Latest / The 3Bz Podcast - Building Better Business
EP138 - Your Offers Are In Silos: Turn Data Into More Sales with Zoë Dew
Back by popular demand, data strategist Zoë Dew returns to unpack why so many multi-offer businesses stall (spoiler: your offers are sitting in silos). We dig into the myth of the neat “offer ladder,” why most £100 buyers don’t magically jump to £2,000 and how to build a journey that actually moves people through your suite over time. Zoë shows you how to switch focus from audience growth to conversion, spot the mid-tier gaps that are costing you revenue, and use a simple Stripe or Xero export to find your real money makers. We also cover data-backed gut instinct, when to pull an…
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