Latest / The Operator | Healthcare Business / Called to Care Spotlight: What if We Got the Prescription Backwards?
Transcript
- 0:01And oh, sorry,
- 0:02just behind the scenes of how today is
- 0:04going to roll, we will be recording video.
- 0:07Luckily, not me or Jimmy.
- 0:09This will be y'all,
- 0:10but we'll be using some of those video
- 0:12segments to be able to chop and change
- 0:14some social content.
- 0:15So with your permission,
- 0:16as long as that's all good, Tim,
- 0:19we intend to use those for just promotion
- 0:20of the episode.
- 0:24Got it.
- 0:24Very good.
- 0:25So just to confirm that you're in the
- 0:26background,
- 0:27Larry and I are just going to have
- 0:28a conversation and then when we're done,
- 0:29we're good.
- 0:30Okay.
- 0:32We'll be invisible.
- 0:33All right.
- 0:35The only thing I'll say is in terms
- 0:36of production,
- 0:37once we're done and I hit stop,
- 0:39just hang tight because this will finalize
- 0:41the audio.
- 0:42We've done this before.
- 0:42All right.
- 0:44Betsy, anything else?
- 0:45There you go.
- 0:46Well,
- 0:47because this is kind of a non-traditional
- 0:50format,
- 0:51would you like for us to be a
- 0:52little bit more involved with prompting
- 0:53some of the questions or you both kind
- 0:55of have briefs and just want to let
- 0:57it roll from there?
- 0:58What would you feel more comfortable with?
- 1:00I'm fine just letting it roll,
- 1:01but if there's, when it's like, hey,
- 1:03we should have asked this, you know,
- 1:05grab us at the end,
- 1:06then we'll have that conversation,
- 1:08and then you can insert it wherever.
- 1:10Yeah, we can clean that up.
- 1:11And there's also a private chat on the
- 1:13right, so if we wanted to do something,
- 1:14we can do that, Betsy.
- 1:15That's like the producer's, you know,
- 1:18earphone thing.
- 1:20Okay, wonderful.
- 1:21Jimmy and I will buzz away there.
- 1:23Let's get teed up just to hop right
- 1:26in,
- 1:26and if we're all on board with the
- 1:28brief,
- 1:28we can
- 1:29We can basically read from that, Tim,
- 1:31if that's what you feel comfortable with.
- 1:32All right, Tim,
- 1:34just wait till we're out of here.
- 1:35And to your show, my man,
- 1:36you're in charge.
- 1:41Larry, man, great to see you.
- 1:44Great to see you.
- 1:45How you been?
- 1:46I've been great, Tim.
- 1:47I understand you've taken up golf.
- 1:48What's that all about?
- 1:49Well, I mean, everybody I tell that to,
- 1:52like, Flynn, you're golfing?
- 1:54And it's like, you know,
- 1:55you get to that age,
- 1:56you're supposed to try something
- 1:57incredibly hard because of, you know,
- 2:00we'll talk about neurology and whatnot
- 2:02throughout the episode.
- 2:03It's incredibly freaking hard.
- 2:05So, yes, I have taken up golf.
- 2:06It sure is.
- 2:07It sure is, yeah.
- 2:09Indeed.
- 2:10Well, thanks for jumping on.
- 2:11This is going to be fun, Larry.
- 2:12But before we get started,
- 2:14I don't get opportunities to take a little
- 2:17memory lane journey with you.
- 2:19So I would like to, you know...
- 2:22Ask, you know,
- 2:22it's been about a quarter century and
- 2:25what's your memories of how this EIM thing
- 2:28started and the evolution?
- 2:31What's your origins to our origin story?
- 2:34Yeah, you know,
- 2:35it has been twenty plus years and,
- 2:38you know,
- 2:38founding or co-founding it together with
- 2:41with John Childs, you know, really,
- 2:43I think has had an incredible impact on
- 2:47the profession.
- 2:47I think it has moved the profession
- 2:49forward.
- 2:50I mean, people don't remember,
- 2:51but we were calling it flipped education
- 2:53back then.
- 2:54And we were sending narrated PowerPoints
- 2:56to folks and say, when you come in,
- 2:58we're going to go from two days to
- 3:00a day and a half and we're going
- 3:01to only do lab and
- 3:02You know,
- 3:03then the pandemic hit and everybody and
- 3:05their mother was calling us to see how
- 3:07you do this, because up till then,
- 3:09every every academic program said never,
- 3:11ever,
- 3:11ever over my dead body will I do
- 3:14virtual or online education.
- 3:16And so I think we had a pretty
- 3:17significant impact then.
- 3:19But I think from a, you know,
- 3:20sort of an incentive standpoint or a
- 3:22rationale of why we tried
- 3:24to what we tried to do at EIM
- 3:26was bring evidence and the evidence,
- 3:27not just on the clinical hands-on skills,
- 3:30which was largely brought by you and your
- 3:32colleagues,
- 3:33but also evidence around the soft skills
- 3:36and the non-clinical factors of clinical
- 3:39success.
- 3:39And really a good portion of that is
- 3:42what
- 3:43what began um call to care and other
- 3:46types of things and you and i go
- 3:48back to our military days and we certainly
- 3:50knew there were other factors than how
- 3:52good our hands-on skills were whether or
- 3:53not a soldier was going to go back
- 3:55to uh to the field so those are
- 3:57my best memories we also had a lot
- 3:59of good time i remember one of our
- 4:00first
- 4:01Things we gave out was underwear.
- 4:02We had ordered hundreds and hundreds of
- 4:06pair of underwear that are still sitting
- 4:07in some warehouse somewhere.
- 4:09Who knows,
- 4:10maybe they went and got shipped overseas
- 4:11or something because our message was you
- 4:14can teach and learn while you're sitting
- 4:15in your underwear.
- 4:16That's what I remember.
- 4:18I do remember, indeed.
- 4:20Well, I got to say,
- 4:21I was super excited to hear you're going
- 4:24to put out a second edition of Call
- 4:26to Care.
- 4:27And I mean, my first reaction was,
- 4:29that's amazing.
- 4:30And it's just,
- 4:32I personally feel it's so necessary.
- 4:36But what was the impetus and why now?
- 4:40you know it's it's interesting because if
- 4:42you really think about it you know your
- 4:44goals when you write a book are to
- 4:45actually try to move the needle and
- 4:47unfortunately i don't think the needle
- 4:49really moved from the first book so it's
- 4:51going to take going to take some more
- 4:52effort and it was written at the peak
- 4:55of the pandemic you know it came out
- 4:57in
- 4:59And a lot of things changed.
- 5:01And then you had this post pandemic
- 5:03hiccups.
- 5:04You know, you had shortages,
- 5:05mass shortages in PT,
- 5:07mass shortages in dental,
- 5:08mass shortages in dental hygienists,
- 5:09PT assistants.
- 5:11You had burnout and you had really the
- 5:13impacts of burnout.
- 5:15And then the evidence has moved a bit.
- 5:17You know,
- 5:18there's now different ways that people
- 5:20look at empathy that we're looking at it
- 5:22then.
- 5:23And so the publisher,
- 5:25really about a year or so ago,
- 5:26came to me and said, you know,
- 5:27this needs to be updated.
- 5:28I'm sure there's new evidence and there's
- 5:30new interventions.
- 5:31And so, yes,
- 5:31there's a lot of new psychological
- 5:33interventions.
- 5:34There's one I love called implementation
- 5:36intention,
- 5:37moral injury and how it causes burnout and
- 5:39how we look at burnout differently today
- 5:41than we did in two thousand twenty.
- 5:44various things about mindfulness as you're
- 5:46well aware of.
- 5:47And so the idea was to upgrade or
- 5:50update its current version,
- 5:52but then along the way,
- 5:53a lot of other new content.
- 5:55So it ended up being about twenty five
- 5:56percent larger book with a lot of new
- 5:58chapters.
- 6:00And then along that way,
- 6:01I was working in dental.
- 6:03And I'm like, man,
- 6:03some of my dental friends are like,
- 6:04you need to have this in a dental
- 6:06version.
- 6:06Well, that's easy.
- 6:07I'll just change the vignettes and I'll
- 6:09slap dentist and dental hygienist on it.
- 6:11And then you'd come to find out,
- 6:12my goodness,
- 6:13dentistry is massively different.
- 6:15You have this hygiene hygienist, you know,
- 6:18dentist relationship.
- 6:19Dentist only sees a patient for short
- 6:21minutes.
- 6:21They're in a power position.
- 6:22You got an operatory, you got smells,
- 6:24you got more nocebo and placebo than I've
- 6:26ever seen in any typical healthcare
- 6:28environment.
- 6:29And so I had to then sit down
- 6:31and look at the evidence around dental.
- 6:32So I was writing kind of both books
- 6:34hand in hand for a while and it
- 6:36became a lot of fun and a big
- 6:37challenge.
- 6:38And, you know,
- 6:38thank God that the hard part of all
- 6:40that's over,
- 6:41but that was one of the reasons.
- 6:43It's interesting.
- 6:43You bring it up and we'll,
- 6:44we'll talk more about, you know,
- 6:46what you're doing now, but this,
- 6:48this idea, you know,
- 6:49I was at my dentist three weeks ago
- 6:51and, you know,
- 6:52we'd moved down South from up North and
- 6:55in Fort Collins,
- 6:55we're down more Southwest of Denver,
- 6:57but it's,
- 6:58Anyway, I just really love this practice.
- 7:01And Sue goes as well.
- 7:04And we really dig this practice.
- 7:07Everybody's so positive from the moment we
- 7:09walk in the door.
- 7:10And it brings me to what you were
- 7:14so far ahead of the game back in
- 7:17front office aspects of healthcare.
- 7:22And what you know,
- 7:24I assume in the second edition,
- 7:26you still like dial up the importance of
- 7:29the environment.
- 7:31A hundred percent.
- 7:32It's more important now than it's ever
- 7:34been.
- 7:35You know,
- 7:35if you think about where we're at today,
- 7:39we're just several years ago,
- 7:40we didn't have internet.
- 7:41We didn't have text messaging.
- 7:42We didn't have social media.
- 7:44We didn't have all these noise and
- 7:45distractions.
- 7:47And so what that's done is it's sensitized
- 7:49people to experience.
- 7:51And so you better have an environment
- 7:53where you're leaving an indelible effect
- 7:55on their impression,
- 7:56their first impression,
- 7:57their ongoing impression.
- 7:59You know, Jim Nesbitt said many years ago,
- 8:01when you have high tech,
- 8:02you need high touch.
- 8:03Boy,
- 8:04can anything be more high touch now
- 8:06because of the advent of virtual and
- 8:07telehealth?
- 8:08But then AI came into the picture and
- 8:11everybody sees that as a solution.
- 8:12I go back on you and I are
- 8:14a little bit older now.
- 8:15We remember when the Internet was going to
- 8:16change health care.
- 8:17And before that,
- 8:17we when the Clinton administration was
- 8:20going to change health care.
- 8:21And before that,
- 8:21HMOs were going to change health care.
- 8:23So these are, you know,
- 8:24different different bottles of wine,
- 8:26same wine, different products.
- 8:28different cover on it.
- 8:30And it's absolutely more experiential now
- 8:33than ever.
- 8:34And healthcare has become a little bit
- 8:37more transactional.
- 8:38People do searches now.
- 8:40People run scenarios on their AI.
- 8:42They come in with the answers.
- 8:44They use bots to schedule for them.
- 8:48And so that really changes the way you
- 8:51have to think about it.
- 8:52At the same time,
- 8:54providers are trying to cut their costs.
- 8:56And so you do that through technology,
- 8:58right?
- 8:58And so as they're cutting their costs,
- 9:00what is left in the experience side of
- 9:02things and matching them up is to be
- 9:04the most effective is the long-term.
- 9:06But the great news is your number one
- 9:10indicator of your future patients are
- 9:11still your current patients.
- 9:13and their friends, family,
- 9:14and former patients.
- 9:15And so that relationship side of it is
- 9:18never more important in an environment
- 9:20where the transaction side,
- 9:21particularly in dentistry, by the way,
- 9:23but healthcare going that way as well.
- 9:25And I hate that,
- 9:26but the reality is those providers who set
- 9:29themselves up by relationship-oriented
- 9:31practices,
- 9:32not just the experience of the
- 9:34environment,
- 9:35but the experience of the care are going
- 9:37to be the winners long-term.
- 9:40Indeed.
- 9:41Well, you know,
- 9:42I'd like to pivot a little bit because
- 9:45this book from, you know, looking through,
- 9:47and by the way, it's been,
- 9:48it's just a pleasure to read.
- 9:52But it distinguishes moral injury from
- 9:55burnout for the first time, I think.
- 9:57And why does that distinction matter?
- 10:00And why does it really matter now?
- 10:03Yeah.
- 10:04So if you think about it burnout is
- 10:07sort of curdled into moral injury.
- 10:10And the interesting thing about, you know,
- 10:12the evidence is that the evidence around
- 10:16moral injury and I'll,
- 10:17I'll do a little deeper,
- 10:19you know dive on that in a second,
- 10:23but that really didn't start to,
- 10:24it kind of was another one of these
- 10:26things that kind of came out of COVID
- 10:27a little bit.
- 10:27You started reading about moral injury,
- 10:29maybe in the late nineties,
- 10:31and it became more and you know the
- 10:33term really came out of uh wendy dean
- 10:36brought this incredible book that i really
- 10:38highly recommend this to folks we'll put
- 10:40it in the show notes um then she
- 10:42started dealing with this i think in
- 10:43around but the idea behind all this is
- 10:46it's you carry this wound from knowing you
- 10:50know what you want to do for the
- 10:52patient but the system
- 10:55because of its constraints doesn't allow
- 10:57you to do what you want to do.
- 10:59It's sort of around control.
- 11:01And so the, so it comes with,
- 11:02you know,
- 11:03the reframe is because it moves the
- 11:05responsibility off of the clinician
- 11:07shoulders and onto a system where it
- 11:09frankly belongs.
- 11:11You can't yoga your way out of this.
- 11:13And so it helps us understand burnout
- 11:15because burnout has always been an
- 11:17internal thing.
- 11:18Oh, you're working too hard.
- 11:19You're not taking enough mindfulness
- 11:20breaths.
- 11:21You came into the clinic being burned out.
- 11:23The system depersonalized you to where,
- 11:26honestly, the impetus and the blame,
- 11:29if you will, ought to be,
- 11:30which is external to you.
- 11:32Now, the reality is to calm burnout,
- 11:34you have to deal with both.
- 11:36But you're going to continue to see and
- 11:38hear more about this connection and the
- 11:40trigger.
- 11:42And just remember,
- 11:42burnout blames the clinician,
- 11:45moral injury blames the system.
- 11:47And the reality is you have to deal
- 11:49with both if you're going to kind of
- 11:50want to weave in and out of a
- 11:53broken system, frankly.
- 11:55Well, following up on that, you know,
- 11:57the new research you present in this
- 11:59edition,
- 12:01it suggests empathy protects providers
- 12:05from burnout rather than draining them.
- 12:08And you talk about the, quote,
- 12:11exquisite empathy finding.
- 12:13Does that surprise you?
- 12:15You know, honestly, it did,
- 12:17because for a while, as you recall,
- 12:19we had a lot of teachings around empathy.
- 12:22And I'm real proud to say the
- 12:24multidimensional construct.
- 12:25I really was on a soapbox around this
- 12:27for a long,
- 12:28long period of time and love it and
- 12:30still believe in it.
- 12:32But there then became a little bit of
- 12:34evidence,
- 12:34but really more academia coming out and
- 12:36saying, well,
- 12:37it's those who are overly empathetic that
- 12:39are burning out and they're pointing to
- 12:42proxy and correlations rather than
- 12:44causality.
- 12:45Well, as it turns out,
- 12:48because I was somewhat of got a little
- 12:49bit absorbed in that opposite story and so
- 12:52did healthcare.
- 12:53And so we were taught compassion fatigue,
- 12:55that empathy is a
- 12:57you know,
- 12:57kind of a finite tank rather than a
- 12:59muscle.
- 13:00And that the more you feel with patients,
- 13:01the faster you'll burn out.
- 13:02So you protect yourself by detachment,
- 13:04right?
- 13:05Remember when we were all trying to detach
- 13:06from our patients.
- 13:07And that, as it turns out,
- 13:08is a joke.
- 13:09And then, you know,
- 13:10some researchers by the name of Harrison,
- 13:12and I think Westwood flipped it entirely,
- 13:15and they studied this thing.
- 13:17extensively,
- 13:17particularly about clinicians,
- 13:19the ones that were, you know,
- 13:21sort of the most emotionally,
- 13:23in the most emotionally demanding work,
- 13:25you know, which is oftentimes, you know,
- 13:28mental health.
- 13:29And they found out that they didn't burn
- 13:30out.
- 13:30And what they found wasn't distance.
- 13:32It was a particularly kind of engagement.
- 13:35And they were the ones who really turned
- 13:36this idea of exquisite empathy, which is,
- 13:39you
- 13:39Being highly present, deeply attuned,
- 13:42that's the key word, and well-boundaried.
- 13:44In other words,
- 13:45you're not carrying this with you from
- 13:47patient to patient or from patient to your
- 13:49golf game.
- 13:50You deal with it as a patient
- 13:52individually.
- 13:53The clinicians don't just survive that
- 13:57empathy, it invigorates them.
- 13:59The surprise is that we had the
- 14:00prescription backwards.
- 14:01You know,
- 14:02we told a bunch of clinicians for a
- 14:03long time that caring less would save them
- 14:05and detachment would help them.
- 14:06Well,
- 14:06the evidence says that the right kind of
- 14:08caring is the protection.
- 14:10In fact,
- 14:10that's a substantive part of this book is
- 14:12kind of a return to teaching practitioners
- 14:15about empathy,
- 14:16because what we know that really is a
- 14:18muscle that you develop skills over time
- 14:21and that the correlation between medical
- 14:23school, physical therapy school,
- 14:24and by the time you get into practice,
- 14:26you've actually downgraded your empathy.
- 14:28Now what we do is have to teach
- 14:30and really impute and really encourage and
- 14:34empathize the opposite.
- 14:36Boy,
- 14:36you said there's like five pearls you
- 14:39dropped there.
- 14:40This one,
- 14:40the three key elements that you ended with
- 14:43that boundary around,
- 14:46could you just reiterate just a little bit
- 14:48more on that?
- 14:49Yeah,
- 14:49so when I think of exquisite empathy,
- 14:51I do think of it in terms of
- 14:53three different things.
- 14:54The first one is you're highly present.
- 14:57Well,
- 14:57that alone is a game changer because as
- 15:00you well know,
- 15:00our younger generation of therapists and
- 15:02doctors
- 15:04Their minds are scattered.
- 15:05They have this,
- 15:06I call it the anxiety brain,
- 15:08where they're worried about what the
- 15:09insurance will cover.
- 15:10They're worried about productivity.
- 15:11They're worried about their text message
- 15:13that they just got from a friend on
- 15:15what social thing is happening.
- 15:16They're worried about a like on social
- 15:18media.
- 15:18So the whole idea of being present is
- 15:21its own teaching point.
- 15:24And it's important.
- 15:25That's why a room is still really
- 15:27important to the patient element, right?
- 15:30The second thing is deeply attuned,
- 15:31which is really the idea behind empathetic
- 15:34listening and understanding and listening
- 15:36at a level where you're able to pare
- 15:38it back and reframe and you base it
- 15:40on your other experiences.
- 15:42And it is the softer side of the
- 15:44interpretive,
- 15:44but it also takes skills and reasoning
- 15:49That's the deeply in tune part.
- 15:50And then the third one,
- 15:51which is the one you asked me about,
- 15:53is well boundary,
- 15:54meaning you're not going to carry that
- 15:57episode of your empathy with that patient
- 16:00to either the next patient or at home
- 16:03or to your golf game.
- 16:04You're going to you're going to understand
- 16:06it.
- 16:06And that's when you detach.
- 16:08So the detachment prescription wasn't.
- 16:11entirely wrong it just was overemphasized
- 16:15as you should stay detached from the
- 16:17patient and not let any of that and
- 16:19be teflon coated as it turns out it's
- 16:22those three elements of it that really
- 16:24make for a stronger patient interaction at
- 16:26every level i mean some of the research
- 16:28even shows its influence on the clinical
- 16:30outcome which is uh which as you know
- 16:32is is something that we've we've been
- 16:34emphasizing through our evidence-based
- 16:36approach for years
- 16:38Boy, you know, as you're talking,
- 16:40literally,
- 16:40you've taken me back to a nineteen eighty
- 16:43three, eighty four,
- 16:43eighty five at Brook Army Medical Center.
- 16:46And the tremendous I mean,
- 16:48there was tremendous physical therapists
- 16:51there at the time for mentorship.
- 16:53And you look back and yet there are
- 16:56some, you know, were excellent,
- 16:58but they were in certain elements and they
- 17:00started to detach.
- 17:02And, you know, I
- 17:03And I saw it,
- 17:04and they would be getting burned out by
- 17:07the end of the day.
- 17:08And again,
- 17:09part of it was because this part of
- 17:12the clinic,
- 17:12you couldn't really have a private
- 17:14conversation with someone.
- 17:16You couldn't be there,
- 17:18so the presence was difficult.
- 17:20But boy.
- 17:21You know, it's these themes, you know,
- 17:23you look back now through a career of
- 17:25you've seen elements of them in the great
- 17:28practitioners and the ones that have
- 17:30struggled that were great and then quote
- 17:32unquote went that pathway.
- 17:33But boy, you know,
- 17:35that's that's that's excellent.
- 17:37Well,
- 17:38I'd like to shift gears a little bit,
- 17:39Larry,
- 17:40and talk about one of the fun things
- 17:42that I was honored to do with you.
- 17:44We had an article on placebo nocebo back
- 17:49in JOSPT a number of years back.
- 17:51And I feel like it got the conversation
- 17:55moving in a positive way.
- 17:58What are your recollections and what kind
- 18:00of got you to, hey, Tim,
- 18:01what do you think of this?
- 18:03Yeah, I think, you know, interesting,
- 18:06you know,
- 18:06one of the one of the more best
- 18:08clinical advice I ever give to somebody is
- 18:10your language words that harm worms that
- 18:12heal.
- 18:13And that's all about the nocebo and the
- 18:14placebo.
- 18:15And the one thing that I loved working
- 18:16with you on is the depth that we
- 18:18went into.
- 18:20I remember even being at Menopalooza and
- 18:22asking the question,
- 18:23how many people are trying to influence
- 18:25placebo and mitigate nocebo?
- 18:26And a lot of people were like, no,
- 18:28we don't ever want a placebo effect in
- 18:29your patient.
- 18:30Well, that's absolutely untrue.
- 18:31You a hundred percent, you do.
- 18:33And, you know,
- 18:33so that was one thing is that placebo
- 18:36isn't bad and nocebo or isn't good and
- 18:38vice versa, right?
- 18:39That they're not twin evils of one
- 18:41another, that they, they both are present.
- 18:43We have to deal with them.
- 18:44The second is that it's a real measurable
- 18:47psychological response, right?
- 18:48The whole, I think it's called Nlexone,
- 18:52which is an opiate block that can
- 18:55absolutely reverse the placebo pain.
- 18:57That was found in the seventies, I think.
- 19:00And so your body does release its own
- 19:02opioids.
- 19:02You can't block something that isn't
- 19:04chemically real.
- 19:06And then I would say the other part
- 19:08of that physiological thing is seeing the
- 19:09centers light up on PET and functional MRI
- 19:13imaging.
- 19:14you know, when you say something like,
- 19:16you know, this might hurt, what shows up?
- 19:18You know, think of it,
- 19:19think of me now, Tim,
- 19:20I work in dental where how many times
- 19:21a day do I walk into an operatory
- 19:23and I hear a dentist, oh,
- 19:23it's going to hurt a little.
- 19:24Oh my goodness.
- 19:25You know?
- 19:26So even the nocebo placebo effect in
- 19:27dentistry is more real than it is in
- 19:29healthcare, I think.
- 19:30And so I think that, that,
- 19:32You know,
- 19:33that was what I remember best about what
- 19:36you and I did.
- 19:36And things have evolved a little bit,
- 19:39you know, is,
- 19:40and I would say the mechanism from a
- 19:42research standpoint, just like, you know,
- 19:45just like you've seen,
- 19:46the evidence has actually gotten better.
- 19:48We used to think that placebo required
- 19:50deception, you know,
- 19:51open label placebo research shows that it
- 19:53works even when the patients know.
- 19:56Like I do this times when I lecture,
- 19:58I say something, I'm saying,
- 19:59I'm going to use a placebo effect on
- 20:01you.
- 20:01The placebo effect is at the end of
- 20:03this lecture,
- 20:04you're going to have a five question test.
- 20:08We know the placebo impact will be,
- 20:10they'll pay more attention and they'll
- 20:12remember more.
- 20:13Use it to your positive effect and you
- 20:15can still use it.
- 20:15So I think, you know,
- 20:17since we published that article,
- 20:19all the evidence has done nothing but
- 20:21support our contention and our premise.
- 20:26And on the bigger issue of that,
- 20:28it is amazing how, I guess,
- 20:32for the word I'm probably searching for,
- 20:34more paternalistic nature of why nobody
- 20:39raised their hands because, well,
- 20:40then it wasn't me that had the effect
- 20:43or my hands or something.
- 20:44It's kind of crazy that we felt we
- 20:47shouldn't, you know,
- 20:49use effects that we didn't fully
- 20:51understand for the betterment of the
- 20:53person in front of us.
- 20:54Right.
- 20:54Again,
- 20:55it's kind of that I fix you mindset,
- 20:57if you will.
- 20:58It's kind of part of, I think,
- 20:59why people saw that as a negative,
- 21:02you know, where, no, we don't,
- 21:03we walk with, we don't fix.
- 21:05Yeah, it's even worse, Tim,
- 21:07because now even the researchers,
- 21:09even the academics,
- 21:10they've shifted a bit and they like to
- 21:12call it the meaning response now.
- 21:13Yeah.
- 21:14You know,
- 21:14the body responding to the meaning of
- 21:16care.
- 21:17I actually prefer to use placebo and
- 21:18nocebo because I think it incites pay
- 21:21attention.
- 21:22This is important on how you talk to
- 21:23patients and and it shifts it a bit.
- 21:25You know,
- 21:26meaning has the word meaning has multiple
- 21:29constructs as well.
- 21:30So, yeah,
- 21:30that's that's what's that's what's evolved
- 21:33since we published that article.
- 21:35Yeah, that's great.
- 21:36I like that concept, too,
- 21:37because I do think on the nocebo side,
- 21:40it gets people to wake up while you're
- 21:41harming.
- 21:42Your outcomes are going to be worse,
- 21:44you know, so, you know, pay attention.
- 21:46So, well, very good.
- 21:47Well, you know, I think the...
- 21:51I'd like to move back to a little
- 21:54bigger picture here now.
- 21:55And, you know, I've been fortunate.
- 21:57I've watched your career for decades and
- 21:59been, you know,
- 22:01part of it literally since the beginning
- 22:03of, I think,
- 22:04wrestling on the floor of our house in
- 22:07San Antonio when you're in grad school.
- 22:08I think we're watching.
- 22:10Nineteen eighty five.
- 22:11Nineteen eighty five.
- 22:12Yeah, that's right.
- 22:13Yeah,
- 22:13I've known you longer than I've known
- 22:15anybody in my life, Tim, I think.
- 22:16Yeah, that's crazy, man.
- 22:19It is really wild.
- 22:20And I just always have felt you're always
- 22:23ahead of the game.
- 22:24And I mean,
- 22:25vision's thrown around way too much when
- 22:28it's not –
- 22:29appropriate um you truly have been a
- 22:32visionary you've always been ahead and saw
- 22:35around the corners and i've clearly as you
- 22:38know pushed back and thought and and and
- 22:40we would argue passionately like i thought
- 22:43you were wrong i'd always like damn right
- 22:46on this one you know and uh you
- 22:48know and that's what i love the the
- 22:50ability for you to always see down the
- 22:51line but
- 22:53What would you say is kind of the
- 22:54through line from your,
- 22:56really your back from your military days
- 22:59to your moving into electrodiagnostics and
- 23:02into, you know,
- 23:03building incredible private practices
- 23:05across the country,
- 23:07into evidence in motion,
- 23:08into more large operational confluent
- 23:11health lines,
- 23:11and now really in Dental Care Alliance
- 23:14team,
- 23:14moving into different sectors of
- 23:17healthcare.
- 23:18And what do you really see as kind
- 23:19of the through line through that
- 23:21trajectory?
- 23:22You know, it's interesting.
- 23:23I've tried to go back and see,
- 23:26you know,
- 23:27what is the underlying commonalities to
- 23:30all them?
- 23:30And I would say it divides itself into
- 23:32a couple of different things.
- 23:34I go through with my team now,
- 23:36my executive team,
- 23:38really drilling down on their why
- 23:40and also our company's why.
- 23:42And it's very different in our current
- 23:44company than it was in Confluent.
- 23:45Confluent was different than EIM,
- 23:46all had some commonalities to it.
- 23:48And so my why has always been trying
- 23:50to find a better way through simplifying
- 23:53the process and building trust in the
- 23:55people you work with through partnerships.
- 23:57And so that's been a commonality.
- 23:59And I think every one of these companies
- 24:01had the same bet.
- 24:02If you take care of people,
- 24:04who take care of patients,
- 24:06everything else compounds.
- 24:07And in the military,
- 24:08we learned that when we went through
- 24:10Officer Basic.
- 24:11You take care of your soldiers who take
- 24:13care of everything else,
- 24:15and things compound.
- 24:17And so I think that's been really,
- 24:19really interesting.
- 24:21You know, I will tell you honestly,
- 24:23I started my career in the military.
- 24:25I obviously had no ownership of the
- 24:26military.
- 24:27I will likely, maybe not, who knows,
- 24:29end my career as a CEO of Dental
- 24:32Care Alliance,
- 24:33a company that I didn't own, didn't start.
- 24:36and you want to see and during those
- 24:38intervening years did the playbook that
- 24:41you developed with your team through
- 24:43collaboration and through fierce argument
- 24:46and settling it and then instituting it
- 24:49like a benevolent dictator in some cases
- 24:51does that playbook transfer does it work
- 24:55and the playbook transfer issues are
- 24:58culture caring loving your team having a
- 25:02vision
- 25:03You know, working with people,
- 25:06finding out what drives them,
- 25:08all of those things really do make a
- 25:09difference.
- 25:10And, you know,
- 25:11people who are successful in business,
- 25:13they will themselves into success,
- 25:16but they also do it through three or
- 25:18four or five common underlying principles.
- 25:21And that's what it's been for me,
- 25:23you know, finding that better way.
- 25:25through simplification and building trust
- 25:27and caring in the process and then
- 25:29figuring out you know along that way what
- 25:31makes people tick and you know we were
- 25:34fortunate at confluent i think tim what we
- 25:36had seventy eighty physical therapists
- 25:38that you know joined our company and you
- 25:40know uh really found uh not only success
- 25:44in terms of their their clinical and
- 25:46professional but also material success and
- 25:48their wealth
- 25:49And that's something I'm incredibly proud
- 25:51of.
- 25:51But I'm also proud of, you know,
- 25:53seeing I just had like thirty some
- 25:55dentists in the last four months through a
- 25:57strategy we put together called Pathway to
- 26:00Partnership own a piece of their clinic.
- 26:03And so when they're doing everything from
- 26:04a restoration to a cleaning to a
- 26:07consultation, you know,
- 26:08I've just found that those who own a
- 26:11piece of the rock manage
- 26:13best and the managed best managers,
- 26:15the ones who manage least.
- 26:16And so that's been a commonality too.
- 26:18And that's a long winded answer,
- 26:19but I had to give that some thought
- 26:21and some ideas triggered along the way.
- 26:23No, that is excellent.
- 26:26And as you alluded to this, is there,
- 26:32when it comes to effective clinical
- 26:34leadership in these various sectors,
- 26:37now you've moved from a physical therapy
- 26:39world into a dental world,
- 26:41do you see the same commonalities there in
- 26:44terms of effective clinical leadership
- 26:46across industries?
- 26:48Yeah,
- 26:49I talk about this actually quite a bit.
- 26:52And I have a chapter in the book
- 26:53called High Quality Connections,
- 26:55which is the literature basis in Shelley
- 26:58Gable's work and Marty Seligman's work and
- 27:01Angela Duckworth's work and all these
- 27:03luminaries.
- 27:04But the idea is really pretty simple.
- 27:06And that is that the first sixty to
- 27:07ninety seconds are a clinical
- 27:10intervention, not small talk.
- 27:12And, you know,
- 27:12like I like to say to the dentist
- 27:14is connection is dosage.
- 27:16And your desire is to give as much
- 27:18dose in connection as you can.
- 27:22And it really resonates with them because
- 27:26now I see the dentist in between patients
- 27:28doing five mindfulness breath.
- 27:29I see them coming back and understanding
- 27:32that connection is therapy,
- 27:34is the intervention.
- 27:35It isn't just their intraoral skills,
- 27:38it's their oratory skills.
- 27:40And I would say the same thing to
- 27:41physical therapists or to doctors.
- 27:43We overemphasize hands-on clinical skills
- 27:46to the detriment of non-clinical skills.
- 27:49And that's really hard for somebody who's
- 27:51in, you know,
- 27:51you and I are kind of have a
- 27:53left brain academic approach,
- 27:54research approach.
- 27:55But the reality is the soft skills are
- 27:57every bit as important.
- 27:59And I've always wondered,
- 28:02and you triggered me, Larry, sorry,
- 28:05that when we use terms such as soft
- 28:07skills, those are freaking hard skills.
- 28:10Where did that word ever come, right?
- 28:12This idea of those skills were, to me,
- 28:15they sound secondary, right?
- 28:17When in fact,
- 28:18as your work shows that actually these are
- 28:20the primary skills first,
- 28:22and then we can teach you technical
- 28:24skills.
- 28:25And you said that way back when,
- 28:27I mean,
- 28:27this is over two decades ago where I
- 28:29was really, you know,
- 28:31I still consider science an expert manual
- 28:34therapist and believe passionately about
- 28:36the laying on of hands.
- 28:37But, you know, it's like, well, hey,
- 28:40if you have a good skill set of
- 28:43communication,
- 28:45those hand skills are a lot less
- 28:47important.
- 28:47Yeah, no, it's fascinating, Tim.
- 28:50Actually,
- 28:50that's the area where I think healthcare
- 28:52has gotten a lot worse.
- 28:53Because what I see practitioners do and
- 28:55physicians do and therapists do is they've
- 28:58moved the treatment intervention.
- 29:00They've outsourced it.
- 29:01Dentists do it as a matter of routine.
- 29:03And what I mean by that is the
- 29:05whole time they're thinking,
- 29:05does insurance cover this?
- 29:07What is going to happen if I say
- 29:09to the patient?
- 29:10So what I've seen surgeons do and others
- 29:12do is they'll say,
- 29:13we want to do this shoulder surgery.
- 29:15I'm going to bring somebody in here who's
- 29:17going to walk you through what the
- 29:19insurance cover, what they won't cover.
- 29:21And they're effectively outsourcing the
- 29:23entire conversation to a non-clinician.
- 29:25And I see this so routinely,
- 29:27and I just,
- 29:27if that ever happens to me, I'm running,
- 29:29man.
- 29:29I'm not just walking.
- 29:31I am running.
- 29:32You know,
- 29:32I want the orthopedic surgeon or the brain
- 29:35surgeon to explain absolutely what needs
- 29:39to be done and why,
- 29:40irregardless of what the insurance covers,
- 29:42irregardless of that.
- 29:43And that's what's this revenue anxiety,
- 29:45Jimmy McCain, I talk about sometimes.
- 29:48It's that voice in the head that's going
- 29:49on there.
- 29:50And I hopefully...
- 29:51AI agents and other things have an ability
- 29:53to mitigate this a bit.
- 29:55But that's where I see healthcare gotten
- 29:57worse.
- 29:58It's again, this moral injury effect.
- 30:00We've effectively given it up.
- 30:05And poor Medicare patients,
- 30:06they have it the worst.
- 30:08Offices are now built on what Medicare
- 30:10will accept and what they won't accept,
- 30:11and they're not built around talking to
- 30:13the patient.
- 30:14Our elderly are getting,
- 30:15and as I'm approaching the elderly,
- 30:17we're getting the worst, you know,
- 30:19I'm not Medicare yet,
- 30:20but we will be getting the worst of
- 30:22the treatment and the worst of the
- 30:24coverage because everything has been
- 30:26administratively outsourced.
- 30:28The conversation there is no longer part
- 30:30of the treatment.
- 30:33You look about how we went.
- 30:35I mean, again, well,
- 30:37let's step back to the EMR revolution,
- 30:39right?
- 30:39When it was first going to change our
- 30:41life,
- 30:41where we went for literally the note cords
- 30:44at the troop medical clinic was like,
- 30:45you know, like, you know,
- 30:47literally ten words.
- 30:48But man, you knew who you saw this,
- 30:50what their problem was,
- 30:50and you'd see them throughout, you know,
- 30:52to this, you know,
- 30:53spend and the amount of time you could
- 30:55spend and the amount of people you could
- 30:57see because you were spending your time
- 31:00doing what you were trained to do.
- 31:02And not trying to, and boy, what a,
- 31:05what a crazy way we've, we've become.
- 31:08So, well, as you know, as,
- 31:10as we come to a wrap here,
- 31:12is there anything that you'd like to, to,
- 31:15to mention Larry that we haven't,
- 31:17we haven't covered here or any closing
- 31:19thoughts?
- 31:20No, I don't think so.
- 31:21I think, you know,
- 31:22one of the things that we hope to
- 31:23cover in, you know,
- 31:25some podcasts and special guests,
- 31:27we did this last time, the book,
- 31:29but now we've got some topics that I
- 31:30think will move some really cool,
- 31:32you know, conversation.
- 31:33We've already talked about burnout and
- 31:35sort of moral injury,
- 31:36but AI and connection.
- 31:37I think is a big one.
- 31:40What does it mean across it?
- 31:42I'm currently running a series on
- 31:43Substack,
- 31:44and you helped with some of this writing
- 31:45as well, Tim,
- 31:46about AI agents and their ability to
- 31:48mitigate these voices in the head and
- 31:50other kind of things that might have a
- 31:51chance.
- 31:52The placebo and nocebo obviously has a
- 31:55highlight there.
- 31:56Can't ever leave out the peak end rule.
- 31:58That's just such a, you know,
- 32:00a good starter for those high quality
- 32:02connections and things that go with it.
- 32:04I also like this, you know,
- 32:05some of my favorite chapters,
- 32:06ironically enough,
- 32:07around goal setting and how using
- 32:09implementation intentions and other kind
- 32:11of newer age research backed interventions
- 32:15are really, really helpful.
- 32:16So it's going to be a lot of
- 32:18fun.
- 32:18that sounds great that sounds great well
- 32:21as we close with that you spoke briefly
- 32:25about this dental edition uh can you like
- 32:27throw anything little uh hints out there
- 32:30and how that will be i'm fascinated by
- 32:33how the market might take it up on
- 32:35the dental side yeah i've been having the
- 32:37book reviewed by lots of dentists and lots
- 32:39of hygienists right now it has been
- 32:40approved for for publication it's in that
- 32:42stage
- 32:43you know,
- 32:44the painstaking proofreading stage.
- 32:46And it'll be same, you know,
- 32:47out the later this year,
- 32:48same framework rebuilt for dentists,
- 32:51dentistry realities,
- 32:52which are a lot different.
- 32:53Like I said, the relationship,
- 32:56the hygienist spends a lot more time with
- 32:58the patient than the dentist.
- 32:59So there's a lot of choreography there,
- 33:00the operatory and the meaning effect,
- 33:02placebo, nocebo.
- 33:04You know, in some cases,
- 33:05thirty to seventy percent of the patients
- 33:07come in with anxiety to see the dentist
- 33:09and a lot of shame,
- 33:10a lot of guilt.
- 33:11And then the dentist puts them in a
- 33:12position where they're laid back like
- 33:14this, Tim, and they're standing over them.
- 33:15And it's this power position.
- 33:17And by the way, the patient can't talk.
- 33:18Yeah.
- 33:19And then you have DSOs is kind of
- 33:22the private equity back to how to call
- 33:24two hundred plus.
- 33:25And there's a corporate practice of
- 33:26medicine issues and things around it.
- 33:28And so, yeah.
- 33:30Yeah,
- 33:31I think the principles are somewhat
- 33:32universal,
- 33:33but operatories are a different
- 33:34environment.
- 33:35And so I've had an enormous amount of
- 33:36fun.
- 33:37And I did differently this time as I
- 33:38took two or three characters in clinical
- 33:41vignettes.
- 33:42And I kept them the same characters
- 33:44throughout the book.
- 33:46as we do the interventions.
- 33:47And so I've made the assumption that
- 33:51physical therapists are maybe a little
- 33:52smarter and don't need it and dentists do,
- 33:54but no, I'm just kidding.
- 33:54My dental friends, we go back and forth,
- 33:57but at the end of the day,
- 33:58physical therapists and dentists are twin
- 34:00sisters of different mothers of the same
- 34:04mother for twins.
- 34:04And so there's a lot of common,
- 34:06they're doing the profession for the right
- 34:07reason.
- 34:08That's why I'm really,
- 34:09really wanting to spend a lot more time
- 34:11on convincing payers and others on the
- 34:13damaging effects.
- 34:14There's the intended consequences and the
- 34:16unintended consequences of what they're
- 34:18doing to health care.
- 34:20And I will spend my waning days,
- 34:23even after I'm done being in leading
- 34:25companies,
- 34:26spending time on the bully pulpit,
- 34:28really going after that.
- 34:29That's my mission in life, I think.
- 34:31Well,
- 34:32it gets me excited as you talk about
- 34:34this because, as you know, I mean,
- 34:35the oral hygiene and health,
- 34:37cardiac health, brain health, I mean,
- 34:41it's huge, right?
- 34:43But also, I'm wondering,
- 34:46are there many studies like just what you
- 34:49threw out there saying,
- 34:50This may hurt a little.
- 34:51I mean,
- 34:52have they gone through like RCTs
- 34:54comparing?
- 34:55This may hurt a little bit.
- 34:56Oh, I'm going to do this, you know.
- 34:58Are there some studies?
- 34:59Oh, yeah, there are definitely some.
- 35:00Well,
- 35:00there's definitely some placebo research
- 35:02on that.
- 35:02But the last thing you mentioned,
- 35:04I spoke at the largest dental conference
- 35:06in the U.S.
- 35:07just last weekend in Denver.
- 35:08And one of my take-home points was the
- 35:10biggest opportunity in dentistry is the
- 35:13oral health combination.
- 35:15The fact that every patient doesn't come
- 35:17in and get a saliva test to tells
- 35:19them how many cleanings they need a year.
- 35:21What are some underlying diagnosis that
- 35:23needs to be dealt with?
- 35:24You know,
- 35:24generally patients only need dentistry
- 35:26when they're young, when they're old,
- 35:27and when they're old,
- 35:27you have a lot of comorbidities and such.
- 35:29And all the areas around cardiac disease
- 35:32and everything else stems from a lot of
- 35:34oral health issues and just the ability to
- 35:37diagnose things alone and to really be
- 35:39more prescriptive about it through a
- 35:41twenty cent saliva test.
- 35:43And there are some DSOs and others that
- 35:44are routinely doing this.
- 35:46The technology is also amazing.
- 35:48The AI underwriting of imaging
- 35:51I could take five pictures of your mouth
- 35:53with the iPhone, Tim,
- 35:54throw it to an incredible scanner.
- 35:56You and I have worked in a world
- 35:58of healthcare where it's been
- 35:59over-diagnosed and over-medicalized and
- 36:02way over-treated.
- 36:02Dentistry is the opposite.
- 36:04It's the most under-diagnosed and
- 36:05under-appreciated from an oral health
- 36:07perspective.
- 36:08I used to think it was a prevention,
- 36:10you know, profession.
- 36:11I no longer think that.
- 36:12I think it's a profession that is
- 36:13preventing conversations with their
- 36:14patients.
- 36:15You know,
- 36:15let's wait on that tooth and see what
- 36:17happens.
- 36:17That's not prevention.
- 36:18That's elimination of a conversation.
- 36:20And so I have found a lot of
- 36:22things in dentistry you get real
- 36:23passionate about,
- 36:24but so much of it relates to the
- 36:26world we've lived in for the last forty
- 36:27years.
- 36:28Outstanding.
- 36:30Outstanding.
- 36:30I look forward to reading that one as
- 36:32well because you, like me,
- 36:33I'm just interested.
- 36:34I spend my time.
- 36:35I'm interested in making health care
- 36:38better.
- 36:39Well, we're sick care.
- 36:40We're in the actual health care world.
- 36:42And there's so much opportunity with small
- 36:46nudges to make a difference.
- 36:48And you have a big nudge with this
- 36:49book and it coming out.
- 36:52And like I say,
- 36:53it's just been a pleasure to speak with
- 36:55you today and really look forward to
- 36:57getting the bound cover and seeing that in
- 37:00print.
- 37:01Yeah, well, Tim, thanks.
- 37:02And I can't wait to get you on
- 37:03a golf course and find out how many
- 37:04strokes that you want me to give you.
- 37:06That's going to be the conversation.
- 37:07It'll still be a lot.
- 37:08All right.
- 37:08Take care.
- 37:12Awesome.
- 37:13All right, buddy.
- 37:13Thanks, Al.
- 37:14We'll talk to you soon.
- 37:15Leave that tab open, Tim,
- 37:16because Jim's got this whole thing on
- 37:18there.
- 37:22How'd we do, Betsy?
- 37:23You're the judge.
- 37:25Well, you're doing great.
- 37:26Jimmy and I are in a