#256 Soil Health, Carbon Markets & Measuring the Hidden Climate Solution Beneath Our Feet | Chris Tolles (Yard Stick PBC)
How can we fight climate change by focusing underground?
It turns out one of the biggest untapped climate solutions isn’t in the air—or in the trees, it’s in the soil beneath our feet. Today’s guest has developed a game-changing way to measure and protect soil organic carbon, helping farmers, agribusinesses, and carbon markets work together for climate impact and economic resilience.
Our guest is Chris Tolles, Founder & CEO of Yard Stick PBC.
Some quotes to hook you:
“Soils store way, way more carbon than all the trees and plants and animals combined.”
“If you want to sell soil carbon…
The skinny
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