:20
  of
• 6:20
  people
• 6:21
  and
• 6:21
  trying
• 6:21
  to
• 6:21
  gain
• 6:22
  money
• 6:22
  on
• 6:22
  the
• 6:22
  margins
• 6:23
  for
• 6:23
  items
• 6:23
  that
• 6:24
  they
• 6:24
  have
• 6:24
  to
• 6:24
  buy.
• 6:25
  Now,
• 6:25
  granted,
• 6:26
  it's
• 6:26
  a
• 6:26
  luxury
• 6:26
  to
• 6:26
  use
• 6:26
  Instacart,
• 6:27
  but
• 6:27
  there's
• 6:28
  a
• 6:28
  lot
• 6:28
  of
• 6:28
  people
• 6:28
  that
• 6:28
  also
• 6:29
  have
• 6:29
  to
• 6:29
  use
• 6:29
  Instacart.
• 6:30
  And
• 6:30
  there's
• 6:30
  also
• 6:30
  SNAP
• 6:31
  benefits
• 6:31
  that
• 6:31
  are
• 6:32
  being
• 6:32
  deployed
• 6:32
  on
• 6:32
  Instacart.
• 6:33
  And
• 6:33
  how
• 6:33
  is
• 6:33
  that
• 6:33
  being
• 6:33
  applied
• 6:34
  here
• 6:34
  too?
• 6:34
  We
• 6:34
  don't
• 6:35
  know
• 6:35
  the
• 6:35
  answer
• 6:35
  to
• 6:35
  that.
• 6:36
  So,
• 6:36
  like.
• 6:36
  Right.
• 6:36
  Lots
• 6:37
  of
• 6:37
  open
• 6:37
  questions
• 6:37
  here.
• 6:38
  And
• 6:38
  I
• 6:38
  think
• 6:38
  this
• 6:38
  just
• 6:38
  brings
• 6:38
  a
• 6:39
  hailstorm
• 6:39
  storm
• 6:40
  of
• 6:40
  negative
• 6:41
  blowback
• 6:41
  to
• 6:42
  potentially
• 6:42
  for
• 6:43
  Instacart
• 6:43
  and
• 6:43
  any
• 6:44
  grocer
• 6:44
  that's
• 6:44
  going
• 6:44
  to
• 6:44
  try
• 6:44
  it
• 6:45
  and
• 6:45
  no
• 6:45
  grocer's
• 6:46
  going
• 6:46
  to
• 6:46
  touch
• 6:46
  this,
• 6:47
  given
• 6:47
  the
• 6:47
  political
• 6:47
  climate
• 6:48
  right
• 6:48
  now.
• 6:48
  So.
• 6:49
  So
• 6:49
  yeah,
• 6:49
  I
• 6:50
  100%
• 6:50
  agree.
• 6:51
  And
• 6:51
  the
• 6:51
  last
• 6:52
  point
• 6:52
  I
• 6:52
  would
• 6:52
  make
• 6:53
  is
• 6:53
  to
• 6:53
  your
• 6:54
  point
• 6:54
  about
• 6:54
  AI,
• 6:54
  if
• 6:55
  you're
• 6:55
  a
• 6:55
  grocery
• 6:55
  executive,
• 6:56
  you
• 6:56
  have
• 6:57
  to
• 6:57
  be
• 6:57
  scenario
• 6:58
  planning.
• 6:59
  What
• 6:59
  do
• 6:59
  you
• 7:00
  do
• 7:00
  when
• 7:01
  agentic
• 7:02
  AI
• 7:02
  comes
• 7:02
  in
• 7:03
  and
• 7:03
  how
• 7:03
  do
• 7:03
  you
• 7:03
  design
• 7:04
  your
• 7:04
  in
• 7:04
  store
• 7:04
  experience
• 7:05
  and
• 7:05
  your
• 7:05
  online
• 7:06
  experience
• 7:06
  within
• 7:07
  this
• 7:07
  world
• 7:08
  around
• 7:08
  pricing
• 7:09
  and
• 7:09
  loyalty?
• 7:10
  That's
• 7:10
  going
• 7:10
  to
• 7:10
  be
• 7:11
  the
• 7:11
  fundamental
• 7:11
  question
• 7:11
  here
• 7:12
  because
• 7:12
  you
• 7:12
  have
• 7:13
  to
• 7:13
  assume
• 7:14
  that
• 7:14
  the
• 7:15
  world
• 7:15
  where
• 7:15
  everything
• 7:16
  is
• 7:16
  price
• 7:16
  transparent
• 7:17
  is
• 7:17
  coming.
• 7:18
  And
• 7:18
  that
• 7:18
  is
• 7:19
  why,
• 7:19
  you
• 7:20
  know,
• 7:20
  UBS
• 7:21
  for
• 7:21
  the
• 7:21
  most
• 7:21
  part
• 7:21
  predicts
• 7:22
  that
• 7:22
  grocery,
• 7:24
  grocery
• 7:24
  will
• 7:25
  go
• 7:25
  the
• 7:25
  way
• 7:25
  of
• 7:25
  agentic
• 7:26
  commerce
• 7:26
  first
• 7:27
  and
• 7:27
  foremost.
• 7:27
  Because
• 7:28
  we
• 7:28
  know
• 7:28
  what
• 7:28
  the
• 7:29
  items
• 7:29
  are,
• 7:29
  we
• 7:30
  buy
• 7:30
  them
• 7:30
  on
• 7:30
  repeat
• 7:31
  and
• 7:31
  that's
• 7:31
  what's
• 7:32
  going
• 7:32
  to
• 7:32
  happen.
• 7:32
  So,
• 7:33
  so
• 7:33
  yeah,
• 7:34
  so
• 7:34
  that's,
• 7:34
  that's
• 7:34
  my
• 7:34
  take
• 7:35
  here
• 7:35
  and
• 7:35
  I
• 7:35
  think
• 7:36
  I,
• 7:36
  I
• 7:36
  think
• 7:36
  I,
• 7:37
  I
• 7:37
  agree
• 7:37
  with
• 7:37
  you
• 7:37
  for
• 7:37
  the
• 7:37
  most
• 7:38
  part,
• 7:38
  but
• 7:38
  I
• 7:38
  disagree
• 7:38
  with
• 7:38
  you
• 7:39
  on
• 7:39
  Instacart
• 7:40
  being
• 7:40
  allowed
• 7:40
  to
• 7:40
  do
• 7:40
  this.
• 7:41
  I
• 7:41
  don't
• 7:41
  think
• 7:41
  that's
• 7:41
  right
• 7:41
  either.
• 7:42
  Yeah,
• 7:43
  I
• 7:43
  mean,
• 7:43
  I
• 7:43
  think
• 7:43
  the
• 7:44
  other
• 7:44
  part,
• 7:44
  Chris,
• 7:44
  is
• 7:44
  we're
• 7:45
  still
• 7:45
  missing
• 7:45
  key
• 7:46
  components
• 7:46
  of
• 7:46
  data
• 7:46
  like
• 7:47
  the
• 7:47
  SNAP
• 7:47
  benefits
• 7:48
  are
• 7:48
  not.
• 7:48
  The
• 7:49
  Instacart
• 7:49
  fees
• 7:50
  are
• 7:50
  completely
• 7:51
  waived
• 7:51
  in
• 7:51
  this
• 7:52
  case
• 7:52
  for
• 7:52
  some
• 7:53
  of
• 7:53
  those
• 7:53
  SNAP
• 7:54
  benefit
• 7:54
  recipients
• 7:55
  or
• 7:55
  at
• 7:55
  least
• 7:55
  were
• 7:56
  in
• 7:56
  November.
• 7:57
  So
• 7:57
  I
• 7:57
  think
• 7:58
  that
• 7:58
  also
• 7:58
  plays
• 7:59
  into
• 7:59
  it
• 7:59
  too.
• 7:59
  I
• 8:00
  mean
• 8:00
  there
• 8:01
  are
• 8:01
  other
• 8:01
  factors
• 8:02
  that
• 8:02
  we
• 8:02
  don't
• 8:02
  have
• 8:02
  the
• 8:03
  data
• 8:03
  on
• 8:03
  to
• 8:04
  understand.
• 8:05
  Okay,
• 8:05
  what,
• 8:06
  what
• 8:06
  is,
• 8:06
  what
• 8:06
  are
• 8:07
  they
• 8:07
  actually
• 8:07
  being
• 8:07
  charged?
• 8:08
  This
• 8:08
  was
• 8:08
  432
• 8:09
  people.
• 8:10
  The
• 8:10
  sample
• 8:10
  size
• 8:11
  is
• 8:11
  small.
• 8:11
  So
• 8:11
  I
• 8:11
  think
• 8:12
  there's
• 8:12
  more
• 8:12
  to
• 8:12
  it
• 8:13
  than
• 8:14
  we
• 8:14
  are,
• 8:14
  that
• 8:15
  we
• 8:15
  have
• 8:15
  visibility
• 8:15
  to
• 8:16
  at
• 8:16
  this
• 8:16
  point
• 8:16
  in
• 8:16
  time.