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DRM Growth in India and KUT's Axia Quasar SR Upgrade · RedTech daily podcast - Powered by AI

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  Welcome to episode three hundred and forty-eight of the RedTech Daily Podcast,
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  powered by artificial intelligence.
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  I'm Marguerite Clark, bringing you the latest updates in the world of radio broadcast and
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  digital audio industries.
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  Today, we're diving into some exciting stories: DRM signals a significant milestone in India's
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  car market, KUT upgrades with Axia Quasar SR from the National Association of Broadcasters
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  to on-air, and music in international radio – a lost opportunity.
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  The Digital Radio Mondiale Consortium has announced that India's digital radio rollout
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  has hit a major milestone.
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  Over eleven point nine million cars on Indian roads now come with Digital Radio Mondiale
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  receivers, and this number is expected to exceed thirteen million by the end of the year.
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  Major manufacturers like Maruti Suzuki and Tata are offering Digital Radio Mondiale-capable
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  models, highlighting the technology's integration into India's automotive sector and
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  its role in the "Make in India" and "Digital India" initiatives.
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  At KUT in Austin, Texas, a transformation is underway as the station upgrades its studios
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  with Axia Quasar SR consoles and Quasar Engines.
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  After an inspiring 2023 NAB Show, KUT decided to replace its older Axia Fusion consoles,
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  aiming for more flexibility and intuitive operation.
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  The upgrade began with the Texas Standard production studio and Newsmaker studio,
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  focusing on precision and reliability.
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  These enhancements include remote access capabilities, significantly improving KUT's
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  broadcast infrastructure.
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  Music is the lifeblood of national radio, yet international broadcasters often overlook it.
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  Music defines radio station identities and offers cultural connection.
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  Successful international stations like Radio France Internationale, KBS World, and Radio
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  Exterior de España demonstrate the potential of integrating music.
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  Public broadcasters should leverage music as a cultural asset, using digital platforms and
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  collaborations to enhance their global presence and influence.
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  Music is a powerful tool for cultural diplomacy and mutual understanding.
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  Thanks for tuning in to episode three hundred and forty-eight of the RedTech Daily Podcast.
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  For more in-depth articles on today's stories, visit redtech.pro.
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  Until next time, I'm Marguerite Clark.
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  Stay tuned and stay informed.