Latest / RedTech daily podcast - Powered by AI / Flightpath and Lemonada announce partnership
Transcript
- 0:00Welcome to the RedTech daily podcast powered by artificial intelligence.
- 0:04I'm Marguerite Clark, bringing you the latest updates from the global radio broadcast and
- 0:08digital audio industries.
- 0:11Here's what we have in store for you today: Flightpath and Lemonada announce a strategic
- 0:15partnership, SwissRadioDay opens registration, and CML Micro demonstrates a dual-standard
- 0:21receiver platform at the DRM General Assembly.
- 0:25Let's dive into the details.
- 0:30Flightpath, a developer of ad campaign predictive analytics, has partnered with
- 0:35podcast producer and distributor Lemonada Media.
- 0:38This collaboration will leverage Flightpath's forecasting services to enhance Lemonada's
- 0:43sales operations and data strategy.
- 0:45By providing centralized traffic management and real-time performance insights, the partnership
- 0:50aims to improve inventory planning and campaign execution, aligning content with advertiser
- 0:55demand for more strategic outcomes.
- 0:59Registration has opened for SwissRadioDay, the annual gathering that unites broadcasters and
- 1:04suppliers in Switzerland.
- 1:06This event is a key opportunity for industry professionals to connect, share insights, and
- 1:12explore the latest trends and technologies shaping the radio landscape.
- 1:16Don't miss the chance to engage with peers and discover new opportunities in the vibrant world
- 1:21of radio broadcasting.
- 1:23At the DRM General Assembly in Jakarta, CML Micro showcased a dual-standard receiver
- 1:29platform.
- 1:30This innovative solution supports both Digital Radio Mondiale and D.A.B.
- 1:34standards, offering a versatile option for broadcasters navigating the evolving digital
- 1:40radio environment.
- 1:42The demonstration highlighted the platform's potential to streamline operations and expand
- 1:46digital radio capabilities.
- 1:49That's all for today's episode.
- 1:52To read the full articles and stay updated with the latest industry news, visit our website at
- 1:57redtech.pro.
- 2:00Thanks for joining us, and tune in tomorrow for more insights from the world of radio and
- 2:05digital audio.
- 2:06Have a great day!