"I want you to talk to me" — Nick Yannessa | GGP #84
Most shop owners think marketing is about clicks. In reality, it’s about trust, perception, and getting the phone to ring. This episode breaks down what actually drives customer confidence before they ever walk through your door.
Nick Yannessa shares his journey from working in a family shop to launching a brand-new business, Auto Ficina. Early on, customer perception wasn’t something that needed to be engineered—it was inherited through reputation and relationships.
That changed when Nick stepped into a new venture. Without legacy trust, everything had to be rebuilt—from how customers find…
The skinny
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