Latest / How To Talk To Humans / The Voice Behind the Mic: Mark Thompson's Secrets to Powerful Communication/an Interview
Transcript
- 0:00Larry Wilson: Hi, this is Larry Wilson and this is How to Talk to Humans.
- 0:04Larry Wilson: This is the podcast that shows you how to improve your communication skills.
- 0:10Larry Wilson: Are you looking to get a better job?
- 0:12Larry Wilson: Are you looking to find a relationship?
- 0:15Larry Wilson: Are you trying to do things in your life that have frustrated you and eluded you so far?
- 0:21Larry Wilson: I can show you so easily how to change that.
- 0:25Larry Wilson: Now, I can only do it with humans.
- 0:27Larry Wilson: If you're looking to deal with vampires or zombies extraterrestrials, this is not the show for you.
- 0:33Larry Wilson: But if you're really looking to improve your communication skills, I can show you what I've learned for 40 years in the show business working with the biggest celebrities and superstars in the world.
- 0:47Larry Wilson: And their secrets are unbelievable.
- 0:51Larry Wilson: What I'm going to be teaching you during the course of this podcast every week are tools that you can use to communicate toward success.
- 1:04Larry Wilson: Hello and thank you again for joining me for another episode of How to Talk to Humans.
- 1:11Larry Wilson: This is a particularly exciting episode today because I have with me a very special guest, uh, a man.
- 1:22Larry Wilson: So funny, you know him, you just may not know that you know him.
- 1:28Larry Wilson: Um the gentleman I have is a man of many talents, does a lot of different things, but what I always think of him is he possesses the greatest pipes in show business.
- 1:42Larry Wilson: When you hear him speak, you're a part of your brain's gonna go, wait, I I know that voice.
- 1:50Larry Wilson: Well, of course you do.
- 1:51Larry Wilson: You know it from every major network television show that he's either been on uh or or done voice over for.
- 1:59Larry Wilson: His voiceover on radio, on television, in film.
- 2:04Larry Wilson: The other night we were watching uh was it Air Force One, and suddenly my wife said, That's Mark Thompson.
- 2:13Larry Wilson: I said, Yeah, that's Mark Thompson, of course, you you know.
- 2:16Larry Wilson: So uh I sort of uh gave away the lead here.
- 2:20Larry Wilson: My guest is the inestimable voice actor, screen actor, radio host, and superb communicator, Mark Thompson.
- 2:33Larry Wilson: Welcome.
- 2:34Mark Thompson: Wow, what an intro.
- 2:35Mark Thompson: Thank you so much, Larry.
- 2:37Mark Thompson: I uh am honored to be here, and I'm uh delighted to offer anything that I can to an audience that I think probably already gets a whole lot from you.
- 2:47Mark Thompson: So I'll have to look for my spot to uh to add value, but I'll do my best.
- 2:52Larry Wilson: Well, you you already are doing it now, and I'm going to keep this as succinct as possible.
- 2:57Larry Wilson: I know you have a crushing schedule.
- 2:59Larry Wilson: I really appreciate you being able to jump on here with us for this.
- 3:03Larry Wilson: We cover a lot of different stuff in Wilson method training, and we cover a lot of different stuff, particularly in this podcast.
- 3:12Larry Wilson: And I don't want you to feel um like you have to do some kind of unified field theory about communication.
- 3:23Larry Wilson: What besides the fact that you're uh you have so many fine qualities, not the least of which you make me laugh regularly and unexpectedly.
- 3:34Larry Wilson: But the thing that I think is so important for people who are interested in communication is the incredible quality of your voice.
- 3:45Larry Wilson: Now, uh everything I say I have to qualify.
- 3:50Larry Wilson: You're extremely bright, extremely well educated, you're a very witty guy and a sparkling conversationalist.
- 3:59Larry Wilson: So I don't mean to make you ask.
- 4:00Mark Thompson: Oh, I'm sorry we didn't do these podcasts more frequently.
- 4:02Mark Thompson: I mean, so far it's just been like a a mountain of flattery.
- 4:06Mark Thompson: I love it.
- 4:07Larry Wilson: No, it's just all fact.
- 4:08Mark Thompson: It's all fact you're charming.
- 4:10Mark Thompson: Uh your voice is remarkable, your abilities of communicator unprecedented.
- 4:15Larry Wilson: Well, uh well, I'm saying those things because I don't want people to think I'm just saying you're really pretty, you know.
- 4:23Mark Thompson: In other words, you mean I'm not really pretty?
- 4:25Larry Wilson: You are really pretty.
- 4:26Larry Wilson: But my point is your voice is so incredible, and I don't want people who listen to this to think, oh yeah, well, he was just born with that, you know.
- 4:36Larry Wilson: I mean, that's all it is.
- 4:37Larry Wilson: He's just lucky, you know.
- 4:39Larry Wilson: I can because my experience, and please correct me if you feel differently or if you think I'm completely wrong, but my life experience has been that people like you, people who have the sound that you have, who are able to speak uh as voiceover, as on radio, all these things, this is like anything else.
- 5:03Larry Wilson: It's like being an athlete.
- 5:04Larry Wilson: Am I right?
- 5:06Mark Thompson: If you mean that you uh practice it or you work on it, or that you uh look for ways that it can work for you, like any ability, then yeah, you're right.
- 5:19Mark Thompson: I mean, I I think it's true.
- 5:21Mark Thompson: You end up with whatever genetics has given you in terms of uh various tools that you use.
- 5:29Mark Thompson: You might you know, it might be uh the way you look at someone or into the camera, or I mean it really may be your look, you know.
- 5:36Mark Thompson: A lot of people have that.
- 5:37Mark Thompson: Or it can be the way you sound.
- 5:39Mark Thompson: I think it's important the way you sound, so I don't mean to gloss over it like it's just one more thing.
- 5:44Mark Thompson: You know, you can run fast, you can be tall, you can have a the way that your voice is.
- 5:49Mark Thompson: They're not all equal.
- 5:50Mark Thompson: And certainly when it comes to communicating with someone, voice is critical.
- 5:55Mark Thompson: It doesn't mean you need a good voice, you know, it doesn't mean you need this big kind of I have an announcer-y voice, and it can get in my way.
- 6:03Mark Thompson: I mean, people, you know, always say, gosh, you sound like a guy on the radio or something like that.
- 6:07Mark Thompson: You'll get that a lot.
- 6:08Mark Thompson: And it's not, and and I don't know to what extent like that's something, because I was a broadcaster from a very early age.
- 6:16Mark Thompson: I don't know to what extent that's something that I didn't sort of just with reps, you know, at the microphone develop.
- 6:22Mark Thompson: The way in which you do commercials and promos and trailers and all that, that is stuff that you have to learn and practice and get better at and really work on.
- 6:30Mark Thompson: But the way you communicate with your voice, whatever your voice is, is something that all of us can work on.
- 6:37Mark Thompson: And uh I've seen some of the stuff that you do, and it's really good.
- 6:41Mark Thompson: I mean, you you really emphasize the ways in which whatever abilities you have with your voice, you you bring forward in certain ways that you may emphasize an idea or that you may pause.
- 6:54Mark Thompson: You're really good at this.
- 6:55Mark Thompson: Larry is very good at the pause, and the pause is so important because it uh it brings the audience in.
- 7:05Mark Thompson: When you pause, it brings the audience in, and then you continue.
- 7:10Mark Thompson: It's a um it's a small thing, and you also don't want to over over-exaggerate it, but by the same token, it's a wonderful tool.
- 7:18Mark Thompson: And it doesn't matter then how you sound, particularly, as long as the way you're telling the story or making the point uh is is done effectively.
- 7:27Larry Wilson: Well, hold on, hold on.
- 7:28Larry Wilson: I have to stop you because what you said is so mission critical.
- 7:32Larry Wilson: Uh, as usual, and I expected this and I'm delighted by it.
- 7:36Larry Wilson: Mark just sort of threw this out in passing, but when he says about the pause, the pause is to engage the audience.
- 7:49Larry Wilson: And you know, the thing I keep hammering here again and again, always with Wilson Method, is that we want to connect with them even before we've said a word.
- 8:02Larry Wilson: And that, of course, we're talking about eye contact and facial affect.
- 8:06Larry Wilson: But when we do start to speak, Mark just hit on something that's so valuable that even when you're not speaking, it is part of the semiotic signaling that you're engaging in with your audience.
- 8:24Larry Wilson: And it's the opposite.
- 8:25Larry Wilson: Now, I I didn't want to interrupt him there because I I attempted just let him go on and on and on, because everything he's saying is golden.
- 8:35Larry Wilson: You know, he he's telling you first and foremost that you can develop whatever you have.
- 8:44Larry Wilson: And of course he's right, you know, I'm too tall to be a jockey, but I'm much too short to be an NBA player.
- 8:54Larry Wilson: But so what?
- 8:55Larry Wilson: I mean, it just means I won't do those things.
- 8:58Larry Wilson: But I could still play basketball for fun, I could still ride a horse for fun if I wanted.
- 9:03Larry Wilson: But what Mark is saying is regardless of what your voice is now, you can build it, you can practice things, you can get better at them, and things like understanding when to pause to engage them.
- 9:21Larry Wilson: This is this is mono from heaven.
- 9:25Larry Wilson: This is from a guy who's the top of his game here.
- 9:28Larry Wilson: And I'm tempted just to let you run loose.
- 9:31Larry Wilson: Let me ask you a couple leading questions, though.
- 9:33Larry Wilson: How old were you when you started broadcasting?
- 9:36Mark Thompson: Oh, I started young.
- 9:37Mark Thompson: I think I was well, when started is sort of one of those words.
- 9:42Mark Thompson: I was really into uh recording stuff all the time and that, but I didn't really have a brush with any professional situation until I was an intern at 16, I think I was.
- 9:55Mark Thompson: I was interning at a couple of um uh television stations in Washington, D.C.
- 10:00Mark Thompson: I remember I have I remember have a memory of, I mean, I was doing I was getting coffee and just being around a talk show.
- 10:08Mark Thompson: And at the time, I don't know why I'm telling you this story, but just because I've started it, I'll just finish it.
- 10:12Mark Thompson: Please do, please.
- 10:12Mark Thompson: Um there was a guy who was a guest named Bob Guccione.
- 10:16Mark Thompson: He used to be the editor of Penthouse Magazine, which is a skin mag, okay?
- 10:20Mark Thompson: It's like a Playboy magazine, but like a little uh more skin and uh like a little edgier, you know.
- 10:26Mark Thompson: But he and he was like this cartoon character almost.
- 10:29Mark Thompson: He had the big 70s thing with the wide lapels and his chest hair out, and he had a big um medallion.
- 10:36Mark Thompson: And he talked like that.
- 10:38Mark Thompson: He was the guest on the set, so I'm there on and I've just started.
- 10:43Mark Thompson: Okay, it might have been my second day, if not my first day.
- 10:47Mark Thompson: And I'm on the set of this talk show, and it's all dark except for the talk show set.
- 10:53Mark Thompson: The host asks him, you know, uh, Bob, do you want uh anything?
- 10:56Mark Thompson: Can we get you a cup of coffee?
- 10:57Mark Thompson: I love a cup of coffee.
- 10:59Mark Thompson: And so, Mark, could you get Mr.
- 11:02Mark Thompson: Guccione a cup of coffee?
- 11:04Mark Thompson: And how do you how do you want it?
- 11:06Mark Thompson: And he said, cream and sugar.
- 11:08Mark Thompson: Now, I had never made a cup of coffee or gotten a cup of coffee for anyone.
- 11:13Mark Thompson: I didn't, but I knew what cream and sugar was.
- 11:15Mark Thompson: I mean, I you know, I wasn't a business, but I just didn't know like how much sugar, how much I didn't know.
- 11:19Larry Wilson: Right.
- 11:20Mark Thompson: So this is the level at which I was exposed.
- 11:22Mark Thompson: This is the start.
- 11:23Mark Thompson: So I'll just again finish the story by saying, so I go over to the craft service table and I get this, you know, mug and I put the coffee in, and then I put the cream in, and then I put a lot of sugar in.
- 11:34Mark Thompson: But I mean, uh, you know, more than in retrospect would have been a reasonable amount.
- 11:39Mark Thompson: And I walk out of the shadows and into the light, and now it's just me, Guccione, and the host there.
- 11:46Mark Thompson: And I said, Sir, here this here you go.
- 11:48Mark Thompson: This is the coffee.
- 11:49Mark Thompson: Thank you very much.
- 11:51Mark Thompson: And then he takes a sip of the coffee, and then he says, and I'm I I can't my heart is beating through my chest.
- 11:59Mark Thompson: Imagine a 16-year-old, I'm going, he's gonna say this is the worst thing I've ever tasted.
- 12:04Mark Thompson: This is gonna be right.
- 12:04Mark Thompson: He says, This is the best cup of coffee I've ever had.
- 12:11Mark Thompson: That was the start.
- 12:14Mark Thompson: That was my start in broadcasting.
- 12:16Mark Thompson: From internships and getting coffee for Guccioni, I went on, I was an 18-year-old DJ in Washington, and I was so obsessed with broadcasting, sports broadcasting, uh, you know, top 40 radio broadcasting that I was really pretty good right out of the shot.
- 12:33Mark Thompson: It was sort of like, wow, you know.
- 12:35Mark Thompson: Uh, I know this from other people who were who later told me when you first started, it was like a real DJ was coming on the air.
- 12:42Mark Thompson: It was just amazing.
- 12:43Mark Thompson: We're expecting somebody much more uh elementary in their skills.
- 12:46Mark Thompson: So, but that was just because I'd immersed myself in it.
- 12:49Mark Thompson: So this really gets to what we're talking about.
- 12:51Mark Thompson: You can work on this stuff before you get your close-up shot.
- 12:55Mark Thompson: You know what I mean?
- 12:56Mark Thompson: And so at the time you get your close-up shot, you're prepped, you're ready.
- 12:59Mark Thompson: And you've run that speech a million times in your in your the dining room.
- 13:04Mark Thompson: You've uh you've run whatever paragraphs are your introductions so many times while you're in the bathroom.
- 13:10Mark Thompson: Whatever.
- 13:10Mark Thompson: You these are all ways in which you can come with your knives sharpened to whatever situation.
- 13:16Mark Thompson: So uh I really started professionally at 18, but it was at 16 and 17 that I was doing the internships and getting coffee for guys running skin mags.
- 13:25Mark Thompson: So that's it.
- 13:26Larry Wilson: Well, this is this is incredible.
- 13:28Larry Wilson: And of course, there's so many things I want to.
- 13:30Larry Wilson: First of all, I want to steal that line from you.
- 13:33Larry Wilson: You can come with your knives sharpened.
- 13:37unknown: Yeah.
- 13:37Larry Wilson: I love the imagery, but what are we gonna use those knives for cutting people up or something?
- 13:42Larry Wilson: No, you're a you're a chef.
- 13:44Larry Wilson: Oh, you're a chef, you need to prepare with sharpening.
- 13:47Larry Wilson: You're a great chef, you're a great chef.
- 13:49Larry Wilson: No, I love it.
- 13:50Larry Wilson: Uh, it doesn't matter what it is.
- 13:52Larry Wilson: I didn't know whether you were a ninja and you were gonna slice people up or whatever it is.
- 13:57Speaker 1: But but a a good chef needs sharp knives, that's what I mean.
- 14:01Speaker 1: Absolutely.
- 14:02Speaker 1: Okay.
- 14:02Larry Wilson: And there is a there is a a saying, as I understand, uh amongst Chinese chefs, that they might challenge you by saying they want to see if you know how to hold a knife.
- 14:13Larry Wilson: Oh.
- 14:14Larry Wilson: Which is uh indicative of your expertise.
- 14:17Larry Wilson: Are you really a master or are you an apprentice?
- 14:19Larry Wilson: But again, I have to keep interrupting for so many reasons.
- 14:24Larry Wilson: I want to make sure that no one thinks Mark Thompson uh trained with me in Wilson Method.
- 14:32Larry Wilson: He did not, but so many of the things he's saying are exactly the things I espouse.
- 14:39Larry Wilson: He just reiterated to you you can rehearse this stuff a million times at home.
- 14:46Larry Wilson: Why?
- 14:47Larry Wilson: So that when you're called upon to do it, you don't have to think about it.
- 14:53Larry Wilson: It's there, you know it, you know the stuff.
- 14:57Larry Wilson: I saw a comic today online, I won't mention a guy I like who's very funny, but uh, I just someone from the his audience asked him, you know, how do you speak in front of a group?
- 15:07Larry Wilson: And he said essentially the same thing, but he did not tell you what Mark just told you.
- 15:12Larry Wilson: This guy said, Oh, well, you know, uh rehearse and then you'll be fine.
- 15:17Larry Wilson: And I'm thinking, yeah, that's true, but you're not telling people how to do it.
- 15:21Larry Wilson: Mark just told you you can practice this stuff before you're called upon to use it.
- 15:29Larry Wilson: And as I've as I've said again and again and again, it is by preparation.
- 15:37Larry Wilson: There's you know, it's the it I come back to this thing over and over again.
- 15:43Larry Wilson: Everyone, and I mean everyone thinks that great writers sit down and write their brilliant works in the first draft.
- 15:53Larry Wilson: And there hasn't ever been a great writer who did that.
- 15:58Larry Wilson: They write draft after draft, they keep going back and refining and rewriting in the same way.
- 16:08Larry Wilson: Mark just, I mean, he's so self-effacing that you may, it may have gone right by you, you may not have heard it.
- 16:16Larry Wilson: But what he said was later on, people said to him, Oh, you showed up and it was like you were a pro right away.
- 16:22Larry Wilson: Now, they may have thought, oh, you're a natural.
- 16:26Larry Wilson: But what Mark just revealed to you is, no, he'd been working on this for years, so that when the time comes, people think, oh, you're a natural.
- 16:38Larry Wilson: And this is so valuable for so many reasons, not the least of which is the idea that anyone can get really good at this kind of communication if you're willing to do some work.
- 16:54Larry Wilson: Now, I I also I hate to interrupt Mark, but I want to also emphasize, you know, I keep talking about the importance of storytelling.
- 17:02Larry Wilson: And Mr.
- 17:03Larry Wilson: Thompson just showed you their classic, perfect.
- 17:08Larry Wilson: I mean, he could have just said, uh, you know, uh, I got into radio and uh right away uh I was successful and I was very encouraged, and so I wanted to keep doing it.
- 17:20Larry Wilson: That means nothing to us.
- 17:22Larry Wilson: No, he tells you about bringing Bob Guccioni a horrible cup of coffee that by chance Guccioni really liked.
- 17:30Larry Wilson: And you can tell if you go back and listen to the previous five minutes, you can hear in Mark's voice, you can hear the color, the texture of what he's saying.
- 17:42Larry Wilson: You can feel what it was like to be 16 years old and think you've made a mistake and then be highly praised.
- 17:50Larry Wilson: Well, of course, that's gonna have an enormous impact on you, as the storytelling has on us.
- 17:58Larry Wilson: I don't, I'm sorry, I don't want to.
- 18:00Speaker 1: That's really great.
- 18:01Speaker 1: Uh, you know, it's funny.
- 18:02Speaker 1: Uh it's um obviously we're speaking extemporaneously, so everything I'm saying, uh even phrases I've used or whatever it is, uh I just I'm saying right out of my mind in we are just exchanging.
- 18:12Speaker 1: So it's like there's no um, but what we talk about here, I think, particularly with the work that you do, is oftentimes uh comments and uh stories, uh as you suggested, or even uh profiles of things that are important that you really would rehearse.
- 18:28Speaker 1: You know, it might be a pinpoint, uh uh a PowerPoint, I should say, presentation or or or some kind of presentation involving uh a sales situation or whatever.
- 18:37Speaker 1: And you would rehearse those.
- 18:38Speaker 1: Now, you know, QA that you get from people afterward, if it was a sales situation, uh, you know, that you should be able to handle just because you kind of know the areas in which they'll likely be asking you questions.
- 18:51Speaker 1: But well, you damn well better.
- 18:53Speaker 1: Yeah, right, exactly.
- 18:54Speaker 1: But but the stuff of an opening pitch should be stuff that you're pretty well familiar with and maybe even formally rehearsed, but obviously it has to sound like you're just speaking extemporaneously for the first time.
- 19:08Speaker 1: So that's why uh the advantage that everybody has now is you can see yourself on video, you can you know hear yourself uh with all the different ways you can record yourself.
- 19:16Speaker 1: So you really can uh even ask family members who remember, did you know this sounded natural, right?
- 19:21Speaker 1: I mean rehearsed it 10 times, but just you know it sounds pretty natural, and usually you'll get you know somebody who'll be honest enough to tell you, yeah, sounds okay, you know.
- 19:29Speaker 1: So uh I think that that's a that's a key distinction, you know, in in the ways in which you speak.
- 19:36Speaker 1: Yeah.
- 19:36Larry Wilson: Absolutely.
- 19:37Larry Wilson: And we're you know, we're running out of time here because I know your time is very limited.
- 19:42Larry Wilson: I want to ask you if you have any uh techniques, if you have any special things that you do, your connection through your voice is uh, as far as I'm concerned, I wasn't kidding when I said you're the best pipes in the business.
- 20:01Larry Wilson: The sound of your voice, but you also are able really to connect with an audience.
- 20:07Larry Wilson: I don't want to lead the witness.
- 20:08Larry Wilson: I'm just curious if you have uh uh things that you use in your imagination or your mind, or tell me what's happening there.
- 20:15Speaker 1: Oh, that's interesting.
- 20:16Speaker 1: I I can't really honestly say that I do anything from a technique standpoint, or I I'm trying to think in uh, you know, I'd say I think preparation is always important.
- 20:29Speaker 1: So when I'm speaking to someone who's an author or a um whatever, I mean, if they're there as a guest, uh try to do at least enough of a primer on who they are and what they've done and what area they're working in and what their book's about, whatever it might be, so that you are comfortable.
- 20:47Speaker 1: I mean, that's the only thing that can really produce anxiety in me is not being prepared or feeling like I'm not prepared.
- 20:53Speaker 1: Sometimes you feel like you're not prepared, and you are.
- 20:55Speaker 1: Sometimes you feel as though uh I'm under-rehearsed for this audition.
- 21:00Speaker 1: But the reality is you're fine.
- 21:02Speaker 1: You rehearsed just enough, you know.
- 21:03Speaker 1: Right.
- 21:04Speaker 1: Um, so these are things that go to your psychology and your sense of insecurity, and you know, all the things that may inform a situation that have nothing to do with what's actually happening in the situation.
- 21:13Speaker 1: But I I I would say that that's my anxiety.
- 21:16Speaker 1: Like I want to be prepped for whatever situation I find myself in.
- 21:21Speaker 1: So and and I find as long as I'm prepped and kind of have a sense of little areas in which I can take the conversation, I don't worry about anything else.
- 21:30Speaker 1: That's at least where I am at this point.
- 21:33Speaker 1: Yeah.
- 21:34Larry Wilson: No, I mean it makes perfect sense.
- 21:35Larry Wilson: And and do you do do you specifically do any vocal exercise for yourself?
- 21:42Speaker 1: No, I don't.
- 21:43Speaker 1: I really don't.
- 21:44Speaker 1: I I and you know, maybe I should.
- 21:46Speaker 1: I mean, I I I mean I you know, it's always a well, you know, how can you say that?
- 21:49Speaker 1: You're doing so well.
- 21:49Speaker 1: Yeah.
- 21:50Speaker 1: I mean, uh, you're doing well, but you know, it's possible you might even be doing better if you did some vocal exercises.
- 21:55Speaker 1: I don't know.
- 21:55Speaker 1: I mean, I avoid situations like I won't do an audition for a commercial or whatever first.
- 21:59Speaker 1: thing in the morning, you know, I'll make sure that my voice is back where it is, like with a range, because, you know, you wake up in the morning, all of us do, and you kind of sound, you know, you sound like you just woke up.
- 22:10Speaker 1: I mean, you may not even sound bleary-eyed, but you, you know, you usually you're, you know, you may be speaking down a little bit, your your voice register may be lower.
- 22:20Speaker 1: And if you're reading copy for a commercial and your voice register is lower and you still do all the great things to sell it and then you book the audition, uh, well that's not really where your vocal register is normally.
- 22:32Speaker 1: So you now you have to um uh change it but I uh so I don't do any um warm-up things I'll I'll tell you one story that's kind of embarrassing.
- 22:40Speaker 1: Uh just I just thought of it now and it's quick.
- 22:44Speaker 1: I auditioned and it was my first year maybe as a voiceover actor in Los Angeles which is really cool.
- 22:50Speaker 1: You go to the agency and there are all these stars there.
- 22:54Speaker 1: I mean you're these are on-camera people now you can audition from your home everybody has a computer you know with a way in which you can you can record yourself and send it.
- 23:03Speaker 1: Back then you had to go to the agencies.
- 23:05Speaker 1: So in New York Chicago LA these are big agencies.
- 23:07Speaker 1: So you went in there and it was like the best cocktail party with no alcohol being served that you could ever be invited to like you have I had Mark Hamill sitting next to me and Roddy McDowell and all of these guys.
- 23:17Speaker 1: You're waiting to read copyright for him.
- 23:19Speaker 1: So um and then all of the other actors were actually even more fun because they're not super celebrities yet.
- 23:25Speaker 1: Anyway but I mention it because uh it was in the first year of this world and I book a big commercial it's for Denny's I think or Coco's or one of those uh restaurants.
- 23:34Speaker 1: I book it I record it they say uh they call me this is like a month later and they say they want you to come in to do a pickup so that means just like one line is changing like the Grand Slam breakfast is now just a dollar ninety nine at Denny's yeah because the price had changed for the month of February or whatever.
- 23:55Speaker 1: I drive to Hollywood I go in and the way they did it back then again the technologies in the 90s they have the commercial on a television set and it's being run from Chicago Chicago's on a satellite Jay Walter Thompson I remember was still the agency and I'm there in Los Angeles with the light shining down on this easel right with the copy and then everybody you hear you know hi Mark it's Greg uh from Jay Walter Thompson and uh you know uh I've got Marjorie here the writer and uh Susan is the producer Susan do you want to tell Mark what you need here and Susan comes on and she says um Mark it's just the one line they've changed the dollar amount on the Grand Slam breakfast and we'll play the spot down for you and then we'll just uh punch you in for the one line on the second run.
- 24:43Speaker 1: I said that sounds great let's do it so they run the commercial and the voice on the commercial is not me.
- 24:50Speaker 1: They've somewhere along the lines they've replaced me and I'm in a crisis situation and remember it's just my first year in the business like I need this work.
- 25:03Speaker 1: Of course and so in a nanosecond I'm thinking do I tell them that that's not me or do I I don't know what to do.
- 25:12Speaker 1: So I'm watching the commercial and I'm going this is ridiculous.
- 25:15Speaker 1: There's no way I can double this guy's voice in like an instant only having heard it once right so Susan comes back down and goes okay Mark so we're gonna play it down and you just go ahead and punch in on the dollar ninety nine for the month of February and I said okay great so they play the spot down and I do my best like instant impression of the guy I've just heard right and they come on and they say um it's weird it just doesn't even it doesn't even sound like you know now again I'm in a crisis of but again I'm a young guy trying to get the so then there's this pause and so there's the they're on the satellite tie line but I can't see them I can only just hear and I kind of hear some you know and they come on and they said the greatest thing I could hear at that moment.
- 26:05Speaker 1: They said let's just do the whole commercial again and that was like oh that is so cool.
- 26:14Speaker 1: So we recorded the whole thing again and that was it.
- 26:16Speaker 1: But on the way home I did call my agent and say and tell him the story and he said well they requested you he said I don't know what to say Mark I mean you did the original spot and they requested you in this session so unbelievable but that was like the moment where I forget what what uh fired off that story but I was um I was just thinking about uh you oh we were talking about recording a commercial and doing an audition with a lower register and I just remembered like and I was going to say it that won't sound like you at the audition uh at the at the moment you actually booked it and that's what made me think of it.
- 26:47Larry Wilson: It may really not sound like you if it's a different person.
- 26:50Larry Wilson: Listen, I I can't thank you enough.
- 26:54Larry Wilson: I know we're out of time.
- 26:56Larry Wilson: I've got to let you go.
- 26:57Larry Wilson: I know you've got other stuff you have to do here.
- 26:59Larry Wilson: I can't thank you enough for being here I'm hoping that my people listening to this understand you're so casual and friendly that it's very easy to think some of the stuff you're saying is oh just off the cuff.
- 27:17Larry Wilson: It may be off the cuff but these are nuggets of gold that you're hearing here.
- 27:23Larry Wilson: If you didn't understand the importance of storytelling that last story should have done the job and again the the message of the story doesn't have to be complicated it doesn't have to be elaborate or Byzantine but it's also there's such a fantastic self-effacing quality to it that Mark presents in telling you but the climax of the story is obviously there's something about him that made them say yeah let's do the whole commercial again with you they didn't even get they had the wrong guy or something.
- 28:07Speaker 1: Well I hope that look it's been a great visit with you I love visiting with you anyway I have a mad respect for everything you do you have great versatility and you have great magic uh literally in in some of the things you've done but you just have a wondrous uh a wondrous ability to uh I think dissect situations and to kind of uh lead us out of the wilderness on some of this stuff and I uh you you you're a great writer you're a great communicator so anyway it's my pleasure to come through and and uh you know if you need me again at any point uh I I'm happy to stop in again but the one thing I would say is I wish everybody luck I mean I think this is uh really great information that you have Larry and uh I I think it really can make a difference in all kinds of ways not just about uh you know pitching something for sales or in the professional environment but just in interpersonal communication I think a lot of what you say could be applied so really good luck to everybody thank you I I could not have put it better myself you you're of course correct it's it's foundational you know and as we move into this weirder AI realm I think it will become more foundational the ability to talk to humans.
- 29:14Larry Wilson: Thank you again Mark Thompson thank you all of you listening and I'll see you next week on another episode of How to Talk to humans.
- 29:24Larry Wilson: This has been Larry Wilson I want to thank you for spending this time with me and I hope you found this information useful.
- 29:33Larry Wilson: If you're looking for more you can find it at thewilsonmethod.com there's a ton of stuff there.
- 29:40Larry Wilson: In fact if you want you can even speak to me because I'm human send me an email at info at wilsonmethod.com because I read every single one I hope that you'll join us next week in this continuing journey and you'll be with me for the next episode of how to talk to you